1
The
1
1
paradox of design
Liu wei -2008~2013-
2
2
2
3
The paradox of design 理學家Barry Schwartz(2005) 註1 曾提到：「在西方工業社會定律思 維影響之下我們往往認為讓所有人獲得最大自由的方式就是獲得最 多選擇但事實上﹐過多自由選擇有兩個負面效果；”癱瘓及降低選擇 的滿足感”，因此選擇沒有讓我們更自由﹐而是不自由； 沒有更快樂 ﹐而是更不滿」。
3
近代設計有過於強調特定機能的傾向，將物體細分，藉以增加商品 。但自然是多樣性的集合體，人也是自然的一部分，而所謂的功能 並非只存在於「道具」或「使用者」某一方的身上，而是藉由雙方 的力量融合。深澤直人(2008) 註2 隨著物品演進的過程中，設計是一種必然的探尋行為，當各式各樣 的解決方案在現實中接受環境的考驗後；能夠留下來的，唯有從整 體環境(物、人、空間、時間)的關係思考並出發之設計能夠永存，經 過這樣思考脈絡的產出物才不淪落於僅提供人們多一個選擇，而是 消除多餘的選擇。 Physicists Barry Schwartz (2005) was mentioned: "In the official dogma of Western industrial society, we believe that If we are interested in maximizing the welfare of our citizens, the way to do that is to maximize individual freedom, and the way to maximize freedom is to maximize choice. But in fact, freedom of choice there are two negative effects:“paralysis and reduce the satisfaction of our cohice.”With that result, that choice does not make us more freedom, but less freedom; no happier but more dissatisfied. " Mordan design has the trend to over emphasizd the specific functions to increase the category of products.But “Natural” is a combination of diversity, and the human is also a part of natural. Therefore, the“function” not just only exist on tool or user. Instead, it is a combination of ther strength. As the products in the evolution, the design is a necessity to explore,When a variety of solutions/design to be tested in the real word; the solutions/design which think over the environment (object,human,space and time) will remain. An item which through those test, can eliminate redundant choices instead of just offer another choice.
註1：Barry Schwartz，(2005)，The paradox of choice
3
註2：深澤直人，(2008)，不為設計而設計=最好的設計：生態學的設計論
4
4
4
5
劉 維 明志科技大學工業設計系學士 實踐大學工業設計研究所碩士 明志工設畢業展Fermentation (2009) 總召集人 創意導向股份有限公司設計助理 PRIMAX 致伸科技 使用者經驗實習設計師 2010通訊大賽 Andriod使用者介面設計競賽 優等--------------------CartoonU 2011 IF award top300-----------------------------------------------------------Metis 2011台灣國際學生創意設計大賽”NEXT”佳作----------------------Safe Hammer
5
2011台灣國際創意設計大賽”交鋒” 佳作-----------------------------Safe Hammer 2011台北工業設計獎 金獎-----------------------------------------------Penetration 2011台北工業設計獎 佳作-----------------------------------------------Handleches
Liu-Wei Bachelor of industrial design/ Ming Chi University Of Technology Master of design/ Shih Chien University Convener of graduation exhibition of MCUT/ Fermentation (2009) Design assistant/ Creative Hand Co., Ltd UX designer/ PRIMAX Electronics Ltd 2010Mobileheroes Andriod UX design/ Excellent--------------------------CartoonU 2011 IF award /top300--------------------------------------------------------------Metis 2011Taiwan International Student Design Competition/ Excellent--Safe Hammer 2011 Taiwan International Design Competition/ Excellent-----------Safe Hammer 2011Taipei International Design Award/ Golden Award----------------Penetration
5
2011Taipei International Design Award/ Excellent----------------------Handleches
6
Press
6
2011 IRIS-the concept tablet for Fujitsu design award on Yanko Design (with Yao Kai-Chi ,Hong Ruei Hong ,Cheng Ya-Fang)
6
7
7
7
8
目錄 產品設計
刷鉤子 瓷的記憶 纖維筆座 餐桌上的球賽 安全榔頭 擋門把 圓與方U.F.O 噴繪機Cojet 雷射切割機LCM
8
山道預警系統
概念
雷射逃生指引 概念平板IRIS 智慧型遙控器
My desk is my castle(2009)
設計研究
Build Dream(2010) Visual Complexity (2012)
概念手稿
附錄
8
9
Contents
Product design
Hook for brush The Memory of Porcelain The Fiber Kick-o! Safe Hammer HANDLECHES U.F.O Cojet
9
LasKut
Concept design
Metis Arrowstar IRIS Zeus
Design research
My desk is my castle(2009) Build Dream(2010) Visual Complexity (2012)
Draft sketch
9
Appendix
10
10
10
11
11
11
12
The dierence between Design and Design thinking Environment
Space
Design
Object
Interaction
Human
12
Design thinking
12
13
The TBD thinking in Product design Product design
13
Technology
13
Business model
Design approach
14
14
14
15 15 15
PRODUCT DESIGN
16
16
16
17
刷鉤子 Hook for brush 人們使用油漆刷的方式一直以來都沒有太大改變，但 仔細檢視整個使用過程後發現到；使用過的刷子無論 放在何處都會沾到並黏住、若放置於漆桶蓋子上也會 讓蓋子邊緣沾上漆，使得蓋回去後溝槽也會沾到漆。
17
若刷子上能有東西既可當作平面放置的架子同時又可 以滿足掛在漆桶內的需求將能夠大大增加使用上的便 利性。 在著手決定其形式時必定涉及生產成本和價格的比例 考量，以彎曲的鐵線形成鉤架是個可行的方案，在原 本的製造方式上也不會有太大的改變，因此可以以較 少的成本付出得到最大的設計效益。 在決定鉤架形態時寬度、角度、粗細等都會決定其使 用的便利性以及製造時的可行性，此造形便是經過各 方面權衡之後的到的結果。 The way we use paint brush are constant for many years, but the major inconvenient of the used brush is the chance to stains paint anywere. For the reason that will be a great convenience if there were a hook on a brush. The balance between cost and price will decide the form of the hook. therefore, the iron wire is an ideal material. Furthermore , the shap, length and width of the hook can be implicated its usability ,so it was considered as well
17
2013.8
18
18
18
19
19
19
20
20
20
21
21
21
22
22
22
23
瓷的記憶 The Memory of Porcelain 記憶代表著一個人對過去活動、感受、經驗的印象累 積，不同的記憶會因環境、時間和知覺帶來不同的感 受。除了大腦記憶之外、還有肌肉記憶；一種下意識 的協調行為，觀察並利用這種協調行為便可達到深澤 直人所謂”洽好”的設計；也就是affordance的應用。
23
刀叉；我們總是這麼習慣的將它們這樣擺放著，久而 久之形成了一種既定的、不可改變的習慣，而存放記 憶的凹陷處洽好提供了餐具的安身之所。 Memory represents impressions, feelings of the past events of a person. Different memory due to the environment, time and perception brings different feelings. In addition to the brain and memory, there is muscle memory; a subconscious coordinated behavior and well observation and the use of such behavior is called "affordance". Knife and fork; We always used to be that they are placed, it has long become an immutable habits. The Knife and fork can fixed by the notch on the cutlery.
材質/ 陶瓷 Material/Ceramics
23
2007.6
24
24
24
25
25
25
26
26
26
27
纖維筆座 The Fiber 纖維是一種由連續或不連續的細絲組成的物質。在動植 物體內，纖維在維繫組織方面起到重要作用。纖維用途 廣泛，可織成細線、線頭和麻繩，造紙或織氈時還可以 織成纖維層；同時也常用來製造其他物料，及與其他物 料共同組成複合材料。
27
纖維筆座的形態為塑膠纖維直接以鋁圈綑綁，因此將鉛 筆投入時不會折損鉛筆頭，這樣的造形在視覺上強調材 料本身形態之美並讓人在使用後意識到機能之美。 Fiber is a rope or string used as a component of composite materials, or matted[disambiguation needed] into sheets to make products such as paper or felt. Fibers are often used in the manufacture of other materials. The strongest engineering materials are generally made as fibers, for example carbon fiber and Ultra-high-molecular-weight polyethylene. Plastic fibers are bundled with aluminum ring is its shape, Therefore the pencil will not wreck while user thrown into it. And that shap intent to stress the elegant of the fiber itself and the well thought on the user experience. .
材質/ 鋁、纖維 Material/ Aluminum, fiber
27
2008.9
28
28
28
29
29
29
30
30
30
31
餐桌上的球賽 Kick-off!
31
記得小時候對於許多食物的好惡是很分明的，想吃的 食物會想一直吃，但對於不喜歡的食物如青豆、胡蘿 蔔丁之類的，要靠近都很難。於是總會有意無意的將 那些東西掉落到桌面上，甚至用餐具把玩，但就是不 肯入口。這樣的記憶引起我創作此作品的動機，目的 是滿足孩提時期用餐的幻想以及樂趣。 When i was a child, there's a clear boundaries between the foods i like and dislike.For example: green beans and carrots.Intentionally or unintentionally, they always fall out onto the plate. It transform the pleasure to eating into the pleasure to play. Such memories caught my motivation for creating this work, the purpose is to meet the childhood fantasy and fun dining.
材質/ 紙 Material/ Paper
31
2010.5
32 32
1-Formed the goal through the cut line
2-ďŹ nd an opponent
Two steps to have fun:
32
33 33
front
back
33
Kick-off
34
34
34
35
安全榔頭 Safe Hammer
35
人類的行為是一種不斷和所處環境、物品互動的連續 ，適當的道具介入程度有助於優化人類的行為。安全 榔頭從「釘釘子」這項行為重新檢視現有道具的不足 ，並發現「安全性」和「使用便利性」是手工具最需 要先被滿足的條件，因此針對這兩點對榔頭進行重新 的設計。 The behavior of human is an activity that in between people and environment, objects. An appropriate intervention of material can optimized that activity .The Safe Hammer is a project that reexamine the activity of “nailing”, and it discovered two major issue:”safety and expedience. Therefore, the design of Safe Hammer was took aim to solve this two problem.
材質/ 高碳鋼、鐵、橡膠 Material/ high carbon, heat-treated steel, iron, rubber.
35
2010.5
36
The two major components of a hammer are the head and the handle. The design of these two components depends on the specific application, but all hammers have many common features.
36
The striking surface of the head is called the face. It may be flat, called plain faced, or slightly convex, called bell faced. A bell-faced hammer is less likely to bend a nail if the nail is struck at an angle. Another face design is called a checkered face. It has crosshatched grooves cut into the surface to prevent the hammer from glancing off the nail head. Because it leaves a checkered impression on the wood, it is usually only found on framing hammers used for rough construction. The surface of the head around the face is called the poll. The poll is connected to the main portion of the head by the slightly tapered neck. The hole where the handle fits into the head is called the adze (adz) eye. The side of the head next to the adze eye is called the cheek. On the opposite end of the head, there may be a claw, a pick, a semi-spherical ball peen, or a tapered cross peen depending on the type of hammer. There may also be a second face, as in a double-faced sledge hammer. Hammers are classified by the weight of the head and the length of the handle. The common curved claw hammer has a 7-20 oz (0.2-0.6 kg) head and a 12-13 in (30.5-33.0 cm) handle. A framing hammer, which normally drives much larger nails, has a 16-28 oz (0.5-0.8 kg) head and a 12-18 in (30.5-45.5 cm) handle.
36
37
User research Problem deďŹ nition Draft sketch 3D modeling Modeling
37
37
Manufacture
38
安全榔頭以簡單的內置夾子解決以手固定 釘子的安全問題，讓使用者能夠更安全的 使用榔頭。位於把手的釘子放置空間讓高 空作業時不再需要咬著釘子或放在口袋 。 The major safety concern of spiking is useing your thumb stand the nail Safe Hammer solved the problem by built-in clip to save your thumb
38 38
39 39
39
SAFE Hammer
40
40
40
41
擋門把 Handle stopper
41
常因為門晃動或是想固定在半開的位置而苦惱嗎? 檔門 把以造形結合門檔與門把的使用性，使門檔的使用更 加直覺。「檔門把」將門把之造型結合雙向門檔，完 美且合理的讓開關門的動作與使用門檔的行為結合。 安裝容易，使用直覺，不須使用說明。 門把部分與一般門把機構相同，下段結構則使用固定 部件另以螺絲固定於門板上。 Upset for annoying sound of door swing? This’s a solution better then door stop/Catches
材質/ 不鏽鋼、橡膠、塑膠 Material/ stainless steel, rubber, plastic
41
2011.5
42
Rubber 橡膠墊
42 42
43
30mm 30mm
a
130mm
c
e
43
1000mm
b
d
43
a
整體上視圖
b
整體前視圖
c
下段固定組件(主體)
d
底部止滑墊
e
下段固定組件(門板)
44
44
44
45 45
圓與方 U.F.O
*共同創作-鄧建國 教授
翻轉是一種令人著迷的動作，在狀態與狀態之間擺盪 ，介於各有個性的型態轉換中讓人捉摸不透。空間中 展開的翼，翻轉過後自主地尋找它的歸處，在迷途裡 發現遠方呼喊的燈塔，最終著陸於它的家，它的停泊 港灣。U.F.O. 如同幽浮般在空間中航行，轉換著各種它 的型態與尺寸。它能是四人優雅分隔而坐的方桌(80 *80 cm)；也可以是闔家團圓，比肩而坐的圓桌(直徑 113cm)。兩片桌板間由布質絞鏈連結，可以自由翻轉， 在翻轉之間滿足不同需求。翩然、翻轉、登陸，如同 UFO變幻莫測。 Flipping is a fascinating action; swing between the status and status. The expanded wing in space, flipping and find its home.Flipping is a fascinating action; swing between the status and status. The expanded wing in space, flipping and find its home. As UFO navigate in space, transforming its form and size. It can be a four square table for separate sitting (80 *80 cm); or can be a round table for whole family reunion sit shoulder to shoulder(diameter113cm). It made magic and satisfy the various needs in flipping by two pieces of tabletop linked by the soft hinge of fabric to make transformation, lightly, flipping and landing as Universal Flexible Object (UFO).
材質/ 松木、尼龍布 Material/ pinewood, rubber, nylon cloth
45
2010.10
46
46
46
47
47
47
48 48
Soft hinge of fabric 48
49
49
49
50
50
50
51
噴繪機 Cojet
*合作企業-恩德科技
51
恩德集團的平台式UV數位噴繪機CoJet系列充分利用既 有的CNC平台技術之優勢和UV固化墨水的應用技術， 搭配高達1440dpi 之解析度，可噴繪出彩色、白色和半 透明效果之圖樣。色彩鮮艷的數位影像皆可噴繪於 MDF、木板、塑材、塑鋁板和磁磚等等，而後製光油 運用可呈現平滑表面和不同光澤之保護塗層。另外， 平板式UV數位噴繪機配附的RIP軟體可支援所有主要繪 圖檔案格式。 The Anderson CoJet Large Format printer takes full advantage of CNC flatbed technology and UV-curable inks to print large format graphics on coated or uncoated rigid materials. The Anderson CoJet is capable of printing high resolution graphics (up to 1440dpi) in color, white and translucent patterns. Vivid photographic images are easily printed on MDF, Wood, Plastic, Composites and Tile materials. Final clear coat can also be applied to achieve flat or high gloss protective coating. On-board RIP software supports all major graphic formats.
材質/ 鐵板、鋁合金、其他材料 Material/ iron, aluminum, other materials
51
2012.01
52
Cojet是UV噴繪機的其中一個系列，雖然本案主要是外 觀的設計，但按鍵、顯示幕、緊急開關、等使用者經驗 與介面的配置亦會引響整體使用行為的流暢程度。因此 位置在著手進行外觀設計前先進行使用者行為的觀察是 必要的，先定義出流暢的使用行為才會有後續外形的發 展，而外形的發展會持續和製造成本和技術產生拉鋸與 互動。
52
Cojet is a series of UV print and graphic machine. This project not only concern about the appearance but also care about the fluency of UX. That result an inclusive design issue, from the size of button to the position of desplay area. Other details of the design will be conducted while the UX was affluent, and the adjustment of details is relative with the cost and technique of production.
52
53
53
53
54
54
54
55
55
55
56
56
56
57
57
57
58
58
58
59
雷切機 LasKut
*合作企業-恩德科技
59
Laskut整體機台結構穩健，採用AC伺服馬達和線性滑 軌及斜齒排，使得重複精度與定位精度皆優於市場上 的其他機種，無需重複校正。而簡易的操作介面搭配 自行開發CAD軟體，不僅適用於廣告業，亦適用於多 樣化之工業生產。專業的Laskut-1414適用時於各式各 樣之切割應用，可產出極佳之切割邊緣效果，切割之 材質包含壓克力、電木、泡棉、波麗塑膠、木材、厚 紙板、 薄金屬板等材料 The whole structure of LasKut is very strong, and it uses AC servomotor, linear slippery tracks and row helical gears to reach better effect on the precision of repetition and position without repeated correction for many times. In addition, the user-friendly operating interface matching CAD software makes LasKut not only suitable for sign industry but versatile industrial production. Professional LasKut is suitable for versatile cutting application to produce extremely excellent effect of cutting quality. It is designed for cutting acrylics, backlit, foam boards, poly plastic, wood, card board, thin metal foil and so on.
材質/ 鐵板、鋁合金、其他材料 Material/ iron, aluminum, other materials
59
2012.01
60
dWorks ඒߛठࠌشױ ඒᖂࠌش
60
olidWorks ඒߛठࠌشױ ႛࠎඒᖂࠌش
o ႛࠎ
60
61 61
SolidWorks ඒߛठࠌشױ ႛࠎඒᖂࠌش
61
olidWorks ඒߛठࠌشױ ࠎඒᖂࠌش
62
62
62
B1
63
63
B2
B7 63
64
64
64
65
65
65
66
66
66
67 67 67
CONCEPT
DESIGN
68
68
68
69
山道預警系統 Metis 註1
69
山路彎道處因為視線遮蔽以及車速過快導致越線等問 題使車禍發生機率高於其他路況。 山道預警系統設置於即將入彎處，可以提早預警對向 即將來車並減低車速，使用壓電材料讓山道預警系統 可以透過車輛通過所產生之壓力轉換成電力，達到自 行供電的效果。 Because sight shadowing and excessive speed causing the vehicle to cross the line, resulting the the probability of accident in mountain bands were higher than other traffic condition. Metis set in Bend, It lets drivers know the car on opposite side in advanceand, and maks drivers slow down. It convert the pressure of passing vehicle into electric power by using piezoelectric materials.
註1：美蒂斯(Metis)為智慧女神雅典娜的母親，希臘神話中之聰慧女神，據說擁有預知的能力。
69
2011.08
70
Current situation It puts us or other drivers in danger while vehicles make a turn in high speed or drive over the center line. Safety convex mirror can only will working when driver come closer Product features
70
Installing Mountain road early warning system (METIS)on the curves of two-way street, it could alert drivers of oncoming car by icking signals. Using piezoelectric plate to save energy, while vehicles drive through.
70
71 71
METIS
71
Mountain road early warning system
72
1
2
3
4
1 Wireless sensor module (send) 2 Main Module 3 Wireless sensor module (receive) 4 Connector
72
METIS Mountain road early warning system
!
Metis has the general function that remind drivers slow down.
When the vehicle pressure over Metis, it will trigger the sensor of other side Metis to pre-warning drivers on the other side by icking signals
Warning signals to let drivers early notice the other side will be an incoming car.That increase the safety of driving in the mountain corners
72
73 73
How it works?
Pressure
Electricity
Power supply
73
Through the piezoelectric plate, the pressure caused by the storage of the car are converted to electrical energy, upon receipt of the signal, battery will provided power to LED and wireless sensors, and it's become an energy cycle.
74
74
74
75
雷射逃生指引 Arrowstar
75
公共場所如:醫院、學校與飯店都設有室內平面逃生圖 ，但真正發生火災、地震等警急事件時無法有 效率地記憶平面圖上的逃生路線並對應到實際環境， 且在火災現場中，因濃煙遮蔽位於上方的逃生指引標 示，讓人無法有效逃生。北極星利用投射式逃生指引 系統使人直接看到逃生疏散方向。 Public places such as: hospitals, schools and hotels have plan view for escape , but in the real fire situation, the chaos makes the escape more difficult. Arrowstar guidance system using the projected line and its adaptability to evacuate people efficiently.
75
2009.08
76
76
76
77 77
EXIT
HYDRANT
一般公共場所提供的逃生路線圖在緊 急時無法提供立即且直接的資訊。
將投射式逃生指引安裝於離地20公分 處，並調整投射角度以迎合走廊距離 。
發生火災地震或其他需要疏散人員時
!
77
主動偵測地震震波或異常溫度反應並 發出訊號給其他投射式逃生指引器。
利用綠雷射投影箭頭在通道，形成逃 生指引網路
相關人員能夠依循指引至逃生出口
78
78
78
79 79
79
The clearly moving lines of Arrowstar
80
80
80
81
概念平板 IRIS
*共同創作
81
IRIS是一個未來概念平板應用無線充電技術以及OLED 顯示器和透明觸控面板。藉由透明面板的特性，IRIS也 能夠對文件進行掃描、描圖、和更多實境擴增的應用 。 Iris is the next generation table PC, with wireless charging technology, OLED display with transparent touch pad. By the features of transparency; it can scan documents, instant translation and more applications of reality amplification.
81
2011.08
82
82
82
83
83
83
84
OLED display with transparent touch pad
84
Scanner Camera
84
85
THE UNLIMITED POSSIBILITIES WITH APPLICATIONS Interior design> There is a concern when Space planning: the simulation image cannot implement the actual space to help us imagine the reality, by the reality ampliďŹ cation application and the electronics compass on Iris that lets us Intuitively see how design looks like in the real space.
85
Navigation > When using the navigation function on Iris, the indication sign looks truly on the street, that can helping to increase the accuracy of pedestrian navigation. Scan> Iris has built-in scanning function, just sliding the central bar, you can quickly copy ďŹ les and images.
85
Sharing Use> The segmentation function on Iris that allow two person to simultaneously use it, or divide the area for two purpose.
86 86
INTERIOR DESIGN
86
87 87 87
NAVIGATION
88 88
DOCUMENT SCAN
88
89 89
SHARING USE
design for
Designer
89
Liu-Wei Yao Kai-Chi Hong Ruei Hong Cheng Ya-Fang
90
90
90
91
智慧媒體控制器 Zeus
91
Zeus is a new multimedia remote controller It change your idea of remote controller Various countries produces the remote controller over 250 million annually That includes DVD player, television and multimedia equipment controllers If we can combine these remote controller than we reduce more than 60 percent production and junks
91
2010.7
92 92
Feature
Use sensor to connect and control media equipments Touch panel provide a direct and exible way to use Zeus It can catch the picture of programs to let user have a browse
There is two way to use this controller 1. Scroll and select the channel 2. Tap on it
92
93 93
Tap
93
scroll
94
94
94
95 95 95
DESIGN RESEARCH
96
96
96
97
My desk is my castle
97
KISD Prof. Michael Erlhoff and Prof. Uta Brandes
The desk is a place of work and of action, but it also serves as a place to exhibit personal things and preferences. Thus it always characterizes in two ways a material and symbolic unity. The desk is not only very informative in itself, but also must always be studied and understood in the context of its cultural, gender-specific, and field-related surroundings. The focus of this study is a comparative analysis of the use of desks. Desks in insurance companies, banks, administrative authorities, call centers, and design studios in twelve countries on all continents were studied. This publication presents the results in the form of extensive visual material, empirical analyses, and critical essays. The study was carried out by the Koln International School of Design (KISD) in collaboration with universities in Hong Kong; New York; Seoul; Taipei; Curitiba, Brazil; Pune, India; Auckland; Milan; and Fukuoka, Japan
97
. 2009
98
98
98
99
99
99
100
Data Collection
ClassiďŹ cation
Frequency analysis
100 100
101
101
101
102
102
102
103
Build Dream
103
Prof. Gordon P. Bruce
Our approach is systematic and objective. Besides compiling corporate intelligence, we also interview top executives, managers, marketing, sales, designers, reserachers, production engineers--internal stakeholders who have an impact on product development contribute to the auditing process. Personal information is removed from raw data to extract issues within the company. The issues are then processed with self-organizing algothrithm to eliminate any possible bias. The resulting information mapping demonstrates the pressing needs of the organization and their priorities .
103
2010
104
104
104
105
The advantages of furniture manufacturing in Taiwan 1. The Strong traditional industry in the past day 2. Expensive human resources but technology remain.
The advantages of integrated furniture in Taiwan
105
1. Small spaces 2. High price of housing 3. Strengthen the image of MUJI
Idea Plan
Information feedback& sharing
Consolidation furniture development process integrated furniture
Time
budget
Research
Industry
Design
Environmental analysis
Competitors analysis
Scenario analysis
usage time
life style analysis usage frequency
User research(Human factors/)
Prototype and modification
Manufacturing
Material
Product marketing
channel
Marketing
Advertising
Sales
price
Recycle
Tech
Partners
Logistics
Product return Logistics
105
target clients
maintenance
material substitution 20
106
Environmental analysis
Distribution of usage frequency and time in a day
Scenario analysis
•Office workers who rent apartment •Young people who could accept new stuff •Original target customers that will buy MUJI
106
Target client:
Scenario analysis:
•Take off shoes (put bags on the ground)to slippers •Turn on the light •Put bags in the right place •Read newspaper or magazines(where is old newspaper to be stocked) •Watch TV(turn on players, find remote controllers and operate different machines) •Friends visit (admire the host’s messy TV wall) •…and so on Preliminary fee
Personnel costs
Other costs
Depart.
Hours
Fee/ hr
Total
Category
Fee
Research
370
80
29600
Consumption materials
5000
Travel expenses
3000
Administration
8000
Executive fee
2000
Design
290
100
29000
Manufacture
120
60
7200
Marketing
380
40
15200
Sales
60
30
1800
1220
Incl. prototype, print out and others.
Incl. office clerks and maintenance.
82800
18000
Total: 100800
106
82800
107
107
107
108
108
108
109
Relationship Among Visual Complexity, Product Image of Power Hand Tool and Consumer Preferences
109
Prof. Lu Zhen Hui
Designers can manipulate various shape features to achieve the desired level of visual complexity in products. This study examines power tool design from the perspective of visual complexity, investigating the relations between consumer preference and visual complexity of products. A comparison between different genders was also conducted in aspects of differences and preferences in visual complexity and functional images recognition. Lastly, an experiment with variables such as color and functional shape details was conducted in order to understand how changes in color and functional shape details affect the recognition of consumers of different genders Experiment One and Two investigated the effects of visual complexity on consumer recognition, and results showed that higher visual complexity resulted in recognition of professional, powerful, and eye-catching qualities. However, higher visual complexity reduced recognition of strength quality in products. Besides, higher visual complexity corresponded with higher eye-catching quality recognition.
109
2012
110
Thesis framework
研究動機及目的 第一章 研究範圍界定
文獻探討
第二章 電動手工具造形設計
造形複雜度
造形特徵與意象認知
110
樣本篩選
第三章
前置實驗
實驗一
整體造形複雜度對功能意象與喜好的影響 複雜度對功能意象 的影響
實驗二
實驗三
第四章
兩性對造形複雜度 偏好的差異
色彩對複雜度與功能意象之影響
機能性造形細節影響因素
第五章
第六章
綜合分析與討論 第七章 結論與建議
110
111 111
111
Materials
1
3
2
4
112
Conclusion
動力延伸細節
男性
女性
t
顯著性
t
顯著性
複雜度
-3 .4 5 8
0 .0 0 1 **
-2 .7 2 6
0 .0 0 8 **
專業
-3 .9 1 9
0 **
-3 .1 5 3
0 .0 0 2 **
力量
-1 .3 3 3
0 .1 8 7
-2 .5 1 3
0 .0 1 4 **
堅固
-0 .6 9 1
0 .4 9 2
-0 .4 9 5
0 .6 2 2
喜好
-1 .2 6 7
0 .2 0 9
-0 .2 5 3
0 .8 0 1
醒目
-1 .8 6 8
0 .0 6 6
-0 .6 0 9
0 .5 4 4
主體散熱細節
男性
女性 顯著性
t
顯著性
複雜度
-2 .9 5 7
0 .0 0 4 **
-3 .5 0 2
0 .0 0 1 **
專業
-2 .8 6 2
0 .0 0 5 **
-2 .8 8 3
0 .0 0 5 **
力量
-0 .7 3 5
0 .4 6 5
-2 .2 6 8
0 .0 2 6 **
堅固
0 .1 3 8
0 .8 9 1
-1 .5 0 3
0 .1 3 7
喜好
-0 .2 0 9
0 .8 3 5
0 .7 6 3
0 .4 4 8
醒目
-3 .3 3 2
0 .0 0 1 **
-1 .3 5 3
0 .1 8
112
t
造形複雜度與功能意象的相關性 排名
男性
女性
1
專 業 感 r= .5 1 0
力 量 感 r= .4 1 5
2
力 量 感 r= .4 4 8
專 業 感 r= .4 1 4
3
堅 固 感 r= .4 0 1
堅 固 感 r= .2 7 1
喜好與功能意象的相關性 排名
男性
女性
1
專 業 感 r= .6 4 6
堅 固 感 r= .2 4 4
2
力 量 感 r= .6 2 3
專 業 感 r= .1 8 0
3
堅 固 感 r= .6 0 1
力 量 感 r= .1 8 5
112
113
113
113
114
114
114
115 115 115
DRAFT SK E T C H
116
116
116
117
117
117
118
118
118
119
119
119
120
120
120
121
121
121
122
122
122
123
123
123
124
124
124
125
125
APPENDIX
125
126 126
INTERIOR DESIGN
126
127
127
127
128
Rabbit Nation Food clothes 128
shoes
RN
128
129
Form2
Rabbit Nation
Rabbit Nation
Rabbit Nation
Rabbit Nation
Rabbit Nation
Rabbit Nation
129
VISUAL IDENTITY
color plan
129
Form1
130 130
PACKAGING DESIGN
130
131
131
131
132 132
LOGO DESIGN 132
133
133
133
134
134
Liu wei
134