pweIplweInW bwry
sur`iKAw | vwqwvrx | qknwlojI | ieMfstrI AMqrJwq | idAwnqdwrI pihlW
pweIplweIn pircwlx nMbr 05
pweIplweIn kMpnIAW Awpxy pircwlxw nUM sur`iKAq r`Kx leI kI kr rhIAW hn? 3
mItr pRiq sYikMf nMb rW Anuswr
AOsqn spIf
pweIplweIn pircwlx
iek smwrt ip`g (iek ien-lweIn inrIKx sMd) pweIplweIn dIAW hwlqW dI ingrwnI vwsqy pweIplweIn dy ivcoN dI lMGdw hY[
kYnyfw dunIAW dUjw sB qoN v`fw dyS hY Aqy isKrly pMj sB qoN v`fy aUrjw auqpwdkW ‘coN iek hY[ drAsl, kYnyfIAn tRWsimSn pweIplweIn isstm 115,000 iklomItr q`k PYilAw hoieAw hY! ieh koeI hYrwnI vwlI g`l nhIN ik kYnyfw dy pweIplweInW clwaux vwly aunHW nUM sur`iKAq Aqy inpuMn rUp ‘c c`ldIAW r`Kx leI keI keI pRkwr dy isstm Aqy qknwlojIAW vrqdy hn[ pweIplweIn clwaux vwly kYnyfw dy bhuigxqI lokW dIAW aUrjw dIAW loVW pUrIAW krn leI izMmyvwr hn Aqy cMgI qrHW sWBIAW-sMBwlIAW pweIpW ivcoN dI sur`iKAw sihq kudrqI gYs qy k`cw qyl ByjxiBjvwaux leI pRiqbD hn[ iesy krky ieh audXog iksy pweIplweIn dI aumr dy hryk ivsQwr dI iDAwn nwl XojnW bxwauNdy hn – ingrwnI leI sm`grI, inrIKx Aqy sWB-sMBwl smyq[ ies Aml nUM pweIplweIn ieMtYgirtI mYnyjmYNt AwKdy hn Aqy ieh XkInI bxwauNdw hY ik pweIplweInW sur`iKAq, BrosyXog Aqy icr-sQweI bxn leI ifzweIn kIqIAW, bxweIAW Aqy clweIAW jWdIAW hn[
sur`iKAw dy ip`Cy qknwlojI ieh ies audXog dI pweIplweIn ieMtYgirtI mYnyjmYNt nwl pRiqbDqw hI hY ijhVI swnUM sB qoN v`D nvInqwkwrI qknwlojIAW vrqx leI pRyrdI hY[
26 pweIplweIn dy hryk 1,000 iklomItr vwsqy nukswn l`Bx qy murMmq krn leI 2013 ‘c pweIplweIn AKMfqw vwlIAW KudweIAW dI AOsqn igxqI[
pweIplweInW bwry, iek lVI hY, ijhVI kYnyfw ‘c tRWsimSn pweIplweInW bwry q`Q sWJy krn Aqy kYnyfIAn lokW dIAW izMdgIAW ‘c aunHW dy rol nwl sbMDq hY[ ieh jwxkwrI kYnyfIAn AYnrjI pweIplweIn AYsosIeySn (CEPA) v`loN muh`eIAw kIqI geI hY[
$1.4
iblIAn fwlr 2013 ‘c pweIplweIn sur`iKAw ih`q audXog v`loN kIqw pUMjI invyS[
qknwlojI pweIplweInW dy sur`iKAq rUp ‘c c`lx ‘c iek mh`qvpUrn rol Adw krdI hY, ivSyS krky: • Kory dI rokQwm • inrIKx • lIk l`Bx • nukswn dI rokQwm ‘c
sur`iKAw krnW Aqy inrIKx krnW Korw l`gxw pweIplweInW dw kudrqI duSmx hY[ ieh pweIplweIn dI Dwq Aqy ijs vwqwvrx ‘c ieh d`bI geI hY ausdy iksy q`q drimAwn rswiexk pRiqikirAw kwrn l`gdw hY – q`q ijvyN pwxI jW AwksIjn[ Aksr Kory dw nqIjw jMgwl l`gxw huMdw hY ijhVw pweIplweIn nUM kmzor kr skdw hY[ Kory dI rokQwm leI audXog pweIpW au~pr iek ivSyS pRkwr dI lyp vrqdw hY ijhVI AwksIjn Aqy pwxI nUM pweIp dI Dwq q`k phuMcx ‘qy ausnUM Korw lwaux qoN rokdI hY[ pweIplweIn kMpnIAW pweIpW nUM G`t voltyj vwlw iek ielYktRostYitk krMt vI idMdIAW hn ijhVw rswiexk pRiqikirAw nUM rokdw hY, ijs pRiqikirAw dw nqIjw Kory ‘c inkldw hY[ ies nUM kYQoifk sur`iKAw AwKdy hn[ Kory dI rokQwm mh`qvpUrn hY Aqy ieMj hI sWB-sMBwl, iesy krky hI pweIplweInW dw bwkwiedw inrIKx kIqw jWdw hY[ BwvyN ieh pweIplweIn rUt dy nwl nwl mihj qurnW hovy jW hvweI gSq dw FMg vriqAw jwvy - inrIKx pweIplweInW nUM sur`iKAq r`Kdy hn[
Korw tYst krnw
pweIplweInW clwaux vwly Kory dI ingrwnI r`Kdy qy tYst krdy rihMdy hn qW ik iksy lIk jW ivGn pYx qoN pihlW hI sMBwvI nuksW nUM G`t r`iKAw jw sky[
pweIplweInW bwry
pweIplweIn pircwlx
DunI-mUlk qknwlojI
pweIp nwl Aw rhIAW qknwlojIAW dunIAW Br dy Kojkrqw ieMjnIAr pweIplweInW dI sur`iKAw nUM hor AgWh iljwx leI nvIAW qknwlojIAW ivksq krn ‘qy iDAwn lgweI bYTy hn[
pweIplweInW dI ingrwnI krn leI vrqI jw rhI hY iek nvIn kwF, SmartBallTM, ‘c iek DunI-mUlk fYtw isstm huMdw hY ijhVw jdoN pweIplweIn dy ivcoN dI lMGwieAw jWdw hY qW lIk nUM sux lYNdw hY[ ies dI vrqoN CotI, sMBwivq rUp ‘c ipMn ijMnI morI dy Awkwr q`k dI lIk nUM pkVn leI kIqI jwvygI[ smwrt bwl bwry swfy blwg: bit.ly/ZrC24L ‘qy pVHo
BwvyN kuJ inrIKx pweIplweIn dy bwhroN kIqy jWdy hn, ieh mh`qvpUrn hY ik pweIp dI hwlq jwxn leI ausdy AMdrvwr vI vyiKAw jwvy[ ieh kMm hY ij`Qy ‘smwrt ip`g’ vrqoN ‘c AwauNdy hn[ auh AYfvWs iksm dy inrIKx sMd hn ijhVy pweIpW AMdr iksy vI pRkwr dI AswDwrn cIz nUM pCwxn Aqy l`Bx leI sYNsrW dI vrqoN krdy hn[ smwrt ip`g dI vrqoN kridAW pweIplweInW clwaux vwly aunHW sm`isAwvW dI pCwx kr skdy hn ijhVIAW pweIplweInW dy bwhroN vyK skxIAW AOKIAW ho skdIAW hn[ jykr pweIp dy AMdr dy inrIKx nwl koeI sm`isAw PVI jWdI hY qW pweIplweIn clwaux vwly pweIp nUM prKx leI pu`t ky vyKxgy, murMmq krngy Aqy muV lyp cVHwky d`b dyxgy[ keI vwrI pweIp dy aus ih`sy nUM bdlnW vI zrUrI ho skdw hY[
pqw lgwauxw Aqy rokQwm pweIplweIn dI ingrwnI zrUrI nhIN ik hmySw nyiVauN ho ky Aqy ivAkqIgq rUp ‘c kIqI jwvy – iek qrIkw ijhVw ies audXog v`loN lIk pkVn leI vriqAW jWdw hY auh Asl ‘c kMtrol rUm dI vrqoN kridAW dUroN kIqw jWdw hY[ ieh kMtrol rUm 24 GMty, hPqy dy s`qy idn kwrjSIl rihMdy hn Aqy ieMnHW ‘c auh isstm l`gy huMdy hn ijhVy pweIplweIn ivcly qwpmwn, vihx dI dr Aqy pRwfkt dy dbwau bwry jwxkwrI iek`TI krdy hn[ jykr koeI lIk jW sm`isAw pkVI jWdI hY qW Alwrm Awpxy Awp c`l pYNdy hn Aqy vwlvW dI vrqoN kridAW pweIplweIn dy aunHW ih`isAW nUM J`tp`t bMd kIqw jw skdw hY[ ieh rIsweIkl kIqy Aqy vwqwvrx-shwiek kwgz ‘qy CipAw[
ifjItl sYNsr pweIplweInW dI lIk nUM l`Bx dI sMBwvq vrqoN vwsqy ivcwry jw rhy hn XUnIvristI AwP AYlbrtw dy Kojkrqw pweIplweIn dI bxqr qoN lY ky lIk huMdy qrl nUM l`Bx q`k hr cIz leI aunHW dI vrqoN kIqy jw skx bwry pVcol kr rhy hn[ ifzItl sYNsrW bwry swfy blwg bit. ly/1u3P59g ‘qy pVoH[
swrw kuJ sYNkVy iklomItr dUr bYiTAW kIqw jw skdw hY[ pweIplweInW nUM c`lx dOrwn huMdy nukswn dw sB qoN Awm kwrn auswrI Aqy KudweI kwrj bxdy hn[ prMqU ieh nukswn sOiKAW twly jw skdy hn jykr Tykydwr, auswrI kMpnIAW Aqy Gr mwlk koeI pRwjYkt, ijvyN koeI drKq jW PYNs lgwauxw, SurU krn qoN pihlW cY~k kr lYx ik zmIn hyT XuitiltI lweInW ik`QoN dI lMGdIAW hn[ hryk sUby dI lweIn dw pqw d`sx vwlI syvw mOzUd hY ijs nwl koeI vI pRwjYkt SurU krn qoN pihlW kYnyfIAn lokW nUM sMprk zrUr krnw cwhIdw hY qW ik KudweI SurU krn qoN pihlW d`bIAW hoeIAW XUitiltI lweInW dw pqw lgw ky aunHW ‘qy inSwn lgwey jw skx[ ieh sDwrn kwl jW kil`k pRwjYkt ‘c dyrI, zrUrI syvwvW ‘c ivGn, pRwprtI dy nukswn, vwqwvrixk pRdUSx Aqy gMBIr s`tW qoN bcwau krdI hY[ vDyry jwxkwrI leI clickbeforeyoudig.com vyKo[ CEPA mYNbr sur`iKAq pRcwlxw leI pRiqbD hn, ijsdw pRgtwvw 2013 ‘c aunHW v`loN invyS kIqy 1.4 iblIAn fwlrW qoN huMdw hY[ qknwlojI, ijhVI pweIplweIn dI aumr dy hryk pVwA ‘c rol Adw krdI hY – XkInI bxwauNdI hY ik pweIplweIn audXog pweIplweIn pihcwlx nUM, hr roz vDyry sur`iKAq Aqy vDyry icr-sQweI bxwaux leI AwpxI kwrguzwrI ‘c zor lgw irhw hY[
globl qknwlojI lIfr Ku`lHy Awm AwKdy hn ik kYnyfw dunIAW dI pweIplweIn rwjDwnI hY[ kYnyfIAn pweIplweIn audXog vjoN swnUM Awpxy Awp nUM kyvl au~qmqw vwsqy hI jvwbdyh nhIN mMnxw cwhIdw sgoN auh qknwlojI Aqy Aml, ijhVyy bwkI dunIAW nUM hor cMgyrI bxwaux ‘c mdd krn, ivksq krny cwhIdy, nvyN Kojxy cwhIdy Aqy aunHW ‘qy zor dyxw cwhIdw hY[” brYNfw kYnI, pRYzIfYNt Aqy sI eI E kYnyfIAn AYnrjI pweIplweIn AYsosIeySn
pu`tx qoN pihlW kil`k kro
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