Cost Effective Marketing Ideas For Small Retailers
Create Your Strategies First It is of utmost importance that you create your strategies on first hand basis before you go for tactics. What should your strategies be? â—?
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Create your target customer base and eliminate all others to focus on what you have chosen Try to be different from the others that cater to your common target customer base Define your business so that your customers can easily identify you
Build Up Your Marketing List To be a successful retailer you need to build up your customer list that you can refer to now and often. What can you use it for? ●
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Providing something customers
of
value
to
your
Advance info about new products and services Offer free report of business relevance and value
Maintain Regular Customer Contact Maintaining regular contact with your customers is of prime importance for your business. Why is it so? ●
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You need to inform your customers that you are there to serve them Inform them of new products or services, promotions or special offers Inform them of product/customer reviews, any awards etc.
Offer Customers Something Offering customers something will make them feel valuable and bring them closer to your business. What can you offer them? ●
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Offer them giveaways yet useful items like Tshirts, tote bags, mugs, USB drives etc Offer them discounts or special promos A chance to enter into contests or special events and gatherings
Contact Information
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