Emerging Trends In Marketing Strategy
2 Way Communication Healthy communication has always been a two-way process. Until now the communication was only present from a business to a customer/client. However, businesses are involving customers/clients into communicating with them through various ways. Using social media is one of the options whereby customers/clients can now interact with businesses.
Using Customer Data Customer data has always been a helpful tool for businesses to form their strategies. Now with the presence of CRM technology, a business can easily use data mining and get information about customers. Moreover, they can also predict customer trends.
Providing Customer Support Nowadays, it has become a trend to create an online forum and invite customers to join it. Using this technique, customers can join and support each other when the need arises. This would generate a whole lot of customer satisfaction and above all cut down customer support costs.
Building Customer Loyalty It is one thing to bring in customers towards your business and another thing to retain them into your fold. Businesses nowadays are involving customers through various interactive programs and attempting to retain them. Making them feel special is a sure way to keep them in the base.
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