What Are The 4 Criticisms Faced By Advertisers?
“You Are Unethical” One of the most common aspects of advertising criticism is that advertisers are “unethical.” This comes into play when advertisements are based on gender or racial stereotypes, contains hidden information, is unfairly priced or has tiny illegible prints.
“This Ad Exaggerates� People often criticize advertisements as exaggerating things and giving out false information. The criticism is aimed mainly by competitors who complain that it is immoral to attract customers in this manner. This many a time backfires on the advertisers.
“What An Offensive Ad� Critics point out that advertisements often cross the limits of offense. These advertisements often deal with sex, race, religion and other aspects. Most say that bringing out offensive ads are a quick way to get publicity which is unnecessary. There are legal actions involved sometimes that helps bring more publicity.
“You Are Materialistic� Critics argue that most advertisements are materialistic and they have the tendency to corrupt society. This, they say, results in a society that is based on materialism and is less caring. Critics also say that these advertisements often play on the minds of the people and force them to buy stuff beyond their means.
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