Hello, fabulous retailers: It’s Emily, with some fun company news. We have a new name: Em & Friends! As our founder and namesake, I’m really excited about this change and what it represents for us. Eight years ago, when I named the brand after myself, I wasn’t coming from a long-term strategic place. I wasn’t even coming from a short-term strategic place! I was a writer and artist, I was impatient to get my Etsy shop going, and I didn’t have a better idea. It became clear early on that giving the brand my full name wasn’t the best choice. And today, it’s not even an accurate reflection of who we are. In the realization of a longtime goal, I’m no longer our sole artist/writer (phew!) and I haven’t been for some time now. Over time, our social media has also become the brand’s voice, instead of my own. All these shifts were necessary to create a company that can grow and evolve over the years. Since 2018, I’ve served as our creative director, made possible in part by joining forces that year with Knock Knock, and I develop our cards and products with other creatives, both in-house and freelance. Through our “Friends” partnerships, we also work with outside authors and artists such as Lisa Congdon and Liz Gilbert, with new Friends joining each year.
Our new “Em & Friends” name reflects both where we’ve been and what we’ve become: a team creation, united by our mission of making stuff that helps people connect through honesty, humor, and heart (and sometimes, swear words). We can’t wait to show you all the new releases coming up over the next handful of months. As always, we appreciate your love and support! All my best, Emily
NEW! CERTIFICATE PADS–FRESH LOOK, £5.95 SIZE: 7 X 5.15 INCHES | SPECS: 50 SHEETS | PKG: SHRINKWRAPPED | INNER: 4
9781642462883 Everyday Achievement Certificate
AVA I L A B LE
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9781642462890 Spousal Recognition Certificate
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9781642462906 Employee of the Moment Certificate
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NOW
Carvell Wallace is a writer and father to two teens. He covers arts, culture, and celebrities for the New York Times Magazine, The New Yorker, GQ, Esquire, Vogue, Pitchfork and others. His book The Sixth Man, cowritten with NBA champion Andre Iguodala, was a New York Times Bestseller and made Obama’s 2019 year-end list. His podcast Finding Fred, about the spiritual philosophy of Mister Rogers, was nominated for a Peabody award and named best podcast of the year by The Atlantic. Prior to that, he spent two years as the cohost of Slate’s parenting advice podcast, Mom and Dad Are Fighting. He lives in Oakland, California.
9781642463040 Favorite Things
9781642463064 What to Fight For
9781642463088 That Is All
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9781642463101 Tremendous Job
9781642463125 Reaction to the World
NOW
9781642463149 Exist
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NOW
9781642463316 Magical You Birthday
9781642463330 I’m Here for You
9781642463354 Oh, Happy Day
9781642463378 Sorry Your Heart Hurts
9781642463392 So Thankful for You
9781642463415 This Is Your Year
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9781642463248 Already Blooming
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9781642463279 The Shit Show
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9781642463293 Resilient
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AVA I L A B LE
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9781642462982: Doomscroll
9781642463002: Together for Eternity
9781642463026: Sweatsuits
9781642462876: Adequate Day
9781642462869: Personal Space
9781642462852: It Shouldn’t Be This Way
9781642462845: Mask Benefit
9781642462821: Parenting . . . Time of Covid
9781642463200: Extra Missing You
9781642463217: Sent to My Room Mom
9781642463224: Sent to My Room Dad
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contents
9781642449358: Fuckin’ A
9781642446333: You Are Very Smart and Pretty
PG 10
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9781642444711: Thank You
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9781642444728: Daily Struggle
PG 11
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P
O
ST
CA
RD
S IN C LU DE D
9781642444810: Pep Talk
9781642444827: Empathy
9781642446340: Feminist
see postcards inside by visiting our wholesale site! PG 14
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9781642449488: Life Transformation
9781642449495: You Are Safe
9781642449501: You Are Loved
PG 15
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9781642449518: Gorgeous and Amazing
9781642449525: Magnificent Creature
9781642449532: The Women I Love & Admire
PG 16
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9781642449167: Starting Literally Anything
9781642449181: People & Activities
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9781642449174: Hypothetical Fame
PG 17
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9781642446326: Finding Yourself
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9781642445886: Burn It
9781642445893: Inspiring Quote
9781642445923: Eyes Forward best seller
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9781642445909: On Failure
9781642445954: Your Story Matters
PG 18
9781642445916: Survival
9781642445930: You Be You
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9781642449822: Clusterfuck
9781642449839: For Fuck’s Sake
9781642449846: From a Mountain
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9781642445152: Astrology
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PG 19
9781642443431: Cat Lady
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9781642445206: Every Great Woman
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PG 20
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zodiac magnets are also avail able as cards!
9781642446609: Capricorn
9781642446616: Aquarius
9781642446623: Pisces
9781642446517: Aries
9781642446524: Taurus
9781642446531: Gemini
9781642446548: Cancer
9781642446555: Leo
9781642446562: Virgo
9781642446579: Libra
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PG 21
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9781642446357: Party Dragon
9781642446364: Fun & Games
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9781642445091: Designated Driver
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9781642443592: Great Job
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PG 23
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9781642449808: Groceries & Shit (Navy)
9781642449815: Groceries & Shit (Olive)
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9781642445466: New Hustle
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9781642444391: Remaining Fucks
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9781642449280: Empathy
9781642449297: Birthday
PG 26
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9781642449303: Friendship
9781642449341: Lisa Congdon Zodiac
PG 27
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9781642448566: Parentite
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9781642448610: Romancerine
PG 28
9781642448573: Persistethyst
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9781642462258: Persistethyst
9781642462265: Birthday Quartz
9781642462272: Functional Adult
9781642462289: Parentite
9781642462296: Comparison Stone
9781642462302: Braverite
PG 29
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9781642462494: You Are Very Smart and Pretty
9781642462500: Dog Mom for Life
9781642462517: Cat Lady for Life
9781642462524: I’m a Grown-Ass Lady
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9781642462531: Gift to Humanity
9781642462548: Oh, for Fuck’s Sake
9781642462555: Kept Going
9781642462562: Fucking Great Job
9781642462579: Patriarchy
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Sticker size: 3.8 x 4.2 inches PG 31
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Sticker size: 3.9 x 5 inches
Sticker size: 3.9 x 5 inches
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9781642462708: Follow Your Heart
9781642462715: Good Things To Come
9781642462722: You Me Joy
9781642462739: You Power
9781642462746: Happiness Party
9781642462753: Got Your Back
PG 32
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9781642449884 : Brave and Fascinating 9781642449891: If Ever a Circumstance 9781642449907: Love and Admire
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9781642449914: Merely a Rocket
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Fancy Foil Stamping!
PG 33
9781642449921: Grief Does Not Obey
9781642449938: History and Heart
9781642449945: Over the World
9781642449952: Magnificent Creature
9781642449969: You Will Change
9781642449976: Best Caregiver
9781642449983: You Are Safe
9781642449990: Not This
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PG 34
9781642448979: Capricorn
9781642448986: Aquarius
9781642448993: Pisces
9781642448887: Aries
9781642448894: Taurus
9781642448900: Gemini
9781642448917: Cancer
9781642448924: Leo
9781642448931: Virgo
9781642448948: Libra
9781642448955: Scorpio
9781642448962: Sagittarius
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9781642448634: Brand-New Day
9781642448535: From a Mountain
9781642448719: Heart’s Desire Birthday
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9781642448504: We Would Never
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9781642448726: Holding My Rope
9781642448733: 32,000 Feet
9781642448641: Two Kinds of People
9781642448542: Pizza Crust
9781642448702: Simple Things Birthday
9781642448481: Comfort Zone
9781642448498: Precious Gift
9781642448559: Only Live Once Birthday:
PG 35
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EMPATHY CARDS, £2 .95
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9781642449921: Grief Does Not Obey
9781642449976: Best Caregiver
Gold foil
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9781642447330: One More Chemo Down 9781642447637: Broken Objects
PG 36
9781642449969: You Will Change
Sticker Card
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9781642446845: Awkward Sympathy
9781642449891: If Ever a Circumstance
9781642462845: Mask Benefit
9781642462555: Kept Going (£4.95)
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9781642447897: This Day Sucks for You 9781642449198: Cry in the Car
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9781642447323: Everything Happens
9781642448061: Thank You . . . Showing Up 9781642447163: No Good Card for This
9781642447446: It’s a Marathon
9781642447453: What Doesn’t Kill You
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9781642447859: Pet Soulmate
9781642447477: God’s Plan
9781642449211: Make This Better
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9781642448207: It’s a Hallway
PG 37
9781642448511: New Normal Empathy
9781642447361: Illness Is Not a Journey 9781642446838: Here for You Always
9781642447354: Died of Lemons
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DISCONTINUED
9781642447439: Take Away Your Pain
9781642447613: Hard Knocks
9781642448528: Everything Dark
9781642448375: Your Time on Earth
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9781642462494: Smart and Pretty (£4.95)
PG 38
Sticker Card
9781642462500: Dog Mom for Life (£4.95)
Sticker Card
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Sticker Card
9781642462524: Grown-Ass Lady (£4.95)
9781642462586 You Cake Candles Birthday
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BIRTHDAY CARDS, £2 .95
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9781642462593: Everything Wonderful 9781642462609: Grateful . . . Born Birthday 9781642449785: Ream of Paper Birthday 9781642448184: Ample Seating Birthday 9781642447569: There’s No Money in Here
Gold foil best seller
9781642448191: Naked at Work Birthday 9781642446760: Celebrate with Cake
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9781642446685: Go Shorty Corgi Dog
PG 39
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9781642448054: Wishes for Your Birthday 9781642447606: Decree Birthday
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9781642446715: Freaking Amazing
9781642446777: If It Can’t Be
9781642446708: So Glad Birthday
9781642449259: . . . Millennials
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9781642448719: Heart’s Desire Birthday 9781642448702: Simple Things Birthday 9781642448559: Only Live Once
9781642448771: A New Year
9781642448795: Rainbow Hand
CONGR ATS AND GR AD CARDS, £2 .95 More Congrats and Grad Cards on next page f best seller
9781642447941: Birthday President
PG 40
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9781642446678: Pony Ferrari Pizza
9781642449754: Make Your Way . . . World 9781642446784: You Did It!
9781642446807: Fucking Great Job
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DISCONTINUED 9781642447033: No Pressure Graduation
9781642447798: Road Rise to Meet You 9781642446791: Highest of High Fives
WEDDING AND BABY CARDS, £2 .95
9781642449228: Future of Humanity
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9781642447538: Ampersand Congrats
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9781642447231: Sob at Your Wedding
9781642447729: Restaurants Vacations 9781642448382: Wishes for New Baby
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9781642448399: Wishes for Wedding
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9781642447422: Love Wins Wedding
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9781642446814: Aaah! Married!
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9781642448092: Favorite Kid
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9781642462821: Parenting . . . Time of Covid
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9781642462852: It Shouldn’t Be This Way 9781642447590: Glad You Did
9781642447811: You’re the Best
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FATHER’S DAY CARDS, £2 .95
9781642448061: Thank You . . . Showing Up 9781642449792: Wishes for You
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DISCONTINUED
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9781642447873: Glass Ceiling
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9781642446999: Don’t Tell Dad
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9781642446982: Cheapest Therapist
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9781642446937: Awkward Love
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9781642447972: Met Each Other Miracle 9781642462623: Top Middle Bottom
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9781642449105: To the Moon
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9781642448610: Romancerine (£6.00)
PG 46
9781642447736: Our Relationship
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9781642448320: Move Mountains
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9781642448146: The Only One for Me
9781642447415: Hogs and Kisses
9781642446906: Look at My Phone
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9781642448443: Human Body Pie Chart
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9781642448740: Reasons I Love You
9781642448757: Match Made in Heaven
9781642448764: You Are My Jam
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9781642462708: Follow Your Heart
9781642462715: Good Things To Come 9781642462722: You Me Joy
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9781642462746: Happiness Party
9781642462753: Got Your Back
9781642462616: Two Kinds of Families
9781642462869: Personal Space
9781642462852: It Shouldn’t Be This Way
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PG 48
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9781642462548: Oh, for Fuck’s Sake (£4.95)
9781642462876: Adequate Day
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9781642462555: Kept Going (£4.95)
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9781642462579: Patriarchy (£4.95)
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9781642449884: Brave & Fascinating
9781642449907: Love & Admire
9781642449914: Merely a Rocket
9781642449938: History & Heart
9781642449945: Homes All Over the World
9781642449952: Magnificent Creature
9781642449983: You Are Safe
9781642449990: Not This
PG 49
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9781642449747: I See You
9781642449778: Really Miss You
9781642449761: Permission Slip
9781642449143: Loving Yourself
9781642449273: Finding Yourself
9781642448139: Shit Show VIP
9781642448641: Two Kinds of People
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9781642449082: Talk in Circles
9781642447156: Definition of Divorce
9781642448016: Every Great Woman
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9781642448207: It’s a Hallway
PG 50
9781642448474: Imaginary Arguments
9781642448504: We Would Never
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9781642448634: Brand-New Day
9781642448542: Pizza Crust
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9781642448535: From a Mountain
9781642448498: Precious Gift
9781642448481: Comfort Zone
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9781642448733: 32,000 Feet
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DISCONTINUED
9781642448238: Gift to Humanity
9781642448467: Human Panic Room
9781642448252: For Fuck’s Sake
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9781642447989: Weak Men
PG 51
9781642447811: You’re the Best
9781642446807: Fucking Great Job
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9781642448245: Unwavering Support
9781642448320: Move Mountains
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9781642448825: Trail of Stars
9781642448849: Hold Steady
9781642448658: Show Up, Breathe
9781642448788: Today Is Your Day
9781642448863: I Got You
9781642448856: You Are Not Alone
PG 52
9781642448818: Begin Anyhow
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PRODUCT DISPL AYS
MAGNET DISPLAY SIZE: 10 X 14 X 4 INCHES; METAL SPECS: HOLDS 27 OF 9 STYLES NO.: 9781642445404
LITTLE SPINNER DISPLAY
BIG SPINNER DISPLAY
SIZE: 10 X 34 INCHES; BIRCH AND ACRYLIC SPECS: HOLDS 6 TO 12 EACH OF 24 CARDS NO.: 9781642445008
SIZE: 17 X 68 INCHES; BIRCH AND ACRYLIC SPECS: HOLDS 6 TO 12 EACH OF 48 CARDS NO.: 9781642445053
FILL IN THE LOVE BOOKS DISPLAY SIZE: 9.5 X 10 X 7 INCHES; FULL-COLOR CORRUGATE SPECS: HOLDS 16 OF 4 STYLES NO.: 9781642449150
PG 53
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UK & EUROPE REPRESENTATION & DISTRIBUTION SALES AND MARKETING Abrams & Chronicle Books Ltd T: +44 (0) 20 7713 2060 E: info@abramsandchronicle.co.uk To find your local rep please contact Casey Allen Sales Assistant T: +44(0)20 7713 2077 E: callen@abramsandchronicle.co.uk
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PG 54
NORDIC COUNTRIES Suzanne Bach-Marklund T: +45 2789 2007 E: suzanne@bach-marklund.com GERMANY, AUSTRIA & SWITZERLAND Gabriele Kern Publishers’ Services T: +49 69 510 694 E: gabriele.kern@publishersservices.de
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CONTENTS NEW! CERTIFICATE PADS, 3
MAGNETS, 20 – 21
NEW! CARVELL WALLACE CARDS, 4 – 5
MIXED BOXED CARD SETS, 26 – 27
NEW! LISA CONGDON CARDS, 6
MOTHER’S DAY CARDS, 44
NEW! STICKER CARDS, 7 – 8
PARENTING SUPPORT CARDS, 42
NEW! PANDEMIC CARDS, 9
POSTCARD BOOKS, 14
AFFIRMATORS!® CARDS, 32
PRODUCT DISPLAYS, 53
ANNIVERSARY CARDS, 45
REASONABLE ACHIEVEMENT CARDS, 35
BIRTHDAY CARDS, 38 – 40
SARAH NOSPECIALNAME JOURNALS, 17
CANVAS POUCHES, 25
STICKER CARDS, 30 – 31
CERAMIC MUGS, 23
STICKY NOTE PACKETS, 10 – 12
COCKTAIL NAPKINS, 22
THANK-YOU CARDS, 43
CONGRATS AND GRAD CARDS, 40 – 41
WEDDING AND BABY CARDS, 41 – 42
DOOR HANGERS, 24 ELIZABETH GILBERT CARDS, 33 ELIZABETH GILBERT JOURNALS, 15 – 16 EMPATHY CARDS, 36 – 38 FANTASY STONE CARDS (NO PIN), 29 FANTASY STONE PIN CARDS, 28 FATHER’S DAY CARDS, 43 FILL IN THE LOVE® BOOKS, 13 FRIENDSHIP AND ENCOURAGEMENT CARDS, 48 – 52 GROCERY TOTE BAGS, 24 JOURNALS, 18 LISA CONGDON ZODIAC CARDS, 34 LOVE AND VALENTINE CARDS, 45 – 47 MAGNETS, 19