selling_guide2012NEW by George Gentile

Selling What • 26 Sells

Boost Your Sales

A SALESPERSON’S GUIDE TO SELLING THE BEST IN IMPRINTABLE APPAREL

Plus...

Good Better Best

Product Selling Tips Presentations Apparel 101 Suggested Markets Product Category Overviews Just Added - Selling What When

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Your Guide to Selling What Sells

The bestselling style suggestions in

Good Better Best categories

3 Top Selling Features to mention during your presentation

A list of

Companion Styles in the same fabrication as the featured style

SELLING WHAT SELLS

Prices Listed are coded on an (A). Always check our website or call to confirm prices.

Suggested Markets for selling these styles

A Selling Tool Like No Other Selling the abundance of apparel styles in the market today can be a daunting task – even for the most seasoned sales professionals. Our Selling What Sells guide is meant to focus your presentations on the bestselling styles from the most popular apparel categories. In addition, it offers suggestions on target markets where these styles have had their greatest success. Selling What Sells will provide you with an advantage in the field by identifying three budget options within each category and arranging them in a Good-Better-Best framework. It then details the three topselling features that should be emphasized when presenting to your customer. Helpful selling tips and apparel knowledge are sure to upgrade your presentation skills to that of an “apparel expert.” Plus, the Selling What When calendar teaches you the best times to promote and sell apparel all year long. Whether you’re a one man show or the head of sales, Selling What Sells is a must for your entire sales team. Order your copies today and begin maximizing your selling time with focused presentations that are sure to close sales quickly and efficiently.

contents: SPORT SHIRTS

Sales Tips and Product Education to elevate your presentation

4-17

WOVENS

18-21

OUTERWEAR

22-35

FLEECE

36-41

SPECIALTY APPAREL

42-43

T-SHIRTS

44-55

SELLING WHAT SELLS

SELLING WHAT WHEN 56-59

CH365

M315

GOOD | Harriton M315

| Chestnut Hill CH365

1. A LL ABOUT VALUE: This price point gives you maximum flexibility with any budget

1. INCREASED MOBILITY: Raglan sleeve construction offers greater ease of movement

2. MORE PERFORMANCE THAN THE REST: Quick drying, anti-microbial/odor, anti-static and UPF 50 protection

2. STYLISH LOOK: Tonal chain-stitch detail, micro cuff, dyed-to-match three-button placket, solid birdseye collar

3. GREAT SIZE RANGE: With sizes up to 6XL, you can feel confident that this shirt can outfit any group

3. PERFORMANCE & FUNCTIONALITY: Increased snag-resistance, moisture-wicking and anti-microbial odor control properties

Men’s 4 oz. Polytech Polo

ADDITIONAL SELLING FEATURES • 100% polyester • sideseamed • double-needle topstitch on bottom hem and side vents • set-in sleeves with open hem • three-button placket with flat-knit collar Sizes: XS, S, M, L, XL, 2XL, 3XL, 4XL, 5XL, 6XL $19.98 Colors: White, Black, Charcoal, Dark Green, Gold, Light Blue, Maroon, Navy, Red, Team Orange, Texas Orange, True Royal ALSO AVAILABLE: Ladies’ M315W, Color Block M318

BETTER

SELLING WHAT SELLS

Men’s Technical Performance Polo

ADDITIONAL SELLING FEATURES • 100% polyester micro piqué • wash-and-wear functionality reduces shrinking and resists fading Sizes: S, M, L, XL, 2XL, 3XL, 4XL $25.98 Colors: White, Black, Fairway Green, Ink, Merlot, Provence Blue, Red, True Royal ALSO AVAILABLE: Ladies’ CH365W, Piped CH355, Ladies’ Piped CH355W

sport shirts 100% Polyester Performance Polo: Work hard. Play hard. When your customer needs a sport shirt that is 1270C

going to stand up to long days of work or play, show them 100% polyester performance polos. Unlike cotton shirts that absorb and hold perspiration leaving your shirt wet and heavy, performance polos pull moisture to the surface of the fabric where it quickly evaporates leaving you cool, dry and comfortable.

target markets

BEST | Ashworth 1270C

Men’s Performance Wicking Piqué Polo

College and High School Athletics Corporate Outings Summer Camps Outdoor Trades (i.e., Landscapers) Trade Shows

1. BRAND POSITIONING: The iconic Golfman logo enhances your customer’s brand by associating it with the well-known and highly respected retail brand, Ashworth 2. Q UICK DRY FABRIC: This polo’s performance piqué fabric wicks moisture away from the skin, providing quick drying comfort and making it suitable for office and corporate casual wear without any hint of treated fabric 3. M ADE FOR MOVEMENT: Open-hem raglan sleeves yield greater ease of movement ADDITIONAL SELLING FEATURES • 100% polyester • three-button placket • self-collar Sizes: S, M, L, XL, 2XL, 3XL, 4XL $65.98 Colors: White, Black, Blue, Carmine Red, Navy ALSO AVAILABLE: Ladies’ 1290C

Selling Tips When your customers are looking for performance polos, those treated with anti-microbial should be the focus of your sales presentation. Anti-microbial treatments kill bacteria that the human body naturally secretes in perspiration. This increases the life of the garment and prevents odor build-up and residue that is commonly found on untreated garments. SELLING WHAT SELLS

M100 D100

GOOD

BETTER

| Harriton M100

| Devon & Jones D100

1. THE PRICE: Most end users will not expect to get this much shirt at such an attractive price point

1. WORLD-CLASS FABRIC: Made from luxurious Peruvian Pima Cotton – the world’s softest and most durable cotton

2. THE FABRIC: 6.5 oz. ringspun cotton fabric looks and feels more substantial than other shirts offered in this price range

2. MEASURES UP TO BIG NAME BRANDS: Compares in quality to retail brands like Lands’ End and Eddie Bauer

3. THE DETAILS: Pearlized buttons and solid, durable double-needle construction are added features that set this shirt apart from the competition

3. AVAILABILITY: Sizing from S to 6XL including men’s and ladies’ versions in short-sleeve, long-sleeve and tipped trim

Men’s 6.5 oz. Ringspun Cotton Piqué Short-Sleeve Polo

ADDITIONAL SELLING FEATURES • 100% ringspun cotton piqué • ribbed cuffs, extra button, sideseamed • signature Harriton twill tape at collar and side vents • three-button placket Sizes: S, M, L, XL, 2XL, 3XL, 4XL $17.98 Colors: White, Black, Chalk Blue, Dill, Grey Heather, Hunter, Navy, Red, Stone, Straw, True Royal ALSO AVAILABLE: Ladies’ M100W, Color Block M250

Men’s Pima Piqué Short-Sleeve Polo

ADDITIONAL SELLING FEATURES • 100% Peruvian Pima cotton • Dura-Pearl™ buttons and three-button placket • rib knit cuffs • additional yarn in collar and cuffs for a neater appearance and greater durability • stretch tape in shoulders for extra strength Sizes: S, M, L, XL, 2XL, 3XL, 4XL, 5XL, 6XL $21.98 Colors: White, Black, Augusta Green, Burgundy, Butter, Deep Orange, Dill, Forest, French Blue, Grey Heather, Light Blue, Lime, Melon, Navy, Pink, Purple, Red, Rust, Slate Blue, Stone, Sunray Yellow, Tangerine, Taupe, True Royal ALSO AVAILABLE: Long-Sleeve D110, Tipped D113, Ladies’ D112W, Ladies’ Y-Placket D100W, Ladies’ Tipped D113W, Ladies’ Long-Sleeve D110W

SELLING WHAT SELLS

sport shirts Quality-Value Cotton Piqué: CH100

When you need more than a basic sport shirt and budget is a determining factor, rely on private label brands like Harriton, Devon & Jones and Chestnut Hill to meet the need. This collection of piqué polo shirts represents the best values in the industry as they combine the highest quality materials and meticulous detailing at a fraction of the costs associated with retail brands. Because of their quality and comfort, these polos will be worn outside of the office and well after an event, maximizing your customer’s brand exposure. Finally, these shirts will achieve your ultimate goal – to build the company’s brand and present a best-in-class image.

target markets

BEST | Chestnut Hill CH100

Men’s Performance Plus Piqué Polo 1. P ERFORMANCE: No-pill, no-fade, no-shrink, no-curl collar, no-wrinkle performance; this is the perfect shirt for business travel 2. LUXE FOR LESS: Compares to retail brands like Brooks Brothers and Joseph A. Banks at a fraction of the cost 3. A FINER FINISH: Extra detailing like retail-inspired custom neck taping demonstrates the high-quality construction ADDITIONAL SELLING FEATURES • 100% combed cotton piqué • relaxed fit, striped neck tape, side vents Sizes: S, M, L, XL, 2XL, 3XL, 4XL, 5XL, 6XL $25.98 Colors: White, Black, Cactus, Charcoal Heather, Dark Green Heather, Dusty Blue, Espresso Heather, Grape, Grass, Grey Heather, Ink, Kelly Green, Maize, Marigold, Merlot, Paprika Heather, Pine, Red, Stone, Tangerine, True Royal, Wine Heather ALSO AVAILABLE: Pocket CH100P, Long-Sleeve CH110, Tipped Collar CH113, Ladies’ CH100W, Ladies’ Tipped Collar CH113W

Corporate Officewear Trade Shows Restaurants Travel Industry Sales Teams Uniforms

Selling Tips These styles are the workhorses of the industry. Year-in, year-out these are the best-selling polos you can present. These should be a part of any presentation you make. Even though the customer may not have a current need for a polo shirt, they most certainly will need one down the road and putting it in front of them now will plant the seed. SELLING WHAT SELLS

440 G380

GOOD | Jerzees 440

| Gildan G380

1. BUDGET CONSCIOUS: This style will meet the price points of even the lowest budgets

1. IMPRESSIVE PALETTE: A whopping 25 color choices when you could use more hues

2. FIT FOR ALL: Sizing up to 4XL to outfit all sizes

2. STYLING UPGRADE: Woodtone buttons add a more professional look

Men’s 6.5 oz. Cotton Piqué Polo

3. COMPANIONS: Ladies’ and youth versions give this style maximum flexibility for any group ADDITIONAL SELLING FEATURES • 100% preshrunk ringspun cotton piqué • welt-knit collar and sleeve bands • double-needle stitching on bottom hem • two woodtone button placket Sizes: S, M, L, XL, 2XL, 3XL, 4XL $13.46 Colors: S-4XL available in White, Black, Columbia Blue, Forest Green, J.Navy, Royal S-3XL available in Maroon, True Red ALSO AVAILABLE: Ladies’ 440W, Youth 440Y

BETTER

SELLING WHAT SELLS

Men’s 6.5 oz. Ultra Cotton® Ringspun Piqué Polo

3. QUALITY CONSTRUCTION: Welt-knit collar and cuffs along with double-needle stitching throughout ADDITIONAL SELLING FEATURES • 100% ringspun cotton Sizes: XS, S, M, L, XL, 2XL, 3XL $13.80 Colors: XS-3XL available in White, Black, Maroon, Navy, Red, Royal, Sport Grey Ringspun S-3XL available in Dark Chocolate, Forest Green, Military Green, Sand S-2XL available in Ash Grey, Aubergine, Cardinal Red, Carolina Blue, Charcoal, Cherry Red, Dark Heather, Gold, Indigo Blue, Kiwi, Light Blue, Purple, Tangerine, Yellow Haze ALSO AVAILABLE: Long-Sleeve G340, Ladies’ G380L

sport shirts Value Cotton Piqué: Personal preference drives many choices in the wholesale apparel industry. Many

M200

people prefer 100% cotton apparel over blends due to cotton’s breathability, soft touch and comfortable feel against the body. Piqué fabric is also more forgiving than jersey material which is better for a wide range of body types and shapes. Value Cotton Piqués are used primarily when a customer’s major concern is budget and a need to outfit a large group of people at a reasonable cost.

target markets

BEST | Harriton M200

Trade Show Uniforms School Uniforms Service Technicians Retail Uniforms

Men’s 6 oz. Ringspun Cotton Piqué Short-Sleeve Polo 1. UPSCALE CONSTRUCTION: Sideseam construction reduces fabric torque giving the garment a better looking fit 2. U NIFORM PROGRAM FRIENDLY: Available in men’s, ladies’ and youth styles with color-coordinated woven shirts and caps 3. SIZE AND COLOR CHOICES: Sizes range up to 6XL and 14 color choices ADDITIONAL SELLING FEATURES • 100% ringspun cotton piqué • topstitching throughout • horn-style buttons Sizes: S, M, L, XL, 2XL, 3XL, 4XL, 5XL, 6XL $16.98 Colors: White, Black, Dill, Grey Heather, Hunter, Light College Blue, Navy, Red, Stone, Sunray Yellow, Team Orange, Team Purple, True Royal, Wine ALSO AVAILABLE: Ladies’ M200W, Youth M200Y, Tipped M210

Selling Tips When putting together your sample bag, think about your customers and their target markets. Your samples can help you sell more when you align them with your customer’s need. Order an extra embroidered shirt from an order that you are proud of and use it on future sales calls to similar customers. Help your customers visualize their final product and watch the sale close faster. SELLING WHAT SELLS

M270

CH355

GOOD | Harriton M270

| Chestnut Hill CH355

1. E ASY BLEND FABRIC: 65/35 poly/cotton blend gives this polo a soft, silky hand and helps reduce shrinkage

1. ATHLETIC STYLING: Athletic color blocking and curved contrast piping at the sides give this style a unique, eye-catching look

Men’s 5.6 oz. Tipped Easy Blend Polo

2. UNIFORM PROGRAM FRIENDLY: Coordinates with the best-selling M265 available in men’s, ladies’, youth, long-sleeve and pocket styles 3. FEATURE-RICH: No shortage of details here with sideseams, hemmed bottom and side vents ADDITIONAL SELLING FEATURES • 65% polyester, 35% cotton piqué • three-button placket • flat-knit collar and cuffs • contrast tipping on collar and sleeve cuffs Sizes: S, M, L, XL, 2XL, 3XL, 4XL $17.98 Colors: White/Navy, Black/White, Dill/Stone, Grey Heather/Black, Navy/White, Red/White ALSO AVAILABLE: Solid Versions: Men’s M265, Ladies’ M265W, Youth M265Y, Long-Sleeve M265L, Pocket M265P

BETTER

SELLING WHAT SELLS

Men’s Piped Technical Performance Polo

2. FIRST-CLASS PERFORMANCE: 100% polyester performance micro-piqué with moisture wicking fabric properties add cool, dry comfort 3. D URABILITY: Wash-and-wear functionality reduces shrinking and resists color fading for a long lasting appearance ADDITIONAL SELLING FEATURES • 100% polyester micro-piqué • open sleeves • bottom side vents with reinforced bartacks • single-needle stitching throughout Sizes: S, M, L, XL, 2XL , 3XL, 4XL $29.98 Colors: White/Ink, Black/White, Ink/White, Provence Blue/Ink, Red/White, Stone/White ALSO AVAILABLE: Ladies’ CH355W, Solid Versions: Men’s CH365, Ladies’ CH365W

sport shirts Fancies: 2038C

In marketing, it’s all about differentiation. Your customers are looking for every opportunity to set themselves apart from the competition – and that includes what apparel they are using to promote their brand. Fancy sport shirts help your business stand out with attractive fashion detailing on the collar and cuffs, color blocked paneling or patterned fabric designs. Even better, the added color helps accentuate corporate logos by drawing all eyes to the embellishment – making the brand all the more memorable.

target markets

BEST | Ashworth 2038C

Men’s High Twist Cotton Tech Stripe Polo

Corporate Officewear Trade Shows Restaurants Sales Uniforms Retail Uniforms

1. BRAND RECOGNITION: Helps your customer align themselves with a well-known, well-respected leading retail brand like Ashworth 2. L IGHTWEIGHT FABRICATION: Lighter weight blended fabric provides a more comfortable lightweight feel with a better drape and more polished appearance 3. Q UICK DRYING: 65/35 cotton/poly provides natural, quick drying relief from perspiration ADDITIONAL SELLING FEATURES • 65% cotton, 35% polyester • three-button placket • contrast Golfman logo on back neck • rib knit collar • open-hem set-in sleeves Sizes: S, M, L, XL, 2XL, 3XL, 4XL $45.98 Colors: White/Navy, Black/White, Absolute Blue/White, Carmine Red/Black, Navy/White

Selling Tips Fancies are often extensions of bestselling solid colored basic polos. They can be presented in a good, better, best presentation with other fancies or can be offered as an extension of a solid colored shirt offering. When offered as an extension of a basic polo, they become the perfect opportunity to try to up-sell your customer into a higher margin product. SELLING WHAT SELLS

OB30

GOOD

BETTER

| Outer Banks OB30

DG105 | Devon & Jones

1. FEEL THE FABRIC: Lightweight Cool DRI® fabric is plaited with poly interior and cotton exterior

1. P ERFORMANCE PLUS: In addition to the Dri-Fast™ moisture management properties, the DG105 adds UV protection from the harmful rays of the sun

Men’s 5 oz. Ultimate Performance Polo

2. PERFORMANCE: Cool DRI® lifts moisture from the skin and moves it to the surface of the fabric where it dries quickly 3. UNRESTRICTIVE ARM MOVEMENT: Open hemmed sleeves provide a comfortable, less restrictive fit ADDITIONAL SELLING FEATURES • 65% cotton, 35% polyester • clean-finished three-button placket • engraved White pearl buttons • topstitching along shoulders and armholes Sizes: S, M, L, XL, 2XL, 3XL $26.62 Colors: White, Black, Aquatic Blue, Bright Red, Bright Royal, Cabernet, Hunter Green, Light Blue, Navy, Orange Spice, Pure Gold, Spring Green ALSO AVAILABLE: Ladies’ OB31

DG105

SELLING WHAT SELLS

Men’s Dri‑Fast™ Piqué Polo

2. FRESH LOOK: The two-button instead of three-button placket as well as tonal buttons portray a younger look 3. SPORTY STYLING: Raglan sleeves give a greater flexibility of arm movement and allow for a wider range of athletic functionality ADDITIONAL SELLING FEATURES • 69% cotton, 31% polyester with Dri‑Fast™ moisture management • striped collar tape • half-moon mesh sweat catch • side vents Sizes: S, M, L, XL, 2XL, 3XL, 4XL $25.98 Colors: White, Black, Crimson, Dark Dill, Lake Blue, New Butter, New Navy, Orange Peel, Putty, Spring Grass ALSO AVAILABLE: Ladies’ DG105W

sport shirts Uniform Performance Blends: A108

Although 100% polyester performance shirts are a growing trend, many customers still prefer a shirt made with some cotton. Performance blends aren’t as clingy as 100% polyester and provide a more relaxed “forgiving” fit. Embroiderers prefer blended performance shirts as they are less likely to show puckers from embroidered designs. Finally, performance blends are more durable than 100% polyester shirts as they do not snag like polyester.

target markets

BEST A108 | adidas Golf Men’s ClimaLite® Tour Piqué Short-Sleeve Polo

Service Industries Drivers / Delivery Personnel Warehouse Staff Restaurants Athletic Departments

1. BRAND BUILDING: Wearing adidas Golf aligns your customer with a brand that stands for excellence and a high level of performance plus the 3-Stripes branding is easily recognizable 2. SUPERIOR MOISTURE MANAGEMENT: A breathable, soft cotton face is plaited with a special hydrophilic polyester interior finish that wicks moisture faster than other performance blends 3. ADVANCED STRETCH: Technical piqué fabric has a reflex mechanical stretch that enhances freedom of movement ADDITIONAL SELLING FEATURES • 55% cotton, 45% polyester with hydrophilic finish • raglan sleeves with rib knit cuffs • sideseamed with bottom vents and drop tail Sizes: S, M, L, XL, 2XL, 3XL $47.98 Colors: White/Black, Black/White, Barolo/White, Ecru/White, Greenwich/White, Gulf/White, Lemonade/White, Navy/White, Park/White, Tide/White, Tigerlily/White, University Red/Black ALSO AVAILABLE: Ladies’ A85, Long-Sleeve A86

Selling Tips Performance blends get their performance properties from plaited fabrics that layer a soft drying cotton exterior with a smooth wicking polyester interior finish. Have your customer take each sport shirt and run their finger tips down the inside of the shirt to feel the smooth surface that touches the skin. SELLING WHAT SELLS

437 G880

GOOD | Gildan G880

| Jerzees 437

1. L OW PRICE: The G880 offers prices that are rarely beat

1. STAIN PROTECTION: Jerzees Spotshield™ treatment is applied to each fiber, making these shirts more resistant to stains

5.6 oz. DryBlend® 50/50 Jersey Polo 2. PLENTIFUL OPTIONS: The G880 offers a wide range of availability, including sizing up to 5XL and 20 color options, plus youth and pocket versions 3. BONUS PERFORMANCE PROPERTIES: Gildan’s revolutionary DryBlend® fabric offers moisture management properties at no additional cost ADDITIONAL SELLING FEATURES • 50% preshrunk cotton, 50% polyester • three-button placket Sizes: S, M, L, XL, 2XL, 3XL, 4XL, 5XL $9.94 Colors: S-5XL available in White, Black, Navy, Sport Grey S-3XL available in Dark Heather, Garnet, Maroon, Orange, Purple, Red, Royal, Ash Grey S-2XL available in Carolina Blue, Forest Green, Gold, Irish Green, Light Blue, Light Pink, Sand, Sapphire ALSO AVAILABLE: Youth G880B, Pocket G890

BETTER

SELLING WHAT SELLS

Men’s 5.6 oz. 50/50 Jersey Polo with Spotshield™

2. MULTIPLE STYLE OPTIONS: Spotshield™ is offered in men’s, ladies’ and youth as well as a long-sleeve and pocket versions 3. PLENTY OF SIZES: Sizing on select styles and colors goes as high as 5XL ADDITIONAL SELLING FEATURES • 50% cotton, 50% polyester preshrunk jersey • two-button placket with pearlized buttons Sizes: S, M, L, XL, 2XL, 3XL, 4XL, 5XL $10.12 Colors: S-5XL available in White, Black, Ash, Oxford, Royal, True Red, J.Navy S-4XL available in Forest Green, Maroon S-3XL available in Burnt Orange, California Blue, Deep Purple, Gold, Light Blue ALSO AVAILABLE: Pocket 436P, Ladies’ 337W, Long-Sleeve 437ML, Youth 437Y

sport shirts M265

Uniform Blended Polos: Uniform blended polos are designed for customers with budgets in mind. 50/50 blends are durable, long lasting, wash and wear polos that are less likely to show stains and wrinkles compared to 100% cotton polos. Non-fade colors keep the shirts looking new wash after wash. They are perfect for jobs that involve some kind of physical labor, particularly when soiling of the shirt is a good possibility.

target markets

BEST | Harriton M265

Landscapers Construction Food Service Service Technicians Drivers/Delivery

Men’s 5.6 oz. Easy Blend Polo 1. THE ULTIMATE UNIFORM CHOICE: An incredible silky hand combined with multiple sizes (to 6XL) and style options (men’s, ladies’, youth, long-sleeve, pocket and tipped) make the M265 a no-brainer for uniform programs 2. B EST VALUE IN THE MARKET: The M265 is more competitively priced than similar products in the market 3. C UT-ABOVE CONSTRUCTION: Sideseamed construction with split tail helps to avoid torque of the fabric for a more comfortable fit ADDITIONAL SELLING FEATURES • 65% polyester, 35% cotton piqué • special blend of polyester with cotton gives this polo a soft silky hand and helps reduce shrinkage Sizes: S, M, L, XL, 2XL, 3XL, 4XL, 5XL, 6XL $13.98 Colors: White, Black, Dill, Grey Heather, Hunter, Light College Blue, Navy, Red, Stone, Sunray Yellow, Team Orange, Team Purple, True Royal, Wine ALSO AVAILABLE: Long-Sleeve M265L, Pocket M265P, Tipped M270, Ladies’ M265W, Youth M265Y

Selling Tips Nothing shows the long-lasting nature of blended uniform polos better than a simple in-home wash test. Add two polos to your weekly wash, one navy all-cotton piqué and one navy 50/50 blend. After about ten washes, you’ll have two sales aids that will clearly show your customer the long-lasting nature of a 50/50 blend in contrast to a faded, all-cotton piqué.

SELLING WHAT SELLS

M265L D110

GOOD

BETTER

| Harriton M265L

| Devon & Jones D110

1. SOFT TOUCH: A special blend of polyester and cotton creates an incredibly soft, silky hand that has to be felt

1. T HE WORLD’S FINEST COTTON: Peruvian Pima Cotton has the softest, strongest fibers in the world

2. QUALITY CONSTRUCTION: Sideseam construction with a hemmed bottom and split tail ensure a quality fit

2. DETAILS MAKE THE DIFFERENCE: Special features like shape keeping ribbed cuffs made with Dupont™ Lycra® provide a polished appearance

5.6 oz. Easy Blend Long-Sleeve Polo

3. WIDE RANGE OF SIZING: With sizes up to 4XL, they’ll have no problem outfitting the entire staff ADDITIONAL SELLING FEATURES • 65% polyester, 35% cotton piqué • three-button placket • flat-knit collar and cuffs • set-in sleeves Sizes: XS, S, M, L, XL, 2XL, 3XL, 4XL $19.98 Colors: White, Black, Grey Heather, Hunter, Navy, Red, Stone ALSO AVAILABLE: Short-Sleeves: Men’s M265, Ladies’ M265W, Pocket M265P, Youth M265Y, Tipped M270

Men’s Pima Piqué Long-Sleeve Polo

3. UNIFORM FRIENDLY: Ladies’ long-sleeve availability makes outfitting the entire team easy ADDITIONAL SELLING FEATURES • 100% Peruvian Pima cotton • three-button placket, Dura-Pearl™ buttons • additional yarn in collar and cuffs for a neater appearance and greater durability • durable double-needle stitching on hem Sizes: S, M, L, XL, 2XL, 3XL, 4XL $30.98 Colors: White, Black, Burgundy, Dill, Forest, French Blue, Navy, Red, Slate Blue, Stone ALSO AVAILABLE: Ladies’ D110W, Short-Sleeves: Men’s D100, Ladies’ D100W and D112W, Men’s Tipped D113, Ladies’ Tipped D113W

SELLING WHAT SELLS

sport shirts A86

Long-Sleeve Polos: Long-sleeve polos are a great choice for a casual look that can also double as a dressy alternative when worn with a sport coat. Come fall, when the weather begins to turn cooler, long-sleeve polos provide that extra bit of coverage and warmth. They are a natural extension of any short-sleeve polo uniform program, so your customers can keep their corporate look consistent year round.

target markets Outdoor Attendants Trade Show Uniforms Sales Uniforms

BEST | adidas Golf A86

Men’s ClimaLite® Tour Piqué Long-Sleeve Polo 1. PRESTIGIOUS BRAND: Wearing adidas Golf aligns your customer with a brand that stands for excellence and a high level of performance with the easily recognizable 3-Stripes branding 2. PERFORMANCE LEADER: This polo’s soft, breathable cotton face is plaited with a special hydrophilic polyester interior finish that wicks moisture faster than other performance blends 3. STRETCH PIQUÉ: Technical piqué fabric has a reflex mechanical stretch that enhances freedom of movement ADDITIONAL SELLING FEATURES • 55% cotton, 45% polyester with hydrophilic finish • rib knit collar and cuffs • sideseamed with bottom vents and drop tail • ClimaLite® heat-seal logo on lower sideseam Sizes: S, M, L, XL, 2XL, 3XL $53.98 Colors: White/Black, Black/White, Navy/White, University Red/Black ALSO AVAILABLE: Short-Sleeves: Men’s A108, Ladies’ A85

Selling Tips Many times the true quality of a shirt can be seen by turning a sport shirt inside out. The quality of the finish work is easily illustrated by comparing the insides of two shirts. When trying to up-sell a customer to a higher priced shirt, this trick can often seal the deal. SELLING WHAT SELLS

CH500

M500

GOOD M500 | Harriton Men’s Long-Sleeve Twill Shirt with Stain-Release 1. ALL ABOUT VALUE: Quality craftsmanship at an affordable price 2. IMPRESSIVE PERFORMANCE: Stain-release treatment ensures this shirt looks new whenever it is worn 3. PLENTY OF OPTIONS: 14 colors, sizing up to 6XL in men’s, ladies’ long-sleeve version and a short-sleeve version ADDITIONAL SELLING FEATURES

| Chestnut Hill CH500

Men’s 32 Singles Long-Sleeve Twill 1. SOFT TOUCH: Premium 32 singles yarn is a finer gauge yarn that produces a softer, more comfortable ringspun cotton fabric 2. UPGRADED DETAILS: Dura-Pearl™ buttons are more durable yet look more sophisticated 3. ACCOMMODATE EVERY BODY: Sizing to 4XL as well as ladies’ and short-sleeve companion styles

• 55% cotton, 45% polyester with stain-release • flat-felled seam finishing • signature horn-style buttons with Harriton logo • full back yoke and back pleat • left-chest pocket and button-down collar

ADDITIONAL SELLING FEATURES

Sizes: S, M, L, XL, 2XL, 3XL, 4XL, 5XL, 6XL $21.98

Sizes: S, M, L, XL, 2XL, 3XL, 4XL $30.98

Colors: White, Black, Dark Grey, Dill, French Blue, Hunter, Light College Blue, Navy, Red, Stone, Sunray Yellow, Team Orange, Team Purple, Wine

Colors: White, Black, Atlantic, Maize, Merlot, New Navy, Olive, Pine, Stone, Surplus

ALSO AVAILABLE: Short-Sleeve: M500S, Ladies’ M500W

BETTER

SELLING WHAT SELLS

• premium 100% combed ringspun cotton twill of 32 singles yarn • flat-felled seams • rolled button-down collar • center back pleat

ALSO AVAILABLE: Short-Sleeve: CH505, Ladies’ CH500W

wovens Twills: D610

Twills pack the one-two punch of comfort and durability. When your clients are looking for a uniform shirt that employees will want to wear and can stand up to heavy activity, turn to twill. The casual, yet professional look of a twill shirt also makes it an option for corporate clients looking for an alternative to the traditional oxford.

target markets Casual Corporate Officewear Restaurant Servers Retail Uniforms Service Technicians

BEST | Devon & Jones D610

Men’s Pima Advantage Twill 1. NOTHING STICKS: Dupont™ Teflon’s® stain resistance fends off soil, stains and spills without impacting the fabric’s weight, look, feel, color or breathability 2. T OUCHABLE TEXTURE: A lightly sanded surface gives the fabric a peached finish for an incredibly soft-hand 3. L UXURIOUS PERUVIAN PIMA COTTON: Made from the softest, strongest fibers grown anywhere in the world ADDITIONAL SELLING FEATURES • 100% Peruvian Pima cotton with DupontTM Teflon® resists spills and releases most stains • Dura-PearlTM buttons • back center pleat with locker loop • button-down collar Sizes: S, M, L, XL, 2XL, 3XL, 4XL $39.98 Colors: White, Black, Burgundy, French Blue, Khaki, Navy, New Olive ALSO AVAILABLE: Ladies’ D610W

Selling Tips Nothing catches a client’s attention and makes a sale better than an actual product demonstration. With a stain resistant woven, add an interactive element to your sales presentation by asking for a cup of water. Simulate a spill and show your clients a stain resistant shirt’s ability to bead liquid and resist stains. SELLING WHAT SELLS

M600 CH600

GOOD | Harriton M600

| Chestnut Hill CH600

1. E XPENSIVE LOOK, INEXPENSIVE PRICE TAG: Finer details like flat-felled seams with extra stitching and pearlized buttons at an unbeatable price

1. I MPECCABLE CRAFTSMANSHIP: Patented taped seams eliminate puckering; specially fused cuffs, collar and placket always stay looking crisp and sharp for the life of the shirt

2. T HE RIGHT BLEND: Wrinkle resistance is part of the easy-care performance of this 65/35 blend

2. W ORRY-FREE PERFORMANCE: Wrinkle- and stain-resistant fabric makes this an obvious choice for the business traveler

3. HARD-WORKING SHIRT: Stain-release finish makes this shirt perfect for uniforms

3. R ARE FINISHING TOUCHES: A specially constructed adjustable collar tab allows for an extra inch of stretch at the neck

ADDITIONAL SELLING FEATURES

Men’s Long-Sleeve Oxford with Stain-Release

BETTER Men’s Executive Performance Broadcloth

• 65% cotton, 35% polyester with stain-release • two-button adjustable cuffs • button-down collar and pearlized buttons with Harriton logo • full back yoke and back pleat • left-chest pocket

• 55% easy care cotton, 45% polyester blend • split seam back yoke cut on the bias • rolled collar with pearlized buttons • left-chest pocket

Sizes: XS, S, M, L, XL, 2XL, 3XL, 4XL $24.98 Colors: White, French Blue, Light Blue

Colors: White, Atlantic, Atlantic Stripe, Atlantic Tattersal, Merlot, Merlot Stripe, Merlot Tattersal, Stone, Stone Stripe, Stone Tattersal

ALSO AVAILABLE: Ladies’ M600W, Men’s Short-Sleeve M600S

ALSO AVAILABLE: Spread Collar CH600C, Ladies’ CH600W

SELLING WHAT SELLS

Sizes: S, M, L, XL, 2XL, 3XL, 4XL $39.98

wovens 7093C

Easy-Care Wovens: Skip the dry cleaner. Ditch the iron. These easy-care wovens look pressed and professional straight from the dryer! Ideal for the busy traveler (or anybody with an aversion to ironing), these shirts are tailored with the same meticulous details you expect to find only in the dressiest wovens. Choose iron-free wovens for the least amount of maintenance and beware of imitators. Many manufacturers claim their wovens are non-iron, but in addition to chemical treatments, true non-iron wovens have taped seams that prevent puckering.

target markets

BEST | Ashworth 7093C

Men’s EZ-Tech Herringbone Woven

Corporate Travel Sales Forces Trade Show Uniforms

1. BRAND RECOGNITION: The highly recognizable Golfman logo will help to align your customer with a well-known, well-respected retail name, Ashworth 2. S UBTLE FASHION: The classic elegance of a Herringbone weave adds a subtle sophistication to the shirt 3. SIGNS OF SOPHISTICATION: Note the square cuffs, traditionally found only on high-end dress shirts ADDITIONAL SELLING FEATURES • 60% cotton, 40% polyester performance blend • center back pleat • button-through sleeve placket • back yoke box pleat for ease of movement • extended drop tail • pearlized button-down collar Sizes: S, M, L, XL, 2XL, 3XL $53.98 Colors: White, Mid Grey, Yacht Club ALSO AVAILABLE: Ladies’ 7172C, Check-Pattern: Men’s 7095C, Ladies’ 7162C

Apparel 101 As you deliver a good-better-best sales presentation on easy-care wovens, be sure to point out the differences among oxford, broadcloth and herringbone. Oxfords have a lightweight plain or basketweave texture. Broadcloths are tightly woven with a slight sheen for a polished, professional look. Herringbone wovens have a distinctive v-like pattern that is considered the dressiest of the three. SELLING WHAT SELLS

D780

M990

GOOD

BETTER

| Harriton M990

| Devon & Jones D780

1. S URPRISINGLY LOW PRICE: Most end users will not expect to get a high quality poly fleece jacket at this price point

1. FEEL THE DIFFERENCE: Finer microfilament yarns give this fleece a softer more plush feel

2. DETAILS MATTER: The bottom hem is finished with a drawcord and adjustable toggles

2. P OSITIVELY PILL-FREE: Pill-proof yarns prevent the formation of tiny fuzz-balls often seen on lesser quality fleece, so outerwear will look new – even after many washes

Men’s 8 oz. Full-Zip Fleece

3. ZIP IT UP: Front-zip pockets and full-zip front are dyed-to-match ADDITIONAL SELLING FEATURES • 100% spun soft polyester fleece with non-pill finish on surface • midweight fleece – highly breathable • front yoke • non-roll elastic cuffs Sizes: S, M, L, XL, 2XL, 3XL, 4XL $23.58 Colors: Black, Charcoal, Hunter, Navy, Red, True Royal ALSO AVAILABLE: Ladies’ M990W, Youth M990Y, Vest M985, Quarter-Zip M980

Men’s Wintercept™ Fleece Full-Zip Jacket

3. BEEFIER MEANS WARMER: Weighing in at a substantial 300 grams per square yard, this fabric is guaranteed to provide more warmth than standard poly fleece jackets ADDITIONAL SELLING FEATURES • 100% microfilament polyester • durable water-repellent technology (DWR) • outside zip pockets Sizes: S, M, L, XL, 2XL, 3XL, 4XL $40.98 Colors: Black, Cadet, Charcoal, Green Leaf, Harvest Gold, Navy, Red ALSO AVAILABLE: Ladies’ D780W, Vest D770, Quarter-Zip D775

SELLING WHAT SELLS

outerwear CH950

Poly Fleece Outerwear: Poly fleece is the most versatile promotional outerwear sold today. Its soft, comfortable feel and plush warmth make it standard for any cool weather situation. Worn as an outerwear jacket or layered under a protective shell, poly fleece offers twice the promotional opportunities. Its affordable cost and versatility make poly fleece the number one choice in promotional outerwear.

target markets

BEST | Chestnut Hill CH950

Polartec® Full-Zip Jacket

Service Industries Sales Forces Outdoor Labor Corporate Outings Drivers

1. UNPARALLELED POLARTEC®: The world leader in technical performance fabrics and inventor of the modern poly fleece fabric 2. T HE POWER OF “MICRO 200” FLEECE: Microfleece refers to a tighter denser pile that creates more warmth and less bulk which is very important for layering 3. ADD A LITTLE STYLE: Contrast inside collar and collar binding add a distinctive flair ADDITIONAL SELLING FEATURES • Polartec® Micro 200 fleece • two zippered front pockets Sizes: XS, S, M, L, XL, 2XL, 3XL, 4XL $45.98 Colors: Black/Stainless Steel, Cherry/Black, Darkest Green/Black, Hawthorne/True Navy, OJ/True Navy, True Navy/Stainless Steel, True Royal/True Navy ALSO AVAILABLE: Vest CH960, Quarter-Zip CH970

Selling Tips Fleece vests and quarter-zip pullovers are less expensive than full-zip jackets and may be an alternative choice should price become an issue.

SELLING WHAT SELLS

D700 M740

GOOD | Harriton M740

| Devon & Jones D700

1. BUDGET FRIENDLY: This entry level price point provides unbeatable value

1. ADDED WARMTH: Lightweight polyfill insulation provides additional warmth

2. S TANDS UP TO THE ELEMENTS: A nylon taslon outer shell cuts wind penetration and resists rain

2. DRAFT REDUCTION: A banded bottom hem and sleeve cuffs along with nylon neck bindings snug-out drafts

3. D URABILITY: Anti-pill fleece lining is necessary due to the excessive rubbing that jacket linings must endure

3. CAREFUL CRAFTSMANSHIP: A track-stitched storm flap will never curl – no matter how long you own the jacket

ADDITIONAL SELLING FEATURES

Men’s Fleece-Lined Nylon Jacket

BETTER Men’s Three-Season Classic Jacket

• 100% nylon taslon shell with anti-pill microfleece lining • full front-zip with inside zip guard • InconspicuZip™ for easy embroidery • contrast tipped mock collar (except Black) • nylon/polyester raglan sleeve lining • outside zip pockets

• 100% taslon nylon shell with plush microfleece lining and lightweight polyfill insulation • drawcord hem and sturdy Black enamel front-zipper • InconspicuZip™ for easy embroidery • raglan, nylon-lined sleeves • outside zip pockets, inside zip security pocket

Sizes: XS, S, M, L, XL, 2XL, 3XL, 4XL $37.98

Sizes: S, M, L, XL, 2XL, 3XL, 4XL $51.98

Colors: Black/Black, Hunter/Black, Navy/Black, True Royal/Black

Colors: Black, Crimson, Forest, Navy, Stone, True Royal

SELLING WHAT SELLS

outerwear D735

Fleece Lined Outerwear: When the weather turns seriously cold, lined outerwear doubles up the protection with a wind- and water-resistant outer shell over a poly fleece lining that holds in your body heat. This double duty weather protection offers three seasons of promotional exposure from late fall through early spring.

target markets Service Industries Sales Forces Outdoor Labor Drivers

BEST | Devon & Jones D735

Men’s Three-Season Sport Parka 1. ADDITIONAL PROTECTION: Hideaway hood is ready when needed for rain or snow 2. L ONGER LENGTH PARKA: A 5" longer length back prevents chilling updrafts 3. S EAL OUT THE COLD: Top and bottom storm flaps add another layer of protection against the elements ADDITIONAL SELLING FEATURES • 100% taslon nylon shell with plush microfleece lining and lightweight polyfill insulation • drawcord hem and adjustable cuffs • InconspicuZip™ for easy embroidery • one accessible multimedia zip pocket • two large hand-warmer pockets • water-resistant Sizes: XS, S, M, L, XL, 2XL, 3XL, 4XL $63.98 Colors: Black, Deep Orange, Navy, True Royal

Selling Tips Embroidering outerwear can often be a challenge. Our private label brands (Devon & Jones, Harriton, Chestnut Hill) are equipped with InconspicuZip™, a hidden zipper allowing you to place an embroidery hoop in between the fabric and linings that are often bulky and unmanageable. InconspicuZip™ improves embroidery quality and helps to eliminate unsightly embroidery backing. SELLING WHAT SELLS

M790

GOOD

BETTER

| Harriton M790

| Weatherproof WP1001

1. INCREDIBLE VALUE: Competitive price point with lots of features including heavy-duty zippers and a personal music device pocket with earphone loops

1. TECHNICAL EXPERTISE: Weatherproof is a pioneer in fabric development and their new Hydro-Tech technical fabric delivers a higher level of water- and wind-resistance

2. W EATHER-READY: Water-resistant nylon taffeta, warm polyfill insulation, an adjustable bungee cord at the bottom hem and Velcro® cuff tabs provide protection in a variety of weather conditions

2. LIGHTEN UP: Featherweight fill provides maximum warmth without heavyweight bulk

Stadium Jacket

3. M AKE A STATEMENT: The quilted styling of this jacket makes it fit right in with current outerwear fashion trends ADDITIONAL SELLING FEATURES • 100% nylon taffeta with 100% polyfill insulation • stand-up zip-through collar • front-zip pockets and inside chest pocket • Sport Grey lining and InconspicuZip™ for easy embroidery Sizes: XS, S, M, L, XL, 2XL, 3XL , 4XL $43.98 Colors: Black/Sport Grey, Dark Green/Sport Grey, Maroon/Sport Grey, Navy/Sport Grey, True Royal/Sport Grey

WP1001

SELLING WHAT SELLS

32 Degrees Charger Jacket

3. HOT LOOKS FOR COLD DAYS: Attractive color blocking combines with value-adding features like textured Therma® fleece trim and a zip-off hood ADDITIONAL SELLING FEATURES • 100% polyester • Velcro® cuffs • drawcord bottom with dual barrel stopper Sizes: S, M, L, XL, 2XL, 3XL $79.98 Colors: Gunmetal/Black, Midnight Blue/Navy, Red/Black

outerwear WP6086

Heavyweight Outerwear: Even on the most bitterly cold day, it’s business as usual. That’s when you need the ultimate in weather protection. Our heavyweight jackets offer the highest level of warmth plus superior wind-blocking and rain-shedding technology. Be ready, whatever the weather, with these three options. All three jackets are built to provide warmth without excess weight. When you need maximum flexibility, look at the systems jacket featuring zip-in/zip-out layers of protection that give you three outerwear options in one outerwear piece.

target markets

BEST | Weatherproof WP6086

Three-in-One Systems Jacket

Ski Resorts Sales Forces Outdoor Contractors

1. 3 -IN-1 UPGRADE: Outer jacket is a PVC shell while the interior jacket offers a warm zip-out poly fleece 2. ADDED PROTECTION: Removable hood gives you the option for additional protection on foul weather days 3. DEFINING DETAILS: Multi-use pockets located on the front, sleeves and interior ADDITIONAL SELLING FEATURES OUTER PVC SHELL: • water-resistant • quilted body lining and fleece collar lining INNER FLEECE LINER: • 100% polyester no-pill fleece • nylon lining • zips out • side entry pockets Sizes: S, M, L, XL, 2XL, 3XL $123.58 Colors: Black

Apparel 101 Many customers may ask for a waterproof jacket when in actuality they are really looking for a waterresistant jacket. Water-resistant outerwear repels initial moisture through tightly woven fabric coating and provides you with protection from light rain, spilled drinks or other short-duration events. Waterproof outerwear is very expensive because it needs to be impermeable to liquid and requires all of the seams to be taped to prevent water seepage. SELLING WHAT SELLS

D765

BETTER

BEST

D765 | Devon & Jones

| Weatherproof WP3004

1. W ATER RESISTANCE: DWR (Durable Water Repellent) technology raises the saturation point where water can permeate the fabric

1. TAKE A BREATHER: An ultra-high tech combination of lightweight, breathable comfort with wind and water resistance

2. WIND RESISTANCE: Bonded High-Tech Filament prevents wind from penetrating the inner layer

2. A STAND-UP BRAND: Weatherproof is one of the most trusted names in high-performance outdoor apparel

3. STYLING BENEFITS: Curved bottom hem provides increased draft protection

3. SERVE UP STYLE: Attractive color blocking and detailing gives this jacket a younger, active look

ADDITIONAL SELLING FEATURES

Men’s Advantage Soft Shell Jacket

• 10.5 oz., 100% polyester, high-tech filament bonded between fleece layers for superior wind, rain and snow protection • solid color exterior with tonal heathered fleece interior • full front-zipper and zippered side pockets • open-bottom hem and cuffs Sizes: S, M, L, XL, 2XL, 3XL, 4XL $59.98 Colors: Black/Black Heather, Crimson/Crimson Heather, Dark Green/Dark Green Heather, Navy/Navy Heather ALSO AVAILABLE: Ladies’ D765W

SELLING WHAT SELLS

Men’s 32 Degrees Slider Soft Shell Jacket

• 100% polyester • lightweight fleece lining • breathable Sizes: S, M, L, XL, 2XL, 3XL $70.00 Colors: Black/Iron, Aluminum/Iron, Navy/Black

outerwear Soft Shell Jackets: Double the warmth without doubling the weight. Soft shells breathe, stretch, block wind, shed rain and keep you warm â&#x20AC;&#x201C; all without added bulk. They are the fastest WP3004

growing outerwear styles in the market today. Soft shell combines the wind and rain resistance of nylon shells with the warmth of poly fleece producing a thin, lightweight outerwear alternative. The filament that bonds both layers together prevents wind from penetrating the inner layer while allowing air to circulate and moisture to escape. Eliminating the bulk, soft shell jackets provide greater mobility without sacrificing the protection from wind, rain and cold.

target markets Athletic Departments Colleges and Universities Computer Industries Corporate Outings

â&#x20AC;˘ Selling Tips

Nothing helps to sell outerwear better than a cold day. Wearing a best-selling outerwear style into an appointment when the mercury has dropped allows you to begin selling before the appointment has even begun. A few comments on the temperature and how well the jacket keeps you warm is the perfect lead-in for pitching the style. SELLING WHAT SELLS

M710

GOOD

BETTER

| Harriton M710

| Devon & Jones D850

1. PRICE TO VALUE RATIO: Loads of details and functionality for a modest price including button tab collar, inside Velcro® pocket and contrast inner collar

1. V ENT A LITTLE: The front and back are equipped with yoke vents that allow full-on airflow through a mesh lining as well as ease of access for embroidery decoration

2. HARD-WORKING FABRICATION: Wind- and waterresistant polyester microfiber with nylon lining

2. FLAP BENEFITS: Windguard flaps cover the front zipper while fabric flaps create self-locking outside pockets

3. SPORTY STYLING: Raglan sleeves increase your mobility and present a stylish, sporty look

3. GOOD LOOKS: A contrast inner collar provides a dash of color and a sporty style

ADDITIONAL SELLING FEATURES

Men’s Microfiber Club Jacket

• 100% polyester microfiber with nylon lining • polyester sleeve lining • InconspicuZip™ for easy embroidery • relaxed elastic waistband and cuffs • two front pockets Sizes: S, M, L, XL, 2XL, 3XL, 4XL $31.98 Colors: Black/Stone, Navy/Stone, Stone/Navy

D850

SELLING WHAT SELLS

Men’s Clubhouse Jacket

• 65% polyester, 35% cotton shell • elastic cuffs and waist Sizes: S, M, L, XL, 2XL, 3XL, 4XL $45.50 Colors: Black/Black, Deep Orange/Navy, Khaki/Navy, Navy/Khaki, Olive/Khaki, Red/Navy, True Royal/Navy

outerwear Lightweight Outerwear:

CH850

When the temperature begins to drop and a windbreaker no longer offers enough protection from the elements, lightweight outerwear with mesh/poly linings provide the next step in protection from wind, rain and falling mercury. Dressier in appearance than wind jackets, lightweight outerwear gives you a more upscale appearance that’s stylish as well as sporty.

target markets

BEST | Chestnut Hill CH850

Lodge Microfiber Jacket

Sales Forces Corporate Outings Service Technicians Tour Guides

1. PROTECTS FROM THE ELEMENTS: Snap storm placket over a full-zip closing and an elastic waist keep wind and water away from the body 2. DELIVERS WITH DETAILS: Hand-warmer pockets behind zippered pockets and button cuffs make this jacket functional and stylish 3. MAKES A FASHION STATEMENT: Contrast color in lining and collar gives this jacket an attractive look ADDITIONAL SELLING FEATURES • 85% polyester, 15% nylon • water-repellent, wind-resistant • vented yoke for breathability • inside zippered security pocket Sizes: XS, S, M, L, XL, 2XL, 3XL, 4XL $49.98 Colors: Black/Surplus, Merlot/New Navy, New Navy/Stone, Pine/New Navy, Stone/Espresso

Apparel 101 What is microfiber? It is tightly woven fabric from a very fine polyester thread, usually with a sueded finish for a soft feel. Microfiber is generally lightweight, resilient and wrinkle-resistant. It is inherently water-repellent and windresistant due to its construction.

SELLING WHAT SELLS

M700

GOOD

BETTER

| Harriton M700

| Devon & Jones D950

1. CONSTRUCTION BENEFITS: Arms-up construction and raglan sleeves provide improved movement when lifting and swinging

1. F ABRIC CONTENT: 15% nylon added to the fabric creates a natural, flattering drape

Microfiber Wind Shirt

2. SOFT-BUT-TOUGH: Peached soft microfiber fabric delivers both wind and water resistance 3. W EARABILITY: Mesh lined body with nylon lined raglan sleeves make putting on or taking off this windshirt effortless ADDITIONAL SELLING FEATURES • 100% polyester microfiber • InconspicuZip™ for easy embroidery • crossover knit V-neck collar with contrast tipping • side-entry welt pockets • coverlock stitched front and back raglan sleeve detail • comfortable elastic waistband and flat-knit cuffs Sizes: S, M, L, XL, 2XL, 3XL, 4XL $26.98 Colors: Black/White, Navy/White, Stone/Black

D950

SELLING WHAT SELLS

Men’s Windcheater Wind Shirt

2. BETTER MATERIALS: A higher thread count in the rib trim makes for a more durable and better fitting waistband and cuff 3. IMPROVED LINING: A fully nylon lined jacket slides on and off easily ADDITIONAL SELLING FEATURES • 85% polyester, 15% nylon microfiber • high V-neck for warmth • InconspicuZip™ for easy embroidery • two on-seam side pockets • tipped ribbing at neckline Sizes: S, M, L, XL, 2XL, 3XL, 4XL $37.98 Colors: Black/Stone, Navy/Stone, Stone/Navy

outerwear A47

Windshirts: When your clients are looking for a light to mid-weight outerwear choice that needs to present a great image and stand up to the elements, windshirts are the solution. Breathable, movable and dependable – windshirts are the perfect blend of performance and comfort. Known for their wind and rain protection, they’re bestsellers in service-related industries, outdoor jobs and corporate event categories.

target markets

BEST | adidas Golf A47

Men’s ClimaProof® V-Neck Wind Shirt 1. TEAM UP WITH THE LEADER: Show your customers adidas Golf apparel when they want to showcase their logo next to an internationally known brand 2. SERIOUS PERFORMANCE: A durable water resistant (DWR) fabric treatment has a higher tolerance for repelling water while breathable wind-resistant fabric prevents overheating 3. W INNING STYLE: Mitered V-neck knit collar with contrast white stripe gives a tailored yet sporty look ADDITIONAL SELLING FEATURES • 100% polyester with durable water-resistant (DWR) finish • arms-up construction with raglan sleeve style • on-seam zip pockets • mesh yoke lining • flat front with elastic back waistband • self-fabric elastic sleeve cuffs Sizes: S, M, L, XL, 2XL, 3XL $60.48 Colors: Black/White, Khaki/White, Navy/White, Rainforest/White

Corporate Golf Outings Athletic Departments Landscaping Sales Forces Security Personnel Valet Parking Attendants

Selling Tips You are selling apparel. When you meet with clients, is your appearance helping you sell more? Windshirts are a great addition to your selling wardrobe. Show clients this product’s versatility by walking into your next meeting with a branded windshirt. Use it as a talking point and deliver a first-hand testimonial about its comfort and versatility from the work week to the weekend. SELLING WHAT SELLS

DG795 M750

GOOD

BETTER

| Harriton M750

| Devon & Jones DG795

1. BIG VALUE, SMALL PRICE: This is one of the most affordable promotional apparel items available in the outerwear category

1. EMPHASIZE STYLING: Contrasting piping adds sporty styling to the jacket

Men’s Packable Nylon Jacket

2. PACK-ABILITY: This jacket folds into its own packable carry pouch 3. CONVENIENT FEATURES: Front welt pockets, drawstring hood, center-zip pocket ADDITIONAL SELLING FEATURES • 100% nylon taffeta • lightweight packable hooded pullover with quarter-zip entry • wind- and water-resistant • full elastic cuffs • hem casing with drawcord Sizes: S, M, L, XL, 2XL, 3XL, 4XL $19.48 Colors: Black, Navy, Red/Black, Royal/Navy, Sunray Yellow

Men’s Element Jacket

2. LADIES’ COMPANION AVAILABLE: Outfit the ladies in outerwear designed with a woman’s figure in mind 3. T HINK FEATURES: A hideaway hood with brim rolls out of the collar for quick response to bad weather conditions ADDITIONAL SELLING FEATURES • 100% polyester shell, polyester mesh-lined upper body and nylon taffeta-lined sleeves • wind- and water-resistant • signature inside stripe collar tape • InconspicuZip™ for easy embroidery • vertical welt zip pockets with zip pulls • bottom opening has two snap closures for ventilation and possible back embroidery Sizes: S, M, L, XL, 2XL, 3XL, 4XL $46.98 Colors: Black/White, Dark Dill/Putty, New Navy/Lake Blue, Putty/New Navy ALSO AVAILABLE: Ladies’ DG795W

SELLING WHAT SELLS

outerwear A69

Lightweight Wind Jackets: There are times when the wind makes it just a little too cool for not wearing a jacket. Lightweight wind jackets are convenient carry-along outerwear pieces for outdoor activities that can quickly go from warm to chilly. Often they are packable within themselves and easily storable – always ready for use at a moment’s notice. Their lower price makes them an attractive option for promotional opportunities at outdoor events.

target markets

BEST | adidas Golf A69

Men’s ClimaProof® 3-Stripes Full-Zip Jacket

Promotional Giveaways Charity Events Golf Outings School Fundraisers

1. BRAND ASSET: adidas Golf, an internationally known apparel leader, satisfies customers looking for retail brand recognition 2. H IGHER LEVEL OF WATER RESISTANCE: DWR (Durable Water Resistant) finish raises the saturation point where water can permeate the fabric – demo this feature to customers by pouring water on the fabric 3. T ECHNICAL CONSTRUCTION: Arms-up construction offers total freedom of movement whether swinging a club or picking up a package ADDITIONAL SELLING FEATURES • 100% polyester, weft stretch yarn with durable water resistant (DWR) finish • flat front, elastic back waistband and elastic cuffs • on-seam zip pockets • raglan sleeves with piping detail Sizes: S, M, L, XL, 2XL, 3XL $74.48 Colors: Black/White/Sterling, Ecru/Black/Sterling, Navy/White/Sterling, True Blue/Black/Sterling, Zucchini/Black/Sterling

Selling Tips When selling brand recognition, point out the places on the apparel where the brand name is identified. If someone is buying a product because they want their company to be identified with that brand, they certainly want that brand identification to be visible. SELLING WHAT SELLS

G185 4997

GOOD

BETTER

| Gildan G185

| Jerzees 4997

1. W HEN PRICE IS KEY: Gildan offers the most competitive prices on hoods in the industry

1. L OFTIER FABRIC: At a substantial 9.5 ounces, the fabric’s hand feels plusher and more substantial

2. SIZING VERSATILITY: With sizing to 5XL, the G185 will outfit a wider range of customers

2. FEEL THE SOFTNESS: The inside of the fabric is double-napped for a softer, cushier feel

3. PRINTABILITY: Air jet yarns create a smooth low-pill surface for superior printability

3. SIZING: Offers the largest sizing (4XL) in the 9 ounce hooded fleece category

ADDITIONAL SELLING FEATURES

7.75 oz. Heavy Blend™ 50/50 Hood

• 50% cotton, 50% polyester • pouch pocket and double-lined hood with drawstring Sizes: S, M, L, XL, 2XL, 3XL, 4XL, 5XL $22.32 Colors: S-5XL available in White, Black, Navy, Sport Grey S-3XL available in Ash, Carolina Blue, Dark Chocolate, Dark Heather, Forest Green, Gold, Indigo Blue, Irish Green, Light Blue, Maroon, Orange, Red, Royal S-2XL available in Cherry Red, Heliconia, Honey, Kiwi, Light Pink, Paprika, Purple, Sand, Violet ALSO AVAILABLE: Youth G185B, Crew G180, Youth Crew G180B, Full-Zip G186, Youth Full-Zip G186B, Pant G182, Youth Pant G182B, Open-Bottom Pant G184

SELLING WHAT SELLS

9.5 oz. Super Sweats® 50/50 Pullover Hood

• 50% cotton, 50% polyester NuBlend™ preshrunk fleece • virtually pill-free and high-stitch density for a smoother printing canvas • double-needle coverseaming on neck, armholes and waistband • pouch pocket • full fleece-lined hood with grommets and matching drawcord Sizes: S, M, L, XL, 2XL, 3XL, 4XL $30.90 Colors: S-4XL available in White, Black, J.Navy, Oxford S-3XL available in Ash, Forest Green, Maroon, Royal, True Red ALSO AVAILABLE: Full-Zip 4999, Quarter-Zip 4528, Crew 4662, Youth Crew 4662B, Pant 4850P, Youth Pant 4850BP

fleece S1051

Pullover Hoods: Pullover hoods are the perfect promotional apparel item when the weather begins to cool. Priced reasonably, pullover hoods offer the versatility of a unisex style to wear as a top indoors or as a substitute for outerwear while outdoors in late spring or early fall. Add in cool summer nights and you have four seasons of promotional opportunities in one style.

target markets

BEST

High Schools Colleges and Universities Resorts Fundraisers Dance and Cheer

S1051 | Champion 12 oz. 82/18 Reverse Weave Pullover Hood

1. PUSH BRAND RECOGNITION: Champion’s long-standing reputation for delivering top quality athletic apparel satisfies customers looking for retail brand recognition 2. COTTON BREATHABILITY: With 82% cotton, this style will breathe and provide a higher level of indoor comfort 3. SIDE GUSSET COMFORT: Ribbed side gussets give greater flexibility and comfort during increased activity levels ADDITIONAL SELLING FEATURES • 82% cotton, 18% polyester • extra-heavy, low-shrink fleece • 3 ¾" wide 1x1 ribbed cuffs and waistband • drawstring hood with metal grommets and pouch pocket Sizes: S, M, L, XL, 2XL, 3XL $52.52 Colors: Black, Canyon, Dark Green, Maroon, Navy, Oxford Gray, Scarlet, Silver Gray, Team Blue, Vegas Gold ALSO AVAILABLE: Crew S1049

Apparel Tips What’s special about a Reverse Weave sweatshirt? It’s specially engineered with ribbed side gussets that help to resist vertical shrinkage. So, the length stays true to size, even after many launderings. In addition, the ribbed side gussets stretch when you do, for added flexibility and mobility.

The decoration of any Champion garment with the proprietary marks, names or logos of any collegiate sports team or collegiate institution is expressly prohibited.

SELLING WHAT SELLS

3705

G186

GOOD

| Gildan G186

| Canvas 3705

1. B UDGET BUSTER: Gildan offers the most competitive prices on full-zip hoods in the industry

1. COTTON BREATHABILITY: 7.5 ounce lightweight cotton breathes and keeps you from overheating

2. WHEN OPTIONS ARE NEEDED: Offers the most colors (16) to choose from with sizing up to 3XL

2. FASHION FORWARD: Subtle contrast color bartack stitching adds a bit of flair

3. 50/50 DURABILITY: Perfect for outdoor labor requiring frequent washing and long lasting color

3. QUALITY MATERIALS: YKK zipper ensures long lasting reliable performance

ADDITIONAL SELLING FEATURES

7.75 oz. Heavy Blend™ 50/50 Full-Zip Hood

Men’s 7.5 oz. Fremont Full-Zip Hoodie

• 50% cotton, 50% polyester • air jet yarn creates a smooth, low-pill surface for printing • unlined hood with matching drawstring • pouch pockets and set-in sleeves

• 100% combed ringspun cotton • all-season fleece • preshrunk and laundered

Sizes: S, M, L, XL, 2XL, 3XL $31.84

Colors: Black/Grey, Brown/Tan, Deep Heather/Canvas Red, Navy/Canvas Red, Olive/Tan, Steel Blue/Grey

Colors: S-3XL available in Black, Navy, Sport Grey S-2XL available in White, Ash, Carolina Blue, Dark Chocolate, Forest Green, Irish Green, Light Blue, Light Pink, Maroon, Orange, Purple, Red, Royal ALSO AVAILABLE: Youth G186B, Hood G185, Youth Hood G185B, Crew G180, Youth Crew G180B, Pant G182, Youth Pant G182B, Open-Bottom Pant G184

BETTER

SELLING WHAT SELLS

Sizes: S, M, L, XL, 2XL $39.60

ALSO AVAILABLE: Pant 3717

fleece AA9590

Lightweight Full-Zip Hoods: Lightweight full-zip hoods are great for every season and for every reason. Light enough for summer mornings but warm enough for fall days, these are the fleece styles people reach for most often. Lightweight fleece delivers a just-right weight and an outstanding warmth-to-price ratio.

target markets High Schools Colleges and Universities Resorts Concert/Music Industry Health Clubs

BEST AA9590 | Alternative Unisex 6.4 oz. Long-Sleeve Zip Hoodie

1. ENVIRONMENTALLY FRIENDLY: Includes 6.25% organic cotton and 6.25% recycled polyester 2. VINTAGE LOOK: Natural color zipper tape provides a true retro vintage look 3. FULL SIZE RANGE: Unisex sizing begins at XS and ranges all the way to 3XL ADDITIONAL SELLING FEATURES • 50% polyester, 46% ringspun cotton, 4% rayon (6.25% organic cotton, 6.25% recycled polyester) • regular fit and set-in sleeves • rib binding at neck and arm openings, sleeve cuffs and front pocket • resilient fabric Sizes: XS, S, M, L, XL, 2XL , 3XL $37.84 Colors: Eco Grey, Eco Black, Eco Green, Eco Red, Eco Royal ALSO AVAILABLE: Crew AA9575

Selling Tips When you need to outfit both men and women, full-zip hoods are a great choice. This style appeals to both genders because full-zip hoods are extremely comfortable, come on and off easily without going over the head/ hair and can be part of a layered outfit.

SELLING WHAT SELLS

4662

G180

GOOD

BETTER

| Gildan G180

| Jerzees 4662

1. FITS ANY BUDGET: Gildan 7.75 oz. fleece is priced to meet even the tightest of budgets

1. L OFTIER FABRIC: 9.5 oz. fabric means a more substantial hand

2. FITS ALL SHAPES AND SIZES: With sizing to 5XL, you’ll have the largest size offering available

2. PRINTABILITY: Higher stitch density fabric yields a smoother, better performing printing surface

3. COLORFUL OPTIONS: 29 colors help to ensure you’ll have the colors you’ll need

3. PANT OPTIONS: Matching adult and youth fleece pants are available

ADDITIONAL SELLING FEATURES

7.75 oz. Heavy Blend™ 50/50 Fleece Crew

9.5 oz. Super Sweats® 50/50 Fleece Crew

• 50% cotton, 50% polyester • pill-resistant air jet yarn Sizes: S, M, L, XL, 2XL, 3XL, 4XL, 5XL

$13.38

Colors: S-5XL available in White, Black, Navy, Sport Grey S-3XL available in Ash, Carolina Blue, Dark Chocolate, Dark Heather, Forest Green, Gold, Indigo Blue, Irish Green, Kiwi, Light Blue, Maroon, Orange, Red, Royal S-2XL available in Cherry Red, Heliconia, Honey, Light Pink, Natural, Paprika, Purple, Sand, Serene Green, Violet, Yellow Haze ALSO AVAILABLE: Youth G180B, Hood G185, Youth Hood G185B, Full-Zip G186, Youth Full-Zip G186B, Pant G182, Youth Pant G182B, Open-Bottom Pant G184

SELLING WHAT SELLS

• 50% cotton, 50% polyester NuBlend™ preshrunk fleece • double-needle coverseaming on neck, armholes and waistband • 1x1 ribbed neck, cuffs and waistband with spandex Sizes: S, M, L, XL, 2XL, 3XL, 4XL $17.58 Colors: S-4XL available in Black, J.Navy, Oxford S-3XL available in White, Ash, Classic Pink, Columbia Blue, Forest Green, Maroon, Royal, True Red S-2XL available in Chocolate, Gold, Khaki, Sandstone ALSO AVAILABLE: Youth 4662B, Hood 4997, Full-Zip 4999, Quarter-Zip 4528, Pant 4850P, Youth Pant 4850BP

fleece Crew Neck Fleece: S1049

No product fits a tight budget better in cooler weather than crew neck fleece. With its attractive pricing, crew neck tops are an ideal option for any giveaway promotion and are a great choice for service and trade uniforms. Crew neck fleece is a classic style that will work hard and look good while customers wear it. Used for giveaways, this style quickly becomes a weekend favorite for recipients. Plus, you can highlight all the space on the front and back where your customers can showcase their message and brand.

target markets

BEST

S1049 | Champion 12 oz. 82/18 Reverse Weave Crew

1. PUSH BRAND RECOGNITION: Team up with a winner: When your clients put their logo on Champion apparel, they tell the world that they’re a winning brand that insists on the best for their customers

Giveaway Promotions Service Industries Construction Athletic Departments Colleges and Universities

2. COTTON COOLNESS: With 82% cotton, this style will breathe and provide a higher level of indoor comfort 3. SIDE GUSSET COMFORT: Ribbed side gussets give greater flexibility and comfort during increased activity levels ADDITIONAL SELLING FEATURES • 82% cotton, 18% polyester • extra-heavy, low-shrink fleece • 3 ¾" wide 1x1 ribbed cuffs and waistband Sizes: S, M, L, XL, 2XL, 3XL $39.54 Colors: Black, Canyon, Dark Green, Maroon, Navy, Oxford Gray, Scarlet, Silver Gray, Team Blue, Vegas Gold ALSO AVAILABLE: Hood S1051 The decoration of any Champion garment with the proprietary marks, names or logos of any collegiate sports team or collegiate institution is expressly prohibited.

Apparel 101 When you see a mention of a fabric’s weight, the numbers refer to the weight of one square yard of fabric (not the weight of the whole garment). This standard measurement makes it easy to compare fabric weight, so you make consistent comparisons across different brand names and get the exact heft you prefer.

SELLING WHAT SELLS

OR420 EC2500

GOOD | Anvil OR420

| econscious EC2500

1. TOP SELLER AT A LOW PRICE: Anvil’s low priced certified organic T-shirt is the best-selling eco-style in the industry

1. B EST PRICED POLO: Incredible pricing for a polo using 100% certified ringspun cotton

2. OPTIONS ARE PLENTIFUL: The OR420 offers a wide range of availability, including sizing from XS to 4XL, 15 colors and versions in adult, youth and ladies’

2. BRAND NAME SAYS IT ALL: The brand’s name will clearly define the intent of the product and the company that uses it

3. E CO-LEADER: Anvil is a pioneer in the apparel industry for social and environmental responsibility

3. OTHER ECO OPTIONS: econscious also offers canvas tote bags and fleece styles

ADDITIONAL SELLING FEATURES

Men’s 5 oz. 100% Organic Cotton T-Shirt

6.5 oz. 100% Organic Cotton Piqué Polo

• 100% preshrunk certified organic cotton • shoulder-to-shoulder tape • White and Natural are sewn with cotton thread • double-needle stitched sleeves and bottom hem

• 100% certified organic ringspun cotton • flat-knit collar and cuffs • neck seam is cleanly finished with self-fabric • double-needle coverstitched seams

Sizes: XS, S, M, L, XL, 2XL, 3XL, 4XL $8.98

Sizes: S, M, L, XL, 2XL $20.10

Colors: White, Black, Charcoal, CharityPink™, Chocolate, City Green, Green Apple, Mandarin Orange, Mocha, Natural, Navy, Red, River Blue, Spring Yellow, Yellow Haze

Colors: White, Black, Pacific

ALSO AVAILABLE: Ladies’ OR428, Youth OR420B, Long-Sleeve 429

BETTER

SELLING WHAT SELLS

specialty apparel EC5500

Earth-Friendly Apparel: Businesses that promote and encourage green initiatives are always looking for apparel that can be an extension of their socially responsible positioning. Many products achieve this status by using organic cotton which is grown naturally without the use of environmentally harmful pesticides. Others help to reduce waste through recycling fabric manufacturing scraps and re-spinning the scraps into reusable yarns.

target markets Colleges and Universities Fraternities and Sororities Music Industry Socially Responsible Corporations

BEST EC5500 | econscious 9 oz. Organic/Recycled Pullover Hood

1. LOWEST ENVIRONMENTAL IMPACT: The recycled fabric provides the smallest impact on the environment by its ability to reduce landfill waste 2. HIGH-END LOOK AND FEEL: Superior details like woven neck tape, clean-finished neck seams, double-needle coverstitched seams and a thicker drawstring provide the extra features found in expensive retail styles 3. SERIOUSLY GREEN: econscious is one of the few brands certified by the Global Organic Textile Standard (GOTS), the most comprehensive international standard for Organic textiles, making this a truly earth-friendly product ADDITIONAL SELLING FEATURES • 80% certified organic cotton, 20% recycled polyester • 2x1 cotton/spandex rib • pouch pocket • hood is lined with organic cotton jersey Sizes: XS, S, M, L, XL, 2XL Colors: Black, Earth, Pacific

$31.62

Selling Tips Companies that promote green initiatives are often the best customers for Earth-Friendly Apparel. Search the internet for corporations, organizations, colleges and universities that promote green and target those companies in your area. Some websites to consider are pristineplanet.com, ecofirms.org and theultimategreenlist.com.

ALSO AVAILABLE: Men’s Full-Zip EC5650, Ladies’ Full-Zip EC4501

SELLING WHAT SELLS

M320 CW22

GOOD

BETTER

| Harriton M320

| Champion CW22

1. P ERFORMANCE AT A GREAT PRICE: One of the lowest priced moisture management T-shirts sold today

1. PUSH BRAND RECOGNITION: Champion’s long-standing reputation for delivering top quality athletic apparel satisfies customers looking for retail brand recognition

4.2 oz. Athletic Sport T-Shirt

2. PERFORMANCE PLUS: Even with a low price, it still offers an anti-microbial, odor-preventing application 3. PLENTY OF OUTFITTING OPTIONS: Offered in men’s, ladies’, color-block, youth and adult long-sleeve ADDITIONAL SELLING FEATURES • 100% polyester • comfortable fit • sideseamed • set-in sleeves

Men’s 4 oz. Double Dry® Performance T-Shirt

2. SOMETHING FOR EVERYONE: Offered in men’s, ladies’ and youth 3. STAY DRY: Double Dry® finish wicks moisture away from the body and helps control moisture build-up ADDITIONAL SELLING FEATURES • 100% polyester jersey interlock • self-fabric collar and neck tape • tagless

Sizes: S, M, L, XL, 2XL, 3XL, 4XL $11.98

Sizes: S, M, L, XL, 2XL, 3XL $16.66

Colors: White, Black, Dark Green, Maroon, Navy, Red, Team Orange, True Royal

Colors: White, Black, Dark Green, Navy, Royal Blue, Scarlet, Stone Gray

ALSO AVAILABLE: Long-Sleeve M320L, Color-Block M322, Ladies’ M320W, Youth M320Y

ALSO AVAILABLE: Ladies’ CW23, Youth CW24 The decoration of any Champion garment with the proprietary marks, names or logos of any collegiate sports team or collegiate institution is expressly prohibited.

SELLING WHAT SELLS

t-shirts M1004

Polyester Performance T-Shirts: Polyester performance T-shirts live up to their name: they help improve physical performance by supporting the body’s natural temperature regulating mechanism. Unlike cotton T-shirts that trap moisture and become heavy and clingy, polyester performance T-shirts pull perspiration away from skin and transport it to the surface of the shirt, where it evaporates rapidly. They work great in hot weather, but they’re also a great choice in cooler temperatures, since they won’t become damp and chilly like cotton shirts can. For year-round comfort, make a performance T-shirt your first choice.

target markets

BEST M1004 | Alo Men’s 4.3 oz. Short-Sleeve Colorblock T-Shirt

1. ADD SOME COLOR: Colorblock panels help to accentuate embellishments by drawing your eye to your logo 2. SPORTY STYLING: Raglan sleeves increase your mobility and present a stylish sporty look 3. LONG LASTING PERFORMANCE: Alo performance features last longer in wash tests than competing styles ADDITIONAL SELLING FEATURES • 100% polyester birdseye knit jacquard • contrast insets at raglan sleeve seams for mobility and coverstitching along armhole seams • performance fabric features wicking properties which draw moisture away • added anti-microbial treatment fights odor-causing bacteria, keeping the garment smelling fresh Sizes: S, M, L, XL, 2XL $24.82 Colors: White/Grey/Slate, Black/White/Grey, Grey/White/Slate, Leaf/Slate/Grey, Navy/Grey/Orange, Pacific/Grey/Navy, Red/Grey/Slate, Royal/Grey/Navy, Slate/Grey/White, Steel Blue/Navy/Grey

Athletic Leagues Summer Camps Outdoor Workers Health Clubs Charity Walks and Races

Apparel 101 Since performance T-shirts absorb and disperse perspiration, they are prone to odor-causing bacteria. Anti-microbial treatments control the growth of odorcausing bacteria making storage and transport of performance apparel a much more pleasant experience.

SELLING WHAT SELLS

3001C

G640

6004

G640L

GOOD Gildan 4.5 oz. SoftStyle T-Shirt | Men’s G640 G640L | Ladies’ Junior Fit 1. FASHION DETAILING: A thinner (¾" for men and ½" for ladies) rib knit collar provides a fashionable alternative to a basic T-shirt 2. QUALITY CONSTRUCTION: Taped neck and shoulders and double-needle stitching provide long-lasting durable construction 3. S ELECTION: Sizes to 3XL, 28 colors and long-sleeve companions for men’s and ladies’ give you great flexibility in outfitting a wide range of people ADDITIONAL SELLING FEATURES • 100% preshrunk cotton G640 Sizes: S, M, L, XL, 2XL, 3XL $6.70 G640L Sizes: S, M, L, XL, 2XL, 3XL $7.42 ALSO AVAILABLE: Long-Sleeve G644, Ladies’ Long-Sleeve G644L

SELLING WHAT SELLS

BETTER

| Canvas Men’s Unisex T-Shirt 3001C 6004 | Bella Ladies’ 4.2 oz. Favorite T-Shirt 1. P RICE: Aggressively priced to meet the needs of large volume programs 2. COLOR OPTIONS: 39 colors in all between men’s and ladies’ versions 3. TRUEST FIT: Meticulously cut to provide the truest fits for both men and women ADDITIONAL SELLING FEATURES • 100% combed ringspun cotton jersey • supremely soft, superior quality 3001C Sizes: XS, S, M, L, XL, 2XL, 3XL $6.74 6004 Sizes: S, M, L, XL, 2XL $6.78

t-shirts Lightweight T-Shirts:

AA1072

Lightweight T-shirts are a growing trend that’s sweeping campuses, the music community and anywhere fashion-forward thinkers congregate. These shirts typically weigh in at about 4 ounces/yard, and usually AA1070

appeal to a younger age demographic because of their slightly fitted design, thinner collars and shorter sleeves. They are summertime favorites as well as an ideal choice for layering in cooler weather.

target markets

BEST

Sororities and Fraternities Concerts and Events Bars and Restaurants High Schools Colleges and Universities

Alternative 3.7 oz. Tear-Away Label T-Shirt AA1070 | Men’s AA1072 | Ladies’ 1. I N-DEMAND BRAND: A recognized retail brand adds value to a product by allowing your customer to align their company with a well respected brand name 2. INCREDIBLE HAND: A garment wash process provides a signature vintage softness 3. TEAR-AWAY TAGS: Allows the product to be re-labeled with your company name if you’re trying to build your own pre-print apparel line ADDITIONAL SELLING FEATURES • 100% cotton jersey • regular fit • sideseamed AA1070 Sizes: S, M, L, XL, 2XL $9.98 AA1072 Sizes: S, M, L, XL $8.90

Selling Tips To help call attention to the differences between basic unisex T-shirts and lightweight fashion T-shirts, bring some samples to your next appointment. Lay a unisex basic T-shirt like the Gildan G200 on a table with one of these men’s and ladies’ lightweight T-shirts on top. Show the difference in length, sleeve cut and collar styling. Then have them feel the weight difference between the two fabrics.

SELLING WHAT SELLS

G800 G200

GOOD | Gildan G800

| Gildan G200 6.1 oz. Ultra Cotton® T-Shirt

1. D URABILITY: 50/50 T-shirts are built to stand up to a rigorous workload and colors stay brilliant through multiple washings

1. L OADS OF COLORS: The G200 is available in 62 colors

5.6 oz. DryBlend® 50/50 T-Shirt

2. PLENTY OF OPTIONS: Available in sizes S to 5XL, the G800 comes in 35 color choices plus long-sleeve, pocket and youth options 3. WICKING FEATURES: As an added bonus, Gildan DryBlend® fabric wicks away moisture from the body to the fabric surface ADDITIONAL SELLING FEATURES • 50% preshrunk cotton, 50% polyester • double-needle stitching throughout • taped shoulder-to-shoulder • seamless collar Sizes: S, M, L, XL, 2XL, 3XL, 4XL, 5XL $5.76 ALSO AVAILABLE: Pocket G830, Long-Sleeve G840, Youth G800B

BETTER

SELLING WHAT SELLS

2. LOFTIER FABRIC: At 6.1 ounces/yard, the G200’s fabric is more substantial than typical 5 ounce T-shirts 3. STYLES FOR EVERYONE: The Gildan series of 6.1 ounce fabric styles includes 13 various T-shirt silhouettes ADDITIONAL SELLING FEATURES • 100% preshrunk cotton • double-needle stitching throughout • seamless collar • taped shoulder-to-shoulder Sizes: S, M, L, XL, 2XL, 3XL, 4XL, 5XL $6.24 ALSO AVAILABLE: Tall G200T, Ladies’ G200L, Youth G200B, Toddler G200P, Pocket G230, Ringer G260 Sleeveless G270, Tank G220 Long-Sleeve: Adult G240, Ladies’ G240L, Youth G240B, Pocket G241

t-shirts Basic T-Shirts: 5180

Basic T-shirts are staples in the promotional products industry. Understanding your client’s budget and need right from the start of a sale is critical so you can present the right T-shirts. Your presentations should always include all three levels of basic T-shirts so your customers can see and feel the differences. 50/50 T-shirts are a great value. Their low price and durability from the blend of cotton and polyester make them a customer favorite. 100% cotton T-shirts offer the softness and comfort many clients want for their promotional pieces. When a customer is looking for a substantial and ultra soft T-shirt, show them 100% ringspun cotton T-shirts.

target markets

BEST 5180 | Hanes

6.1 oz. Beefy-T

1. UNIVERSAL NAME RECOGNITION: Hanes is the most wellknown brand name to end-users not familiar with this industry 2. S UPERIOR FABRIC: The Beefy-T® is known for its ringspun softness and superior printing surface 3. FIT EVERY BODY: Size is never an issue with shirts up to 6XL

Team Sports New Product Launches Charities Construction Warehouse Personnel

ADDITIONAL SELLING FEATURES • 100% preshrunk ringspun cotton • double-needle coverseamed neck • taped shoulder-to-shoulder • tag-free neck label Sizes: S, M, L, XL, 2XL, 3XL, 4XL, 5XL, 6XL $8.22 ALSO AVAILABLE: Youth 5380, Pocket 5190P, Long-Sleeve 5186

Selling Tips Basic T-shirts are commodity based items. Prices fluctuate with regularity and a price quoted today may not be available tomorrow. Make sure you ask how long a T-shirt price is good for if you are not able to place an order immediately. SELLING WHAT SELLS

1001

3616

GOOD

BETTER

| LA T Sportswear 3616

| Bella 1001

1. F ASHION STYLING: Cap sleeves and a longer length add a touch of fashion

1. SOFTER FABRIC: 100% 30 singles ringspun cotton yields a softer 1x1 baby rib knit

2. LIGHTWEIGHT FABRIC: 4.5 ounce combed ringspun fine cotton jersey provides a comfortable, lightweight option

2. BETTER FIT: The 1001 is sideseamed and provides a truer, more comfortable contoured fit

3. EASYTEAR™ LABEL: Allows the product to be re-labeled with any brand identity

3. LOFTIER FABRIC: At 5.8 ounces, the 1001 has the most substantial hand of all junior fit T-shirts

ADDITIONAL SELLING FEATURES

Junior 4.5 oz. Fine Jersey Longer Length T-Shirt

Ladies’ 5.8 oz. 1x1 Baby Rib Crew Neck T-Shirt

• 4.5 oz., 100% combed ringspun cotton fine jersey • double-needle hemmed sleeves and bottom

• 100% combed ringspun cotton • set-in cap sleeves

Sizes: S, M, L, XL, 2XL $6.38

Sizes: S, M, L, XL, 2XL $8.94

Colors: White, Black, Brown, Charcoal, Cobalt, Grass, Heather, Lavender, Navy, Pink, Plum, Raspberry, Red, Royal, Silver

Colors: White, Black, Army, Athletic Heather, Baby Blue, Berry, Cardinal, Chocolate, Deep Heather, Fuchsia, Kelly, Leaf, Light Aqua, Lilac, Lime Wedge, Moss Green, Navy, Ocean Blue, Orange, Orange Sorbet, Pink, Purple, Raspberry, Red, Soft Pink, Teal, True Royal, Turquoise, Very Pink, Yellow

ALSO AVAILABLE: V-Neck 3607

ALSO AVAILABLE: Scoop Neck B1003, V-Neck 1005, Long-Sleeve B5001, Girls’ B9001, Girls’ Long-Sleeve 9501

SELLING WHAT SELLS

t-shirts AA2608

Junior Cut Fashion T-Shirts: Junior cut fashion T-shirts are the slimmest of the T-shirt cuts and are designed to clearly accentuate the female figure. Size needs are very important when considering junior cut T-shirts since they are not meant to fit a wide range of women. They are predominantly sold in markets catering to younger age groups in their teens and twenties.

target markets

BEST AA2608 | Alternative Ladies’ 3.5 oz. Basic Burnout Crew

Music Industry Sororities Restaurants Dance Studios Health Clubs

1. E XTRA SOFT: Each shirt is garment-dyed with an enzyme/silicone finish making it super soft 2. STYLISH FIT: Sideseams and trend-right fit combined with one-of-akind pilling and striation make this burnout T-shirt a best-selling style 3. BRAND RECOGNITION: Your customers can build esteem for their business by connecting with Alternative’s distinctive brand story and well-known retail presence ADDITIONAL SELLING FEATURES • 50% ringspun cotton, 50% polyester • extensively weathered, sheer fabric for vintage look • shoulder-to-shoulder neck tape; 1x1 burnout rib collar • blindstitching on bottom hem and sleeves Sizes: S, M, L, XL $16.58 Colors: White, Black, Cobalt, Kelly Green, Mushroom, Sun, Turquoise, Violet, Washed Black, Washed Cherry, Washed Navy, Washed Pink ALSO AVAILABLE: Ladies’ Tunic AA2618, Men’s AA2606

Fit Tips Sizing can vary among brands. It’s always best to provide fit samples to ensure the proper sizing is ordered. Junior’s brand sizing is illustrated below. LA T’s: S(0-3), M(5-7), L(7-9), XL(11-13), 2XL(13-15) Bella: S(0-4), M(4-8), L(8-10), XL(10-12), 2XL(12-14) Alternative: S(0-2), M(4-6), L(6-8), XL(8-10) SELLING WHAT SELLS

3580 641

GOOD

BETTER

| Anvil 641

| LA T Sportswear 3580

1. MOST GENEROUS CUT: The largest spec of all the missy T-shirts offers a more forgiving fit

1. PLENTY OF COLORS: With 26 colors offered, finding just the right shade should be a snap

2. IT’S ALL IN THE DETAILS: A bound-on self-trim collar adds some style to this scoop neck T-shirt

2. SIZE IS NOT A PROBLEM: Sizing all the way to 3XL gives you the widest size range offered in a missy T-shirt

3. BUDGET-MINDED PRICE: The 641 offers the lowest price in the category

3. LOFTIER FABRIC: At 5.5 ounces, the 3580 has the most substantial hand of all missy T-shirts

ADDITIONAL SELLING FEATURES

Ladies’ 5.4 oz. Scoop Neck T-Shirt

• 100% preshrunk heavyweight cotton • double-needle stitching on sleeves and bottom hem • fashion cut Sizes: S, M, L, XL, 2XL $7.28 Colors: S-2XL available in White, Black, Frost Pink S-XL available in Azalea, Caribbean Blue, CharityPink™, Hot Pink, Navy, Violet, Yellow Haze

Ladies’ Combed Ringspun Scoop Neck T-Shirt

• 5.5 oz., 100% combed ringspun cotton jersey • taped neck • double-needle hemmed sleeves and bottom • topstitched, ribbed collar Sizes: S, M, L, XL, 2XL, 3XL $8.36 Colors: White, Black, Aqua, Banana, Brown, Cantaloupe, Charcoal, Cream, Eggplant, Heather, Hot Pink, Iris, Key Lime, Lavender, Light Blue, Melon, Mint, Navy, Olive, Pink, Plum, Raspberry, Red, Royal, Teal, Turquoise ALSO AVAILABLE: V-Neck L-3587, V-Neck 3/4 Sleeve 3577

SELLING WHAT SELLS

t-shirts Missy T-Shirt Fits: Men and women are built differently, so it B6400

shouldn’t be expected that women would wear smaller men’s T-shirts. Missy T-shirts are designed to fit average size women and are tapered to accentuate a woman’s natural curves. They are a natural choice over the standard boxy cut of a unisex T-shirt and the slender petite styling of a Junior cut T-shirt.

target markets Health Clubs Corporate Outings Restaurants Women’s Organizations

BEST B6400 | B ella Ladies’ 4.2 oz. Missy Fit Crew Neck Jersey

1. S OFT LIGHTER WEIGHT FABRIC: Baby jersey knit made from 30’s singles combed ringspun cotton makes for a super soft, lightweight option 2. FASHIONABLE: Slightly longer boyfriend cut sleeves and longer body length keeps this style T-shirt trendy 3. METICULOUS FIT: Feminine cuts put curves in all the right places to make this the truest fit of all missy T-shirts ADDITIONAL SELLING FEATURES • 100% combed ringspun cotton • contoured sideseams flatter the figure • set-in sleeves Sizes: S, M, L, XL, 2XL

$9.82

Colors: White, Black, Dark Grey Heather, Navy, Pink, Red ALSO AVAILABLE: V-Neck 6405, Long-Sleeve B6450, Ladies’ 6000, Ladies’ V-Neck B6005, Girls’ B9002, Ladies’ Yoke B6010, Ladies’ 6004, Ladies’ 1/2 Sleeve 6515, Ladies’ Long-Sleeve B6500

Fit Tips Sizing can vary among brands. It’s always best to provide fit samples to ensure the proper sizing is ordered. Missy brand sizing is illustrated below. Anvil: S(4-6), M(8-10), L(12-14), XL(16-18), 2XL(20-22) LA T’s: S(2-4), M(6-8), L(10-12), XL(14-16), 2XL(18-20), 3XL(22-24) Bella: S(4-6), M(8-10), L(12-14), XL(16-18), 2XL(20-22) SELLING WHAT SELLS

DA2727 C1717

GOOD | Fruit of the Loom DA2727

| Comfort Colors C1717

4.5 oz. Garment-Dyed T-Shirt

Men’s 6.1 oz. Ringspun Garment-Dyed T-Shirt

1. AN UNBELIEVABLE PRICE: Priced significantly lower than other comparable garment-dyed T-shirts

1. W IDE COLOR ASSORTMENT: 47 breathtaking colors guarantee a shade that meets your needs

2. SUPERIOR PRINTABILITY: A higher stitch density always yields consistent, brighter printing results across all colors

2. COLOR CONSISTENCY: Comfort Colors boasts 30 years of dyeing experience that produces consistent, rich colors without fail

3. BRAND RECOGNITION: Fruit of the Loom is a wellknown and trusted brand

3. LOFTIER FABRIC: At 6.1 ounces, the C1717 has the most substantial hand of all garment-dyed T-shirts

ADDITIONAL SELLING FEATURES

• 100% cotton preshrunk jersey • ribbed collar • back neck tape • double-needle stitched bottom hem • label free Sizes: S, M, L, XL, 2XL $6.94 Colors: Amber, Brick, Black, Glacier, Pewter, Taupe

BETTER

SELLING WHAT SELLS

• 100% ringspun cotton Sizes: S, M, L, XL, 2XL, 3XL $8.62 Colors: S-3XL available in Blue Jean, Blue Spruce, Brick, Burnt Orange, Citrus, Flo Blue, Grey, Ice Blue, Khaki, Light Green, Navy, Neon Blue, Neon Green, Neon Pink, Neon Red Orange, Neon Yellow, Pepper, Sandstone, Seafoam, Yam S-2XL available in Berry, Blossom, Bright Salmon, Brown, Butter, Celedon, Chambray, Chili, Chocolate, Crimson, Cumin, Denim, Emerald, Grass, Hemp, Kiwi, Melon, Monarch, Moss, Mustard, Paprika, Periwinkle, Royal Caribe, Violet, Washed White, Watermelon, Willow ALSO AVAILABLE: Long-Sleeve C6014, Tank C9360, Ladies’ C3333, Youth C9018, Ladies’ Long-Sleeve C3014, Ladies’ Tank C4056

t-shirts 1969

Garment-Dyed: The garment-dyeing process takes place after a garment has been manufactured. The dyeing and washing of the garments produce soft muted colors and a supple hand, giving each garment a broken-in, lived-in look from the first wear. Garment dyes are a natural choice for vacation resorts, corporate casual events and children’s wear.

target markets

BEST

Resorts Colleges and Universities Music Industry Day-Care Centers Hospitals

1969 | Authentic Pigment 5.6 oz. Pigment-Dyed & Direct-Dyed Ringspun T-Shirt

1. C OMFORTABLE FABRIC: The 1969 is lighter in weight (5.6 ounces) with a softer hand 2. PLENTY OF COMPANION OPTIONS: This garment-dyed fabrication comes in 7 different silhouettes 3. BROAD SELECTION: With 48 colors and sizing up to 4XL, this shirt gives you plenty of options with any group ADDITIONAL SELLING FEATURES • 100% preshrunk ringspun cotton Sizes: S, M, L, XL, 2XL, 3XL, 4XL $8.90 Colors: White, Black, Bay, Blue Granite, Bluegrass, Brick, Buck, Cactus, Celery, Chili, Chocolate, Chrome, Clover, Cricket Green, Deep Black, Deep Navy, Denim, Dillweed, Flamingo, Goldenrod, Hemp, Henna, Indigo, Java, Jungle, Khaki Green, Mallard, Mocha, Mustard, Nautical Red, Navy, Neon Blue, Olive, Oyster, Periwinkle, Poppy, Pumpkin, Putty, Redwood, Slate, Smoke, Sunburst, Tamale, Tropical Blue, Washed Plum, Western Sky, Willow, Yam

Selling Tips Color is a necessity when making a garment-dyed presentation. Bring plenty of representative color samples as well as brand swatch cards to show the full spectrum of colors offered.

ALSO AVAILABLE: Pocket 1969P, Long-Sleeve 1971, Tank 1976, Ladies’ 1977, Youth 1969Y, Ladies’ Tank 1972

SELLING WHAT SELLS

Selling What When A GUIDE TO IDENTIFYING PRIME SEASONS AND PRODUCTS FOR SELLING TO KEY MARKETS

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Quick Tips for Planning Your Selling Calendar TIME IS OF THE ESSENCE. This calendar serves as a year-round selling and promotional planning guide. It shows you the ideal times to pitch popular apparel categories as well as corresponding product fulfillment periods. Use this calendar to keep seasonal roles and peak buying periods for products in mind when planning out your company’s selling calendar. FOLLOW THE TWO-MONTH LEAD TIME RULE. It is standard practice to begin product sales planning at least two months before your product fulfillment period. This will give you ample time to help your customers design their assortments and forecast total inventory needed. The two-month rule will also allow for the timely delivery of final product to your customers. RESERVE THREE TO FOUR MONTHS FOR NEW PRODUCT LAUNCHES. Create partnerships with decision-makers three to four months before a new product launch to ensure a program’s success. The extra time will also help you to prevent any apprehension your customers may have towards purchasing new apparel.

January order

February

March deliver order

SPRING SPORTS: baseball, softball, golf, lacrosse, tennis, volleyball, track, gymnastics • Lightweight to midweight and performance T-shirts, muscle shirts, tanks, midweight fleece zip-ups, hoodies, crew necks and pants, cotton jersey, cotton/spandex and mesh shorts, nylon and polyester wind shirts and jackets, towels, mesh and twill caps, visors, gear bags, drawstring backpacks and duffels • Fan gear, including T-shirts, visors and caps EARTH-FRIENDLY PRODUCTS IN TIME FOR EARTH DAY (APRIL 22ND) • T-shirts, polos, tanks, pants, fleece, totes and bags

products can be geared towards a multitude TIP: Earth-friendly of customers. Major mills, private labels and fashionforward brands are carrying their own versions of earthfriendly apparel which means your customers have their pick of the earth-friendly styles at a variety of price points.

SELLING WHAT WHEN

SUMMER CAMPS • Lightweight cotton or blended T-shirts, tanks, shorts, fleece and caps CHARITIES • T-shirts, polos, fleece sweatshirts and hoodies ALUMNI ASSOCIATIONS • Polos, T-shirts and lightweight fleece GOLF OUTINGS • Sport shirts, wind shirts and jackets UNIFORMS: K-12 • Polos and sweaters for school; T-shirts, shorts, fleece pants, sweatshirts and hoodies for gym class garment-dyed and camouflage styles make for TIPS: • Tie-dye, fun summer camp apparel. • The peak buying period for summer camps is early June, just in time for a July 4th target delivery date. • In light of summer vacations, it is important to close sales in May or June for delivery before the start of school. • Start your biggest push of golf apparel in May, as August is the most popular month of the year for golf outings.

order

April

deliver

May

June

deliver

SUMMER SPORTS: tennis, volleyball, golf • Performance sport shirts and lightweight T-shirts, muscle shirts, tanks, lightweight to midweight fleece zip-ups, hoodies and crew necks, cotton jersey, cotton/spandex and mesh shorts, nylon and polyester wind shirts, towels, visors, caps, gear bags, drawstring backpacks and duffels • Fan gear, including T-shirts, visors and caps REUNION SEASON (JUNE) • Family: caps, T-shirts and lightweight to midweight fleece • High school and college: Lightweight T-shirts and fleece RESORTWEAR • Garment-dyed T-shirts and tanks, camp shirts and polos target fraternities and sororities during the reunion TIP: Heavily season. These buying groups always seem to be in need of imprinted apparel.

SELLING WHAT WHEN

FALL FLEECE • Soft shell jackets, wind shirts, midweight to heavyweight fleece pants, zip-ups, hoodies and crew necks BACK TO SCHOOL • High school, fraternities and sororities: T-shirts, fleece and tie-dye • School Clubs and Bands: polos, T-shirts and fleece and totes • Dance schools INDUSTRIAL UNIFORMS • Fleece: heavyweight crew necks, hoodies, zip-ups and pants; pocket shorts; short-sleeve and long-sleeve work shirts FALL SPORTS: football, soccer, field hockey, track, gymnastics, cheerleading • Mesh baseball jerseys, ringer, raglan and long-sleeve T-shirts, performance sport shirts and T-shirts, muscle shirts, tanks, lightweight to heavyweight fleece zip-ups, hoodies and crew necks, cotton jersey, cotton/spandex and mesh shorts, nylon and polyester wind shirts, gloves, ear muffs, and scarves, towels, visors, mesh and twill caps, gear bags, drawstring backpacks and duffels • Fan gear, including T-shirts, visors and caps BREAST CANCER AWARENESS (MONTH OF OCTOBER) • T-shirts, fleece and caps

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deliver

July

August

September order

HOLIDAY GIFTS • Gloves, ear muffs, scarves, hats, booties and fleece WINTER SPORTS: basketball, swimming, wrestling, ice hockey, indoor track, cheerleading • Heavyweight and performance T-shirts, muscle shirts, tanks, heavyweight fleece zip-ups, hoodies, crew necks and pants, long-sleeve T-shirts, cotton jersey, cotton/spandex and mesh shorts, full-zip and pullover polyester or nylon, polyfill insulated jackets, gloves, ear muffs, scarves, towels, knit caps, beanies, gear bags, drawstring backpacks and duffels • Fan gear, including T-shirts, spirit towels, blankets, caps and beanies OUTERWEAR • Midweight to heavyweight polyester fleece INDUSTRIAL UNIFORMS • Fleece-lined, thermal lined and hooded jackets

SELLING WHAT WHEN

Selling What When AWARD RECOGNITION SEASON • T-Shirts, hooded fleece, bags, blankets and other accessories TRADE SHOW UNIFORMS • Predominately in the first quarter • Polos, woven shirts, sweaters and T-shirts

your customers to less-traditional premiums TIP: Introduce for award ceremonies. Your customers can surprise award recipients with practical wearables instead of conventional trophies or certificates that tend to get lost in the shuffle. Wearables are more rewarding not only because recipients can easily show off their accomplishments, but they can also get functional use out of their award.

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October

deliver

November

December

deliver

Selling What Sells Selling What When Now that you know what to show your customers and when to show them, here are a few quick tips on growing your business. • Look at your current customer base and see what other opportunities exist there. If you are working with a school’s athletic department, are you providing apparel for every team, including the cheer and dance teams? Are there other extracurricular activities, such as band, that also need apparel? • Are you offering your corporate clients creative ways to incorporate promotional apparel? For instance, one Fortune 100 company sends a branded onesie to every new employee baby. • Are you spending enough time networking and spreading the word amongst your circle about your offerings? Referrals continue to be the number one way to generate new business. You’re now armed with all the tools you’ll need to make more successful apparel presentations. Good luck! “Always give people more than they expect to get.” - Nelson Boswell

SELLING WHAT WHEN

A SALESPERSON’S GUIDE TO SELLING THE BEST IN IMPRINTABLE APPAREL