trendmining

trend mining

by S. Dev Appanah

Mainstream

Fringe

Trendsetters

Opinion Leaders

Early Adopters

flow of trends

Mass Appeal

trends become mass trends emerge

web 2.0 trends

retro-brand dead brand until mid-90s young trendsetters clubs & bars of manhattan sudden explosion kids from soho & eastvillage

fashion designers / opinion leaders issac mizrahi / anna sui

trend example

social networks, blogs vlogs, youtube leaving digital trail about you & your brand

chitpongâ&#x20AC;&#x2122;s inner thought

blogger sphere of influence

Nielsen blogpulse

google trends

hitTail

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Emerging technologies and their implications for the future.

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Technology | trends | web 2.0 From andrescolmenares

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From Andy Woo

From kingpest

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ABOUT THE INSTITUTE FOR THE FUTURE The Institute for the Future is an independent nonprofit research group. We work with organizations of

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IFTF's Future Now

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making business & innovation relevant

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From Andy Woo

all kinds to help them make better, more informed decisions about the future. We provide the foresight to create insights that lead to action. We take an explicitly global approach to strategic planning, linking macro trends to local issues in such areas as technology and society, health and health care, and global business trends.

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(napster), pictures (Flickr), videos (youtube) and friends (myspace).

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conferences creative

From legothenego From L!n 小米雪

From hansspeekenbrink

From hansspeekenbrink IFTF's Future Now draws on research and forecasting at the Institute for the Future, a Palo Alto, CA think

From Steve Rhodes

Slideshare.net works like Flickr, you can upload, view and search for with tens and thousands of files ranging from conference

tank specializing in the future of technology, health, and organizational change. It began in

presentations to just about any presentation on diverse topics.

September 2003.

Powerpoint presentaions. Although still in beta mode, it's already filled

From hansspeekenbrink

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blog community

ABOUT FUTURE NOW

From L!n 小米雪

Now it's time for us to share PowerPoint slides.

From hansspeekenbrink

From staceyjoy

From hansspeekenbrink

From beautyfactory

CREATIVE OUTDOOR ADVERTISING

WHO IS FUTURE NOW? IFTF's Future Now is a group weblog, founded by Institute research director Alex Soojung-Kim Pang in

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http://www.flickr.com/groups/trendspotters/pool/

H OM E

trendwatching.com and its 8,000+ trend spotters scan the globe for emerging consumer trends.

ABOU T

C ON TAC T

Chelsea target 120 million Chinese internet users

We report on our findings in free, opinionated Trend Briefings, covering trends like INFOLUST, TWINSUMERS, and CUSTOMER-MADE.

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the big switch of control - from advertisers to audiences

"The future is here. It's just not widely distributed yet." - William Gibson Most Recent Posts Chelsea target 120 million Chinese internet users Chinese mobile advertising trends and outlook

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World's best collection of visual tools. Ever. Japanese Ginza shoppers tagged

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James (MindShare regional team, Singapore) writes:

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November 03, 2006 IFTF FLICKR

Signifying the future

www.flickr.com

The recent New Republic piece on the use of fiction in counterterrorism scenarios got me thinking about the ways that media can create problems in futures thinking. The basic instinct that fiction could be useful because it gets you thinking outside the box, and lets you escape the trap of just making linear projections from the present, is right on. But serious thinking about the future also can't be complete fantasy; it needs to be grounded in fact and transparent in its assumptions. It also can't just involve manipulating symbols of the future-things that have come to signify "the future," and which you can either drop into forecasts for filler, or feel compelled to include because readers expect them. (Whenever I start talking about nanotechnology, for example, I worry a bit that I'm making an expected rhetorical move in a discourse about the future, not really talking about nanotechnology.) For a good example of how problematic these images can become, consider a "covers from the future" exhibit put together by the Magazine Publishers of America. (Alas, it no longer seems the be available online.) The exhibit mocked up

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Japanese Cosplay takes off in Asia and beyond

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