rosen takev
Mila Ivanova / Tsvetomir Pavlov / Vasil Krustev
The concept of the proposal lies in the creation of а dynamic logo that corresponds with the main idea – for Kapana to be a unique art centre that offers different experience according to the various activities in the different art spaces. As Kapana is widely known for its chaotic and perplexing street network, it is the main line provided through the concept. Several types of dynamic tracery are proposed that represent the main identity of Kapana – a unique and mesmerizing area that is composed by various racy art spaces.
Stoyan Hitrov
Georgi Stoianov
The graphic element is a stylized version of the letter “K�, resembling the narrow, entangled streets of Kapana. The most widely spread background of the name is related to the streets of the neighborhood. They are tight, short, chaotic, with no straight angles and no visible limits. In their own way, they are a sort of labyrinth where you can find new unexpected things at every corner. In time, the neighborhood has grown and changed as every other living organism. Every new cultural layer has added a new dimension to Kapana, turning it into something incomparable. Just as the fingerprint is individual to each and every one of us, so are the streets to any given city. They carry its story and legacy.
safety zone
Mila Lozanova
The logo derived from a simplistic, two-dimensional map of the neighbourhood, generalized and stylized into an origami-like, flat-faceted structure. In its final phase, the logo evolves into a primitive three-dimensional shape, reminiscent of the two story Plovdiv houses of old, while the warm blue refers to the exterior typical of the Revival period.
Unit
The concept is based on the special role of the streets in Kapana’s past. The very name of the place is mainly believed to have come from its short and narrow streets. Besides that, the names Jelezarska (Steel str.), Kojuharska (Fur-coat str.), Zlatarska (Gold str.) and Abadjiiska (Wool str.) didn’t only inform each visitor which street he/she was on but also each of their names spoke of the craft or service to be found on it. Thus the street names and signage worked as an interface between the people and Kapana, helping them to interact with the neighborhood. This inspired us to create an identity which can serve once again as an interface between the people and the Kapana. For its form, naturally came the street signpost and for its visual language – one of the most distinct crafts to be found in Kapana even used as a street name – the steel forging. The system is a signpost template separated in 3 main parts – front, middle and back, joined to each other by 2 additional areas. Each part can vary in dimensions and form depending on the text to be written and the forms used. It works by taking the most characteristic fragment of an image and then using rotation, repetition, opposition or additional ornamentation creating a signpost which carries the features of the used fragment. Thus Kapana’s signposts can facilitate all kinds of information, not only with historical reference but also with social and cultural ones, like exhibitions or workshops. The signposts is a custom wayfinding system that can easily be materialized in the actual environment. It carries Kapana’s unique historical character, present-day and future directions.
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Kristina Marinova
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PLOVDIV
PLOVDIV
Diyana Nikolova
The logo is very emblematica, designed around a graph of Kapana’s perimeter, turned into an “I am here” pin. The logo can be read in different ways: on one side, a neighborhood that makes you “fall” into different emotions; on the other side, since its structure resembles a colored faceted diamond, the logo can be interpreted as a symbol of artistry and vivacity, main virtues of Kapana’s past and future. The neighborhood is well defined by the logo’s geometry, enclosed in its unique, rich tradition and history. The logo leads to one certain spot, screaming out “I am here and I want to stay”.
Alexandra Ivanova
I have decided to join the Absolutkapana suddenly but naturally. The idea of a map-related logo came to me while still reading the conditions of the competition. The initial thought was to find a map of KAPANA, to see the shape that is formed by its streets and find out if it would be somehow interesting and useful. I searched for a map of the center of Plovdiv and outlined KAPANA and the streets within. It turned out that KAPANA has pretty much the shape of a heart, therefore the color (red) was a natural choice. Also, when turned upside-down, the “heart” looked like a small letter “a”… and... from these two observations I developed the ideas of the T-shirt and the paper bag design. The design of the T-shirt can be perceived as saying “The heart of Plovdiv”, “The center of Plovdiv”, “KAPANA of Plovdiv”- all relevant. While the design of the bag shows how the logo can be integrated into the name. The symbol is in direct connection with the place as it is its actual graphic visualization. It is really playful and gives many opportunities to be put in different contexts. It could be simplified or made more complex and still be easily identified.
thea spiri
In the symbol there is: -an attrap -the form of a roof ( canopy, baldachin) represents the neighborhood. -the whole alphabet for kapana in english and kapana in bulgarian. When you make a pattern with the form, it gives you a raster and out of this a typeface appears.
Mariska Ferket
My main focus was to produce an identity that displayed a celebration of diversity and challenges the dynamics and flexibility of ones personal interpretation. Its the idea of an empty space - a basic framework - which focuses on reflecting the ideas and aesthetics of KAPANA’s history and future. Every logo utilizes a theme to create a message not only to highlight the nature of KAPANA’s various identities but also to create an emotional link between the city and it’s people. The identity challenges traditional design concepts and tries to reveal the extraordinary creative energy of art and culture. Just as any other creative discipline, the identity is constantly changing which allows it to be alive and cultivated for many years in the future. The logo can be expressed in an infinite variety of colors, patterns, materials, shapes and forms. (I’ve included just a few examples.) Each logo is unique yet - due to the the hard lines of the character “K” immediately recognizable as part of the KAPANA community.
Boris Bratkov
The idea of the logo is to create a geometry in which the leading element is the variety of shapes, because diversity encapsulates the dynamic atmosphere of the Kapana neighborhood from the distant past to this day. The choice of shape is not coincidental because the circle symbolizes the center or the cultural space of the Kapana neighborhood as a stronghold of Plovdiv’s creativity for the past five centuries. The circle also symbolizes time. It locks together past and present, tradition and innovation. The inscription of each word of the name of Kapana on the logo recreates the physical space of the neighborhood as a tracery of crossing alleys. The logo is readily recognizable, but intriguing to study in detail. In this way, it is similar to the peculiar character of the Kapana neighborhood in which you are tempted to get lost.
Krasimir Daskalov
Ivan Hristov
Ivan Filipov
The idea behind the logo is inspired by the different buildings and structures mashed together on the little space that is Kapana, from a bird’s eye point of view. The construction of my proposal allows flexibility, thus, the logo can be transformed in many different configurations.
Walter Santomauro
This logo draws its origins from the playful combination between the words “Kapana� both in English and in Bulgarian language. Through a 180 degree rotation of the term Kapana (in Bulgarian language) toge ther with the two main colors of the Bulgarian flag (red and green) we obtain in a single block a modern, functional logo, which remains legible in a smaller size. The font used is Helvetica. Moreover, its visual impact is also very strong for t-shirts, bags, posters, and all that constitutes an event’s corporate image.
Veselin Dimitrov
The main idea behind the logo is to combine the history and the future of Kapana – an art capital. The characteristic buildings and colors erected by futuristic street artists in a modern way is a good symbol of that. They don’t only paint, but build a new city. Although the logo is complex, I have simplified the overall design, in order for it to look good in one color.
Vasil Iliev
The concept of the logotype is based after the concept of Plovdiv’s creative district Kapana itself – gathering creative minds in one neighbourhood and building up an positive identity of the place. The visual identity of the logo is based on interlaceing the letters of Kapana in to a square creating recognizable graphic image of the creative district.
Ilia Gruev
The project for the logo exploits the fruitful opportunities, offered by the structure and rhythmical pattern of the name – three syllables ending on the same letter in both languages. Through the specific composition, with purely typographical means, the project visualizes the idea of the transformation of Kapana in an attractive, artistic and dynamic crossroads between many points of view and experiences. The graphic of the logotype reminds of the structure of the neighborhood. The project is equally effective both in the Cyrillic and Latin version. Visually, the logotype is enticing and memorable. On a more formal and technological note, it is less pretentious and opens the door to all kinds of reproductions, including die cutting and stencil. Regarding color, the project is designed originally in black and white, but in the context of its multiple use, a color scale of six colors is presented, composed by the basic polygraphic colors (cyan, magenta and yellow), in a ratio of 100:60% to each other.
Elena Kalpakchieva
The project is inspired by the neighborhood’s specific two or three story buildings, as narrow as one single room, with a workshop on the ground floor. Although not very big, they are picturesque, each with its particular lines and ornaments. The logo constitutes a stylized version of a Kapana house-atelier, formed by the letters of its name. “K” for the roof, “A” for the window, “P (П)” for the gate and “N (H)” forms the entire silhouette. The colors have been picked from the typical Kapana facades and they can be used together or separately for black and white printing.