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HR Business EXECUTIVES In Hungary 2022
The most influential HR & recruitment business executives in the Hungarian economy
Top
Content
HR Business
HR THEMES IN 2022
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Human Resource Teams Battle the ‘Great Resignation’
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EXECUTIVES
Recruitment Needs Innovation in Candidate-driven Market
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In Hungary 2022
HR ROUND TABLE
15
HR Market Sentiment
16
Péter Megyeri
58
Magdolna Mihályi
60
TOP HR BUSINESS EXECUTIVE BIOGRAPHIES
27
Attila Molnár
62
Zsolt Beck
28
Patrik Molontay
64
Péter Berta
30
Balázs G. Nagy
66
Tímea Bíró
32
Tammy Nagy-Stellini
68
Balázs Bondici
34
Csaba Ottó
70
Gábor Csizmadia
36
György G. Palásti
72
Zoltán Czellecz
38
Éva Paulovics
74
Éva Fehér
40
Klára Pethő
76
Tamás Fehér
42
Zoltán Pethő
78
Ákos Jáhny
44
Gabriella Ruff
80
Csongor Juhász
46
Péter Szabó
82
Péter Kóthay
48
Péter Tokár
84
Zoltán Kott
50
Gergely Ujvári
86
Péter Laczi
52
HR BUSINESS LISTINGS
89
Zoltán Márkus
54
Recruitment Agencies
90
László Mátyás
56
Temp Agencies
95
Published in 2022 • EDITOR-IN-CHIEF: Robin Marshall • CONTRIBUTORS: Annamária Bálint, Kester Eddy, Csilla Lengyel, Robin Marshall • LISTS: BBJ Research (research@bbj.hu) • NEWS AND PRESS RELEASES: Should be submitted in English to news@bbj.hu • LAYOUT: Zsolt Pataki • PUBLISHER: Tamás Botka, Business Publishing Services Kft. • Address: Madách Trade Center, 1075 Budapest, Madách Imre út 13-14. • Telephone +36 (1) 398-0344, Fax +36 (1) 398-0345, • ADVERTISING: AMS Services Kft. • CEO: Balázs Román • SALES: sales@bbj.hu, csilla.lengyel@bbj.hu • CIRCULATION AND SUBSCRIPTIONS: circulation@bbj.hu • www.budapestbusinessjournal.com • ISSN 2939-5909
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TOP HR BUSINESS EXECUTIVES
Introduction There is one subject we hear raised time and again when we interview CEOs for the Budapest Business Journal where they can hope to have some influence, and it is no less significant or fundamental: HR. Whether it is managing the return to the office post-COVID, and balancing the desire for individual home office freedom with the greater collaborative teamwork offered by an office setting, confronting the “Great Resignation,” pushing digitalization, or pursuing the most basic requirement, finding, hiring and retaining staff, the challenge is multifaceted, to say the least. As a result of this elevated attention, HR professionals, at last, begin to feel they are gaining a seat at the top table among the C-suiters. Issues as diverse as employer branding and atypical employment are strategic as much as anything else. This publication is, therefore, dedicated to those professionals whose daily bread and butter is navigating a path through and around these obstacles to business. We hope you enjoy the opportunity to get to know a little better some of the leading personalities from Hungary’s human resources sector.
Back in 2018, we launched “Top Expat CEOs in Hungary,” the first publication in what has since become a veritable stable of “Top”-branded titles. The intention has always been to focus on the human element, highlight the person behind the professional, and get to know these individuals a little better than simply as company leaders. Over time we have added new titles to the series, each more focused than the broader “Top Expat CEOs.” This has enabled us to give an overview of a particular sector, while the concept of introducing the personalities from each field has remained a touchstone of what we do. Each time we have tried to focus on a field of business that is particularly relevant. During the pandemic, for example, we took a closer look at the medical sector in “Top Healthcare Executives in Hungary.” This latest publication, “Top HR Business Executives,” is equally timely. For any CEO, human resources are very much at the front of mind right now. Of course, there are always a plethora of challenges sitting in a company leader’s intray, whether it is rising inflation, soaring energy costs, or the disruption triggered by the war in Ukraine. But those are all global in nature; there is little a chief executive sitting at his or her desk in Budapest can do about them.
Robin Marshall MBE, Editor-in-chief Budapest Business Journal
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HR Themes in 2022
Human Resource Teams Battle the ‘Great Resignation’ Human resource (HR) teams in Hungary are struggling to both recruit and retain staff at all levels as Magyars enjoy the fruits of low unemployment, the ability to find well-paid work in Western Europe and are caught up in the global, post-COVID-19 “Great Resignation” trend of changing jobs that have swept the developed world in the past 18 months.
Jeremie K. Brecheisen, managing director of the CHRO Roundtable at Gallup.
“You might think this is just an American thing, and it is more apparent there because we switch jobs more often there, but even in Germany, our data shows that, more than ever, people are planning on leaving their company,” Jeremie K. Brecheisen, managing director of the CHRO Roundtable at Gallup, London, said as the first key-note speaker. Indeed, a recent Gallup global survey found that, in Germany, where staff churn has traditionally been low, some 40% of employees are planning a change this year, an alarming increase from only 15% in 2015. With the onset
Words by Kester Eddy, photos by Hajnalka Hurta “After COVID, and after so many challenges [… ] I think we are still learning new words, and one of these is ‘the great resignation,’” István Katona, a Board Member of AmCham Hungary, said in his opening remarks to its annual “HR Dream Day” conference, held in Budapest on May 30. Entitled “Engagement, Leadership, Well-being,” anyone present who was unaware of the current problems besetting the HR sector was quickly brought up to date.
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TOP HR BUSINESS EXECUTIVES
Recruitment Needs Innovation in a Candidate-driven Market With unemployment below 4% and the economy rapidly recovering to, if not already exceeding, 2019 levels, job swapping in Hungary has never been easier. Coupled with the global trend dubbed “the great resignation,” it has left HR leaders scrambling for new and effective ways not only to recruit but also to retain staff. Based on two surveys made earlier this year, Timea Voros, HR Director at Randstad Hungary, told a Dream Day panel that almost every third respondent plans to change jobs this year. “It’s quite an alarming and worrying trend. It’s really clear to us that retention and also HR data-driven decision making is and should be our focus area for this year, and probably for a few coming years as well,” she said, adding that the situation was all the more critical because “We see that most companies are also planning huge and very ambitious growth plans.” So how are companies reacting to what is, as Szilvia Bogdán, HR Director at Nexon, put it, “a candidate-
driven market”? For many, “old style recruitment,” as Ákos Kalmár, head of country HR for the German automotive Continental Group in Hungary, noted, is dead. “We had a position, we went into the labor market, and we tried to find the best candidate, or, rather, we were waiting for the candidate to find us. Now, it’s the other way round. We try to meet candidates in the labor market and we try to find the best position for them,” explained Kalmár. Indeed, it is a case of desperate times necessitating desperate methods. Martin Csépai, director of Deloitte’s HR Consulting, confirmed that such an approach had been the norm at his firm for some years.
ARE HUNGARIAN MANAGERS INSECURE? DOES THE CULTURE INHIBIT SELF-REFLECTION? In a short, unrehearsed exchange (possibly the most telling of the entire Dream Day seminar), panel moderator Judit Simonyi, managing partner at AIMS International Executive Search, asked leadership development specialist Emese Móricz how HR departments can help companies retain staff, especially since engagement levels in Hungary are, she said, lower than in many other countries? “Wow! I wasn’t really prepared for this. Can I be absolutely honest?” a surprised Móricz responded. After a pause, she continued: “I think it has something to do with the level of management maturity. To be proactive and
solution focused. I really hope and I’m doing my best in order to increase the culture of training, coaching, self-awareness, self-reflection, because this is so, so needed in our country.” Móricz, who frequently works all over Europe, alluded to a significant difference between the management culture of Hungary compared to that of Denmark or even Serbia. “They just really want to learn, and they really want to bring out the best of themselves. Hiring a coach doesn’t mean for them that there is something wrong with them. They just want to develop themselves,” she said before adding: “I think this is a little bit lagging behind [in Hungary].”
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HR Round Table
TOP HR BUSINESS EXECUTIVES
HR Market Sentiment We asked some of the leading Hungarian temp, recruitment and executive search players to give us their assessment of the principal drivers powering a market that faces both general and wage inflation, rising costs, near full employment, and a chronic shortage of workers in some categories. And all of that before you factor in the lingering effects of the COVID pandemic and the destabilizing return of war to the European mainland.
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Top HR Business Executive Biographies
HR Business Listings
TOP HR BUSINESS EXECUTIVES
Recruitment Agencies
HAYS 1 HUNGARY KFT. www.hays.hu
RANDSTAD 2 HUNGARY KFT. www.randstad.hu
GRAFTON 3 RECRUITMENT KFT. www.grafton.hu
BECK AND 4 PARTNERS KFT. www.bap.hu
TRENKWALDER 5 RECRUITMENT KFT. hu.trenkwalder.com
ADECCO KFT. 6 www.adecco.hu
WHC KFT. 7 www.whc-group.com
JOBSGARDEN KFT. 8 www.jobsgarden.hu
A
A
A
627
505
430
411
362
892
637
A
68
A
TOP LOCAL EXECUTIVE CFO MARKETING DIRECTOR
OWNERSHIP (%) HUNGARIAN NON-HUNGARIAN
3-6 months A ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 1-6 weeks
– Hays Plc. (100)
Tammy Nagy-Stellini 1054 Budapest, Aleksandra Szabadság tér 7. Keller (1) 501-2400 Agnieszka hungary@hays.hu Kazimierczak
– 1134 Budapest, 1-6 Sándor Baja Randstad Dózsa György út months Lívia Tóth Holding 7 18 75 146–148. ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 1-8 Ágnes Luxembourg (1) 619-4243 weeks Szokody S.a.r.l. (100) info@randstad.hu
45 15 35 5
384 29
– 3 GI 10 30 60 months ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ International 1 week S.R.L. (100)
A
360 35
A
A
A
A
A
3-6 months A ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ max. 6 weeks
Zsolt Beck (100) –
2,874 15 30 40 15
8,579 50 5 40 5
550 30
1–12 months 20 35 45 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 1-6 weeks
541 30
Péter Berta 3-6 (40), Zoltán months Tóth (30), 5 20 75 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 2-6 Viktor Göltl weeks (30) –
225 33
3-6 months 10 30 60 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 1-6 weeks
25,366 50 20 20 10
65 10 20 5
György G. Palásti Szabolcs Németh Zsolt Pető
1053 Budapest, Károlyi utca 12. (1) 235-2600 info@grafton.hu
Zsolt Beck, Bettina Somodi – –
1119 Budapest, Bártfai utca 15–17. (20) 999-9250 info@bap.hu
Balázs István 1139 Budapest, 1-6 – G. Nagy Váciút 99–105. months SATRK Henrietta Tóth 4 27 69 (1) 354-0933 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 2-6 GmbH (100) József infohungary@ weeks Nógrádi trenkwalder.com
1,259 27
762
ADDRESS PHONE EMAIL
LAW
SSC/BSC
PHARMACEUTICAL/CHEMICAL
IT/TELECOM
SALES/TRADE/MARKETING
TOURISM
PRODUCTION/ENGINEERING
GUARANTEE PERIOD RECRUITMENT TIME
BANKING/FINANCE
OTHER
PERCENTAGE OF CANDIDATES PLACED IN 2021 (%) MIDDLE MANAGEMENT
TOP MANAGEMENT A
INDUSTRY SPECIALIZATION IN 2021
846 101
1,627 7,336 35 25 30 10
738
NO. OF CANDIDATES PLACED IN 2021 NO. OF EMPLOYEES IN SEARCH AND CONSULTING ON MARCH 1, 2022
OTHER
PLACEMENT FROM DATABASE
BREAKDOWN BY SEARCH METHODS IN 2021 (%)
1,793 4,059 A
ADVERTISING
DIRECT SEARCH
TOTAL NET REVENUE IN 2021 (HUF MLN)
COMPANY WEBSITE
NET REVENUE FROM RECRUITMENT IN 2021 (HUF MLN)
RANK
RANKED BY NET REVENUE FROM RECRUITMENT IN 2021 (HUF MLN)
– Adecco Group AG (100)
Éva Paulovics, Zsuzsa Gárdus (A) ITConnect (A)
90
1139 Budapest, Gergely Fiastyúk utca 4–8. Ujvári (1) 323-3500 Ádám Varga adecco@ Sára Fodor adecco.hu Péter Berta – –
1074 Budapest, Rákóczi út 70. (1) 787-8399 whc@ whc-group.com
Zsuzsa Gárdus, Éva Paulovics – –
1134 Budapest, Dévai utca 19. (70) 399-9557 office@ jobsgarden.hu
Temp Agencies
6,986 293
WHC KFT. 2 whc-group.com
3,675 195
TRENKWALDER HR 3 SOLUTION KFT. hu.trenkwalder.com
2,324 10
PANNON-WORK 2,305 4 ZRT. 272 www.pannonwork.hu
PANNONJOB HUMÁN 5 SZOLGÁLTATÓ ÉS TANÁCSADÓ KFT. www.pannonjob.hu
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JOBTAIN HR SZOLGÁLTATÓ KFT. www.jobtain.hu
2,211 A
2,129 55
–
23,044 25,366 70
12,906 12,913 75
15,325 15,579 40
13,419 14,060
11,237 11,237
A
–
100 84,8 15,2
30
25
60
A
90
94
75
76
100 99
10
6
25
24
1
A
✓
✓
✓
A
1
A
✓
✓
✓
A
–
A
✓
✓
✓
A
94
95
A
✓
✓
✓
A
–
A
✓
✓
✓
A
4
A
✓
✓
✓
A
1
A
✓
✓
✓
A
–
TOP LOCAL EXECUTIVE CFO MARKETING DIRECTOR
A
(100) –
Béla Ignácz, Csongor Juhász, Sándor Zakor, Attila Feleki Zsuzsanna Őz –
✓
Péter Berta (40), Zoltán Tóth (30), Viktor Göltl (30) –
Péter Berta – –
✓
– Balázs G. Nagy SATRK Henrietta Tóth GmbH (100) József Nógrádi
1139 Budapest, Váci út 99–105. (1) 354-0933 infohungary@ trenkwalder.com
Géza Homonnay, Péter Laczi Andrea Peka Makkosné Marianna Baksy
1114 Budapest, Bartók Béla út 15/D (1) 381-1048 budapest@ pannonwork.hu
Attila Molnár – –
8000 Székesfehérvár, Berényi út 72–100. (22) 554-170 info@ pannonjob.hu
CONSTRUCTION INDUSTRY
AGRICULTURE
SALES/TRADE
HEALTHCARE/PHARMACEUTICAL
TOURISM
PRODUCTION
IT/TELCO
OFFICE/FINANCE
WHITE-COLLAR
BREAKDOWN OF TYPE OF WORK IN 2021 (%) BLUE-COLLAR
PERMANENT
BREAKDOWN OF PLACEMENT IN 2021 (%) TEMPORARY
TOTAL NET REVENUE IN 2021 (HUF MLN)
36,840 38,086
BREAKDOWN OF TEMPS SUPPLIED BY SECTORS IN 2021
OWNERSHIP (%) HUNGARIAN NON-HUNGARIAN
PROHUMÁN 2004 MUNKAERŐ 1 SZOLGÁLTATÓ ÉS TANÁCSADÓ KFT. www.prohuman.hu
NET REVENUE FROM TEMPORARY PLACERMENT IN 2021 (HUF MLN)
COMPANY WEBSITE
AVERAGE STATISTICAL HEADCOUNT IN 2021 NO. OF FULL-TIME EMPLOYEES ON JAN. 1, 2022
RANK
RANKED BY AVERAGE STATISTICAL HEADCOUNT IN 2021 (HUF MLN)
ADDRESS PHONE EMAIL
1144 Budapest, Hungária körút 140–144. (1) 432-1280 prohuman@ prohuman.hu 1074 Budapest, Rákóczi út 70. (1) 787-8399 whc@ whc-group.com
✓
Grosvenor Kft. (100) –
A
Videoton Holding Zrt. (100) –
–
Magdolna Mihályi Magdolna 1094 Budapest, Sándor Mihályi Sándor Tűzoltó utca 72. Andrásné Andrásné Varga (30) 974-6035 Varga (90), – ugyfelszolgalat@ Anna Varga – jobtain.hu (10) –
H U F 5, 9 9 0 • E U R 18
TOP HR BUSINESS E XECUTIVES IN HUNG ARY 2022 I S A S P E C I A L P U B L I C AT I O N OF THE BUDAPEST BUSINESS JOURNAL