MAKING LIFE MORE SECURE SINCE 1924.
FOR CREATIVITY AND CONSISTENCY
BRAND KIT
DISCOVER EVERYTHING YOU NEED TO KNOW ABOUT ABUS USA'S BRAND.
WELCOME TO THE ABUS USA BRAND GUIDE ABUS IS SYNONYMOUS WITH SAFETY, DEPENDABILITY, AND DURABILITY. At ABUS, our primary focus is to deliver security and safety solutions that guarantee peace of mind for your residence, business, or leisure activities. For nearly a century, we have been developing security solutions for homes, diverse industries, and individuals on the move. Our success is gauged by our ability to deliver top-notch security measures that enhance the safety of our clients. This comprehensive brand guide not only offers valuable insights but also equips you with a set of essential tools tailored to meet your customers' specific needs. With the wealth of information and resources at your disposal, you'll be empowered to create a cohesive and impactful brand experience that resonates deeply with your targeted audience.
ABUS CORE ADVANTAGES
STAYING SECURE SINCE 1924
QUICK AND SEAMLESS SHIPPING
ABUS is a family owned and operated business since 1924.
Stock orders received by 6:00 p.m. EST ship the same day.
LEADING PADLOCK MANUFACTURER
IN-HOUSE LASER ENGRAVING
ABUS is one of the top padlock manufacturers throughout the world.
In-house engraving is fast and reliable – most orders ship in 5 business days.
ENGINEERED TO HIGHEST GLOBAL STANDARDS
GROWING GLOBAL IMPACT
ABUS products are German engineered and undergo a series of extensive tests to meet international standards.
The ABUS brand is made up of 3,500+ Employees & 25 Branch Offices while continuing to grow.
TABLE OF CONTENTS
4
LOGO
5
BRAND COLORS
6
ADDITIONAL COLORS
7
BRAND FONT
8
DROPBOX
9
SOCIAL MEDIA USAGE
10
CORE INDUSTRIES
23
CONTACT US
LOGO
MAIN LOGO FEATURES
LOGO VARIATION
WHITE LETTERING
ABUS GRAY
GRAY LETTERING
FULL WHITE
Versions of our logo can be used to match a variety of materials and applications. Make sure to apply them appropriately.
4
COLOR PALETTE
THESE COLORS REFLECT OUR BRAND'S IDENTITY AND PERSONALITY.
Hex Code #F5F5F5
Hex Code #001e38
Hex Code #D40828
CMYK 100, 65, 0, 60
CMYK 0, 100, 90, 5
RGB 0, 30, 56
RGB 212, 8, 40
Hex Code #303030
Hex Code #027EFF
Hex Code Blue is ABUS'
Red is ABUS'
Primary Color
Accent Color
#B61222
5
COLOR PALETTE
SECONDARY COLORS COMPLEMENT THE PRIMARY COLOR PALETTE.
Hex Code #262626
Hex Code #F75557
Hex Code #999999
CMYK 0, 2, 0, 56
CMYK 0, 0, 0, 26
RGB
RGB
87, 85, 87
153, 153, 153
Hex Code #F5F5F5
Hex Code #D6D6D6
Hex Code #B61222
6
FONT ABUS FAGO PRO BLACK
ABUS FAGO PRO BOLD
ABUS FAGO PRO REG
FOR HEADLINES
SUB-HEADLINES
FOR PARAGRAPHS
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdef ghijklmnopqrstuvwxyz1234567890!@#
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghi jklmnopqrstuvwxyz1234567890!@#$%^
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghij klmnopqrstuvwxyz1234567890!@#$%^&*
$%^&*()
&*()
()
ABUS
HEADLINE Add your paragraph here speaking about the subject you'd like. Using the ABUS Fago Pro Regular font is a great way to speak more about a subject. Keep the left aligned text aligned with the start of the H in the headline. ABUS Fago Pro fonts can be accessed via marketing@us.abus.com permission. 7
PRINT & DIGITAL ASSETS
Utilizing ABUS USA's Dropbox account is essential. In the Dropbox database, you're able to find an archive of print and digital assets that are essential. The Marketing Team updates this often and always keep assets up-to-date. CLICK TO EXPLORE THE ABUS USA DROPBOX: CLICK HERE
PRO TIP If you or a web team are in need of high resolution product images, look no further! The Dropbox archive has these assets and more.
8
ABUS USA’S SOCIAL MEDIA ABUS USA uses social media to promote our products through brand awareness tactics and product positioning for various use cases, which can be an essential educational tool to incorporate into your sales strategy:
@ABUS_USA
LINKEDIN: ABUS USA uses LinkedIn as an educational and business engagement tool. We post informative content that can contribute to your sales pitch and reach various targeted end-users. We encourage you to like, comment, and repost with thoughts on how your products can bring value to specific decision-makers. INSTAGRAM & FACEBOOK (META): Both Facebook and Instagram are used to engage and educate consumer end-users who can purchase our products directly through our e-commerce platforms. TWITTER (X): This platform is a place for end-users to reach out to us directly. YOUTUBE: ABUS USA updates the YouTube channel with essential video content pieces to further elaborate on how our products can be used. 9
CORE INDUSTRIES CONSTRUCTION
MANUFACTURING
MINING
MUNICIPALITIES & SCHOOL DISTRICTS COMMERCIAL REAL ESTATE
ABUS USA proudly offers top-tier safety and security solutions: Construction & Commercial Real Estate Food Services Manufacturing Electrical & Engineering Municipalities & School Districts Mining & Operations ABUS USA's commitment guarantees peace of mind through quality and innovation.
10
CONSTRUCTION & COMMERCIAL REAL ESTATE ABUS USA provides specialized products designed for application in the construction and commercial real estate industry. Key products include: HIGH-SECURITY CHAIN Chain made from hardened steel. Retail chain is cut to length in-store with bolt cutters, while ABUS chain is virtually impossible to cut.
GRANIT™ 37 PADLOCK Lock body and shackle made of special hardened steel. ABUS Plus locking system is extremely effective at preventing break-in attempts.
SILVER ROCK™ PADLOCK Solid zinc body keeps equipment safe and withstands outdoor elements. 5-pin cylinder with paracentric keyway protects against tampering.
83 SERIES® PADLOCK NANO PROTECT™ coating for extra corrosion resistance. Precision, quality, fast rekeying, easy shackle changing, and function convertibility.
MONOBLOCK LOCK Body made of solid brass with a steel jacket. Unique padlock design with hardened steel shackle provides maximum resistance to bolt cutters.
KEYGARAGE™ Portable lock box with a protective cover to protect the panel from external weather conditions. 4-digit individually resettable code.
CLICK TO EXPLORE THE ABUS USA DROPBOX: CLICK HERE
11
CONSTRUCTION & COMMERCIAL REAL ESTATE ABUS USA provides specialized products designed for application in the construction and commercial real estate industry. Key products include: K800 CONSTRUCTION LOTO POUCH KIT Pre-built kit for construction job site applications. Includes locks and devices to lock out electrical equipment.
MULTILOOP CABLE Flexible steel cable to secure property Available in keyed-alike to minimize the number of keys.
WEATHERPROOF 70 SERIES PADLOCK Solid brass body with shockabsorbing vinyl cover. Cylinder cover with drainage channel protects padlock from water and dirt.
COBRA STEEL CABLE High-quality steel cable with two loop ends. Synthetic coating to prevent damage.
SAFELEX™ CABLE LOCKOUT Safelex™ can be used universally for the lockout of various energy sources. Isolated, exchangeable metal cable in different lengths.
LOCKOUT/TAGOUT TAGS LOTO Tags are designed to identify standard padlocks and alert employees about the reason for locking up a piece of equipment.
CLICK TO EXPLORE THE ABUS USA DROPBOX: CLICK HERE
12
ELECTRICAL & ENGINEERING ABUS USA provides specialized products designed for application in the electrical and engineering industry. Key products include: HIGH-SECURITY CHAIN Chain made from hardened steel. Retail chain is cut to length in-store with bolt cutters, while ABUS chain is virtually impossible to cut.
PANEL HANDLE LOCKOUT Recommended for all handles and levers that do not have a built-in lockout arrangement Fits one padlock, with shackles up to 1⁄4”.
INSULATED 74 PADLOCK 6-pin cylinder offers a maximum number of key differs & is key- retaining Plastic-covered lock body and shackle intrinsically safe protection.
83 SERIES® PADLOCK NANO PROTECT™ coating for extra corrosion resistance. Precision, quality, fast rekeying, easy shackle changing, and function convertibility.
MONOBLOCK LOCK Body made of solid brass with a steel jacket. Unique padlock design with hardened steel shackle provides maximum resistance to bolt cutters.
MULTILOOP CABLE Flexible steel cable to secure property Available in keyed-alike to minimize the number of keys.
CLICK TO EXPLORE THE ABUS USA DROPBOX: CLICK HERE
13
ELECTRICAL & ENGINEERING ABUS USA provides specialized products designed for application in the electrical and engineering industry. Key products include: K915 DELUXE POUCH KIT Deluxe pouch kit contains a variety of LOTO devices and the 74 Series insulated padlock.
SAFELEX™ CABLE LOCKOUT Safelex™ can be used universally for the lockout of various energy sources. Isolated, exchangeable metal cable in different lengths.
PUSH BUTTON LOTO Lockout solution for oversize electrical push buttons. Made from durable acrylic.
LOCKOUT/TAGOUT TAGS LOTO Tags are designed to identify standard padlocks and alert employees about the reason for locking up a piece of equipment.
WEATHERPROOF 70 SERIES PADLOCK Solid brass body with shock-absorbing vinyl cover. Cylinder cover with drainage channel protects padlock from water and dirt.
CLICK TO EXPLORE THE ABUS USA DROPBOX: CLICK HERE
14
MANUFACTURING ABUS USA provides specialized products designed for application in the manufacturing industry. Key products include: HIGH-SECURITY CHAIN Chain made from hardened steel. Retail chain is cut to length in-store with bolt cutters, while ABUS chain is virtually impossible to cut.
72 ALUMINUM PADLOCK Aluminum lock body offers superior chemical and corrosion resistance. Ideal for laser engraving.
V500 UNIVERSAL VALVE LOCKOUT Fits virtually all handle sizes and shapes. Large metal housing to endure harsh environments.
83 SERIES® PADLOCK NANO PROTECT™ coating for extra corrosion resistance. Precision, quality, fast rekeying, easy shackle changing, and function convertibility.
MONOBLOCK LOCK Body made of solid brass with a steel jacket. Unique padlock design with hardened steel shackle provides maximum resistance to bolt cutters.
SAFETY HASP Lockout main power switches and energy sources. High-quality materials for different areas of application.
CLICK TO EXPLORE THE ABUS USA DROPBOX: CLICK HERE
15
MANUFACTURING ABUS USA provides specialized products designed for application in the manufacturing industry. Key products include: K925 LOTO KIT Electrical toolbox kit contains a variety of LOTO devices and the 74 Series insulated padlock.
SAFELEX™ CABLE LOCKOUT Safelex™ can be used universally for the lockout of various energy sources. Isolated, exchangeable metal cable in different lengths.
COMPRESSED AIR LOCKOUT Three different connections for the most common compressed air couplings. Fiber-glass reinforced nylon.
POWER PLUG LOCKOUT With this lockout device, power plugs are visibly locked, making a connection to a power outlet impossible. High-quality polypropylene.
GAS CYLINDER LOCKOUT Block access to gas bottles and connections during maintenance. Prevents gas leaks and protects employees from exposure.
LOCKOUT/TAGOUT TAGS LOTO Tags are designed to identify standard padlocks and alert employees about the reason for locking up a piece of equipment.
CLICK TO EXPLORE THE ABUS USA DROPBOX: CLICK HERE
16
FOOD SERVICES ABUS USA provides specialized products designed for application in the food services industry. Key products include: MULTILOOP CABLE Flexible steel cable to secure property. Available in keyed-alike to minimize the number of keys.
THE ORIGINAL DISKUS® Stainless steel material disc lock that offers 360 degree protection. Hardened steel protection with the highest protection against manipulation.
B835 SAFETY REDBOX™ The Safety Redbox ensures an effective and costsaving group lockout. This can be used as a mobile unit or hanging on the wall.
HIGH-SECURITY CHAIN Chain made from hardened steel. Retail chain is cut to length in-store with bolt cutters, while ABUS chain is virtually impossible to cut.
COMBINATION PADLOCKS Combination padlocks offer a customized code and ease of access for a user. Made from a solid anodized aluminum lock body for maximum protection.
LOCKOUT/TAGOUT TAGS LOTO Tags are designed to identify standard padlocks and alert employees about the reason for locking up a piece of equipment.
CLICK TO EXPLORE THE ABUS USA DROPBOX: CLICK HERE
16
MUNICIPALITIES & SCHOOL DISTRICTS ABUS USA provides specialized products designed for application in the municipalities and school districts industry. Key products include: SAFELEX™ CABLE LOCKOUT Safelex™ can be used universally for the lockout of various energy sources. Isolated, exchangeable metal cable in different lengths.
WATER FOUNTAIN COVER The ULC 100 device is designed for any size water fountain. Made of high-quality material and tamper resistant drawstring
THE ORIGINAL DISKUS® Stainless steel material disc lock that offers 360 degree protection. Hardened steel protection with the highest protection against manipulation.
WEATHERPROOF 83 SERIES This brass padlock offers high levels of anti theft protection. Features weather resistant full plastic coating and sealed shackle holes.
COMBINATION PADLOCKS Combination padlocks offer a customized code and ease of access for a user. Made from a solid anodized aluminum lock body for maximum protection.
DIAL COMBINATION Shackle made from hardened steel KTL coding for optimal corrosion protection with additional high protection from manipulation.
CLICK TO EXPLORE THE ABUS USA DROPBOX: CLICK HERE
16
MINING & OPERATIONS ABUS USA provides specialized products designed for application in the mining and operations industry. Key products include: INSULATED 76 PADLOCK Body and shackle insulated with a solid aluminum core Precision 8-pin cylinder for the very high number of 200,000 guaranteed keyed different bittings
SAFETY HASP Lockout main power switches and energy sources. High-quality materials for different areas of application.
INSULATED 74 PADLOCK 6-pin cylinder offers a maximum number of key differs & is key- retaining Plastic-covered lock body and shackle intrinsically safe protection.
B835 SAFETY REDBOX™ The Safety Redbox ensures an effective and costsaving group lockout. This can be used as a mobile unit or hanging on the wall.
SAFELEX™ CABLE LOCKOUT Safelex™ can be used universally for the lockout of various energy sources. Isolated, exchangeable metal cable in different lengths.
LOCKOUT/TAGOUT TAGS LOTO Tags are designed to identify standard padlocks and alert employees about the reason for locking up a piece of equipment.
CLICK TO EXPLORE THE ABUS USA DROPBOX: CLICK HERE
16
CONTACT US FOR ADDITIONAL INQUIRIES OR REQUESTS, PLEASE CONTACT THE FOLLOWING DEPARTMENTS.
CustomerService@us.abus.com 1.800.352.ABUS
Marketing@us.abus.com 1.602.622.8512
ABUS USA'S OFFICE HOURS ARE FROM 7:00 A.M. MST - 4:00 P.M. MST.