Exclusive
Coca-Cola: Keeps Refreshing By Aklile Tsige
Did you know? The first servings of Coca Cola were sold for 5 cents per glass. During the first year, sales averaged a modest nine servings per day in Atlanta. Every day, people all over the world drink 1.9 billion servings of Coca-Cola between them. It is, by some measures, the most widely distributed product in history. The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brand, its portfolio includes AdeS, Ayataka, Costa, Dasani, Del Valle, Fanta, Georgia, Gold Peak, Honest, innocent, Minute Maid, PowerAde, Simply, smart water, Sprite, vitamin water and ZICO. The brand’s humble, up-by-the-bootstraps origin story, its history of innovation in both marketing and technology, and its close association with American men in uniform have made Coca-Cola virtually synonymous with America’s image overseas. Coca-Cola has been operational in Ethiopia since 1959 opening three factories in three parts of the country: Addis Ababa, Dire Dawa and Bahirdar. ABN Editor-in-Chief Aklile Tsige sat down with Daryl Wilson, Managing Director Coca- Cola Beverages Africa (CCBA) Ethiopia to ask some questions on the company’s overall operation while compiling reports from other sources, including Company’s Communications Department. 06
Abyssinia Business Nework መጋቢት
ወር 2012 March 2020
