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Abyssinia Business Nework ነሃሴ 2011 / August 2019

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Abyssinia Business Nework ነሃሴ 2011 / August 2019

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Abyssinia Business Nework ነሃሴ 2011 / August 2019

Abyssinia Business Nework ነሃሴ 2011 / August 2019

Abyssinia Business Nework ነሃሴ 2011 / August 2019 17

The possibilities for a better future in logistics, in my view, are endless! And as Apoorva reiterates, companies cannot solely build a successful logistics system. “It requires integrating various systems and partners to create a big enough network to serve the growing needs of the e-commerce consumers,” he says, calling for both private and public partnerships to this endeavor.

What Then, Does the Future Hold?

Data by logistics consulting firm Knight Frank, shows that the cost of transportation represents 50% to 75% of the retail price of the goods. This alone, underpins the demand for long-term strategies to the

logistics challenges in Africa.

From

delayed

deliveries

between

local

destinations

to sluggish growth of crossborder

trade, the effects are

being felt across the board.

Modern online retailing is headed towards pre-orders, requiring mature infrastructure for both small and medium businesses. This will help meet the packaging, storage, distribution, freight and lastmile-delivery requirements. Though challenging, Africa is a land full of commercial opportunities; causing a scramble for a piece of the pie among international investors. Therefore, for e-commerce

companies in Africa to achieve sustainable bottom-line growth, there needs to occur more tech-empowered handshakes between multiple service providers across markets.

Governments have the responsibility to create one-window-policies that empower digital payment solutions as well as logistics infrastructure including road networks, air cargo handling systems and warehouses among others. Similarly, e-commerce and logistics powerhouses like Jumia should commit to empower more upcoming entrepreneurs. They must also use their leading positions to continue paving the way for economic integration in Africa.

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