In 2006, Valerie O'Neil, a Starbucks spokeswoman, said that the logo is an image of a "twin-tailed mermaid, or siren as she's known in Greek mythology."[262] The logo has been significantly streamlined over the years. In the first version,[263] the Starbucks siren was topless and had a fully visible double fish tail.[264] The image also had a rough visual texture and has been likened to Melusine.[265] The image is said by Starbucks to be based on a 16th-century "Norse" woodcut, although other scholars note that it is apparently based on a 15th-century woodcut in Juan Eduardo Cirlot's Dictionary of Symbols.
05In the second version, which was used from 1987 to 1992, her breasts were covered by her flowing hair, but her navel was still visible.[268] The fish tail was cropped slightly, and the primary color was changed from brown to green, a nod to the Alma Mater of the three founders, the University of San Francisco.[269][270] In the third version, used between 1992 and 2011, her navel and breasts are not visible at all, and only vestiges remain of the fish tails. The original "woodcut" logo has been moved to the Starbucks's Headquarters in Seattle.
At the beginning of September 2006, and then again in early 2008, Starbucks temporarily reintroduced its original brown logo on paper hot-drink cups. Starbucks has stated that this was done to show the company's heritage from the Pacific Northwest and to celebrate 35 years of business. The vintage logo sparked some controversy due in part to the siren's bare breasts,[271] but the temporary switch garnered little attention from the media. Starbucks had drawn similar criticism when it reintroduced the vintage logo in 2006.
The logo was altered when Starbucks entered the Saudi Arabian market in 2000 to remove the siren, leaving only her crown,[273] as reported in a Pulitzer Prize-winning column by Colbert I. King in The Washington Post in 2002. The company announced three months later that it would be using the international logo in Saudi Arabia.[274] In January 2011, Starbucks announced that it would make small changes to the company's logo, removing the Starbucks wordmark around the siren, enlarging the siren image, and making it green.
To inspire and nurture the human spirit— one person, one cup and one neighborhood at a time.
Creating a culture of warmth and belonging, where everyone is welcome.
Being present, connecting with transparency, dignity and respect.
Delivering our very best in all we do, holding ourselves accountable for results.
Acting with courage, challenging the status quo and finding new ways to grow our company and each other.
With our partners, our coffee and our customers at our core, we live these values:
The company's long-term goal is to develop positive resources. This means that Starbucks wants to reduce the amount of carbon it produces, reduce more waste, and provide more clean water than it uses.
From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee but also connection. We’re a neighborhood gathering place, a part of your daily routine. Get to know us and you’ll see: we are so much more than what we brew. We call our employees partners because we are all partners in shared success. We make sure everything we do is through the lens of humanity—from our commitment to the highest-quality coffee in the world, to the way we engage with our customers and communities to do business responsibly.
Starbucks went public on June 26, 1992 at a price of $17 per share (or $0.27 per share, adjusted for subsequent stock splits) and closed trading that first day at $21.50 per share.
Starbucks was incorporated under the laws of the State of Washington, in Olympia, Wash., on Nov. 4, 1985.
Starbucks Corporation's common stock is listed on NASDAQ, under the trading symbol SBUX.
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Our stores are a neighborhood gathering place for meeting friends and family. Our customers enjoy quality service, an inviting atmosphere and an exceptional beverage in more than 28,000 stores and two immersive Starbucks Reserve™ Roastery locations.
Andorra, Argentina, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Belgium, Bolivia, Brazil, Brunei, Bulgaria, Cambodia, Canada, Chile, China, Colombia, Costa Rica, Curacao, Cyprus, Czech Republic, Denmark, Egypt, El Salvador, Finland, France, Germany, Greece, Guatemala, Hong Kong/Macau, Hungary, India, Indonesia, Ireland, Japan, Jamaica, Jordan, Kazakhstan, Kuwait, Lebanon, Luxembourg, Malaysia, Mexico, Monaco, Morocco, Netherlands, New Zealand, Norway, Oman, Panama, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Saudi Arabia, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Trinidad and Tobago, Turkey, United Arab Emirates, United Kingdom, United States and Vietnam.
Africa South Africa: 54[141] Egypt: 66[142] Morocco: 9 Tunisia: 1[143]
North America United States: 15,041[146] Canada: 2,359 Mexico: 531 The Bahamas: 12 Costa Rica: 12 El Salvador: 11 Trinidad and Tobago: 11 Guatemala: 7 Jamaica: 7 Panama: 5 Aruba: 3 Curaçao: 3 Barbados: 1 Cayman Islands: 1 Dominican Republic: 1 Oceania Australia: 59 New Zealand: 22
Asia China mainland: 5,000 Japan: 1,415 South Korea: 1,080 Turkey: 562 Taiwan: 430 Thailand: 410 Philippines: 401 Malaysia: 327[144] India: 270[145] Indonesia: 249 Hong Kong: 147 United Arab Emirates: 138 Singapore: 125 Saudi Arabia: 92 Kuwait: 89 Vietnam: 64 Lebanon: 41 Kazakhstan: 30 Cambodia: 21 Bahrain: 19 Qatar: 18 Jordan: 14 Cyprus: 11 Oman: 11 Azerbaijan: 4 Brunei: 4
Europe United Kingdom: 884 Germany: 161 France: 121 Russia: 112 (suspended) Spain: 107 Poland: 72 Ireland: 67 Switzerland: 63 Netherlands: 59 Romania: 54 Greece: 31 Czech Republic: 26 Denmark: 21 Austria: 20 Belgium: 19 Italy: 17 Norway: 17 Sweden: 17 Hungary: 16 Bulgaria: 14 Portugal: 11 Finland: 9 Slovakia: 8 Serbia: 5 Luxembourg: 4 Malta: 4 Andorra: 1 Monaco: 1
Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain.
As of November 2021, the company had 33,833 stores in 80 countries, 15,444 of which were located in the United States. Out of Starbucks' U.S.-based stores, over 8,900 are company-operated, while the remainder are licensed.
and Zev Siegl. He was later a co-owner of Peet's Coffee & Tea and Redhook Ale Brewery.
Zev Siegl (December 28, 1942) is an American keynote speaker and presenter. He co-founded Starbucks, with Gordon Bowker and Jerry Baldwin, in 1971, and served as a director of the company during its first decade.
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Zev Siegl (December 28, 1942) is an American keynote speaker and presenter. He co-founded Starbucks, with Gordon Bowker and Jerry Baldwin, in 1971, and served as a director of the company during its first decade.
