Ng : collection of work final by Acacia Ng

NG Collection of Work / Acacia Ka Man Ng

Collection of Work / Acacia Ka Man Ng

For my mum and dad.

works 08/08

006-033

034-061

Collection of Work

062-077

Again / Jax Winery / Gotham Card Set / 078-091

092-131

123-151

Haru / Bon Macaron / SafeCompass / 152-175

176-235

Everyday Mineral / Fuma /

COLLECTION OF WORKS

PROJECT

Again Magazine

01/0

Substantiable Magazine

A C AC I A , K A M A N N G

KEYWORDS

Substantiable / Natural / Chic / Fashionable / Hand Crafted / Artistic / Organic / Clean /

CONCEPT

Sustainable fashion also called eco fashion, is a part of the growing design philosophy and trend of sustainability, the goal of which is to create a system which can be supported indefinitely regarding human impact on the environment and social responsibility. Again is a Sustainable fashion and lifestyle magazine, Again Magazine focused on ethical fashion, clean beauty and conscious living catering to fashion lovers and Lifestyle of Health and Sustainability oriented women. We inspire our readers through our original daily content by answering questions about sustainable and fair fashion, wellness, eco-travel, and a healthy and eco-friendly lifestyle, by giving product tips of the most responsible brands around the world and through our unique photography.

I N S T R U C TO R

A P P L I C AT I O N S

Julia Lemke

Magazine / Website / Apps

CLASS

SEMESTER

Visual System 1

Fall 2016

AGAI N

PROJEC T 01 /08

COLLECTION OF WORKS

A C AC I A , K A M A N N G

AGAI N

PROJEC T 01 /08

COLLECTION OF WORKS

A C AC I A , K A M A N N G

AGAIN MAGAZINE Live Sustainable

AGAI N

PROJEC T 01 /08

COLLECTION OF WORKS

A C AC I A , K A M A N N G

Visual System

AGAI N

PROJEC T 01 /08

P R I M A RY FO N T

Mr Eaves OT / Emigre

Live Sustainable

01 23 45678 9 !? #%& $@* { ( /|\) }

0 12 3 45678 9!?# %&$@*{(/|\)}

Live Sustainable

A BCDEFGH IJKLMNOP QRSTUVW XYZ ab c d ef ghij klm nopqrstuvw xyz

ABCDE FG HIJK L MNOP QRST UV WXY Z abc defghi j kl m n op qrstu v wx y z 0 12345678 9 ! ?#%&$ @*{ ( /|\) }

ABCD EFGHIJKLMNOP QRSTUVWXYZ abcdefgh ijklmn o pqr stuvwxyz

A BCD EFGHIJKLMNOP QR STUVWXYZ abcdefgh ijklmno pqrs tuvwxy z 012345 6789!?#%&$@ *{( / |\ ) }

S E C O N DA R Y F O N T

Mrs Eaves OT / Emigre

Live Sustainable

ABCDEFG H I J K L M NO P QR STU VWX Y Z

Live Sustainable

abcdefghij kl mn opq rs tu vwx yz

ABCDEFGHIJKL MNOP QR S T U VWX YZ abc defgh ijklmno pqrstuvwx yz

012345678 9 !?#%& $ @ *{(/|\)}

01 2 3456789!?#%&$@*{( / |\ ) }

Live Sustainable

AB C DE FGH I JKLMNOPQR S TUV WXYZ a b cd efgh ijkl mnopqrstuvw xyz 0123 456 789!?#%&$@*{ ( / |\ ) }

P R I M A RY C O L O R

S E C O N DA RY C O L O R

C: 17 M: 14 Y: 18 K:0

C:20 M: 76 Y: 67 K:6

S E C O N DA RY C O L O R

C: 71 M: 50 Y: 71 K:44

ABC DEFGHIJKLMNOPQRSTUVWXYZ abcdef ghi j kl m n opq rs t u vwxyz 0123456 789 !?# %&$@ *{(/|\)}

COLLECTION OF WORKS

A C AC I A , K A M A N N G

AGAIN MAGAZINE Live Sustainable

AGAI N

PROJEC T 01 /08

COLLECTION OF WORKS

A C AC I A , K A M A N N G

AGAI N

PROJEC T 01 /08

COLLECTION OF WORKS

A C AC I A , K A M A N N G

AGAI N

PROJEC T 01 /08

COLLECTION OF WORKS

A C AC I A , K A M A N N G

AGAI N

PROJEC T 01 /08

COLLECTION OF WORKS

A C AC I A , K A M A N N G

AGAI N

PROJEC T 01 /08

COLLECTION OF WORKS

A C AC I A , K A M A N N G

AGAI N

PROJEC T 01 /08

COLLECTION OF WORKS

A C AC I A , K A M A N N G

AGAI N

PROJEC T 01 /08

COLLECTION OF WORKS

A C AC I A , K A M A N N G

AGAI N

PROJEC T 01 /08

COLLECTION OF WORKS

A C AC I A , K A M A N N G

AGAI N

PROJEC T 01 /08

COLLECTION OF WORKS

A C AC I A , K A M A N N G

J AX VI N EYARD

PROJEC T 02/08

COLLECTION OF WORKS

PROJECT

Jax Vineyard

02/08

Wine Label Design

A C AC I A , K A M A N N G

KEYWORDS

Artistic / Modern / Creative / Delicate / Vivid Color / Oil Painting / Expressive / Tasteful / Ubran

CONCEPT

Jax Vineyards is a family owned, the family-run boutique winery in Calistoga. Siblings Kimberly and Trent Jackson pay homage to their agricultural heritage by using premium grapes to create cult status wines, all while embracing a very chic, young, and urban image. This project is to create a packaging system for Jax Vineyards, the packaging system cover from lower price point to highest price point. Jax Vineyards is a family-owned boutique winery in Calistoga. They pay homage to their agricultural heritage by using premium grapes to create cult status wines, all while embracing a very chic, young, and urban image. The choice of paper and color palette position Jai Vineyards as a high-quality wine, while a modern and minimal selection of types and modern painting recall its roots in wine. The result is stylish and Artistic.

I N S T R U C TO R

A P P L I C AT I O N S

Thomas McNulty

Wine Label & Packaging

CLASS

SEMESTER

Packing 4

Spring 2017

J AX VI N EYARD

PROJEC T 02/08

COLLECTION OF WORKS

A C AC I A , K A M A N N G

J AX VI N EYARD

PROJEC T 02/08

COLLECTION OF WORKS

A C AC I A , K A M A N N G

J AX VI N EYARD

Visual System

P R I M A RY FO N T

S ECO N DA RY F O N T

Adobe Caslon Pro

Trade Gothic

CABERNET FRANC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxy z 0123456789!?#%&$@*{(/|\)}

CABERNET FRANC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxy z 0123456789!?#%&$@*{(/|\)}

PROJEC T 02/08

ABCDEFGHIJKLMNOPQSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?#%&$@*{(/|\)}

CABERNET FRANC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?#%&$@*{(/|\)}

C ABERNET FRAN C

CABERNET FRANC

0123456789!?#%&$@*{(/|\)}

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcde fghijklmnopqrstuvwxyz

SILIVER FOIL

S E C O N DA RY C O L O R

PMS 877

C: 33 M: 99 Y: 69 K:40

S E C O N DA RY C O L O R

C: 0 M: 0 Y: 0 K:100

S E C O N DA RY C O L O R

C: 2 M: 2 Y: 6 K:0

C: 69 M: 59 Y: 57 K:39

S E C O N DA RY C O L O R

C: 3 M: 3 Y: 82 K:0

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

COLLECTION OF WORKS

A C AC I A , K A M A N N G

J AX VI N EYARD

PROJEC T 02/08

COLLECTION OF WORKS

A C AC I A , K A M A N N G

J AX VI N EYARD

PROJEC T 02/08

0086779 8 0

14.8 %

J A X V I N E RYA R D S

2015

Jax Wineryds Chardonnay hits the mark on the palate, delivering concentrated crisp

n a pa va l l e y

8888 0086779 8 0

12.5 %

alc . by vol.

PRODUCED AND BOTTLED BY JAX WINAERYARDS., LLC 3468 HIGHWAY 128 CALISTOGA, CA 94515, USA jaxwineryards.com T: 425-777-8888

w inemaker

750 ML

100 %

chardonney

Jax Wineryds Chardonnay hits the mark on the palate, delivering concentrated crisp citrus, green pear and apple notes. Fresh aromatics and Chablis like acidity, this wine is a deliciousexpression of a picture-perfect vintage.

2015 C H A R D O N N AY

J A X V I N E RYA R D S

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS. CONTAINS SULFITES

A C AC I A , K A M A N N G

n a pa va l l e y

750 ML

100 %

cabernet franc

PRODUCED AND BOTTLED BY JAX WINAERYARDS., LLC 3468 HIGHWAY 128 CALISTOGA, CA 94515, USA jaxwineryards.com T: 425-777-8888

alc . by vol.

w i ne m ak e r

This Cabernet Franc is produced solely from the JAX Vineyard in Calistoga. The alluvial loam soil, a summer of ideal northern Calistoga sun and 21 months of patience in the cellar. We knew that we would be doing Cab Franc lovers and ourselves an injustice to not bottle this wine on itâ&#x20AC;&#x2122;s own.

calistoga

C A BE R N E T F R A N C

2014

J A X V I N E RYA R D S

COLLECTION OF WORKS

C H A RDO N NAY

8888

NG 46

100 %

chardonney

0086779 8 0 750 ML

PRODUCED AND BOTTLED BY JAX WINAERYARDS., LLC 3468 HIGHWAY 128 CALISTOGA, CA 94515, USA jaxwineryards.com T: 425-777-8888

12.5 %

alc . by vol.

This wine exhibits a deep ruby color, a Volnay-like, hints of plums, figs, overripe cherries, and an attractive floral note combined with subtle toasty oak. This is a complex, elegant, flavorful wine with multiple nuances. Bottled unfined and unfiltered this wine will provide immense pleasure over the next 6-7 years.

Galistogas

CABERNET SACIGNON

2015

8888

w i ne make r

citrus, green pear and apple notes. Fresh aromatics and Chablis like acidity, this wine is a deliciousexpression of a picture-perfect vintage. The length and balance of this Chardonnay will leave a lasting impression that is enjoyable now through 2019.

8888

14.8 % 100 %

0086779 8 0

750 ML

PRODUCED AND BOTTLED BY JAX WINAERYARDS., LLC 3468 HIGHWAY 128 CALISTOGA, CA 94515, USA jaxwineryards.com T: 425-777-8888

alc . by vol. cabernet franc

w i ne m ak e r

J AX VI N EYARD

Galistogas

2014

calistoga

CABERNET SACIGNON

2015

J A X V I N E RYA R D S

C A B ER N E T F R A N C

47 PROJEC T 02/08

COLLECTION OF WORKS

A C AC I A , K A M A N N G

J AX VI N EYARD

PROJEC T 02/08

COLLECTION OF WORKS

A C AC I A , K A M A N N G

•

J A X V I N E YA R D S

CABERNET FRANC n a pa va l l e y •

2014 •

J AX VI N EYARD

PROJEC T 02/08

COLLECTION OF WORKS

A C AC I A , K A M A N N G

•

J A X V I N E YA R D S

CABERNET FRANC n a pa va l l e y •

2014 •

Jax Winery‘s Chardonnay hits the mark on the palate, delivering concentrated crisp citrus, green pear and apple notes. Fresh aromatics and Chablis like acidity, this wine is a delicious expression of a picture-perfect vintage. The length and balance of this Chardonnay will leave a lasting impression that is enjoyable now through 2019.

w in e m ake r alc . by vol.

12.5 %

chardonnay

100 %

contains sulfite

750 ML

•

J A X V I N E YA R D S

CABERNET FRANC n a pa va l l e y •

2014 •

8888

0086779 8 0 8

PRODUCED AND BOTTLED BY JAX WINAERYARDS., LLC 3468 HIGHWAY 128 CALISTOGA, CA 94515, USA jaxwineryards.com T: 425-777-8888

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCYBECAUSEOFTHERISKOFBIRTHDEFECTS.(2)CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.

J AX VI N EYARD

PROJEC T 02/08

COLLECTION OF WORKS

A C AC I A , K A M A N N G

J AX VI N EYARD

PROJEC T 02/08

COLLECTION OF WORKS

A C AC I A , K A M A N N G

•

JAX VINEYARDS

C HARDONNAY n a pa va l l e y •

2015 •

J AX VI N EYARD

PROJEC T 02/08

COLLECTION OF WORKS

A C AC I A , K A M A N N G

•

J A X V I N E YA R D S

C HARDONNAY n a pa va l l e y •

2015 •

Jax Winery’s Chardonnay hits the mark on the palate, delivering concentrated crisp citrus, green pear and apple notes. Fresh aromatics and Chablis like acidity, this wine is a delicious expression of a picture-perfect vintage. The length and balance of this Chardonnay will leave a lasting impression that is enjoyable now through 2019.

w ine maker alc . by vol.

12.5 %

chardonnay

100 %

contains sulfite •

JAX VINEYARDS

C HARDONNAY n a pa va l l e y •

2015 •

750 ML

8888

0086779 8 0

PRODUCED AND BOTTLED BY JAX WINAERYARDS., LLC 3468 HIGHWAY 128 CALISTOGA, CA 94515, USA jaxwineryards.com T: 425-777-8888

J AX VI N EYARD

PROJEC T 02/08

COLLECTION OF WORKS

A C AC I A , K A M A N N G

J AX VI N EYARD

PROJEC T 02/08

COLLECTION OF WORKS

A C AC I A , K A M A N N G

J A X V I N E RYA R D S

C ABE R N ET SAU V I G N O N calistoga

2014 winemaker 1 cases made 2

J A X V I N E RYA R D S

CABERN ET SAUVI GN O N calistoga

Medium to deep purple color. This wine shows great focus, an opulent “sweet” center and notes of cassis, dark chocolate, and roasted herbs. Mineral-tinged and broad on the palate, the wine displays fine grained tannings and a lush concentration. Decant or open this wine for 1-2 hours for best appreciation. cabernet savignon 100 %

alc . by vol. 12.5 %

PRODUCED AND BOTTLED BY JAX WINAERYARDS., LLC 3468 HIGHWAY 128 CALISTOGA, CA 94515, USA jaxwineryards.com 425-777-8888

750 ML

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, FEMALE SHOULD NOT DRINK ANY ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS. CONTAINS SULFITES

J AX VI N EYARD

PROJEC T 02/08

COLLECTION OF WORKS

PROJECT

Gotham Card Set

03/08

Typography Card Set

A C AC I A , K A M A N N G

KEYWORDS

Modern / Dynamic / Creative / Pop Art / Colorful / Spontaneous / Fun / Interesting / Internet Culture /

CONCEPT

This project is to create a typography card set for Gotham, Gotham is a family of widely used geometric sans-serif digital typefaces designed by American type designer Tobias Frere-Jones in 2000. Gotham has a relatively broad design with a reasonably high x-height and wide apertures. The concept behind Gotham typography card set inspired by the geometric structure of Gotham; I found that the geometric arrangement gives the feeling of young and fresh, so the idea of combining Internet Slang with Gotham appear right after I decide to create a card set for Gotham. I believe that using letter and glyph in Internet Slang is an excellent way to show the flexibility and the characteristics of the typeface Gotham. Also by bringing in the internet slang concept also allow me to explore more different layouts that gives the feeling of an experimental and fun aspect of internet slangs

I N S T R U C TO R

A P P L I C AT I O N S

David Hake

Card Set

CLASS

SEMESTER

Typography 2

Spring 2016

G OT HAM CARD SET

PROJEC T 03/08

COLLECTION OF WORKS

A C AC I A , K A M A N N G

G OT HAM CARD SET

PROJEC T 03/08

COLLECTION OF WORKS

Slang

A C AC I A , K A M A N N G

Internet Slang

the use of which is spreading outside Japan. Originally meaning pictograph, the word emoji literally means “picture” (e) + “character” (moji).

What it mean : BAE

Japanese electronic messages and Web pages,

18 pt

24 pt

“Gonna dye my hair orange cause YOLO! ”

Bold / Light /Light Ltalic / Black / Book

ght Ltalic / Black / Book / Bold

Slang

noun or adj.

outside of a video game, including yourself. Usually done after someone makes a fool of themselves during an argument

you’re so funny! LOL, you’re so funny!

be used as a slang in a derogatory way to mock someone outside of a video game, including yourself. Usually done after someone makes a fool of themselves during an argument or verbal confrontation of some sort or when a person using this remark, clearly wins pretty much anything.

Four widths of Gotham: REGULAR / NARROW / EXTRA NARROW / CONDENSE

or verbal confrontation of

Light /Light Ltalic / Black / Book / Bold /

09 One who purposely and

size: 6pt

deliberately (that purpose usually being self-amusement) starts an argument

What it mean : TROLL

What it mean : SWAG

Gotham Book

generation’s alternative word

in a manner which attacks others on a forum without in any way listening to the arguments proposed by his

generation originally used swag

or her peers.

ibe anyone thought to carry

ves in a way considered by some

essence of the issue.

avoid addressing the

which he uses to simply

as straw man arguments,

to back them up as well

no substance or relevence

argument via the use of

ad hominem attacks with size: 6pt

“That guy’s got swag!”

Gotham Medium

Light /Light ltalic / Black / Black ltalic / Bold

Gotham / Tobias Frere-Jones / Hoefler & Frere-Jones

“What?! It’s a troll!”

Gotham / Tobias Frere-Jones / Hoefler & Frere-Jones

He will spark of such an

xy / cool.

ght ltalic / Black / Bold

using this remark, clearly wins pretty much anything.

Light /Light Ltalic / Black / Book / Bold

Internet Slang

ething “cool”.

some sort or when a person

MEANING/ Oh my God/gosh/goodness

HOW TO USE/

“OMG, she is so cute!” OMG is an Internet acronym used to express shock or amazement and can be translated as, “Oh my God/gosh/goodness,” depending on your comfortableness with using the Lord’s name in vain. But that’s not the only thing to be shocked about. Law enforcement officers use OMG to refer to “Outlaw Motorcycle Gangs.”

Light /Light Ltalic / Black / Book / Bold

Gotham / Tobias Frere-Jones / Hoefler & Frere-Jones

A C AC I A , K A M A N N G

Usually use in games. Can also

Gotham / Tobias Frere-Jones / Hoefler & Frere-Jones

Short form of “Good Game”,

Gotham / Tobias Frere-Jones / Hoefler & Frere-Jones

COLLECTION OF WORKS

Aperture

What it mean : OMG

you’re so funny! LOL, you’re so funny!

Crossbar

noun or adj.

tory way to mock someone

Spine

Internet Slang

be used as a slang in a deroga-

you’re so funny! LOL, you’re so funny!

NG/

Internet Slang

Usually use in games. Can also

you’re so funny! LOL, you’re so funny!

Slang

Babe or Before Anyone Else

shortening of “babe”.

Short form of “Good Game”,

you’r so funny! LOL, you’r so funny!

hin ltalic n / Extra thin ltalic Light ltalic ook ltalic / Meduim ltalic old ltalic Black ltalic Ultra ltalic

MEANING/

Either an acronym for “before anyone else” or a

What it mean : GG

ou’re so funny! LOL, you’re so funny!

Internet Slang

What it mean : GG

ou’re so funny! LOL, you’re so funny

size of Gotham

Light / Black / Bold

Type Specimen

ou’re so funny! LOL, you’re so funny!

Different font

Gotham / Tobias Frere-Jones / Hoefler & Frere-Jones

HOW TO USE/

BAE

else doing something idiotic.

48 pt

BAE

ironically as commentary on someone

36 pt

BAE

but want to do it anyway. It’s also used

30 pt

BAE

that you probably shouldn’t be doing,

Gotham / Tobias Frere-Jones / Hoefler & Frere-Jones

is a justification for doing something

Gotham / Tobias Frere-Jones / Hoefler & Frere-Jones

YOLO means “You only live once”, Yolo

Internet Slang

What it mean: Emoji

What it mean : YOLO

Emoji are the ideograms or smileys used in

G OT HAM CARD SET

G OTHAM C ARD SE T

PROJEC T 03/08

PROJEC T 0 3/0 9

COLLECTION OF WORKS

A C AC I A , K A M A N N G

G OT HAM CARD SET

PROJEC T 03/08

COLLECTION OF WORKS

A C AC I A , K A M A N N G

G OT HAM CARD SET

PROJEC T 03/08

COLLECTION OF WORKS

A C AC I A , K A M A N N G

G OT HAM CARD SET

PROJEC T 03/08

COLLECTION OF WORKS

A C AC I A , K A M A N N G

G OT HAM CARD SET

PROJEC T 03/08

COLLECTION OF WORKS

A C AC I A , K A M A N N G

G OT HAM CARD SET

PROJEC T 03/08

COLLECTION OF WORKS

PROJECT

Again Magazine

04/08

Substantiable Magazine

A C AC I A , K A M A N N G

KEYWORDS

Organic / Natural / Earthy / Crafty / Relax / Water Color / Texture / Classic / Honest / Botanical /

CONCEPT

This project is to create a packaging system for Haru, Haru is an organic skincare brand that focuses on producing the handcrafted and organic product. Each product has an all natural base that utilizes the time-honored nourishing properties of different herbs and other natural ingredients. All of haruâ&#x20AC;&#x2122;s products are meant to use on different skin type. We strongly believe that good things come from supporting our local communities, which is why we design, source and hand produce locally from pure, naturally sourced and minimally processed ingredients. To bring in the core message of Haru, I decided to bring in watercolor illustration as the element and very texture paper to emphasize companyâ&#x20AC;&#x2122;s hard craft and organic characteristic. Still, the design should remind modern and minimal.

I N S T R U C TO R

A P P L I C AT I O N S

William Monroe

Bath & Body Packaging

CLASS

SEMESTER

Packaing 1

Fall 2015

HARU

PROJEC T 04 /08

COLLECTION OF WORKS

A C AC I A , K A M A N N G

HARU

PROJEC T 04 /08

COLLECTION OF WORKS

A C AC I A , K A M A N N G

HARU

PROJEC T 04 /08

Visual System

P R I M A RY FO N T

S ECO N DA RY F O N T

Gotham

Gotham Narrow

LAVENDER

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?#%&$@*{(/|\)}

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

LAVENDER

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?#%&$@*{(/|\)}

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

LAVENDER

L AV E N D E R

0123456789!?#%&$@*{(/|\)}

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

A B C D E F G H I J K L M N O P Q R ST U VWXY Z a b c d e f g h i j k l m n o p q r s t u vw xy z

0123456789!?#%&$@*{(/|\)}

0 1 2 3 4 5 67 8 9 ! ? # % & $ @ * { ( / | \ ) }

P R I M A RY C O L O R

RICE BRAN

C:0 M:0 Y:0 K:100

C: 33 M: 39 Y: 81 K:6

S E C O N DA RY C O L O R

L AV E N D E R

C: 0 M: 0 Y: 0 K:5

C: 62 M: 43 Y: 17 K:0vv

R O S E M A RY

C: 78 M: 42 Y: 43 K:31

COLLECTION OF WORKS

A C AC I A , K A M A N N G

HARU

PROJEC T 04 /08

COLLECTION OF WORKS

A C AC I A , K A M A N N G

HARU

PROJEC T 04 /08

COLLECTION OF WORKS

A C AC I A , K A M A N N G

HARU

PROJEC T 04 /08

COLLECTION OF WORKS

A C AC I A , K A M A N N G

HARU

PROJEC T 04 /08

COLLECTION OF WORKS

PROJECT

Bon Macaron

05/08

Branding System

A C AC I A , K A M A N N G

KEYWORDS

Sweet / Chic / Dreamy / Fashionable / Delightful / Conspicuous/ Curiosity / Tasty / Premium /

CONCEPT

Bon Macaron is a patisserie in Victoria and Vancouver Canada, the Owners Yann Fougere and David Boetti—native Frenchmen, they found their passion in making macron; they decided to fulfill their dream to open a patisserie name Bon Macaron. In this project, it is necessary to adopt the aspect of their current branding and develop it into a branding system. The central part of this project is to create a new logo from Bon Macaron, and also develop a visual system for their company, those visual systems including stationery, store environment, packaging and other application related to the patisserie. The concept behind this project is to express the idea of “ An amazing moment in one bite.” and also allowing the audience see Bon Macaron as fashion, chic and dreamy patisserie. I decide to use the logo to tell the story of Bon Macaron and apply the color to create the mood. I N S T R U C TO R

A P P L I C AT I O N S

Todd Hedgpeth

Branding System

CLASS

Branding 2

SEMESTER

Spring 2017

B O N MAC ARON

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A C AC I A , K A M A N N G

B O N MAC ARON

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B O N MAC ARON

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B O N MAC ARON

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P R I M A RY F O N T

Jenson Pro Bold / Adobe

An Amazing Bite.

offers a vast and ever-changing variety of sweet and savoury macarons, made with the finest ingredients. Macarons offer all the pleasure of a rich, decadent treat, but are as light as air! They consist of two meringue shells made out of egg whites and powdered almonds, and have from lovely things like butter cream, ganache, preserves, or cream cheese. Macarons are gluten-free and are dairy-free flavours are always available.

Jenson Pro Regular / Adobe

An Amazing Bite.

P R I M A RY F O N T

Jenson Pro Italic / Adobe

An Amazing Bite.

P R I M A RY C O L O R

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B O N MAC ARON

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B O N MAC ARON

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B O N MAC ARON

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PROJECT

SafeCompass

06/08

Safety Navigation App

A C AC I A , K A M A N N G

134

KEYWORDS

Flexible / Friendly / Efficiently / Reliable/ Accessible / Straightforward / Informative / Simple / Ubran /

CONCEPT

As Jane Jacobs said:” A city street equipped to handle strangers, and to make a safety asset, in itself, our of the presence of strangers, as the streets of successful city neighborhoods always do, must have three main qualities:…the sidewalk must have users on it fairly continuously, both to add to the number of effective eyes on the street and to induce the people in buildings along the street to watch the sidewalks in sufficient numbers.” SafeCompass believe that the best way to build a safer community is to have more people use the sideway. SafeCompass is not only an app helps people to find a reliable route to their destination, but an app helps to build a safer community. The primary goal of SafeCompass is to create a safer Walkable community for everyone; the ultimate goal is to help users avoid dangerous but still feeling safe to walk, so the interface and design of SafeCompass should always be user-friendly.

I N S T R U C TO R

A P P L I C AT I O N S

Julia Lemke

Magazine / Website / Apps

CLASS

SEMESTER

Visual System 1

Fall 2016

135

SAFECO MPASS

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SAFECO MPASS

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SAFECO MPASS

Visual System

P R I M A RY F O N T

PROJEC T 06 /08

Filson Pro Regular

Feeling Safe, Walking Safe.

abcdefghijklmnopqrstuvwxyz[äöüßåøæœç] ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890(.,;:?!$¢£¥&-*){ÄÖÜÅØÆŒÇ}

Filson Pro Bold

Feeling Safe, Walking Safe. abcdefghijklmnopqrstuvwxyz[äöüßåøæœç] ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890(.,;:?!$¢£¥&-*){ÄÖÜÅØÆŒÇ}v

P R I M A RY C O L O R

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P R I M A RY C O L O R

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S E C O N DA RY C O L O R

C: 0 M: 0 Y: 0 K: 70

S E C O N DA RY C O L O R

C: 45 M: 36 Y:32 K:2

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SAFECO MPASS

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SAFECO MPASS

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SAFECO MPASS

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SAFECO MPASS

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SAFECO MPASS

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SAFECO MPASS

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SAFECO MPASS

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PROJECT

Everyday Mineral

0 7/ 0 8

Visual System

A C AC I A , K A M A N N G

154

KEYWORDS

Lucent / Collage / Playful / Unique / Symmetrical / Refreshing / Creative / Natural / Balanced /

CONCEPT

Everyday Minerals is an organic cosmetic company based in Austin, Texas. They are driven merely by the goal to help women feel confident and naturally beautiful. Everyday Minerals create handmade products that contain only the finest essential ingredients to inspire women through artistic and creative expression, every day. During the design process, I found out what makes Everyday Minerals so unique is their use of ingredients, their pick their ingredients very carefully, only the finely and safely would be used in their product. The idea of â&#x20AC;&#x153; Perfect Twoâ&#x20AC;? is based on their two main ingredients Mica and Jojoba, this two components made up of 95% of their product. The interplay of color, photography and graphic elements depict this two magical ingredients and introducing Everyday Mineral as a natural and playful organic cosmetic company.

I N S T R U C TO R

A P P L I C AT I O N S

Clark Eszter

Brochure / Poster

CLASS

SEMESTER

Visual System 2

Spring 2017

155

E VERY DAY MINERAL

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E VERY DAY MINERAL

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Visual System

E VERY DAY MINERAL

Primary font Neutra Text / Book

The Perfect Two Everyday Minerals is simply driven by the goal to help women feel confident and naturally beautiful. We create handmade products that contain only the finest essential ingredients to inspire women through artistic and creative expression, every day. Our easily wearable products are made from the highest quality at a reasonable price.

Neutra Text / Book Italic Alt

Neutra Text / Bold Italic Alt

The Perfect Two

Everyday Minerals is simply driven by the goal to help women feel confident and naturally beautiful. We create handmade products that contain only the finest essential ingredients to inspire women through artistic and creative expression, every day. Our easily wearable products are made from the highest quality at a reasonable price.

P R I M A RY C O L O R

S E C O N DA RY C O L O R

C: 13 M: 11 Y: 8 K:0

C: 80 M:78 Y: 18 K:4

S E C O N DA RY C O L O R

C: 9 M: 35 Y: 30 K:0

S E C O N DA RY C O L O R

C: 22 M: 4 Y: 17 K: 0

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E VERY DAY MINERAL

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E VERY DAY MINERAL

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mica + coconut collection

mica

su m m e r 1 8 â&#x20AC;&#x2122;

2 ingredients

coconut

the perfect two.

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PROJECT

Fuma

09/09

Recreational Cannabis Retail

A C AC I A , K A M A N N G

178

KEYWORDS

Honesty / Artistic / High Quality / Relax/ Intriguing / Friendly / Premium / Honest / Delight /

CONCEPT

Fuma is a San Francisco based cannabis retail company, Fuma provides costumer natural, diverse and top quality products, and focus on giving all people a welldeserved break and a relaxing time, both mentally and physically. We target people who mostly consume cannabis socially. They are a part of a movement of conscious consumers, who do it smartly and are sophisticated about it. New young professionals and artists are common among this group. After we research and analysis the cannabis market and consumer behavior, we decide to have our subbrand focus on different target audience and having different style. The mother brand-Fuma focus on the recreational cannabis product and tools, the primary goal in designing Fuma is to give the feeling of high quality and durability.

TA R G E T AU D I E N C E

PRODUCT LINE

21-55 Cannabis users

Prepared, Essentials, Equipment, Concentrates.

PRICE

$200-$8

179

FUMA

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Fuma Essentials Brand Matrix

M OT H E R B R A N D

A C AC I A , K A M A N N G

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181

SUB BRAND

FUMA

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FUMA

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185

FUMA

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FUMA

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189

FUMA

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FUMA

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PROJECT

Harmony

09/09

Medical Cannabis Packaging

A C AC I A , K A M A N N G

192

KEYWORDS

Honesty / Clean / High Quality / Medical / Informative / Symbolical / Icon / Color / Minimal /

CONCEPT

Harmony is a medical cannabis sub-brand that focus on helping a user to improve their mental and physical problems. Even though our mother brand is focusing on recreational cannabis product, but our team understands where the medical cannabis user would still share a considerable part of the market. We decided to go the opposite of what current medical cannabis packaging is doing now-abandon the therapeutic element, and we choose to do emphasizing those medical aspects even more. Because we predict that casual cannabis users would leave the medical cannabis market once recreational cannabis legalized, people who stay are those who need the medical marijuana. For this reason, the design of Harmony would focus on the information design and create a symbolic icons

TA R G E T AU D I E N C E

PRODUCT LINE

21-55 Cannabis users

CBD Relive Thc Rewind

PRICE

$100-$20

193

FUMAâ&#x20AC;&#x201D; HARMONY

PROJEC T 08 /08

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FUMAâ&#x20AC;&#x201D; HARMONY

PROJEC T 08 /08

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FUMAâ&#x20AC;&#x201D; HARMONY

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FUMAâ&#x20AC;&#x201D; HARMONY

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FUMAâ&#x20AC;&#x201D; HARMONY

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FUMAâ&#x20AC;&#x201D; HARMONY

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PROJECT

Ervaline

09/09

Edible Cannabis Packaging

A C AC I A , K A M A N N G

204

KEYWORDS

Honesty / Lavish / High Quality / Extravagant / Appetizing / Pattern / Stylish / Modern / Elegant /

CONCEPT

TA R G E T AU D I E N C E

PRODUCT LINE

21-45 Cannabis users

Pastry, Sweets, Beverage

PRICE

$80-$20

205

FUMAâ&#x20AC;&#x201D; E VR ALINE

PROJEC T 08 /08

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207

FUMAâ&#x20AC;&#x201D; E VR ALINE

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FUMAâ&#x20AC;&#x201D; E VR ALINE

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FUMAâ&#x20AC;&#x201D; E VR ALINE

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FUMAâ&#x20AC;&#x201D; E VR ALINE

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PROJECT

Sense

09/09

Hemp Skin Care

A C AC I A , K A M A N N G

216

KEYWORDS

Creative / Hand drawing / Comfy / Relaxing / Aabstruseness / Imaginative / Honest / Calm / Vintage /

CONCEPT

Sense is a natural and organic skincare brand that produce topical hemp product. SenseÂ is determined to bring transparency and integrity to customers. Hemp is the perfect choice to help us clean up our planet. As a multifunctional plant, hemp can help bring change in many of our everyday products. By working with honest and transparent brands across the US, our goal is to improve the health and consciousness of our country. Sense packaging and identity design represent the natural power of the Sense and the miracle journal that cannabis provide. The illustration is constructed with insects and the plants. Individually, each illustration represents a mystery dream of every artist. As a whole, it is a simplified representation of the feeling of relaxation.

TA R G E T AU D I E N C E

PRODUCT LINE

21-45 Cannabis users

Skin Care, Home, Bath & Body

PRICE

$100-$20

217

FUMAâ&#x20AC;&#x201D; SENSE

PROJEC T 08 /08

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218

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FUMAâ&#x20AC;&#x201D; SENSE

PROJEC T 08 /08

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A C AC I A , K A M A N N G

220

221

FUMAâ&#x20AC;&#x201D; SENSE

PROJEC T 08 /08

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FUMAâ&#x20AC;&#x201D; SENSE

PROJEC T 08 /08

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A C AC I A , K A M A N N G

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225

FUMAâ&#x20AC;&#x201D; SENSE

PROJEC T 08 /08

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PROJECT

Kusha

09/09

Mid Centery Lifestyle

A C AC I A , K A M A N N G

226

KEYWORDS

Mid Centry / Hippies / Retro / Energetic / Free Spirit / Inspirational / Fascinating / Modern / Vibrant /

CONCEPT

Kusha is an individual lifestyle brand under mother company Fuma. Kusha is targeting people who see cannabis as a culture and lifestyle. Kusha views smoking as an opportunity to sit down, relax, and be present — an antidote to the harried, techobsessed pace of modern life. Kusha wants to invite the consumer to breathe deeply, disconnect, and enjoy the pleasure of company and conversation. Kusha is embracing the philosophy of Hippies-“To know. To find love. To be free”, and also the local history from Haigh Street, San Francisco. The visual design of Kusha packaging inspired by “Summer of Love” poster design in the 60s. The logo of Kusha is inspired by those pins and badge from mid-century, on the side panel that letterform associated with the quote about Hippies. Together, it reminds us the lifestyle of the Flower Child.

TA R G E T AU D I E N C E

PRODUCT LINE

21-45 yrs

Home, Accessory, Appaarel

PRICE

$300-$40

227

FUMAâ&#x20AC;&#x201D; KUSHA

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FUMAâ&#x20AC;&#x201D; KUSHA

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FUMAâ&#x20AC;&#x201D; KUSHA

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FUMAâ&#x20AC;&#x201D; KUSHA

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FUMAâ&#x20AC;&#x201D; KUSHA

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FUMAâ&#x20AC;&#x201D; KUSHA

PROJEC T 08 /08

Thank You! T O A L L YO U G U Y S

Dad / Mom / Grandma / Auntie / Teachers / School / Classmates / Friends / My Cat /

TO M Y FA M I LY

Mum, Dad, brother, auntie, uncles and my grandma. Thank you guys for supporting me and standing by my side, trusting me and letting me to exploring the world in this years. I would not make it without any of you! TO M Y F R I E N D S

Yan, Tong, Maria, Cindy, and Claudia, thank you, girls, for always supporting me and never leave me even I always disappear, but I still miss you guy secretly in my heart. Also to all those friends I met during these years in U.S, sorry that I am not always able to contact or hang out with you guys. But still you guys make up the day of my life in U.S. Ryan, thank you for being my hand model and assistant in my photography, thank you for always cheering me up and be with me! TO M Y T E AC H E R

Mary Scott, I hope one day I can have the eye like yours, able to found and see the beauty from everything. Wioleta Kaminska, thank you for letting me know how much fun it can be in motion graphic. Thomas McNulty, I must admit that I was scared of your class before, but after having three courses with you, I really thank you form my heart for teaching me so many things! Todd Hedgpeth, thank you for helping me and keep encouraging me during the class, I wouldn't be able to make it happen without you! And I will always treat everyone friendly, be professional in every situation as you said! Walter Wanger, it is my pleasure to have you as my teacher, everything you taught and told during class inspirited and motivated me in my creative process. Clark Eszter, I am delighted to have you as my teacher, I understand that all the excellent design comes from profound reserch! Last but not least, to every teacher I met in AAU, thank you very much!

COLLECTION OF WORKS

A C AC I A , K A M A N N G

240

Colophon

PRINTING & BINDING

INFO

Blurb.com Acacia Ng and Pack 4 gang!

Acacia, Ka Man Ng acaciang.com acacia_ng@icloud.com 425.559.1502

TITLE OF BOOK

SCHOOL

Ng / Collection of Works

Academy of Art University School of Graphic Design & Digital Technology

P H OTO G R A P H Y

C OV E R S TO C K

Image Wrap Matte Finish I N S T R U C TO R T E X T S TO C K

Mary Scott

Proline Uncoated 100# FONT

Mr Eaves San OT , Essonnes S O F T WA R E

Adobe Creative Cloud