3 minute read
Organisation Studies
International Business
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Alvaro Cuervo-Cazurra | Northeastern University, Boston Firms in emerging markets are becoming leading global players despite operating in challenging home country environments, but little is known about how they build their capabilities. The authors provide actionable solutions for upgrading competitiveness to international levels and achieving multinational status. • Provide actionable solutions to upgrading capabilities, sustaining competitive advantage, and achieving multinational status • Analyses fourteen emerging markets (across Asia, Latin America, Africa and Europe) in a cross- emerging market study of multiple companies from each country • Extends the current literature on emerging market firms from multinationals to all firms, paving the way for future studies • Features a global spread of expert contributors
300pp 10. 2020 9781108474375 Hardback GBP 74.99 / USD 99.99 10. 2020 9781108464253 Paperback GBP 26.99 / USD 34.99 eISBN 9781108565240
Dynamic Growth of Chinese Firms in the Global Market
Challenges, Strategies and Implications David K. Tse | The University of Hong Kong Based on original research over four decades, this book examines how Chinese multinationals (stateowned and private) navigate the socio-political environment in China to grow, prosper and expand abroad. It includes an examination of many of their innovative strategies, illustrated with detailed case studies. • Helps readers understand the unprecedented economic growth in
China in the last four decades • Discusses how Chinese firms expand globally and the key drivers of their growth • Uses many detailed case studies of both state-owned and private enterprises
236pp 25 b/w illus. 2. 2020 9781107060128 Hardback GBP 69.99 / USD 89.99 2. 2020 9781107629752 Paperback GBP 29.99 / USD 39.99 eISBN 9781107446731
Global Mobility and the Management of Expatriates
Jaime Bonache Written by a team of internationally renowned scholars, this is a comprehensive overview of the practical implications for organizations that manage international employees, and individuals who are currently or aspiring expatriates. For postgraduate, MBA and EMBA students, as well as practitioners, such as HR managers and global mobility managers. • Each chapter comprehensively covers a key topic in the area • Written by key academic contributors from across the globe • Summarily translates the latest research knowledge to the needs of graduate students and practitioners
Cambridge Companions to Management
225pp 12. 2020 9781108492225 Hardback GBP 69.99 / USD 89.99 eISBN 9781108679220
Innovating for the Middle of the Pyramid in Emerging Countries
Alvaro Cuervo-Cazurra | Northeastern University, Boston This volume provides novel insights on how firms innovate products and services to match the distinct needs of the underserved and growing middle classes (i.e. the middle of the pyramid) of emerging markets. It will be useful for managers, consultants, researchers, and students interested in emerging economies and innovation. • Explains and demonstrates the importance of the middle of the pyramid as new market in emerging economies • Identifies how firms create innovations to satisfy the underserved needs of the growing middle-income classes in emerging economies • Analyzes successful innovations for the middle of the pyramid market from a variety of firms and countries
300pp 1. 2021 9781108480192 Hardback GBP 69.99 / USD 89.99 eISBN 9781108647731
Innovation from Emerging Markets
From Copycats to Leaders Fernanda Cahen Advancing an integrative view that captures the diversity of innovation among companies and organizations in emerging markets, this book highlights the rapid evolution of emerging markets from imitators to innovation leaders. It will be of interest to scholars in the fields of innovation, entrepreneurship and International Business. • Propose a classification of different drivers, types, and outcomes of innovation in emerging markets. • Highlights leading firms in emerging markets and describes their unique capabilities. • Re-examines dominant theories of innovation and capability creation based on the emerging market context
250pp 12. 2020 9781108486866 Hardback GBP 85 / USD 110 eISBN 9781108764407
Innovation under the Radar
The Nature and Sources of Innovation in Africa Xiaolan Fu | University of Oxford The first systematic and comprehensive analysis of innovation in Africa based on mixed methods and dedicated firm-level, multi-country, multi-year survey data. For researchers, graduate students and policy makers in the fields of innovation studies, African business, International Business, and development studies. • Provides rigorous statistical analysis of a rare, purposely designed multi-wave, multi-country survey in Africa as well as in-depth studies of representative cases. • Provides the first valuable large survey-based analysis and evidence of innovation in the informal economy • Develops a framework to understand the nature and sources of innovation under-the-radar
280pp 1. 2021 9781107183100 Hardback GBP 85 / USD 110 eISBN 9781316869482
