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BIG SHAKEUP IN THE DOMAIN NAME WORLD Secure your .AU name by September
BINH REY AND SASHA BUAC
TO date Australian companies have had the luxury of feeling secured that companies without an Australian presence or proof of company entity could not apply and certain types of domain names.
These include: .com.au. .net.au and .org.au
On March 24, the Australian Domain governing body, ‘.au Doman Administration’ (auDA), released new domain extension ‘.au’ and has given current owners of Australian domain names including ‘.com.au’, ‘net.au’ and ‘.org.au’ a period of six months to register interest to own the ‘.au’ domain name. This period is called the ‘Priority Allocation Period’ and ends on the September 24, 2022.
Unlike existing rules to obtain Australian domain names, the applicant for the ‘.au’ is not required to show proof of having a registered a company name, trust name, business trading name or trademark which corresponds to the domain name to be eligible to own the address.
What does this mean for Australian business owners?
• If you are a business and have current domains with ‘.com.au’ ‘.net. au’ you only have priority for six months to purchase and register the new address with just ‘.au’. • After six months (September 2022) anybody will be able to purchase the ‘.au’ domain names. • If you own both the ‘.com.au’ and the ‘.net.au’ you will not have any problems registering the “.au” name(s) provided you do so prior to the September 24,2022 cut-off date.
Rules for contested domain names
If you only own one of either the ‘.com.au’ OR the ‘.net.au’ purchase of the ‘.au’ may be contested by the party that owns the alternative. Contention over domain names will be dealt with by auDA.
On auDA’s website, they have stated the following criteria to determine which applicant would own the ‘.au’ name.
Priority Category 1: Names created on or before the cut-off date of February 4, 2018
Priority Category 2: Names created after the cut-off date of February 4, 2018
What happens if two or more parties lodge interested in purchasing the ‘.au’ domain name?
Scenario
Minipanda.com.au is owned by Mini Panda Ice Cream and was registered prior to February 4, 2018 (priority category 1)
Minipanda.net.au is owned by Mini Panda Day Care Centre and was registered after to February 4, 2018 (priority category 2)
Minipand.org.au is owned by Mini Panda Not for Profi t Charity and was registered after to February 4, 2018 (priority category 2)
In this scenario, only Mini Panda Ice Cream had satisfi ed priority category 1, therefore will obtain the right to own the ‘minipanda.au’ domain name and the other two applicants will miss out.
Online Tool to check if your ‘.au’ domain name has been applied for priority allocation
On the auDA website, this online tool will tell if you if another party has registered their interest for your ‘.au’ name. Easy tool to use, you just need to type in your domain name, you will be able to generate a report on the availability of the ‘.au’ and/or state the name of the party requesting a ‘priority hold’: https://www. auda.org.au/tools/priority-status-tool
What happens if you miss the deadline to claim priority of your .au domain name?
Once the six months ‘Priority Allocation Period’ has expired, you will lose your priority right to any ‘.au’ domain. These will become publicly available for registration on a ’fi rst-come-fi rst-served’ basis. Remember, unlike the strict rules for ‘.com.au’, ‘net.au’ and ‘.org.au’, this domain extension is open to all to purchase after September 24, 2022.
It is advisable that if you are a business owner, you should immediately contact your domain service provider, or contact co-author Sasha Buac from ‘Hosting Etc’ on 1300 256 512, authorised domain name service provider.
Brand protection: Trademark verses Domain names
It is important to note that domain names are critical to have as part of your marketing and online marketing strategy, however, please note that domain names do not provide the business owner any legal protection for the ownership of the brand name, whether it is the ‘word’ and/or ‘logo’.
Likewise, a company name and trading name, also do not off er any legal protection under Trade Marks Act 1995 (Cth) in Australia. Therefore, obtaining your ‘.au’ domain name is important before the September24 deadline, as it is an inexpensive method of prevent another party popping up using your brand name.
If you value your brand, you must explore obtaining trademark protection for your business.
In the meantime, ensure you secure your ‘.au’ domain name, as if you miss the deadline, the contested domain name process will not be pleasant and could be costly to your business. Cost for the ‘.au’ domains start from $20.95 to place a priority hold. Don’t delay.
Binh Rey is Principal Trade Mark Attorney at Pointon Partners www.pointonpartners.com.au Sasha Buac is Managing Director at Hosting etc | Domain Name Service Provider
APRIL - MAY 2022 |1 www.coastba.com.au
APRIL - MAY 2022 BUSINESS | LIFESTYLE WWW.COASTBA.COM.AU ELECTION 2022: 5 Central Coast Business Access Digital Central Coast Business Access Digital
In control: Briana Smith, 14.
WHILE most 14yo’s are content with surfing or skateboarding, Briana Smith is training for a career in aviation high in the sky above the Central Coast. Briana, BB to her friends. has completed four lessons and is aiming to go solo on or close to her upcoming 15th birthday.
Her proud dad Andrew Smith is the General Manager of Centra Coast Aero Club and is one of Australia’s leading flight instructors. Andrew has trained thousands of pilots at the Central Coast Airport at Warnervale, vindicating the role of the Airport in Coast life. Full story page 3. FLYING HIGH BRIANA’S REACHING FOR THE SKY AT 14
