1 Analysis of Advertising Agents Report to Manager Based on Analysis
30000
A GRAPH OF MEDIA AGAIST GROSS PROFIT
25000 20000 15000 10000 5000 0 -5000
Newspaper
Flyer
Coupon
Radio
Mailer
Poster
Phone Solicitation
Television
From the analysis, it is clear that the poorest performing media house is poster. The firm incurs a total cost of advertising $1500, but the yearly sales are even less than the costs. The yearly sales are $1192. Poster advertisement has its highest sales at $180 and the least $60. This method of advertising is not reaching the targeted customers. The firm should allocate the money used for posters to an advertising agent that produces larger returns like television to ensure that company sales are going to peak. Buy this excellently written paper or order a fresh one from ace-myhomework.com