M&A South 2021 Sponsorship Guide

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2021 SPONSORSHIP OPPORTUNITIES Updated October 2020


WE ARE EXCITED TO SHARE OUR SPONSORSHIP PACKAGE WITH YOU FOR THE NEW M&A SOUTH!

Formerly called the Atlanta ACG Capital Connection™, we are making history this year with our first ever hybrid conference for the premier sourcing, networking, and educational event for dealmakers in the Southern United States. Our networks are telling us that they need us now more than ever. We are planning another high quality and high impact event that will allow networking in person or online. Taking into account the the health and safety of our attendees, speakers, and partners, we are maintaining the same quality experience that our audience expects from us both live and virtually. Making the call now to deliver a fully hybrid event in February allows all of us to plan ahead without navigating what may or may not happen in the coming months. And the best part is that your brand will be presented in more ways and for a longer period than every before. In the virtual world, on demand content is key! This is not going to be just another webinar or zoom call. We expect to provide an immersive experience online alongside the same great in person experience you have come to expect from ACG Atlanta. We cannot wait to show you what we have been working on for months. M&A South has become what it is because of our great sponsors’ historicial support. We are looking forward to your support this year as we provide an opportunity for ALL participants and sponsors to both fill their pipelines and sharpen their expertise through speakers and content throughout the event. We look forward to having you on board for M&A South! Best, Steve Tye Managing Director, Croft & Bender Chair, M&A South 2021

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NEW IN 2021!

Dates later in February - Monday February 22nd and Tuesday February 23rd

Online meeting scheduling

Expanded networking online with virtual and live attendees

Unique opportunites for sponsors to provide thought leadership and rich panel content online

Additional branding opportunities via introductions, ads and social media

Additional focus on minority enhancement opportunities including mentoring

Expanded Marketplace Top Golf networking event for Middle Market Companies, Private Equity, and select sponsors Flexible sponsorship packages - Customize live and virtual benefits (including attendance) based on what is the best for YOUR firm To review the Hotel at Avalon and Conference Center’s Best in Class safety standards and cleaning procedures, visit: https://www.acg.org/atlanta/events/masouth-2021/venue-safety

FOR MORE INFORMATION: Please contact Melanie Brandt, President & CEO 770-316-0528 | acgatlanta@acg.org

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PLATINUM - $25,000 Stage Time during conference on-site and streamed (can pre-record if preferred) Branded Email (1) – Content created and sent by ACG Atlanta through MailChimp • Private Meeting Room located off of the main conference floor • Highest Level Logo Presence • Exclusive Signage in private room and welcome banner • Priority for a Content Speaking Opportunity • Quote in article to be published after the event • Headshot appearance in Email, Digital Signage, and Conference Program • 2 DAY PREMIUM Sponsor Parcel (several layouts to choose from) • Full page Ad in the Conference Program • Conference Attendees (2 in-person, 6 full virtual badges with scheduling, 6 content-only badges) • 2 Evening Reception Attendees (Not valid for conference admission) • 2 named tables for open meetings on virtual platform • 2 branded tables at Breakfast & Lunch (if applicable) • 1 seat at the head table (if applicable) • Admission for 2 to speaker Meet & Greets (must be registered conference attendees) (if applicable) • Admission for 1 to the Marketplace session and Top Golf reception (must be registered conference attendee) • Level 1 access to event attendee list • First Priority to a Suite Reservation in hotel (if available)

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RECEPTION - $15,000 Welcome Remarks at reception Branded Email (1) – Content created and sent by ACG Atlanta through MailChimp • Significant Logo Presence • Exclusive Signage at Reception • Headshot appearance in Email and Conference Program • 2 DAY Strategic sponsor exhibit with dedicated meeting table • Table at Reception • ½ Page Ad in the Conference Program • Conference Attendees (2 in-person, 5 full virtual badges with scheduling, 5 content-only badges) • Admission for 1 to the Marketplace Session and Top Golf reception (must be registered conference attendee) • 1 branded tables at Breakfast & Lunch (if applicable) • 1 named table for open meetings on virtual platform • 1 seat at the head table (if applicable) • Priority to a Suite Reservation in hotel (if available)

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KEYNOTE - $15,000 Stage time to introduce Speaker on-site & streamed (can pre-record if preferred) Branded Email (1) – Content created and sent by ACG Atlanta through MailChimp • Highest Level Logo Presence • Exclusive Signage in on stage during session • Headshot appearance in Email, Digital Signage, and Conference Program • Headshot appearance announcing speaker(s) • 2 DAY PREMIUM Sponsor Parcel (several layouts to choose from) • ½ page Ad in the Conference Program • Conference Attendees (2 in-person, 5 full virtual badges with scheduling, 5 content-only badges) • Admission for 1 to the Marketplace session and Top Golf Reception (must be registered conference attendee) • 1 named table for open meetings on virtual platform • 2 branded tables at Lunch (if applicable) • 1 branded table at Breakfast (if applicable) • 1 seat at the head table (if applicable) • First Priority to a Suite Reservation in hotel (if available) Atlanta ACG M&A South 2021 | 1


GOLD - $15,000 Highest Level Logo Presence Priority for a Content Speaking Opportunity • Quote in article to be printed after the event • Exclusive Signage in private room and on stage during session • Headshot appearance on Digital Signage and in Conference Program • 2 DAY PREMIUM Sponsor Parcel (several layouts to choose from) • ½ page Ad in the Conference Program • Conference Attendees (2 in-person, 5 full virtual badges with scheduling, 5 content-only badges) • 2 Evening Reception Attendees (Not valid for conference admission) • Admission for 1 to speaker Meet & Greet (must be registered conference attendees) (if applicable) • Admission for 1 to the Corporate Development session (must be registered conference attendee) • Admission for 1 to the Marketplace session and Top Golf reception (must be registered conference attendee) • 1 named table for open meetings on virtual platform • Level 1 access to event attendee list • First Priority to a Suite Reservation in hotel (if available) • •

MORNING/CLOSING KEYNOTE - $10,000 Stage time to introduce Speaker on-site & streamed (can pre-record if preferred) Branded Email (1) – Content created and sent by ACG Atlanta through MailChimp • Highest Level Logo Presence • Exclusive Signage on stage during session • Headshot appearance in Email, Digital Signage, and Conference Program • Headshot appearance announcing speaker(s) • 2 DAY Strategic sponsor exhibit with dedicated meeting table • ½ page Ad in the Conference Program • Conference Attendees (2 in-person, 5 full virtual badges with scheduling, 5 content-only badges) • 1 named table for open meetings on virtual platform • 1 branded tables at Lunch (if applicable) • 2 branded table at Breakfast (if applicable) • Admission for in person attendees for Meet & Greet (must be registered conference attendee) (if applicable) • Level 1 access to event attendee list • Priority to a Suite Reservation in hotel (if available) • •

DEAL MAKERS LOUNGE - $10,000 Branded Email (1) - Content created and sent by ACG Atlanta through MailChimp Significant Logo Presence • Exclusive signage and logo exposure in Deal Makers Lounge • 2 DAY Strategic sponsor exhibit with dedicated meeting table • Branded virtual lounge on platform • ¼ page Ad in the Conference Program • Conference Attendees (2 in-person, 3 full virtual badges with scheduling, 3 content-only badges) • 1 named table for open meetings on virtual platform • 1 branded table at Lunch (if applicable) • 1 branded table at Breakfast (if applicable) • Level 2 access to event attendee list • •

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CORPORATE CONNECTION - $10,000 Branded Email (1) - Content created and sent by ACG Atlanta through MailChimp (if panel) Significant Logo Presence • Admission for 2 to Corporate Development Session (must be registered conference attendee) • Exclusive signage in Session • Moderator spot (if panel) • Priority Content Speaking opportunity • Byline Article to be published following the event • Headshot in Email, Signage and Conference Program • 2 DAY Strategic sponsor exhibit with dedicated meeting table • ¼ page Ad in the Conference Program) • 4 Conference Attendees (2 in-person, 2 full virtual badges with scheduling, 2 content-only badges) • Admission for 1 to the Marketplace Top Golf Reception • Level 2 access to event attendee list • •

MARKETPLACE - $10,000 Branded email (1) to Marketplace attendees – content created and sent by ACG Atlanta through MailChimp Significant Logo Presence • Exclusive signage in session and off site event • Admission for 1 to the Marketplace session • 2 DAY Premium Sponsor Parcel • ½ page Ad in Conference Program • Conference Attendees (2 in-person, 5 full virtual badges with scheduling, 5 content-only badges) • Admission for 3 to the Marketplace Top Golf Reception • Welcome introduction to Marketplace attendees • Space for marketing materials in session and off-site event • •

SILVER - $8,500 Significant Logo Presence Priority for a Content Speaking Opportunity • Quote in article to be published following the event • Exclusive Signage in private room and on stage during session • Headshot appearance on Digital Signage • 2 DAY Strategic sponsor exhibit with dedicated meeting table • ½ page Ad in the Conference Program • Conference Attendees (2 in-person, 2 full virtual badges with scheduling, 2 content-only badges) • 2 Evening Reception Attendees (Not valid for conference admission) • Admission for 1 to the Marketplace Top Golf reception (must be registered conference attendee) • 1 named table for open meetings on virtual platform • Admission for 1 to speaker Meet & Greet (must be conference attendees) (if applicable) • Level 1 access to event attendee list • •

LANYARD - $8,500 Meaningful Logo Presence Exclusive logo and signage on lanyard, at lanyard pickup, and in conference reminders for digital participants • 2 DAY Strategic sponsor exhibit with dedicated meeting table • ¼ page Ad in the Conference Program • 2 Conference Attendees (2 in-person, 1 full virtual badges with scheduling, 1 content-only badges) • Admission for 1 to Marketplace Top Golf Reception (must be registered conference attendee) • Level 2 access to event attendee list • •

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CONTENT - $7,500 Branded Email (1) - Content created and sent by ACG Atlanta through MailChimp (if panel) • Significant Logo Presence • Exclusive signage for session • Moderator spot for content session (if applicable) • Byline Article for publication after the conference • 2 DAY Strategic sponsor exhibit with dedicated meeting table • ¼ page Ad in the Conference Program • Conference Attendees (2 in-person, 2 full virtual badges with scheduling, 2 content-only badges) • Admission for 1 to Corporate Development Session (must be registered conference attendee) • Level 2 access to event attendee list •

NETWORKING BREAK - $7,500 Meaningful Logo Presence Branded Reminder email to digital participants (Content created and sent by ACG Atlanta through MailChimp (if panel) • Exclusive logo and signage during your break • 2 DAY Strategic sponsor exhibit with dedicated meeting table • ¼ page Ad in the Conference Program • Conference Attendees (2 in-person, 1 full virtual badge with scheduling, 1 content-only badge) • Level 2 access to event attendee list • •

SHOESHINE - $6,500 Meaningful Logo Presence Exclusive logo and signage at the Shoeshine station • 2 DAY Strategic sponsor exhibit with dedicated meeting table • ¼ page Ad in the Conference Program • Conference Attendees (2 in-person, 1 full virtual badge with scheduling, 1 content-only badge) • Level 2 access to event attendee list • •

GIVEAWAY - $6,500 Meaningful Logo Presence Exclusive logo on Giveaway and Swag option • 2 DAY Strategic sponsor exhibit with dedicated meeting table • ¼ page Ad in the Conference Program • Conference Attendees (2 in-person, 1 full virtual badge with scheduling, 1 content-only badge) • Level 2 access to event attendee list • •

ON SITE WIRELESS - $5,000 Branded Email (1) - Content created and sent by ACG Atlanta through MailChimp (if panel) Meaningful Logo Presence • Exclusive Logo and Signage with WiFi login information and splashpage • 2 DAY Strategic sponsor exhibit with dedicated meeting table • ¼ page Ad in the Conference Program • Conference Attendees (2 in-person, 1 full virtual badge with scheduling, 1 content-only badge) • Level 2 access to event attendee list • •

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ON SITE CHARGING - $5,000 Meaningful Logo Presence Exclusive Logo and Signage on charging station(s) • 2 DAY Strategic sponsor exhibit with dedicated meeting table • ¼ page Ad in the Conference Program • Conference Attendees (2 in-person, 1 full virtual badge with scheduling, 1 content-only badge) • Level 2 access to event attendee list • •

BRONZE - $4,500 Meaningful Logo Presence • 2 DAY Strategic sponsor exhibit with dedicated meeting table • ¼ page Ad in the Conference Program • Conference Attendees (2 in-person, 1 full virtual badge with scheduling, 1 content-only badge) • 2 Evening Reception Attendees (Not valid for conference admission) • Level 2 access to event attendee list • Firm Profile included in conference guide for Investment Banks, Mezzanine Funds, Private Equity Firms (if confirmed by deadlines) •

Important Notifications and Policies ACG Atlanta reserves the right to modify, substitute or eliminate attendee, exhibitor and sponsor benefits if needed, if the benefit is not available, and/or to preserve the integrity of the conference attendees’ experience. In order to be fair to all attendees and protect the investment of all conference sponsors, all sponsors, exhibitors and attendees agree not to create or promote outside activities or events that are in conflict with specific elements of the official posted conference agenda of the M&A South 2021 Conference from the stated begin time and including the evening Event Reception on February 22nd through the stated end time of the conference on February 23rd. The intent of the provision of attendee lists is to facilitate targeted networking and meaningful business connections prior to, at, and directly following the event. Acceptance of the attendee list implies agreement to the specific terms and conditions stated on the attendee list. Additionally, the attendee list cannot be distributed to outside parties not directly associated with the event or conference, nor can it be used for mass solicitation purposes of any kind. Sponsors, exhibitors and registered attendees found to be in violation of ACG Atlanta policies and agreements voluntarily forfeit all of the remainder of the sponsor or attendee benefits that were to be provided to them. Sponsors, exhibitors and registered attendees are encouraged to receive confirmation from Melanie Brandt, President & CEO, in advance to ensure that any planned outside event, activity or attendee list usage does not conflict with these terms and conditions.

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