serving and connecting people through homes
r. brad abernathy Realtor, partner, associate broker | 770.540.1548 | babernathy@gonorton.com Brad grew up with real estate at the dinner table. He never stops working because he loves his job. His ideas to serve clients better and sell real estate more effectively helped create this group which has led Hall County in sales for each of the last 7 years.
regina cochran Realtor, partner, associate broker | 678.414.0646 | rcochran@gonorton.com Amazing spirit, contagious laughter, strength, and the relentless pursuit of the goal ahead, no matter how difficult the road, is just a few of her amazing qualities. She is the leading lady of real estate in this area. Her experience & success are invaluable.
robert bell Realtor | 770.654.0507 | rbell@gonorton.com Robert is a fourth generation Gainesville resident with fifteen years of experience in real estate. His deep knowledge of the area, sense of humor, and interpersonal skills are qualities that are sure to help you find your dream home.
rosemary hancock office manager | 770.718.5255 | rhancock@gonorton.com Rosemary always knew that Hall County is where she would settle and begin her family. With many years of customer service experience, she is excited to bring that with her into a position that will allow her to serve the community she has always loved.
cj greene realtor | 770.540.5879 | cjgreene@gonorton.com CJ loves people, where she lives, and real estate. She grew up in Gainesville and married Zach, the boy next door. They have 3 kids. Fair warning: if you bring a baby to a showing appointment, CJ will have to hold it.
chris romberg realtor | 678.677.6701 | cromberg@gonorton.com Born and bred in Hall County, Chris started his career managing his family business, City Ice Company. With his contagious smile, never met a stranger personality, perseverance, and innovative spirit, he is certain to help you realize your real estate goals.
leah provenson realtor | 404.310.7144 | leahpro@gonorton.com Leah moved to Hall County in 1999 from Melbourne, FL and is happy to call Northeast Georgia home. She is a wife, mother to three and an avid runner. With 12 year experience in real estate, Leah strives to provide the best home buying experience for her clients.
ricky lewallen realtor | 770.654.7922 | rlewallen@gonorton.com Ricky grew up in Hall County and loves it here. He and his wife, Michelle, have been married for 30 years and they have 1 daughter, Rachel. Ricky has been a full-time Realtor since 1999. When he isn’t selling homes you might find him with a golf club, bow and arrow, or fishing pole.
2016 & 2017 Results •
Helped our clients close 301 real estate transactions for over $83.7 M in sales volume.
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Found buyers for and closed 26% of our own listings.
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Balanced Representation: Closed 143 Buyers and 158 Sellers in 2016 & 2017.
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Named to the Top 100 Most Influential Realtors in the State of Georgia List by Real Estate Executive Magazine. Invited to be guest speaker on marketing at their Georgia conference.
5,725: the average number of visits per month to our abernathycochran.com website in 2017 (source: google analytics) 2017: #1 in Real Estate Sales Volume for Hall County for the 8th year in a row (2010 to 2017). Ranked in top 50 for sales out of 45,000 agents in Georgia for 6th year in a row. (GAMLS)
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At The Norton Agency, we believe in the Power of Local. For 88 years we have built strong local roots and knowledge. These strong and deep local connections coupled with national products and a global reach provide our clients the highest levels of service. We believe in hard work and the creative mind. Innovation and experience are balanced with strong work ethics, long hours, and the tenacity to drive through even the most difficult client assignment. Attention to detail, local knowledge, and client satisfaction are the driving forces behind our growth and stability.
Marketing Plan The following pages will provide additional detail to some significant components of our comprehensive marketing plan. The following is an overview of the marketing plan.
Meeting to discuss a Comparative Market Analysis (CMA) that we prepare. Home preparation advice and home staging session if desired. Recommendation for a pre-listing home inspection or pre-listing appraisal if desired. Install a wireless lockbox at property that will send us open updates as they occur Professional photography session on a clear sunny day. Design of full color property brochure. Design of full color property marketing postcard to be sent out to neighborhoods. Input property information to 2 multiple listing services for Realtors and agents (GAMLS and FMLS). Coordinate advertising on the internet sites such as gonorton.com & obeo.com. GAMLS and FMLS automatic syndications pf property information to hundreds of other sites. Input property information plus HD photos to our website abernathycochran.com. Install the Norton Agency yard For Sale sign. Design new listing announcements to real estate community. Prepare buyer client handouts with brochure, disclosures, plats, surveys, etc. Input property listing information into NORTON for LIFE Magazine. Input property listing information into the Gainesville Times full page newspaper ad rotation. Manage and enhance listing information on Realtor.com, Zillow, Trulia, Movoto, etc. Send out email brochure, hd photo slideshow to all agents working in the area. Feature the property in our email newsletter delivered to over 4,500 local citizens and business leaders. Profile the buyer for this property. Target market to the profiled buyers and to areas where the profiled buyers may live. Utilize our combined spheres of influence to assist us in locating a buyer meeting our profile. Target the listing to agents representing buyers that are looking within our price point. Private showings to prospective buyers. Follow up with each agent showing & delivery of showing feedback report to the owner. Create intriguing hd photo collages for use in emails and social media postings. Social media postings to create buzz (facebook, pinterest, google+, youtube, linkedin, etc.). Open house for Realtors and neighbors. Invitations sent out to neighbors. Offer clients the ability to purchase a custom made hd video of their home to use in marketing and to be able to have for a future keepsake. Provide clients with real estate news and sold information twice per month.
Factors that Influence the Marketability of Your Home:
condition location price These 3 things determine buyer interest and offers.
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The owner has complete control over 2 of these.
Condition: EIGHT SECONDS is all it takes for most buyers to form a first opinion of your house. Location: No control over the location. Price: In the end, price “drives the truck”.
Factors that Influence the Value of your Home:
OUR MARKETING & BUZZ PROFESSIONAL PHOTOGRAPHY We provide this service for our clients. 92% of buyers will see pictures of your home before ever seeing your home. Many homes are overlooked because of bad pictures, few pictures, or no pictures. We want buyers to hurry to your house because of the pictures. We arrive before the photographer to adjust last minute details. No one does what we do.
HIGH QUALITY COLOR PRINT MARKETING We have a graphic designer on staff with our group. She designs dozens of mailing pieces per month. We mail thousands of high quality pieces per month. These pieces are designed to get people to make a call or to make a visit to our website to see more.
Our graphic designer uses our photography and information to create informative property flyers and brochures for buyers to take with them.
ZILLOW / TRULIA / REALTOR.COM We pay thousands of dollars each month to be Premier Agents on websites, to enhance our listings so that they are seen more often, and field calls and emails from these sites as experts in Hall County real estate. These contacts led to at least 18 closings in 2016.
AREA REALTORS & REAL ESTATE AGENTS Over 1,300 different agents sold property in Hall County in 2017. We know who they are and how to contact them. They know us by reputation, our attention to detail, and our highly professional sales process. One of them may have a buyer for you, and we make sure they love working with us.
OUR MARKETING & BUZZ DRIVING TRAFFIC In marketing and sales in today’s economy you must have creative ways to drive traffic to sell. Ultimately, we want engagement with the homes we are offering for sale. We have numerous traffic streams that end up on our website and eventually to a text message, email message, or phone call contact with one of our group members. From contacts, appointments are sought and set and the start of a real estate transaction begins to occur.
SOCIAL MEDIA MARKETING One of our traffic streams begins with social media. Our group has on staff a Social Media Marketing Coordinator and 3 marketing interns. Some of our projects include: Faces of Hall County | Places of Hall County | Local Business Blogging
All projects are designed to create fans and engagement on our website.
ABERNATHYCOCHRAN.COM WEBSITE Our website is the best in our local real estate industry with over 5,725 online visitors per month. That’s an average of 190 visits to our abernathycochran.com website every day. Each visit is an opportunity to sell one of our homes. Over 90% of Buyers use the internet to look at housing information.
SPHERE of INFLUENCE CONNECTIONS Our group connects with thousands of friends, neighbors, past clients, and new people we are getting to know every month. Thousands of locals get e-newsletters and market postcards from us monthly. We connect people with information, people with people, and people with houses.