ON YOUR MARKS…….. GET SET …… START YOUR DIET
THE AIESEC GRADUATE EMPLOYER OF CHOICE AWARDS DINNER LOGO OPTION 1
THE AIESEC GRADUATE EMPLOYER OF CHOICE AWARDS DINNER LOGO DESIGN OPTION 2.
THE AIESEC GRADUATE EMPLOYER OF CHOICE AWARDS DINNER LOGO OPTION DESIGN 3
AIESEC KENYA |GRADUATE EMPLOYER OF CHOICE AWARDS DINNER FRIDAY 8th FEBUARY 2012
Event Profile The AIESEC GRADUATE EMPLOYER OF CHOICE AWARDS Dinner [AGECA] is an event that connects AIESEC leaders drawn from over 12 universities and campuses together with the corporate and noncorporate sector. AIESEC shall be hosting these awards for the second time this year. The inaugural awards ceremony was held in June 2010 at Ole- Sereni Hotel. It brought together over 50 companies and organizations and over 400 guests. This year, we are looking to scale things up and widen both the scope and visibility of the event. What Is It All About? The Gala Dinner night shall set the stage for what promises to be one of the most important awards in Kenya’s labor market. The Award honors and recognizes the companies and organizations that are perceived as the ideal employer by university students and recent graduates in Kenya. Hundreds of surveys shall be conducted in all major universities prior to the Gala Night during which will be the launch of the results for Kenya’s Graduate Employer of Choice! This we believe shall provide valuable insights to companies as to how students and graduates perceive them as preferred employers and begin industry conversation on employer brand. Why Participate?
Employer Brand Survey will be run for all participating companies/Organizations Network with over 600 people (CEOs, HR managers, Marketing executives, Recent Graduates, university students and AIESEC Alumni); Bragging rights as a trend- setter by working closely with young people to find out their perceptions of and expectations from potential employers Access to top talent from within and without AIESEC High profile media (TV, Radio, Social Media) appearances.
Increase your employer branding among the attendees and other potential employees.
Opportunity to Engage Sponsor Packages The 2012 awards ceremony takes place at the THE AIESEC GRADUATE EMPLOYER OF CHOICE AWARDS DINNER held on Friday 8th February 2013. This will be a glittering evening that continues to be an annual highlight in the corporate calendar. The event includes pre-event Champagne & Cocktail hour, a 4-course meal, A t Raffle Ticket Auction, and of course the Awards Ceremony itself, hosted by International Personality. We are now taking bookings for the 2013 awards and we offer a range of opportunities for companies to support the event through sponsorship. Corporate Seats -6,500/= Publicity and sales begin November 8th 2012 for Alumni-Students and Recent Graduate – 3500/= Research and analysis for all companies will be offered at 10,000 shillings Each company to whom a Research analysis is offered will be required to buy 2 corporate tables for HR Team to receive award(worth Kshs 13,000+VAT). Research Partner-In kind Sponsor This will be an independent research institute we will collaborate the value of our research and analysis of our survey. Our choice will look for a research company that has experience at the universities, schools, career networks, as well as national and international media dealings. In-Association-With Partner: Kshs 350,000- 500,000/=[PLATINUM SPONSOR] Benefits: Co-own The AGECA Award brand with AIESEC; Branding Rights for organization’s logo Logo placement on Billboards Full Back cover page for the LEAD Magazine Ticket Dinner Menu Entry way/Photo Shoot area Print Media TV/commercial
Organization shall co-award the winning entities together with AIESEC; The partner will be entitled to a table of 10 people; Display of company logo on the AIESEC Kenya website. www.aiesec.or.ke
IN ASSOSIATION -SPONSOR AN INDIVIDUAL AWARD[GOLD SPONSOR] The main packages are to sponsor an individual award. The cost of the package is Kshs 250,000 + VAT and the package includes:
Your company’s name on the award. Your company representative will make the presentation to the winner at the awards dinner. Complimentary table at the Awards Dinner for up to 10 guests (worth Kshs 65,000+VAT). Promotion as a sponsor in the extensive publicity programme for the event, which will include a major advertising campaign in AIESEC KENYA LEAD,Nation Media Publication and Standard Chartered magazines as well as regular press coverage through a series of Press Releases. Promotion as a sponsor on the full colour Dinner Menu, distributed widely to all corporate and Guests. Sponsor’s logo will be prominently promoted on the night, including on the menus and on stage throughout the evening as well as during the awards presentation itself. Sponsor’s logo will be promoted on the Awards section on the AIESEC KENYA GRADUATE EMPLOYER OF CHOICE DINNER AWARDS website for a full year. One full color page advertisement in the official Learning Awards Winners publication (worth Kshs 100,000+VAT).
EVENT SPONSOR-SPONSOR THE AWARDS DINNER MENU[SILVER SPONSOR] For this package, which costs Kshs 150,000+VAT, the Awards Dinner Menu Sponsor will receive:
Prominent promotion as a sponsor on the front cover of the prestigious Awards Dinner Menu, a copy of which is on every table place setting. 50 word description of the Sponsor’s organisation within the menu itself. Promotion as a sponsor on the full colour brochure, distributed widely to all corporate and training provider senior management. Sponsor’s logo will be prominently promoted on the night, including on the menus and throughout the evening as well as during the awards presentation itself. Sponsor’s logo will be promoted on the Awards section on the Institute’s dedicated Learning Awards website for a full year. One full colour page advertisement in the official Learning Awards Winners publication (worth Kshs 100,000+VAT) 5 Free tickets to the Awards Night (worth Kshs 65,000+VAT)
IN-KIND SPONSOR-SPONSOR THE AWARDS [BRONZE SPONSOR] For this package, which costs Kshs. 80,000+VAT, the Awards Entertainment Sponsor will receive:
Prominent promotion as a sponsor in the Reception Suite (where the disco is situated). Sponsor’s logo will be prominently promoted on the night, including on the menus and on stage during the awards presentation itself. Sponsor’s logo will be promoted on the Awards section on the AIESEC KENYA GRADUATE EMPLOYER OF CHOICE AWARDS DINNER website for a full year. One full colour page advertisement in the official Learning Awards Winners publication (Kshs 100,000+VAT) 5 free ticket to the Awards Night (worth Kshs 65,000 +VAT)
SPONSOR THE AWARDS CHAMPAGNE & COCKTAIL BAR RECEPTION[ PLATINUM SPONSOR] For this package, which costs Kshs 300,000+VAT, the Awards Pre-Event Reception Sponsor will receive:
Prominent promotion as a sponsor in the Reception Suite. Promotion as a sponsor on the full colour brochure, distributed widely to all corporate and training provider senior management. Sponsor’s logo will be prominently promoted on the night, including on the menus and on stage during the awards presentation itself. Sponsor’s logo will be promoted on the Awards section on the Institute’s dedicated Learning Awards website for a full year. One full colour page advertisement in the official Learning Awards Winners publication (worth Kshs 100,000+VAT) 5 free ticket to the Awards Night (worth Kshs 65,000+VAT)
Full payment must be made by 31st January 2013 DINNER PROGRAMME If you advertise in the dinner programme and menu you will get your message across to colleagues and contacts old and new attending on the night. Advertising rates for full colour adverts are as follows: Back cover: 15000.00* Inside front cover: 12250.00* Inside back cover: 1225.000* Full page (unplaced): 9000.00 Half page (unplaced): 7000.00 Quarter page (unplaced): 3500.00
Contract
Send a scanned copy of this document to achieng.aringo@aiesec.net/Teresa.njuguna@aiesec.net.Please Note that you will be informed as soon as possible of the changes that take place and of the reasons behind them. Please choose participation package you are interested in.
Platinum package Gold Sponsors Silver Sponsors Award Title Sponsor
Please fill in application with CAPITAL LETTERS ONLY. COMPANY CONTACT E-MAIL POSTAL ADDRESS CITY PHONE FAX Final notes
Participation deadline is January 31st 2012 Pages of magazine are distributed on a first come first serve basis Your applications in the career fair will be confirmed by achieng.aringo@aiesec.net after a receipt of the contract. VAT matters-all prices are inclusive of a 16% VAT
AIESEC Kenya will not receive Cash Rewards and all payment agreed upon will be made to PAYEE BANK: BARCLAYS BANK OF KENYA BENEFICIARY: AIESEC KENYA SWIFT CODE: BARCKENX ACCOUNT NUMBER: 094 8200988 BRANCH: QUEENSWAY HOUSE BRANCH
Cancelling your attendance to one of the events will be charged in the following way: These are based on the CONTRACT/LPO/INVOICE More than 90 calendar days before The AGECA DINNER: there is no charge; More than 30 calendar days before The AGECA DINNER: 50% of the price is charged; More than 15 calendar days before The AGECA DINNER: 75% of the price is charged;
More than 7 calendar days before The AGECA DINNER: 90% of the price is charged; 7 calendar days or less before The AGECA DINNER: 100% of the price is charged.
NATIONAL ER STRATEGY Event will be held on the 8th of February 2013.It is the best day to run a corporate dinner as it is part of the work day yet still makes for a weekend which allows for corporate members to attend The number of invitations will be 100 for 650 people to attend the dinner, The composition of the crowd will ideally be 150 corporate entities [CEOs], HR managers [200], AIESEC members/Alumni[200] Recent Graduates[100] Dinner will begin at 8 pm. All guests will be required to arrive at 6.30 for a cocktail and appetizers hour. CATEGORY for SPONSORS TARGET ●
In association partner
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Activation Sponsor
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Event sponsors
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In-Kind Sponsor
Products AIESEC KENYA LEAD MAGAZINE LEAD MAGAZINE TEAM The magazine Team will be independent of the dinner Team and will be managed by the national office. To date [September 2nd] ,They have produced 14 articles and will continue to work independently away from the OC. AIESEC KENYA LEAD MAGAZINE TEAM
RACHEL ANNE MURANGA
PHYLLIS OTIENO\NICK STEWART
TARGET COMPANY RECRUITMENT In association partner
Activation Partner
Event Sponsor
In-kind Sponsor
RESEARCH COMMPANY
COMPANIES TO SELL RESEARCH ANALYSIS
KPMG
Homeboyz – after party
Vision 2030
Crown beverage
Instant Grass
HOUSING FINANCE
Unilever
PROEM
MOYAs
Diageo-EABL
KEPSA
PANAFRICAN LIFE
IHRM
Royal Media
Heineken
Ipsos Synovate
CBA
KIM
Nation Media
Out of Africa
Bamburi
ACUMEN FUND
Radio AfricaRuth Bubi
Kenya Meat Commission
KPLC
Marketing Africa
H2O
SAfaricom
KWAL
Cadbury
Haco Tiger Industries
HSBC
leleshwa
Chandaria Industries
Energy revenue commission
Distell
Reckitt Benkinser
HELB
Gold Crown
KENGEN
Commission for Higher Education
Coca-colaminute maid
KPLC
Coca-cola Minute maid aquamist
NATIONAL TEAM STRUCTURE FOR AWARD CEREMONY DELIVERY MCVPBD|CEM –ACHIENG ARINGO NATIONAL SUPPORT TEAM-KINYA KIUNGA LCP –JARED BABU [September -December 2012] OCP-Nicole OCVP ER-Waitherero OCVP Communications-Mbithe OCVP Publicity &entertainment -Tracy OCVP Ticket sales-Esther OCVP Sites and Logistics-Rodney OCVP Finance-Nduku Overall NATIONAL SUPPORT TEAM – EVENT COORDINATOR
The coordinator of THE AIESEC GRADUATE EMPLOYER OF CHOICE AWARDS DINNER, in the following referred to as AGECA responsible for the coordination and the execution of the whole The AGECA Dinner project. Self-dependently further working steps need to be developed in your team and will need to coordinate and set the direction with the National office and AIESEC Strathmore Team, that the goals you have agreed upon are reached daily, weekly and monthly Time of final conduction has to be Friday 8TH February 2013 and needs to be set. ● ● ● ● ● ● ● ● ●
Finance plan Reports to the national office on progress Time plan for the project period/ Developing timelines for different stages of the project Providing Company Information to AIESEC STRATHMORE Send out the invitations at reasonable time[8th January 2012] Raise the necessary funds Organize a location Coordinate and organize the event and its program Documentation and evaluation of the whole project
Project Data: Average working hours per week (without LCM): 5-7 h per week
Amount of people working on the project: Start date: Monday 3rd September 2012 End date: 8th February 2013
Your Profile: ● ● ● ● ● ●
Ability to write Weekly Reports to the national office Commitment to your task and to results Highly responsible In AIESEC at least until March 2013 Organizational skills Effective communication
Measures of Success ER-Tasks (besides your project): Since we are a team, there are tasks, for which we all have to work together: ● ● ● ●
Raising (funds, food, drinks, working material; dependent on AIESEC Kenya Current needs) Support within marketing tasks Support other ER tasks (especially in which multiple persons are needed) Perform company visits and sales talks.
AIESEC KENYA PRESENTS THE GRADUATE EMPLOYER OF CHOICE SURVEY
AIESEC is the world’s largest student run organization, it is an international platform for young people to explore and develop their leadership potential to have a positive impact on society. By partnering with business and institutions of higher learning, AIESEC has over 60 years of experience in developing students into globally minded leaders. In Kenya the AIESEC network extends to over 12 universities: USIU, UON, DAYSTAR, JKUAT, BONDO, KCA, CUEA, KU, MOI, STRATHMORE, KABARAK, and EGERTON.
AIM OF THE SURVEY The Graduate Employer of Choice awards comes at a time when Kenya is in a trying moment with thousands of graduates pouring into the market every year .The gap between industries and graduates seems to be getting larger. This means that employers have not met their obligations or the expectations of hundreds of thousands of graduating student each year. With a Research and In- Association partner AIESEC KENYA will reward and recognize the most popular employers among recent university graduates and students among the universities and institutions of higher learning in Kenya. The survey aims to inspire top employers in the country to create a favorable work environment for fresh graduates. We will reward innovation and creativity in for all employer brands competing to recruit the strongest and qualified candidates For more information or any enquiry about the Graduate Employer of choice Awards and /or AIESEC contact achieng aringo +254726765634 or achieng.aringo@aiesec.net HOW WILL THE EMPLOYER OF CHOICE AWARDS 2012-2013 SURVEY BE CONDUCTED?
The survey will run from 15th December 2012 to January 15th 2013 in form of a paper survey that will consist of 15 questions and an online survey to include 15 questions as well In order to reach a high student population, the survey will go straight to the point of the employer of choice and the criteria applied when looking for employment A test survey was ran at the MAY 2012- CAREEER FAIR which took place at the KICC grounds from with 20 participating companies and over 16 universities and institutions of higher learning represented.
Career Fair benefits the student! Students all over Kenya mentioned that they received mentorship, created networks and got to understand Employer expectations. Procedures for attaining industrial attachment and employment Procedures of attaining industrial attachment and employment Other valuable learning include skills on time management and self presentation
WHO WILL OUT THE SURVEY? In May 2012 over 5000 students took part at the NATIONAL AIESEC CAREER FAIR which included a general survey was run to see popular employer brands in Kenya. 89% were undergraduate students 7 %percent were recent graduates 4% doctorate or Masters Program Students Business 12%, Accounting and finance 8% management 6% ,computer Science 6% and commerce 6% these were the dominant fields of studies as indicated by students in the 2012 career Fair
WHAT DO STUDENTS CONSIDER IMPORTANT ATTRIBUTES IN COMPANIES? An interesting question is what attributes students look for when they are seeking employment. Not only is it important for companies to know in order to attract top talent furthermore it gives students insights into what their peers are looking for when competing for jobs with them In our survey students were able to select 3 out of 14 given criteria
RECOMMENDATIONS 1. The survey unveiled that students prefer industries to work in but do not specifically point out to companies. In order to increase their visibility amongst their potential employees,companies need to engage themselves in activities around the universities around university of engage with student organizations such as AIESEC. 2. It emerges that most of the respondents are looking for job security. Companies displaying long term commitment to their employees publicly are likely to be the Employer of choice .At the same time the survey shows that graduates are more and more looking for room for personal growth and opportunity to take responsibility. Companies neglecting the thirst of the youth will find it difficult to attract and retain top talent. 3. Most students and graduates focus on well known brands when selecting their favorite employer, resulting in high number of applications for those companies and organizations. To increase their chances of finding employment, it is important to research well and also consider applying to those organizations that are relatively less known. Networking and out of the box thinking are important skills to finding a fulfilling position
WHO ARE THE TOP EMPLOYERS THAT STUDENTS WANT TO WORK FOR? The students were asked to indicate the 3 companies /organizations that they consider the best employer in their area of study. Although answers maybe based on perception, it can be assumed that a lot of the students respond according to their integration with the companies and organizations, recruitment programs ran at the universities and CAREER FAIRS worth mentioning is that a significant number of respondents mentioned Equity bank, Safaricom, Standard Charted Bank under their 3 employers of choice
NATIONAL SURVEY In the year 2012-2013 AIESEC KENYA will be running a national survey to seek employers, recent graduates and undergraduates on Employer Brands in Kenya. The categories for the awards will be based on this information. The AGECA Dinner will be held FRIDAY 8TH FEBUARY 2013
CATEGORIES THE AIESEC GRADUATE EMPLOYER OF CHOICE AWARDS 1. Employers' award for best practice in graduate recruitment 2. Graduate employer of the year award: 3. Award for outstanding contribution to developing employability and skills in the curriculum Engineering undergraduate of the year award 4. Best graduate recruitment website 5. Best undergraduate internship/vacation programme 6. Diversity recruitment award 7. Best student marketing campaign for organisations recruiting fewer than 50 graduates a year 8. Best student marketing campaign for organisations recruiting more than 50 graduates a year 9. Innovation on campus award 10. Accounting and professional services 11. Banking, insurance and financial services 12. Charity and not-for-profit 13. Construction and civil engineering 14. Consulting 15. Engineering, design and manufacture 16. Fast moving consumer goods 17. Hospitality, leisure and tourism 18. Investment banking and investment 19. IT and Telecommunications 20. Law 21. Logistics and transport 22. Marketing and advertising 23. Media, publishing and printing 24. Property 25. Public sector 26. Quantity surveying and building surveying 27. Retail 28. Scientific research and development