Annie Kramer's Portfolio

Page 1


Deja Moo Branding

Deja Moo is a fictional cow products company. It goes beyond just your typical dairy--milk, cheese, and ice cream--and also includes meat products, priding itself on premium quality. The goal was to create and brand an entire company, from the annual report to packaging and everything in between.



You Doubt

Quality Premium Cow Products

Premium Cow Products


1546 Udder Ave Milwaukee, Wi 53201

Henry Udder CEO

1546 Angus Way

Milwaukee, Wisconsin

53201

P. 414.856.3259 F. 414.856.3205 henry@dejamoo.com

Deja Moo

1546 Angus Way Milwaukee, WI 53201


Kramer’s Brewery Packaging

Kramer’s brewery is a fictional brewery that focuses on creating authentic German-style beers on American soil. In creating packaging for this product, both old-style and traditional shapes were used. With this, a carton, bottling, advertisements, coasters, and table tents were created as a continuous set.



Get out the vote Poster Campaign

Voting is a right to all Americans share, but how many actually take advantage of it? In an effort to encourage college students to vote, these posters were created and hung around campus in hopes of urging students to register to vote.



AIGA Typography Special Magazine Design

American Institute of Graphic Arts is a professional association of design. AIGA puts out publications; in this instance, it is a typography special. This idea behind this issue was to explore the changing nature of type as it evolves with the continuing years.



Where are Greenhouse gases coming from? Environmental Infographic

This is an infographic different facts regarding greenhouse gases. By showing information in a more visual way, its possible to communicate with a wider variety of people in a more accesible way. In addition to giving an explanation concerning amount of carbon dioxide per capita, one can learn general sources of greenhouse gases, as well as what makes up greenhouse gases.



mona vie brand manual Rebranding

Mona Vie is a health juice company that focuses on using combination of nature and science in order to create products that will help their customer to “have a more meaningful life.� Their previous logo did not show any indication of what the company did or sold. In the redesign, the idea of their natural approach to human health is better displayed.



A Night in Old San Juan Event Materials

A Night in Old San Juan is a fundraising event hosted by the Carlos Beltran Foundation. This event raises money to support the foundation, which funds the Carlos Beltran Baseball Academy. The academy provides students a dynamic learning experience, where they can develop their athletic skills all while receiving an excel education. These materials were to be used as the event web page, cover photo, and invitation respectively.



Copeland: Eat, Sleep, Repeat CD Packaging

In creating this packaging, the idea was to portray the monotony of a day to day routine, as is described through the title of the album, “Eat, Sleep, Repeat.� Included elements are CD, booklet, and outside case.



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