BML111 - MODULE HANDBOOK 2018 by Andrew Clegg

Course Outline and Assessment 2018

Business School

Dr Andrew Clegg / Dr Jorge Gutic

Tourism, Events and Destinations: Impacts and Sustainability

BML111: Tourism, Events and Destinations: Impacts and Sustainability

Tourism, Events & Destinations: Impacts and Sustainability

Tourism, Events & Destinations: Impacts & Sustainability Introduction

The aim of this module is to introduce students to the economic, social, cultural and environmental impacts of tourism and events within the context of specific destination environments. The module will also introduce students to the concept of sustainability in relation to tourism and event management, and consider the factors influencing the development of the sustainability agenda within the tourism and events industry.

Learning Outcomes

Knowledge and Understanding: On successful completion of this module students will be able to: •

Identify and assess the various impacts associated with tourism and events development, for example on economies, the environment and host communities

•

Define the concept, meaning and application of sustainability in relation to the tourism and events industries

Module Content

•

Work co-operatively with others

•

Communicate effectively in written and verbal form

•

Seek, handle and interpret information

•

Demonstrate appropriate IT Skills

The specific learning outcomes for each session are provided on a weekly basis, and can also be accessed, along with lecture notes, via the BML111 Moodle homepage. The key themes in the module will be introduced through a series of lectures, videos and class-based activities. The inclusion of case studies from a variety of environments or destinations areas will be central to these sessions.

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Module Content

Tourism, Events & Destinations: Impacts and Sustainability

Week 1: 16/1/18

Introduction

Week 2: 23/1/18

Introduction to Sustainable Tourism

Week 3: 30/1/18

The Economic Impacts of Tourism 1

Week 4: 6/2/18

The Economic Impacts of Tourism 2

Week 5: 13/2/18

The Economic Impacts of Tourism 3

Week 6: 20/2/18 Reading Week Week 7: 27/2/18 Social & Cultural Impacts of Tourism 1 Week 8: 6/3/18 Social & Cultural Impacts of Tourism 2

Week 9: 13/3/18 Social & Cultural Impacts of Tourism 3 Week 10: 20/3/18 Environmental Impacts of Tourism 1 Week 11: 27/3/18 Environmental Impacts of Tourism 2 Week 12: 17/4/16 Tutorial Sessions Week 13: 24/4/18 Group Presentations

Module Resources

In addition to journals and textbooks available in the libraries, additional module resources are available online via the BML111 Moodle homepage. Reading lists, online publications, weblinks and statistics are available at www.tourisminsights.info and resources are also available online via online databases. You will be introduced to the resources available to you during the programme. While the text provide a useful starting point, students are encouraged to engage with case study material from journals as this is more up-to-date. If you run into problems please do not hesitate to ask the library staff for assistance or you could ask the Business School Subject Librarian, Gail Graffham, for help.

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Tourism, Events & Destinations: Impacts and Sustainability

A number of relevant text to get you started include: ARTAL, A. AND KOZAK, M. (2015) Destination Competitiveness, the Environment and Sustainability: Challenges and Cases, CABI, Wallingford, Oxon. BONIFACE, B., COOPER, R. AND COOPER C. (2016), Worldwide Destinations â&#x20AC;&#x201C; The Geography of Travel and Tourism, Seventh Editon, Routledge, London. COOPER, C., FLETCHER, J., FYALL, A., GILBERT, D. AND WANHILL, S. (2005), Tourism - Principles and Practice, Third Edition, Prentice Hall, London. EDGELL, D. (2016) Managing Sustainable Tourism, Routledge, London. HALL, M. (2009), Understanding and Managing Tourism Impacts: An Integrated Approach, Routledge, Oxon. HOLDEN, A. (2016) Environment and Tourism, Routledge, London. MASON, P. (2016), Tourism Impacts, Planning and Management, Third Edition, Butterworth Heinemann, London. PAGE, S. (2011), Tourism Management - An Introduction, Butterworth Heinemann, Fourth Edition, Oxford ROBINSON, P. (2013) Tourism, CABI, Wallingford, Oxon. TRAVIS, A. (2015) Planning for Tourism, Leisure and Sustainability, CABI, Wallingford, Oxon. WALL, G. AND MATHEISON, A. (2006), Tourism - Change, Impacts and Opportunities, Pearson, London.

Self-Directed Activities

As part of the 150 hours for each module, you will also be asked to complete short tasks that will form part of the next lecture session. While not assessed, these tasks are intended to support your own learning, around tourism issues covered during the module. Specific tasks will be allocated on a weekly basis. It is essential that these tasks are completed, as they designed to encourage you to start reading and exploring the resources that you have to hand.

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Assessment

Tourism, Events & Destinations: Impacts and Sustainability

The assessment for this module will consist of an individual case study presentation as part of seminar discussions (approx. 5 mins per student) (30%) and an individual briefing sheet (1,750 word equivalent) (70%).

Case Study Presentations

Assessment 1: Case Study Presentations You will be assigned into small groups, each group taking a specific area of impact whether it be economic, social or environmental. As part of that group you must plan a co-ordinated series of presentations that the members of the group will present individually. This presentation must take the format of a news report for the BBC News 24 Fastrack Progamme. For example, your news report could look at the social impacts of tourism, and could include a series of reports looking at tourism and health, sex tourism, the loss of language, and host community attitudes to tourism. Alternatively, you may decide to focus your attention to a specific geographical area, for example socio-cultural impacts in the Pacific Rim. As a group, you are free to decide upon the nature of the presentations you give, but the presentations must provide a complimentary and detailed overview of the specific impact of tourism or events in question. A base template has been provided (utilising the News 24 logos and colour scheme) but you are also free to design your own. Please note that all the presentations must relate to a specific geographical area or theme; presentations must also be discrete, and students will be penalised for any repetition or overlap between the different case studies. Attention can also focus on the nature of the management responses that have been developed. The presentation elements (in terms of fonts, font size and colour) should also be consistent throughout. Each student must present for approximately 5 minutes. The presentation must provide a detailed account that draws authoritatively on the available academic literature. You should attempt to draw on examples from across the global tourism environment, as and where appropriate. The titles and focus of your presentation must be checked off by Dr Andy Clegg who is the primary contact point for all assessment related enquiries. Tutorial sessions will be arranged during the course of the module where you will have the opportunity to discuss the content of your presentation and briefing sheet.

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Tourism, Events & Destinations: Impacts and Sustainability

The assessment criteria for the case study presentation include:

Appropriate choice of case study material

Structure of the presentation

Depth and knowledge of the subject

The use and quality of visual aids

Ability to convey information accurately and succinctly

The delivery of the presentation

Appropriate choice of case study material What are the characteristics of a first? •

Background reading is critical for this assessment, and you are encouraged to engage with a range of contemporary sources in addition to books available in the library please also ensure that you are using the electronic resources including Business Source Complete and Science Direct.

•

I will be looking for reference to specific and relevant examples that serve to address the main points you are addressing in your presentation.

•

Avoid a case study by case study approach and instead develop your discussion around key themes.

•

Case studies should serve to highlight both the positive and negative impacts of tourism activity.

•

All case studies should be clearly and accurately referenced throughout.

Structure of the presentation What are the characteristics of a first? •

To start, make sure you have understood what the presentation title is asking you to consider, and plan your response accordingly.

•

Although you are presenting your own individual segment the presentation as a whole should be clearly structured, with clear progression between the different segments.

•

There should be a clear introduction to the presentation as a whole and then to the respective segments.

•

There should be no repetition or overlap between the different segments.

•

Ensure you clearly follow the guidance in reference to the focus of your presentation in terms of location and topic.

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Tourism, Events & Destinations: Impacts and Sustainability

Depth and knowledge of the subject What are the characteristics of a first? •

•

I will be looking for reference to specific and relevant examples that serve to address the main points you are addressing in your presentation.

•

Your discussion should make reference to the both the positive and negative impacts of tourism activity.

•

Enure that your sources are up-to-date!

•

Try and avoid being too descriptive and demonstrate a level of critical thinking; start by identifying the key themes and use these as the structure for your presentation. Avoid a case study by case study approach as this tends to lead to a level of repetition, and does not allow the level of comparison/critique that would be expected.

Ability to convey information accurately and succinctly What are the characteristics of a first? •

It is important that the overall structure of the presentation flows coherently so think carefully about how the respective parts of the presentation fit together.

•

You need to present concisely and to the point throughout; you only have a fixed amount of time so prioritise the key points don’t necessarily try and cover everything (the quality and depth of your background reading will help you here).

•

Don’t overload your PowerPoint with too much information and don’t read off the screen; you should be using the PowerPoint as a guide/pointer for the main points under discussion.

•

Again check through all spellings and grammar!

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Tourism, Events & Destinations: Impacts and Sustainability

Use and quality of visual aids What are the characteristics of a first? •

PowerPoint is a powerful tool and I expect to see you use it confidently to present a clear and visually engaging presentation.

•

I expect to see illustrations throughout to help the audience contextualise and relate to the points you are making.

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Give emphasis to the overall look of the presentation; I expect to see a level of consistency in the overall use of design elements

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Remember you have been asked to present in the format of a TV news programme so work towards that goal - a common design template is therefore central to this. You might find it useful to watch the BBC News to get some ideas on how to present information.

•

I am looking for a very visual presentation with an element of creative flair

Delivery of the presentation What are the characteristics of a first? •

Talk and engage confidently with your audience; do not simply read off the screen.

•

Do not run over time!

•

Avoid using large piece of paper as notes; small cue cards are acceptable or even better no notes at all!

•

Although you are presenting individually - the whole presentation should flow seamlessly so I expect to see that there has been adequate rehearsal.

The presentations will be delivered as part of the module programme, as outlined in this handbook. Students should make a note of their presentation date and plan their work schedule accordingly. Please give yourself plenty of time to rehearse your presentation. Also work together effectively to avoid any repetition.

Presentation Date

Presentations will take place on Tuesday 24th April between 12pm and 3pm. In the event that you are unable to submit an assessment for any reason, please contact your module tutor as soon as possible. Please also refer to your student handbook for details relating to assessment extensions and mitigating circumstances.

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Briefing Sheet

Tourism, Events & Destinations: Impacts and Sustainability

Assessment 2: Briefing Sheet In addition to your presentation, you must also produce a briefing sheet relating to a specific tourism impact or management response. The topic of the briefing sheet must be different to that which formed the basis of your presentation. Again, you can choose the specific content of the briefing sheet, and you will be expected to draw on the available academic literature, and case studies from across the global tourism environment. Examples of previous briefing sheets will be available via the BML111 Moodle homepage. The briefing sheet should consist of a double-side of A3, folded to make an A4 booket (I would advise using Publisher, using A3 as the default page size). If you need any guidance with the initial setup of your document and subsequent printing then please talk to the team in the Printshop who will help you. There is no strict format for the design of the briefing sheet, and you are free to develop your own style and layout. Ultimately, your briefing sheet should provide a detailed and structured account relating to a specific tourism impact. You can include maps, illustrations, diagrams, and should aim to make your briefing sheet not only factually accurate but also visually effective. Your briefing sheet, should be designed and presented so that a reader with a limited appreciation of tourism management issues could understand the topic you are presenting. The topic for your briefing sheet must be checked by the module tutor, who will also be happy to provide guidance on content and presentation. Be creative, and demonstrate your IT competencies developed. The briefing sheet should also contain reference to some of the key academic literature. The assessment criteria for the briefing sheet/executive summary include:

Clear and logical structure

Clarity, conciseness and coherence of discussion

Evidence of case studies and reference to the academic

literature Effective use of tables, figures and illustrations

Quality of page layout and overall presentation

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Tourism, Events & Destinations: Impacts and Sustainability

Clear and logical structure What are the characteristics of a first? •

I expect to see a clear structure supporting this briefing sheet and as such an introduction, main body and conclusion, should be clearly discernible and linked to the overall page formatting.

•

It is important that the overall structure of the discussion flows coherently so think carefully about the use of connectives/layout to support the development of your discussion/argument.

•

You should not write an essay - the main characteristic of a briefing sheet is that information is presented in accessible blocks (examples of briefing sheets will be provided) - large paragraphs of text are not acceptable.

Clarity, conciseness and coherence of discussion What are the characteristics of a first? •

You are free to develop your own focus, so to start make sure you have a clear understooding of what you want to cover in the briefing sheet and plan accordingly.

•

I will be looking for reference to specific and relevant examples that serve to address the main points you are addressing in your main discussion. Reference should be made to both the positive and negative impacts of tourism activity.

•

On this occasion, please do not write in the first person.

•

Please check your spelling, sentence and paragraph construction and overall grammar. A first piece of work will contain little to no errors!

•

Try and avoid being too descriptive and demonstrate a level of critical thinking; start by identifying the key themes and use these as the structure for your briefing sheet. Avoid a case study by case study approach as this tends to lead to a level of repetition, and does not allow the level of comparison/critique that would be expected.

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Tourism, Events & Destinations: Impacts and Sustainability

Evidence of case studies and reference to the academic literature What are the characteristics of a first? •

•

Effective use of tables, figures and illustrations What are the characteristics of a first? •

I am expecting to see tables, figures and illustrations used effectively throughout to support your discussion.

•

A briefing sheet should be visually engaging - however any illustrations must be linked to the point you are making - avoid window-dressing.

•

Don’t waste space by inserting large photos just because they look nice.

•

Ensure that all tables and figures are clearly labelled and sourced accurately.

Quality of page layout and overall presentation What are the characteristics of a first? •

A briefing sheet has to be visually engaging so I am expecting to see a level of creative flair around the overall presentation and how you use page layout effectively to articulate your discussion.

•

I would advise using Publisher and then ask the Printshop to print your final briefing sheet as a booklet on A3 (detailed production guidelines have been provided in this module handbook and they need to be followed closely).

•

I expect to see that some thought has been given to the overall layout and how the reader is guided through the information for example how are you going to clearly differentiate between positive and negative impacts.

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Submission Date

Tourism, Events & Destinations: Impacts and Sustainability

An example of a completed briefing sheet can be found on the BAM111 Moodle homepage. The briefing sheet must be submitted by 1pm on Friday 4th May. An electronic copy should be submitted via Turnitin.

Resubmission

Resubmission In the unlikely event that you fail this module, the resit will consist of an extended briefing sheet (2,500 word) which must be on a different topic to your first attempt. If you have any problems regarding your work you should talk to your module tutor. Details relating to mitigation can be found in the student handbook which can be accessed via the BML111 Moodle homepage.

Student Support

I can be found on the top of floor of the Dome on the Bognor Regis campus. If you have any problems please do not hesitate to come and see us. While I am usually around, consultancy work does take me off campus from time to time. Therefore while you are welcome to pop in informally, please email me to make an appointment (a.clegg@ chi.ac.uk/tel: 812017) to guarantee that I am in to see you. You can also contact me via Skype. My Skype username is: andyshelpline. I will try and reply to your emails as quickly as I can, but at a minimum please give me 24 hours. You are also strongly advised to check your emails and Moodle regularly regarding module updates etc.

Evaluation

At the end of the module, you will have the opportunity to complete a module evaluation form to comment on the overall structure, content and quality of the programme. If you have any immediate concerns about the quality of the module then please do not hesitate to come and talk to me directly or talk to you student representative. The module evaluation form will be available online via the BML111 Moodle homepage. A copy of the evaluation form from the previous year and the programme response is also available via the BML111 homepage.

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Code of Conduct

Tourism, Events & Destinations: Impacts and Sustainability

The Universityâ&#x20AC;&#x2122;s Commitment Charter (Section C) sets out the codes of behaviour that staff and students can expect from one another. Every member of the University community is expected to uphold the Charter commitments and to help to maintain a respectful and constructive learning environment for themselves and for others. In contact (class) time, and outside of it, the University expects you to show consideration towards other students and the staff of the University. In lectures, seminars and workshops it is your responsibility to avoid behaviour which distracts the learning process for yourself and others. Behaviours which may seem insignificant to you, such as whispering to friends, or texting during a seminar, are almost always noticed! They can have an accumulative, negative impact on the group and the tutor. Such behaviours signal lack of respect for others - even if this was not your intention. To help illustrate these points, here are some behaviours that students and tutors have found distracting: n

Talking or whispering in lectures, outside times set aside for group discussion

Talking amongst each other when a guest speaker has been invited in to the session

Talking or whispering while other students are making points

Interrupting other students or the tutor while they are talking

Habitually arriving late or leaving early (without forewarning the tutor)

Sending and receiving texts

Mobile phones ringing (mobile phones should be turned off at the start of the session)

Using MP3 players or equivalent

Playing electronic games

Surfing the net in class

Students whose behaviour disrupts a class persistently may be asked to leave the session. However we are sure that as adult learners youâ&#x20AC;&#x2122;ll use common sense and be willing to help create the best possible learning environment for everyone.

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Attendance

Tourism, Events & Destinations: Impacts and Sustainability

Students are reminded that attendance at all modules is compulsory. On arrival at each scheduled/timetabled session you will be expected to â&#x20AC;&#x2DC;tap inâ&#x20AC;&#x2122; to the SAM reader located near the entrance to the teaching room. It is your responsibility to register your attendance. Failure to register your attendance will be treated as non-attendance. If you miss a session, for whatever reason, you should complete and submit a student absence via ChiView - guidance on how to do this will be provided at the start of the module. It is also courteous to let the module tutor know of any absence in advance or immediately after the session that was missed. You are reminded that persistent absence can potentially result in your de-registration from the module. The full University regulations regarding attendance can be found in your student handbook. You are also asked to arrive punctually for your lectures. Students that are persistently late will be marked as absent. A record of your punctuality will also be captured via the SAM system.

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Tourism, Events & Destinations: Impacts and Sustainability Pedal Peak District | CASE STuDy | 02

1. Summary

Case study: Pedal Peak District

The National Park Authority worked with local councils, local communities and the private sector in order to create a high quality, easily accessible trail. Non-cyclists, occasional cyclists and returning cyclists were targeted as well as underrepresented groups such as young people, people from black and minority ethnic backgrounds, people from disadvantaged or inner city areas as well as visitors and local residents.

This case study demonstrates the delivery of objective 4 of England’s Strategic Framework – to facilitate greater engagement between the visitor and the experience. It shows how the Peak District National Park, working with public and private sector partners in the destination, are implementing the Rural Tourism and Wise Growth Action Plans, in particular the development of low carbon and low impact products and experiences in rural areas and the use of underutilised and redundant rural assets to deliver visitor economy growth. By integrating sustainable transport planning with the visitor economy Pedal Peak District has enhanced the visitor experience and its economic impact. Furthermore, the project has created a direct connection between leisure experience and people’s lifestyle. Pedal Peak District was launched in 2010 as an 8.5 miles cycling trail within the Peak District National Park. The so called Monsal Trail belonged to the National Park Authority and had been run as an informal, low key trail, interrupted by major, closed tunnels. The National Park Authority wanted to help under represented groups discover the joys and benefits of cycling by creating an easily accessible, high quality trail. Funding had to be found to open the tunnels and make the 8.5 miles viable whether on bikes, foot or horse. There is now a commitment to open the remaining trail amounting to a further 17.5 miles. The project was fully supported by Derbyshire County Council, High Peak Borough Council, Derbyshire Dales District Council and Visit Peak District.

Local businesses saw the opportunity of many people accessing the trail and have overall been very successful. One new business - Hassop Station – combines a bookshop, a restaurant, a café and a cycle hire facility.

Approach ‘Firstly we had a sense of vision – says Jim Dixon, Chief Executive of the Peak District National Park Authority. We had thought for many years about a transport policy for the park fit for the 21st century’. Through developing positive leisure cycling experiences, early evidence has shown that more people have been encouraged to take up everyday cycling as a viable, sustainable alternative to car use (The Finding New Solutions Leisure cycling programme interim evaluation report, February 2011).

Pedal Peak District | Case study | 03

Funding

Measuring Success

In addition to using its own funding, the National Park Authority spotted an opportunity in the newly created ‘Finding New Solutions Fund’ from the Department for Transport.

Between 11 May and 31 December 2010, 50,000 people used the trail to cycle and double that number for walking, so approximately 200, 000 to 250,000 users per year. That doubled the people using the Peak District trails overall. In terms of changing people’s behaviour and introducing people to cycling, the project extended its reach to 3,000 people 12 months after the project launched a very high proportion (around 60%) were continuing to cycle throughout the year. Public events included:

‘We were the only countryside based project - says Jim Dixon - as most funding was available for sustainable transport in cities but this made our project really unique and distinctive.

• Organised cycle rides (e.g. 5 miles to Fabulous, Women on Wheels) • Supported group rides from a cycle hire centre • Family Fun Days • Cycle skills training (children and adults) • Bike maintenance courses The project has had direct and indirect economic benefits. Pedal Peak District worked with Visit Peak District on a ‘Saddle up for Summer’ campaign which resulted in 1,425 bed nights being booked with local accommodation providers and an estimated economic benefit of £160,000. Hassop Station alone increased its turnover by 60% from year 1 to year 2 and now employs 35 people. They launched a new bike hire business and one other is about to start. A considerable indirect impact also exists especially on food suppliers, hotels and other retail, amounting to at least 100 jobs.

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Challenges and Lessons Learnt

TOP-TIPS

Technical issues were encountered in opening up the tunnels and in identifying the right lighting. These were resolved only by hiring ‘best in class’ engineers with relevant expertise and experience. Balancing the needs of different users was also an issue. With hindsight, more work with the existing users to introduce a code of conduct should have been done upfront as initially the project experienced some negative perception. ‘For anyone considering a similar project – says Jim Dixon – I would suggest they first think of the way in which they are going to sell to all of their stakeholders, ensuring they attract a wide range of visitors. Secondly, ensure you have some really high skilled people to address the challenges. Lastly, think of the whole trail as a route from where the visitor starts to where they end and make sure it is fully integrated.’

‘The future is very positive because we have created a high quality, extraordinary experience. Key decision makers now want to see the job finished and a feasibility study to open the rest of the trail is expected to start soon. So in 5 years time our vision is that you get off the train in Buxton, you hire a bike and within the hour you can be cycling in the most beautiful places. you have lunch in a local café or pub and then maybe you stop at a museum or do a nature walk and then you cycle back to your hotel or you catch a bus with your bike on it. you have made yourself healthier and happier and have spent more time enjoying the surrounding destination and contributed money to the local economy.’ Jim Dixon - Chief Executive, Peak District National Park Authority

E OT Qu

• First, think of the way in which you are going to sell the benefits and outcomes of your project to all stakeholders, including local communities, local organisations, businesses and visitors. • Second, invest in really high skilled people that can address any specific challenges. • Finally, consider the whole visitor journey from the moment the visitor leaves home to their final destination.

Visit: www.pedalpeakdistrict.co.uk www.englandtourismframework.co.uk Contact: Carol Parsons Recreation Strategy Officer carol.parsons@peakdistrict.gov.uk FO

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The benefits generated by RWC 2015 will vary in nature from increased revenue for local accommodation providers to improved transport infrastructure in Host Cities. Along with the direct benefits, comes increased demand throughout the supplyTourism, chain. This will ensure that revenue and benefits are spread across industries. Direct impact

Pre-Tournament preparations

The economic impact of Rugby World Cup 2015

Delivering RWC 2015

Legacy after the Tournament The economic benefits of hosting Rugby World Cup 2015

•

Infrastructure development and stadia refurbishment

•

Planning and delivery team costs

Indirect impact

Induced impact

•

Increased demand throughout supply chains in England and Cardiff

• • • •

Ticket revenue

• • • • •

Increased participation in the sport

Match day food and drink*

Events & Destinations: Impacts and Sustainability

Spending across the economy stimulated by additional employment

Fanzones* Tourist spending in local economies

Improved local infrastructure Lasting tourism effects Business legacy - profiling of Host Cities for inward investment ‘Feel-good’ factor

*The estimation of the total benefits only includes those attributable to international visitors to avoid displacement effects.

Breakdown of contribution to Output

The economic benefits to England and Cardiff will be generated in a variety of ways

Wid er b ene fits

con Tax trib utio ns

Fan zon e sp end

Sta dia spe nd

Tic ket rev enu e

Infr a inv struc est tur me e nt

Vis itor spe nd

In calculating the total impact the expenditure of domestic residents is considered to be displacement activity that would have been spent elsewhere in the economy, had the Tournament not taken place. This assumes that domestic residents have a fixed leisure budget and an individual will forego other leisure activities in order to attend RWC 2015. This applies to ticket sales, stadia, visitor and fanzone spend. Expenditure on infrastructure and stadium development is included only where it would not have happened without RWC 2015.

Em plo ym ent

The economic benefits of hosting RWC 2015 are derived from a number of elements as shown below. We have used these categories to calculate the impact of RWC 2015 upon the national economy and also assessed what this means from a Host City perspective.

£85m

£13m

Visitor spend

Infrastructure investment

Stadia spend

Rugby World Cup 2015 will contribute up to £1,165m £68m £982 million to GDP £5m

Wider benefits of Rugby World Cup 2015 will be felt in a variety of ways

Ticket revenue from international visitors

The key measures included within this economic impact assessment are the additional ‘output’ generated (this is equal to expenditure) and the value that this additional output delivers to the economy as a whole (the Gross Value Added [GVA]). GVA is the measure which represents the impact upon overall GDP figures.

Fanzone spend

Indirect and Induced effects

Values do not sum to £2,203 bn due to rounding

These measures are broken down as direct, indirect and induced impacts Experience of previous RWC Tournaments and other major sporting events (e.g., Football World to highlight the way in which RWC 2015 will create economic activity and Cups, Olympics) suggests there is a lasting positive impact on the host economy, with increased employment throughout the supply chain and in local economies, bringing a exposure to potential visitors and investors supporting future growth ambitions. benefit to whole Host Nation as well as the individual Host Cities.

The economic impact of Rugby World Cup 2015

Breakdown of contribution to GDP

The economic impact of Rugby World Cup 2015

‘Feel-good’ factor RWC 2015 hopes to replicate the carnival atmosphere of the 2012 Olympics creating a ‘feel-good’ factor which benefits local and national communities. After RWC 2011 it was reported that 88% of inhabitants of Auckland agreed that the event had generated a greater sense of community. RWC 2015 aims to emulate this through the presence of Fanzones, use of local volunteers and other localised events.

Business legacy

£869m

Greater participation in Rugby RWC 2015 can help to create a surge of interest in rugby, encouraging more people to become involved as players, volunteers and supporters. The RFU is investing resources to ensure that new people are brought into the game, those who have left are inspired to return and those involved enjoy the best possible experience. By broadening its appeal into new areas the RFU is focused on growing the grassroots game and increasing regular participation.

Wider benefits

52% of businesses in New Zealand increased their international network during 2011. RWC 2015 will also aim to sell British business and drive export growth. The evolution of UK infrastructure and transport links will lower costs for businesses long into the future, helping keep the economy internationally competitive.

Exposure as a tourist destination

93% of international visitors at RWC 2011 said they wanted to return in the future. The use of stadiums across England and Cardiff will showcase a wide array of tourist attractions, from the beaches of Brighton to the vibrancy of Newcastle city centre, leading to a long lasting boost to the tourism sector.

£391m

£35m

£6m

Visitor spend

Infrastructure contribution

Stadia contribution

£29m

£2m

£518m

Ticket revenue from international visitors

Fanzone spend

Indirect and Induced effects

(Source: Ernst and Young (2015) The Economic Impact of Rugby World Cup 2015, Ernst and Young, London.

The economic impact of Rugby World Cup 2015

Values do not sum to £982m due to rounding

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Tourism, Events & Destinations: Impacts and Sustainability

Notes

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Tourism, Events & Destinations: Impacts and Sustainability

Notes

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Notes

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Tourism, Events & Destinations: Impacts and Sustainability

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