Detail Sample E-Mag

Words from the Editor

Greetings dear Subscriber!

This is our first edition of Asia Consumer Outlook E-Mag and we are proud to offer you, our subscribers and members, a quality online magazine that has it all. Within these pages you will find amazing articles and sections of interest, and the current general market information on upcoming surveys that ACOM is conducting, so you can express your outlook on the said same and get paid for it, even if you are not fully aware of everything concerning the service or product category being surveyed.

We give you relevant articles concerning business trends, product bargains, and actual in-house products with shopping links and service contacts all at affordable prices with quality products, all of which are branded and all have warranties. There will be no need to stock or purchase: this consumer offer is absolutely optional, but not free.

You can submit articles of your own to us (tell us what your opinion is on whatever subject), and after our editing team has approved it, we will publish it for you here in the E-Mag. You will also find links to various social-networking sites and ACOM has its own special chatroom with a basic friend’s news bulletin facility. Post ads, search-afellow, and much, much more. Basic joining with lifetime membership is free and activated membership with access to the subscription options is a onetime registration fee of only USD 20/- for lifetime validity.

So go ahead! Enjoy the freedom of empowerment as the important consumer you are and realize your worth in the market. But first allow us to give you the details of our company business plan and what we really do for you and ourselves: the consumers.

Soloman Goldfarb Editor in Chief

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1. Business model overview

Introduction

Asia Consumer Outlook Hong Kong Private Limited (ACO) is a Company incorporated in Hong Kong that has its office at Chamber A, 15/f Hillier Commercial Building, 65-67 Bonham Strand East, Sheung Wan, Hong Kong, Republic of China, which basically provides general consumers with a workable virtual platform and efficient methods of moving products and/or services from a given source to the end consumer through digital media. At ACO we coordinate consumer preferences and spending habits by means of information gathering through comprehensive surveys and the subsequent marketing strategy that compliments such pooled 2

data. Furthermore, we then utilize this data with secure identity discretion to ascertain a certain market value for any given product or service, which in turn is used to build up the ACO membership database and at sundry times sold to relevant contractors for advantageous price cuts on services and/or products, whether manufacturer, supplier or even the consumer themselves. Such database strength is crucial to obtain favourable marketing prices at national levels of distribution.

By smart elimination of the middle man or any unmotivated, dysfunctional management that only tend to increase the cost of the marketed product or service, (which in the end is to be borne by the consumer) ACO connects directly with consumers through the most powerful method of advertisement: namely ‘Online Word of Mouth Advertising’ among the consumers themselves via the medium of electronic surveys and advertisement view-clicks, with a strongly anchored membership in a social network setting that offers access to three main income-generating business sector-zones, named the ACOM Socio-Business Networking Service: 1/Subscriber Research Data Zone 2/ Open Hosting Zone 3/ Subscriber’s Shopping Zone The acronym ACOM stands for Asia Consumer Outlook Magazine aka ACO E-Mag or in full form, Active Consumer Outlook E-Mag. The membership base is set in a socio-business setting as social networking, under the name of ‘ACOM Bizbook’, which may accessed directly to log in. The ACOM Socio-Business networking service is a platform where to build social networks or social relations, with intensive focus on business aspects among people who, for example, share interests, activities, backgrounds, or real-life connections. This network service consists of a representation of each user profile, his/her social links, and a variety of additional services.

Online community services are sometimes considered as a socio-business network service, though in a broader sense, socio-business network service usually means an individual-centered service whereas online community services are groupcentered. ACOM Socio-Business networking service sites allow users to share ideas, business and transactions, accounts, product and service information, pictures, posts, activities, events, and interests with people in their network as well as in the general market.

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A marketplace is a location where goods and services are exchanged. The traditional market square is a city square where traders set up stalls and buyers browse the merchandise. This kind of market is very old, and countless such markets are still in operation around the whole world. In some parts of the world, the retail business is still dominated by small family-run stores, but this market is increasingly being taken over by large retail chains. ACOM Socio-Business Networking Service is the NEW Global Market Place for smart businesspeople and shoppers.

The ACOM Socio-Business networking service site shares a variety of technical features that allow individuals to: construct a public/semi-public profile, articulate a list of other users that they share a connection with, and view their list of connections within the system, wherewith they can interact and do business as well as shop and have social intercourse. In other words: the ACOM subscribers can create a description of profiles as unique pages where one can ‘type oneself into being,’ so to say. A profile is generated from answers to demographic questions, such as age, location, interests, etc.

In other words, ACO is a semi-Networking styled company, where registered Members subscribe to a weekly online magazine known as the ‘Active Consumer Outlook E-Mag’, where they are encouraged to build their own personal network of distributor-consumers. The ‘ACO model’ is a network of Market Survey Panelists and General Consumers working and interacting as network members who have the same opportunity as top market leaders to generate a matching or even more income than them, depending on the respective input of the individual in question.

Following is a brief of the main source of earnings by ACO. The various site-page headings are posted on any of the three main respective Business Zones in this manner:

The Subscriber’s Shopping Zone ACOM Virtual Mall Products Categories (retail):

Cards, Books, Music, Video 4

1. Greeting Cards & Gift Wrap: Birthday cards, Christmas cards, invitations, wrapping paper, bows, ribbons, etc.

2. Books & Magazines: hardcover and paperback books of all types, magazines and periodicals, etc.

3. Music & Videos: pre-recorded music CDs, pre-recorded movie DVDs or Bluray, Toys and Educational Games etc.

4. Video Games and Equipment: games, consoles and accessories for PlayStation, Xbox, Nintendo, Gameboy, GameCube, PC etc.

5. Children's Toys & Games: kid's bikes and trikes, dolls, model cars, construction sets, activity toys, children's books, board games, etc.

6. Selling e-books, audio-video products: see ‘ACOM Creative Communications Corner’ 7. Gifts: jewelry and watches, florists, stationery, e-greetings, candles, confectionery, soaps and toiletries etc.

Apparel 1. Men's Dress Wear: suits, jackets, ties, dress shirts, dress slacks, coats, etc.

2. Men's Casual Wear: jeans, t-shirts, socks and underwear, shorts, outdoor clothing, sweat shirts, sweaters, etc.

3. Lingerie, Hosiery & Related: pantyhose, bras, intimate apparel, slips, nightgowns, pajamas, etc.

4. Women's Dress Wear: office wear, suits, evening dresses, gowns, blazers, coats, etc.

5. Women's Casual Wear: shorts, sweaters, jeans, t-shirts, outdoor jackets, etc.

6. Children's Wear: baby clothes, kid's pants and tops, socks and underwear, sweaters, jackets, snow suits, etc.

7. Footwear: shoes, boots, sandals, etc., for men, women or children, but excluding sports footwear like running shoes etc.

8. Handbags, luggage, etc.

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Photo and Jewellery 1. Photography & accessories: digital cameras, camcorders, memory cards, camera cases, photo albums, etc.

2. Jewelry, Watches & Related: bracelets, earrings, pendants, wristwatches, rings etc.

Electronics 1. Entertainment Electronics: televisions, DVD players, stereo components, CD players, car audio, MP3 player, iPod, 3-D specs, etc.

2. Communications Electronics: telephones, cell phones, smartphones, Bluetooth, chargers, cases, etc.

Housewares and Appliances 1. Housewares: dishes, cutlery, kitchen gadgets, carving knives, serving trays, food storage containers, etc.

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2. Small Appliances: electric kettles, blenders, mixers, toasters, shavers, blow dryers, etc.

3. Major Appliances: refrigerators, stoves, washers, dryers, dishwashers, etc.

Computers, Office Supplies 1. Computer Hardware & Software: Desktop or laptop computers, iPod or other tablet, printers, monitors, cables, blank CDs and DVDs, software, etc.

2. Home Office & School Supplies: pens, paper, calculators, file folders, binders, etc.

3. Paint & Decorating Supplies: indoor and outdoor paint and stain, wallpaper, brushes, stencil kits, etc.

4. Hardware & Home Improvement: nails and screws, hand and power tools, outdoor equipment, mail boxes, plumbing and electrical supplies, door locks, measure tapes, step ladders, etc.

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Linens, Home Decor, Furniture 1. Linens, Towels, Bedding, Etc.: bath and hand towels, face cloths, placemats, napkins, tablecloths, bed sheets, pillowcases, comforters, duvet covers, etc.

2. Home improvement materials, tools, services and equipment; kitchenware and housewares including small electrical appliances, table-top products, textiles and laundry; floorcoverings etc.

3. Home Decor & Accessories: mirrors, clocks, artwork, lamps and lighting, curtains and blinds, cushions, vases, candles and holders, floor mats, baskets, etc.

4. Furniture: tables, chairs, sofas, beds, dressers, desks, etc.

5. Furniture and office equipment etc.

6. Lawn & Garden: water hose, soil, fertilizer, gardening tools, seeds, bulbs, patio furniture, rakes, snow shovels, sidewalk salt, etc.

7. Swimming Pools and equipment, Fountains, Aquarium, and Pet-holds, etc.

8. Electrical and electronic goods not covered in other categories, large kitchen appliances (white goods), televisions, audio equipment (brown goods), etc.

Sports 1. Sporting Goods: soccer balls, hockey sticks, cricket gear, baseball gloves, skis, fishing tackle, camping equipment, etc.

2. Athletic Footwear & Clothing: running shoes, court shoes, jerseys, team jackets, caps, outfits, etc.

3. Skate boards, surf boards, rollers, gyms and gym equipment etc.

4. Golf equipment, scuba, snorkel, wind-surfing, etc.

5. Travel kits, sporting events and services etc.

Motor and Vehicles 1. Cars, trucks, buses, motorcycles, bikes, accessories etc.

2. Fuels, additives, lubricants, Tires and navigation products etc.

3. Second Hand Vehicles

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Drugs/HBA 1. Personal Care Products: hand soap, shampoo and conditioner, facial tissue, toothpaste, baby products, lotions, deodorant, etc.

2. Cosmetics & Fragrances: moisturizer, cleansing crème, mascara, eyeliner and other make-up, lipstick, toiletries, perfumes and colognes, etc.

3. Non-Prescription Health Products(OTC): aspirin and other pain killers, cough and cold remedies, stomach remedies, bandages, contact lens solution, etc., bought without a doctor's prescription 4. Herbal and Natural Products, Alternative Medical Supplies; supplements, treatments, equipment and services

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Infant and Child-care 1.

2.

3.

4.

Toys, games etc.

Children’s clothing etc.

Nursery items etc.

Educational toys etc.

ACOM Socio-Business Networking Service has additional shopping features we call Second-hand Retail, known on the Open Hosting Zone as the ‘ACOM Nearly New Bargain Basement’ and which consists of three types of marketing channels: 1/ Charity shop that is second-hand goods in a non-profit scenario: the public donates goods to the shop to be distributed for free. Such an event can be held once a month or say, twice a month for the purpose of charity for the underprivileged in a given community.

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2/ Another form is the pawnshop in which goods are sold, that have been used as collateral for loans, where the collateral terms and conditions have expired. ACOM hosts goods linked to various admin approved shops and members can browse at their leisure the various items for sale as uploaded by the respective shops. It is sort of consignment type, where the seller places the items on the ACOM market with details and fixed prices. Goods sold may be picked from the actual shop in question once payment is verified by the seller, and will be locked until the buyer picks up the said item or makes some other mutually agreed legal arrangement with the seller.

3/ There is also the ACOM consignment shop, which is where a member can place an item in our exhibit store and if it sells, the person gives ACO a percentage of the sale price as per previous agreement in the participation contract. The advantage of selling an item this way is that ACOM Socio-Business Networking Service Shop gives the item exposure to more potential buyers.

Submitted goods not sold within the desired time period set by the item owner, can then be transferred to the ‘ACOM Auction Block’ to be flogged at whatever 11

price it may fetch in the weekly auction, usually running on Saturdays and Sundays.

This way the auction event also becomes a sort of ‘catalyst’ by generating ‘virtual foot traffic’, which in turn may be capitalized upon by other sellers of their items and products.

In this simple method online, ACOM Socio-Business Networking Service provides members with access to the three main types of markets without having to go through the tedious process of battling traffic, parking woes, time constraints, weather conditions, and whatnot. In a recap of these markets: Mass Market: retail appeal to the largest market possible by selling products of interest to nearly all consumers. With such a large market from which to draw customers, the usual fierce competition among local retailers is eliminated and ACOM members can relax, while shopping in safety and comfort.

Specialty Market: categorized as servicing the specialty market ACOM SocioBusiness Networking Service targets buyers looking for products having certain features that go beyond mass marketed products, such as consumers who require more advanced product options or higher level of customer service. While not as large as the mass market, the target market serviced by specialty retail is nevertheless sizable.

Exclusive Market: Appealing to this market means appealing to discriminating patrons who are often willing to pay a premium for features found in very few products and for highly personalized services. Since this target market is relatively small, the number of products addressing this market within a given geographic area may be expensive and small.

Active Consumer Outlook E-Mag paid subscription is thus what gives a registered member access to the various benefits of the ACOM Socio-Business Networking Service Zones that saves money and provides a sustainable income generating program for both the subscribers and ACO. Following is a brief of the main source of earnings by ACO and paid-up subscriber-members.

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The Research Data Zone

1. ‘ACOM Quality Meter Maid’: Rating websites, products & services 2. ‘ACOM Data Hold’ and ‘ACOM Paid Surveys’ Data Sharing’: Market research and polls survey/ technical / general 3. ‘ACOM Cash Cows’: Online service-sources of earning 4. ‘ACOM Global Info Hub’: Information sharing – people ask information

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The Open Hosting Zone ‘ACOM Nearly New Bargain Basement’: Auctions and bidding ‘ACOM Market Host’: advertising on ACOM website/ selling or renting page hosting: affiliate marketing / Lead-generation / Pop-up and pop-under hosting / Audio ads, video ads, service hosting etc.

‘ACOM News Room’: Selling news ‘ACOM Entertainment Hub’: Games and entertainment / gambling / movies etc.

‘ACOM Legal Services’: Online juror services ‘ACOM Medical Services’: Online Medical services ‘ACOM BPO and Back Office Services’: BPO / Transcription ‘ACOM Matrimonial Dating Services’ ‘ACOM Casino and Games’: Gaming, entertainment, restaurants, museums etc.

‘ACOM Online Trading and Investments’: Wallet money, Financials etc.

‘ACOM Property Arrangements’: Property ‘ACOM Leisure Hub’: Tourism and Travel ‘ACOM Reservations and Payment Plug’: products purchase/ recharge/ utility bills/ insurance payments/ jobs/ hotels/ community sharing/: ‘ACOM Transportation Hub’: Sale, purchase or rental of Personal vehicles / Commercial vehicles / Two-wheelers / Walkers, carriages, shopping carts, three wheelers, wheel chairs, etc.

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The new Web 2.0 technologies built into ACOM Socio-Business networking service promote conferencing, interaction, creation, research on a global scale, enabling leaders and networking educators to share, remix, and repurpose curriculum resources in the online training and development experience. In short, ACOM Socio-Business networking service will become a series of research networks as well as learning networks.

ACOM Socio-Business networking service educators are advocates of new digital literacies, fully confident that online networking encourages the development of transferable, technical, and socio-business skills of value in formal and informal learning. In a formal business and learning environment, goals or objectives are determined by an outside department or agency. Tweeting, instant messaging, or blogging, on the other hand, enhances member involvement. Active Outlook E-Mag subscribers, who would not normally participate in a training class, are more apt to partake through ACOM Socio-Business networking services. Networking allows participants the opportunity for just-in-time learning and higher levels of engagement, hence access to higher levels of sustainable income.

ACOM Socio-Business networking service may be described as a ‘Participatory Business Culture.’ A participatory culture consists of a space that allows engagement, sharing, mentoring, and an opportunity for social interaction.

Network-link Panelist Leaders can avail of this opportunity to develop and hone their Associate-link Members. Informal learning, in the form of participatory and social learning online, is an excellent tool for experienced leaders to sneak in material and ideas that Associate-link Members will identify with and therefore, in a secondary manner, will learn as skills that would normally be taught in a formal setting (such a meetings and expensive time-consuming seminars), in the more interesting and engaging environment of online social learning.

ACOM Socio-Business networking service and Active Outlook E-Mag subscribers’ plan provide members with the opportunity to converse and collaborate with others in real time. In other words, it provides a ‘virtual space’ for interested and willing learners. Therefore, ACOM’s business model and plan becomes that affinity, which spaces instantiate participation, collaboration, distribution, dispersion of expertise, and relatedness: registered subscription paid users share and search for knowledge which contributes to informal learning and practical experience.

However, the idea of a business model itself dates back to the earliest days of business; it merely describes the way in which a company makes money. A business model can be simple or very complex. A restaurant's business model is to make money by cooking and serving food to hungry customers. A website's business 17

model might not be so clear, as there are many ways in which these types of companies can generate revenue. For example, some make money (or try to) by providing a free service and then selling advertising to other companies, while others might sell a product or service directly to online customers.

Business or transactions conducted directly between a company and consumers, who are the end-users of its products or services, is what ACOM does. Business to consumer as a business model differs significantly from the business to business model, which refers to commerce between two or more businesses. Nevertheless, ACOM also has the business to business aspect as an integral component in the overall setup.

ACOM Socio-Business networking hosting service is a web hosting service that specifically hosts the user creation of web-based services, alongside related applications. Such services are also known as vertical networks due to the creation access points that cater to specific user interests and niches. Because we are an active business model ACOM Socio-Business networking service charges money for active membership. In part, this is because our networking is a relatively new service, and the value of using it has not as yet been firmly established in participating consumer-minds. Nevertheless, there is a basic lifetime membership, which is free of cost and can be upgraded to paid membership and eventually EMag Subscription at the member’s personal choice.

ACOM Socio-Business networking service and Active Outlook E-Mag subscribers’ plan sell online advertising on our site, as well as branded products and services.

Our business model is based upon large membership count, and charging for membership would be counterproductive, if it were not for the fact that the surveys and advertisement clicks are well paid, so the panelist can not only retrieve their full subscription payment in a relatively short period of time, but also make a worthwhile profit through legitimate work in the global marketplace. In fact, we realize that the deeper information that our site has on and from each user will allow much better targeted advertising than any other site can currently provide and a much higher consumption volume of services and actual physical products.

There are, of course, restrictions on the type of products available from ACOM Socio-Business Networking Service, because not all products or services lend themselves to online digital business transaction and distribution. Seeing our services are mostly retail marketing in principal, we have to abide by the conventional wisdom that dictates the most efficient and sustainable methodology.

Retail is usually classified by type of products as follows: 18

1. Food products with extended shelf life, exclusive of perishable and fresh produce; 2. Hard goods or durable goods (hardline retail) - appliances, electronics, furniture, sporting goods, etc. Goods that do not quickly wear out and provide utility over time; 3. Soft goods or consumables - clothing, apparel, and other fabrics. Goods that are consumed after one use or have a limited period (typically under three years) in which you may use them; The professionalism of ACOM Socio-Business Networking Service is exemplified in the facts that we encompass the entire spectre of retail business without having the financial burden of incurring enormous overhead costs. The genius of this may be seen once we observe the various traditional methods of retail marketing and then compare with the ACOM Socio-Business Networking Service reality. Some stores take a no frills approach, while others are ‘mid-range’ or ‘high end’, depending on what income level they target. There are the following types of retailers by marketing strategy to compare with: Department stores: very large stores offering a huge assortment of soft and hard goods; often bear a resemblance to a collection of specialty stores. A retailer of such store carries variety of categories and has broad assortment at average price. They offer considerable customer service.

Discount stores: tend to offer a wide array of products and services, but they compete mainly on price offers extensive assortment of merchandise at affordable and cut-rate prices. Normally retailers sell less recognized local fashion-oriented brands.

Warehouse stores: warehouses that offer low-cost, often high-quantity goods piled on pallets or steel shelves; warehouse clubs charge a membership fee; Variety stores: these offer extremely low-cost goods, with limited selection; Demographic: retailers that aim at one particular segment (e.g., high-end retailers focusing on wealthy individuals).

Mom-And-Pop: is a retail outlet that is owned and operated by individuals. The range of products are very selective and few in numbers. These stores are seen 19

in local community often are family-run businesses. The square feet area of the store depends on the store holder.

Specialty stores: A typical specialty store gives attention to a particular category and provides high level of service to the customers. A pet store that specializes in selling dog food would be regarded as a specialty store. However, branded stores also come under this format. For example if a customer visits a Reebok or Gap store then they find just Reebok and Gap products in the respective stores.

General store: a rural store that supplies the main needs for the local community; Convenience stores: is essentially found in residential areas. They provide limited amount of merchandise at more than average prices with a speedy checkout. This store is ideal for emergency and immediate purchases as it often works with extended hours, stocking every day; Hypermarkets: provides variety and huge volumes of exclusive merchandise at low margins. The operating cost is comparatively less than other retail formats.

Supermarkets: is a self-service store consisting mainly of grocery and limited products on non-food items. They may adopt a Hi-Lo or an EDLP strategy for pricing. The supermarkets can be anywhere between 20,000 and 40,000 square feet (3,700 m2).

Malls: has a range of retail shops at a single outlet. They endow with products, food and entertainment under a roof.

Category killers or Category Specialist: By supplying wide assortment in a single category for lower prices a retailer can ‘kill’, so to speak, that category for other retailers. For few categories, such as electronics, the products are displayed at the centre of the store and sales person will be available to address customer queries and give suggestions when required. Other retail format stores are forced to reduce the prices if a category specialist retail store is present in the vicinity.

E-tailers: The customer can shop and order through internet and the merchandise are dropped at the customer's doorstep. Here the retailers use 20

drop shipping technique. They accept the payment for the product but the customer receives the product directly from the manufacturer or a wholesaledistributor. This format is ideal for customers who do not want to travel to retail stores and are interested in home shopping. ACOM Socio-Business Networking Service falls into this category, but is actually much more than that.

Vending Machines: This is an automated piece of equipment wherein customers can drop the money in the machine and acquire the products. Other types of retail store include Automated Retail stores, which are self-service, robotic kiosks located in airports, malls and grocery stores. The stores accept credit cards and are usually open 24/7.

ACOM Socio-Business networking service operates under an autonomous business model, in which an active members’ dual role as both the survey-panelist data supplier and a consumer of content, is in contrast to traditional business models, where the suppliers and consumers are distinct agents. Revenue is gained in our autonomous business model for the ACO Company via advertisements hosting, sale of products and services; and for the paid subscription-based membership regular revenue is possible when participating in the paid survey programs and advertisement-click drives as paid panelists. The advantage of highly reduced products’ cost, service provider prices, etc. is, of course due to the paid E-Mag subscription membership and site content levels that will be sufficiently high to make the entire exercise financially sustainable for the company and panelist members both.

Retail pricing operations utilized by ACOM Socio-Business Networking Service is advantageous to the utmost possible, because the consumer is empowered by their participatory membership privileges, which is in stark contrast to traditional vendors and marketing entities. The pricing technique used by most retailers is cost-plus pricing. This involves adding a mark-up amount (or percentage) to the retailer's cost. Another common technique is suggested retail pricing. This simply involves charging the amount suggested by the manufacturer and usually printed on the product by the manufacturer.

In Western countries, retail prices are often called psychological prices or odd prices. Often prices are fixed and displayed on signs or labels. Alternatively, when prices are not clearly displayed, there can be price discrimination, where the sale price is dependent upon whom, the customer is perceived to be. For example, a 21

customer may have to pay more if the seller determines that he or she is willing and/or able to. Another example would be the practice of discounting for youths, students, or senior citizens etc. In the case of ACOM Socio-Business Networking Service consumers the cost will depend on which category of paid membership level the shopper has been registered with in the ACO Webmaster Register.

Although there are many factors to consider, when contemplating a totally revolutionary marketing concept as a replacement for the ‘Old-Hat’ conventional styles, it becomes clear that these factors are not at all difficult to realize, albeit there are quite many of them. Staffing is essential, obviously, if a business is to run smoothly and at a profit. ACOM Socio-Business Networking Service has appropriate staff on a global-local scale to meet the company needs, but does not require the huge numbers of the usual retail marketing staff ranks. The overall gracing factors we capitalize on, as already mentioned, are that online retailing does not require physical shopping outlets, direct customer service assistants, security personnel, check-out cash register staff etc. etc.

Because patronage at a non-online retail outlet varies according to the customer timings, flexibility in scheduling is desirable. Employee scheduling software is used by most companies which, using known patterns of customer patronage, more or less reliably predicts the need for staffing for various functions at times of the year, day of the month or week, and time of day. Usually needs vary widely. Conforming staff utilization to staffing needs requires a flexible workforce, which is available when needed, but does not have to be paid when they are not; in other words parttime workers: as of 2012 70% of retail workers in the United States were part-time.

This may result in financial problems for the workers, who while they are required to be available at all times if their work hours are to be maximized, may not have sufficient income to meet their family and other obligations.

ACOM Socio-Business Networking Service does not have such problematic concerns at all. 24x7x365 is the comforting ground-reality for ACOM members. Company administrative staff, of course, works regular full time jobs as per the respective country of operations norms. All other forms of retail marketing outlets are required to have multiple levels of liabilities with their staff and government regulations, hence incurring daily overhead costs that constantly debit company assets and profits regardless of how successful or not the company may be.

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Once a purchase has been concluded and the transaction paid, the ACOM Consumer is entitled to get the item/s bought. Transfer mechanisms of ACOM Socio-Business Networking Service products and services vary and there are several ways in which consumers can receive goods from our retail distribution centres.

Pick-up Counter Service is common for small expensive items (e.g. jewellery) and controlled items, where personal hand-over is desirable. Otherwise, delivery, where goods are shipped directly to consumer's homes or workplaces is most practical and for a small fee safe and speedy.

Asia Consumer Outlook Limited uses the logo ACOM or at times ACOM on its website and has a second direct entry onto these valuable pages via https://www.ACOMBizbook.com besides the regular website sign-on https://www.asiaconsumeroutlook.com . ACOM Socio-Business networking allows user-members to be part of a virtual community with right of entry to simple tools that can create a custom profile with text, pictures, regular income generating activity, bank account access, wallets, business records, online discount shopping, a large variety of services, games, entertainment, data information, GPS, emergency assistance, advertising, blogging, online applications, commentary, custom layouts, search engines, and access to a host of other useful services and sites.

A typical profile includes basic information about the user, at least one photo, and possibly a blog or other comments published by the user. After creating a profile, users can add friends, associates, co-workers, VIPs, send messages to other users, and leave comments directly on others’ profiles. ACOM features provide the building blocks for creating our unique online community, where users can share their work, business and certain aspects of their lives with other people without needing to develop and publish their own home pages.

ACOM Socio-Business networking services have additional features, such as the ability to create groups that share common interests or affiliations, upload or stream live videos, and hold discussions in forums. Geosocial business networking co-opts Internet mapping services to organize user participation around geographic features and their attributes, which feature is of extreme importance and usefulness in both personal as well as commercial interaction.

ACOM Socio-Business networking service has developed a trend towards more interoperability between other social networks led by diverse technologies and this is mostly put to use in the Open Hosting Zone. In most mobile communities, mobile phone users can now participate in such activities by using their mobile phone.

Some companies provide wireless services that allow their customers to build their 23

own mobile community and brand it; one of the most popular wireless services for social networking in North America is Facebook Mobile, a service ACOM SocioBusiness networking service hopes to be able to employ in their own branded way eventually. While the popularity of socio-business networking consistently rises, new uses for the technology are frequently being observed.

The ACOM website provides an important linking element between users and business associates that allows individuals to communicate directly with each other. Because people often have connections from different places and different times in their business life, ACOM socio-business networking provides an opportunity to keep in touch with important people and to meet new prospects as well. Of course, this means that people you don't know may also be able to view your profile page. Therefore, when you join our ACOM networking website, it is a good idea to review the privacy settings for your account. And more importantly, remember to always use discretion in what you publish on your profile.

At the forefront of emerging trends in networking sites, where ACOM SocioBusiness networking service is fully committed to keep technically up-to-date, is the concept of ‘real-time web’ and ‘location-based.’ Real-time allows users to contribute content, which is then broadcast as it is being uploaded, the concept is analogous to live radio and television broadcasts. Twitter set the trend for realtime services, wherein users can broadcast to the world what they are doing, or what is on their minds within a 140-character limit. Facebook followed suit with their ‘Live Feed’ where users' activities are streamed as soon as it happens.

Mind you, ACOM Socio-Business networking service is not actually in need of a huge social picture exchange format, as mostly the business aspects will dictate other more prevalent needs. The use of ACOM internet-based socio-business media programs to make connections with friends, family, classmates, customers and clients should not be abused. Socio-business networking can be done for social purposes, business purposes or both, but never for illegal or unbecoming communications. We have a filter that keeps the communications ‘house-clean’ so to say, and any suggestions for criminal or otherwise illegal activity will be instantly censored and the offending membership suspended, pending investigation as per requisite law of the country of operations.

ACOM Socio-Business networking service, like many companies have begun to merge business technologies and solutions, such as cloud computing, with social networking concepts. Instead of connecting individuals based exclusively on social interest, we are developing interactive communities that connect individuals based on shared business needs or experiences. ACOM provides specialized networking 24

tools and applications that can be accessed via their websites, such as the panelist admin-control-panel and cross linkage with LinkedIn. However, ACOM SocioBusiness networking service has been steadily developing a more socialized feel to our ‘educational-career-center-cum-shopping-pastime’ site to harness some of the power of social networking sites.

The ACOM programs are designed to show associations between individuals, desired business activities and facilitate the acquisition of new contacts, by grouping individuals by interests, hometowns, employers, schools and other commonalities: it is mainly a significant target area for marketers seeking to engage users and a type of electronic commerce that employs social media to promote online transactions. We call it ACOM Social Commerce or ACOMBizbook.com.

Social commerce employs such tools as; shared pick lists and ratings posted by previous users to assist online buyers with their transactions. It also encompasses other social shopping tools, such as forums and communities that allow buyers and sellers to discuss their online shopping experiences and compare transactional information.

By offering paid market-surveys and advertisement click programs, ACOM SocioBusiness networking service, through its Active Outlook E-Mag subscribers’ plan, builds up a considerable ‘pan-Asian’ database of empowered consumers, who in turn benefit from income-generating programs and discounted shopping features, inclusive of a host of diverse online services to mutual profit sharing. Simply by making available the following five major uses for businesses and social media: to create brand awareness, as an online reputation management tool, for recruiting, to learn about new technologies and competitors, and as a lead generation tool to intercept potential consumer prospects; ACOM Socio-Business networking service is able to drive traffic to their own online sites while encouraging their consumers and clients to have discussions on how to improve or change products or services.

The ACOM concept has been developed to enable online shoppers to obtain reliable advice and support from online experts regarding their transactions. At ACOM Bizbook.com, social commerce is integrated with social shopping: the former is the collaboration of online vendors while the latter is the networking of online shoppers. The ACOM type of business model is a segment of a larger business model that enables individuals to conduct business over an electronic network: the internet.

ACOM Bizbook.com is pure electronic commerce that operates in all four of the major market segments: business to business, business to consumer, consumer to 25

consumer and consumer to business. It allows us to establish a market presence, which enhances the already larger global market position, by allowing for a cheaper and more efficient distribution chain for our products and hosted services.

Customer service, of course, is still very much possible online, even though there is almost not ‘face-to-face’ contact between consumer and marketer. Customer service is the ‘sum of acts and elements that allow consumers to receive what they need or desire from a retail establishment.’ It is important for a sales associate to greet the customer and make her/himself available to help the customer find whatever he needs. When a customer enters the store, it is important that the sales associate does everything in his power to make the customer feel welcomed, important, and make sure he leaves the store satisfied. Giving our members full, undivided attention and empowering them by helping them find what they are looking for contributes to consumer satisfaction in our various platform plans.

Intraoperative Methodology

ACOM Socio-Business networking service and science pages share exchanges in scientific knowledge. In fact, by sharing information and knowledge with one another, members are able to increase both their learning and their flexibility in ways that would not be possible within a self-contained hierarchical organization.

ACOM Socio-Business networking service is allowing scientific groups to expand their knowledge base and share ideas with our members, so that these new means of communicating factual data might not become isolated and irrelevant.

ACOM Socio-Business networking service and education programs make use of online school libraries, an increasingly prevalent usage to communicate with potential knowledge seekers looking to increase their annual income and set up either home-businesses or join to existing business prospects within their real-time reach. On may well say that professional use of ACOM Socio-Business networking service refers to the employment of a network site to connect with other professionals within a given field of interest, which in turn makes it possible to generate business and income otherwise not accessible. ACOM Socio-Business networking service is a social networking website geared towards companies and industry professionals looking to make new business contacts or keep in touch with previous co-workers, affiliates, and clients.

The bottom line of ACOM Socio-Business networking service and subscription to the Active Consumer Outlook E-Mag subscribers’ plan is professional development as well as promotion and online support with both the maintenance of existing 26

socio-business ties and the formation of new connections. For individuals, sociobusiness capital allows a person to draw on resources from other members of the networks to which he or she belongs. These resources can take the form of useful information, personal relationships, or the capacity to organize groups. As well, sub-networks within these services also can be established or built by joining special interest groups that others have made, or creating one and asking others to join.

Some wise heads estimated that by yearend 2009 there would be 8,000 digital magazines, having a combined distribution of more than 30 million people. Surveys have shown that, while not all subscribers prefer a digital edition, some do because of the environmental benefit and also because digital magazines are searchable and may easily be passed along or linked to. An ACOM funded survey reports that by today 2013, there are input activity from more than 53,165,000 interactive subscribers to business, consumer and other digital magazines.

ACOM E-Mag shares features with blogs and online business news, but is distinguished by its approach to editorial control. Magazines typically have editors or editorial boards who review submissions and perform a quality control function to ensure that all material meets the expectations of the publishers (those investing time or money in its production) and the readership that has a subsequent Member Panelist business partnership.

ACOM publishers publishes in multiple digital formats, or dual digital formats, which include both HTML version that look like traditional web pages and Flash versions that appear more like traditional magazines with digital flipping of pages.

Members that have opted to become active survey-panelists are required to pay a subscription fee to access premium online and/or multi-media content, income generating programs, and exclusive discount shopping. ACOM generates revenue based on targeted search ads to web-site visitors, banner ads (online display advertising), and affiliations to service web sites, direct access to the ACOM retail shopping zone with classified advertisements, product-purchase capabilities, advertiser directory links, or alternative informational/commercial purpose.

ACOM E-Mag digital editions have the benefit of reduced cost to both the publishers and the subscribers, and it is considered more environmentally friendly 27

due to the reduction of paper and energy use. It features interactive elements such as hyperlinks both within the publication itself and to other internet resources, searching and bookmarking, and can also incorporate multimedia such as video or animation to enhance articles themselves or for advertisements. Some delivery methods also include animation and sound effects replicating page turning to further enhance the experience of their print counterparts.

ACOM Socio-Business networking service privacy concerns amongst users on the dangers of giving out too much personal information and the threat of online predators is professionally looked after. Users of our services, nevertheless, also need to be aware of the potential of possible data theft or viruses or whatever introduction of possible scams and are expected to report any and all such to the ACOM Webmaster for immediate remedial action. Conversely, we work with law enforcement to try to prevent such incidents, and have maximum vigilant terms and condition polices in place to avoid any such unfortunate abuse.

In addition, there is a perceived privacy threat in relation to placing too much personal information in the hands of large corporations or governmental bodies, allowing a profile to be produced on an individual's behavior-preferences-spending habits on which decisions, detrimental to an individual, may be taken. That is to say, there is an issue over the control of data: information that was altered or removed by the user may in fact be retained and/or passed to third parties. ACOM Socio-Business networking service assures in writing that such abuse will not transpire: all members, whether adults, adolescents or their parents have informed consent in writing to be signed in order to obtain a participation license.

It is also made clear that the same rules apply to researchers who collect data from Active Outlook E-Zine subscribers’ survey plan. These surveys may often contain a great deal of data that is hard to obtain via traditional means. Even though the survey data are public, republishing it in an advertising or supplier’s requisite production portfolio might be considered invasion of privacy.

ACOM Socio-Business networking service and Active Outlook E-Mag subscribers’ paid survey plan is in fact for the explicit purpose of correlating and using the acquired data for financial gain all-round that includes both the company and the survey panelist. Through data mining, ACO is able to improve sales and profitability, which in turn provides the participating panelist with regular contracted revenue and big savings on shopping not possible elsewhere. With this survey and ad-click data, ACO creates customer profiles that contain customer demographics and online purchasing behavior. ACO uses a professional ‘network 28

analysis software’, able to sort out through the influx of survey data for any specific reason of mutual profitability.

ACO allows users to purge undesirables from their contact list without direct first contact. This enforces the general positive atmosphere of the website without drawing attention to unpleasant happenings such as colleague falling out, performance rejection and failed relationships. With exception of the basic requirement profile details, ACOM Socio-Business networking service provides the user with a choice of who can view their profile. This prevents unauthorized user(s) from accessing their information. To edit such delicate information on the respective service account, the web-administrator will require members to login and provide a password.

ACOM Socio-Business networking service has a decentralized server-architecture: instead of using one or multiple dedicated data centers to serve all ACO users, we have individual servers to collectively serve each individual member country routed through the main neutral server. Multiple dedicated data-centers’ infrastructurebased systems faces over-provisioning during non-peak hours, while they may encounter service outage during peak hours, due to the highly dynamic of users' activities, whenever new surveys become available and the membership come home from work. Individual dedicated servers eliminate such congestion and the use of ACOM Socio-Business networking service in an enterprise context presents the potential of having a major impact on the world of business and work, without serious interruptions.

The ACOM model is unique and has no other like it. There are multiple potential ‘fixed income-generating-sources’ at any given time for the ACO Member Panelist to draw from, the first of which is a fixed contractual income paid out by the company online to the panelist in return for surveys correctly completed and submitted within a stipulated time period after issue. There are then advertisement click programs on various intermittent postings. These are strictly fixed regular income plans generated by contractual work and not related to networking or any MLM product distribution at all! It is paid online and receipted online and simultaneously creates the pool of potential income for the company on a long term basis.

Asia Consumer Outlook Hong Kong Limited (ACO) and its said country of operations subsidiaries are not MLM networking companies at all, but Precision Marketing companies rather, which host diverse recognized and global service providers, product sales plans, provide surveys and consumer data for other companies that do market research along with several other functions, which include social 29

networking, banners advertising, and optional marketing of contracted products and services in an online ‘Virtual Mall’ setting.

ACOM Socio-Business networking service connects people at low cost; this can be beneficial for entrepreneurs and small businesses looking to expand their contact bases. The Active Outlook E-Zine subscribers’ plan acts as a customer relationship management tool for selling products and services, and both clients and members can also use this network platform for advertising in the form of banners and text ads. Since businesses operate globally, ACOM Socio-Business networking service makes it easier to keep in touch with contacts around the world and promotes social networking being used for business purposes, as in the case of LinkedIn.com, which has over 200 million users in over 200 countries.

ACOM Socio-Business networking service has extended toward businesses and brands as a high functioning site, a sector known as brand networking. It is the idea that a brand can build its consumer relationship by connecting their consumers to the brand image on a platform that provides them relative content, elements of participation, and a ranking or score system, as does ACOM Socio-Business networking service. Brand networking is a new way to capitalize on social trends as a marketing tool.

The use of virtual currency systems inside ACOM Socio-Business networking service and Active Outlook E-Mag subscribers’ plan create new opportunities for global finance. We operate a virtual currency used for global transactions among members, product sales and financial trades in commodities and carbon credits.

Recently carbon pricing contracts have been introduced to the weighted basket of currencies and commodities that determine the floating exchange value of Active Outlook E-Zine subscribers’ plan point value system, as explained in the overall program plan guide.

ACO is legally connected as a related entity of International Survey Exchange Programs and owned by a holding company, Global Consumer-Outlook.Net Hong Kong Limited, based in Hong Kong, and having its various national entities as distributor agree that upon the execution of their contractual agreement with ACO to make all efforts to promote and sell the product/s of ACO within the Territory assigned. In the case of adjacent Asian countries and territories, the foregone holds true in such said country of operations.

The Master Distributor for each individual participant country will maintain a database of the registered subscribers (panelists), products and services sold and shall provide statements through daily e-mail/fax to ACO personnel or its said 30

country of operations representative concerning the product/services at the prices and charges fixed by ACO from time to time. The prices and charges fixed by ACO for its products are non-negotiable. The Subscription Charges payable to ACO or its Collecting Agents will be net of all taxes and exclusively receipted electronically online.

The Master Distributor will collect the subscription charges for the e-products and or services supplied to the subscribers/customers and at the same time make delivery of online receipt of the products and or services in the mode as stipulated

by ACO, and will not supply products or services on credit or on deferred payment, but as it is agreed between all participating parties; The Master Distributor shall be fully responsible to collect and Promote subscriptions of the product only within the territory assigned to it.

Whenever the product is the E-Mag subscription the previous details shall apply.

However, whenever the product is an internet offered service or a physical product sold online, the details and terms with conditions as given online for that specific geo-political area concerned shall apply. In all cases there will be a specific reference to the service or product sold that includes warranties and after sales services accordingly.

Sales promotions and discounts in the Active Outlook E-Zine subscribers’ plan is another all-encompassing benefit. While in the past regular consumers had to use printed coupons, ACOM Socio-Business networking service-media allows companies to tailor promotions to specific users at specific times. This is the very heart of what we call precision marketing. Such can for an example be extremely useful in the tours and travel industry among others. What then we have here is ACOM Socio-Business networking service as E-commerce businesses that may be said to refer to social media as consumer-generated media (CGM): a common thread running through all definitions of Active Outlook E-Zine media is a blending of technology and social interaction for the co-creation of value and de facto empowerment of the individual consumer in a collective online setting.

Other income-generating sources are related to the panelist team/s propagated by the respective panelist leader for further survey workloads as required by the company, and employs a specific twofold network methodology in order to effectively propagate and further build functional teams of people who can conduct self-surveys through both E-surveys and Ad-surveys on line and thereby satisfy the company’s requirement for survey taking in relation to the clients’ prerequisites contracted by the company for provision of professional survey panels and subsequent narrow casting and precision marketing.

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The ACOM Panelist Items Retail/Wholesale E and M Commerce aspect is offered to registered subscription-member-panelists on a qualification based selection inclusive of training in combination with a written examination. Here is where the member-panelist can access both quality local branded as well as global branded items for wholesale and/or retail distribution and personal purchase, as an optional income generating activity made available on a distributer license basis free of cost to the subscribed panelist. Such a license is issued from ACO with products and services at respective regulated distributor price levels, qualifying panelist who wish to indulge some old fashion product marketing and personal shopping; it is a strictly optional feature and may be utilized by registered panelists at their own discretion, whenever available on the panel board for easy access; there is no item stocking or pre-purchase necessary and no possibility of consumer requirement saturation.

All distribution and payment, whether in or out are conducted online: ACO has no cash transactions, local receipts or any such, in strict compliance with said country of operations government terms and conditions for online commerce. In this way, the company will generate income from actual sales of available products and services as desired by the consumer membership base.

What makes the ACOM network unique is not that individuals get to meet strangers, but rather that members are enabled to articulate and make visible their respective individual networks. This can result in connections between various people and desired contacts that would not otherwise be made, who may or may not share some offline connection by simply communicating with people who are already a part of the extended socio-business network.

While ACOM has implemented a wide variety of technical features, our backbone consists of visible profiles that display an articulated list of members who are also users of the system. Profiles are unique data-pages where one can give their personal or professional opinion of various products and services using the media of online survey question and answer formats, after subscribing to the ACOM EMag. A member is asked to fill out online forms containing various series of questions and is then paid for the said same. The payment is issued according to the given terms and conditions in the membership and subscription agreement.

Besides the paid survey features, a membership profile can be created for public usage by the member. Such a profile is generated using the answers to questions, which typically include descriptors such as age, location, interests, and an ‘about me’ section. All users are required to upload a profile government recognized photo ID strictly for administrative verification and online financial transactions, in 32

addition to a regular photo. The photo ID will not be used for public usage, unless so desired by the member in question.

The ACOM site will allow profile enhancement by the usage of adding multimedia content or modifying their profile's look and feel, and by crosslinking to other sites where the member is a member. The visibility of a profile varies by site-linkage and according to user discretion. By default, as is the case also with LinkedIn, ACOM controls what a viewer may see based on whether she or he has a paid E-Mag subscription account and what the level of that payment is. ACOM has a private messaging feature similar to webmail and public commentary is available.

Privacy is an utmost important feature of ACOM and is given to all members contractually guaranteed. Furthermore, there are several levels of member regulated privacy, which is under direct control of the respective members so that everyone can be safe and comfortable. Every member can report abuse and irregularities to the webmaster and such will be immediately dealt with according to the terms and conditions of site member usage.

Current position and sustainable income

ACO is its infancy, so to say: a solid consumer panelists’ base has to be established and trained before the actual precision marketing of products and services can be integrated with the consumer database built from the survey aspects of the company. The social networking base will effectively pool the potential panelists and keep them occupied socially while they hone their skills as survey panelists and have understood the overall concept of the plan, the virtual mall setting platform and the diverse income generating possibilities for their id membership. The company in turn benefits by using the size of the membership database to negotiate favourable product and service costing and the subsequent sales volume generated by the consumer shopping and service usage guarantees a steady, considerable income volume.

ACO provides for those consumers who wish to start a complete financial transformation in their lifestyle, a unique network industry model that can with consistent effort give the average person real financial independence in 1 to 2 years. Anyone who has a Home Network Business Model like the ACO Model working 7 to 10 hours a week can double, triple or even quadruple their income inside two years depending on their input in direct proportion to the market survey programs. This in turn provides the company with excellent additional income sources from banner advertising from other server providers such a Google, Yahoo 33

and so forth, as well as individual corporate entities that will want to be hosted by ACO in its Open Marketplace. The company is in this ingenious manner assure long term continuous income on a level that is sustainable for the company and its business interests.

People obtain information, education, news and other data from electronic and print media. Social media are distinct from industrial or traditional media, such as newspapers, television, and film as they are comparatively inexpensive and accessible to enable anyone (even private individuals) to publish or access information. Industrial media generally require significant resources to publish information as in most cases the articles goes through many revisions before being published.

One characteristic shared by both social and industrial media is the capability to reach small or large audiences; for example, either a blog post or a television show may reach no people or millions of people. The unique feature of the Active Outlook E-Mag is flexibility: industrial media, once created, cannot be altered (once a magazine article is printed and distributed, changes cannot be made to that same article) whereas social media can be altered almost instantaneously by comments or editing of either the company editors or the panelist members through blogs and commentaries.

Take for an example property dealing and realty searches. Whereas community media constitute a hybrid of industrial and social media (though communityowned), some community radio, TV and newspapers are run by professionals and a few by amateurs, they use both social and industrial media frameworks. Not so with the online instantaneous media. Social media has, in short, been recognized for the way in which it has changed how public relations professionals conduct their jobs. It has provided an open arena where people are free to exchange ideas on companies, brands, services and products.

ACOM Socio-Business networking service proves that the best of the people in PR are not PR Types at all. Social media provides an environment where users and PR professionals can converse, albeit mostly through the survey answers provided by the subscribed panelists, where PR professionals can promote their brand and improve their company's image, and by listening and responding to what the public is saying about their product. This an absolutely brilliant and comfortable methodology of marketing while eliminating costly overheads that ultimately benefits the consumer by providing lower cost pricing and making a venue of direct influence in the production and manufacturing process, initiated by the sheer power of the consumers themselves.

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There is an increasing trend towards using social media monitoring tools that allow marketers to search, track and analyze consumer interaction data on the web about their brand or about topics of interest. This can be useful in PR management and campaign tracking, allowing the user to measure return on investment, competitor-auditing and general public engagement. Tools range from free, basic applications to subscription-based, more in-depth tools. The Active Outlook E-Mag subscribers’ plan has a number of such tools available for the paid panelist membership profile.

The honeycomb framework defines how social media services focus on some or all of seven functional building blocks. These building blocks help explain the engagement needs of the social media audience. For instance, LinkedIn users are thought to care mostly about identity, reputation and relationships, whereas YouTube’s primary features are sharing, conversations, groups and reputation.

ACOM Socio-Business networking service has their own social containers that attempt to link the seven functional building blocks around their own as well as hosted brands.

This is a highly focused community that engages people around a ‘narrow casted’ marketing theme, as in around a particular brand, service, vocation or hobby, rather than more scattered social media containers such as Google+ or Facebook and also Twitter. Advertisers, marketers and service providers face significant challenges in dealing with viral negative sentiment directed at business organizations or individuals on regular social media platforms (dubbed ‘sentimentitis’), which may be a reaction to an announcement or event, to business offers and commercial indulgence.

ACOM Socio-Business networking service has no such enigma to deal with: it is geared for business and offers social networking as a welcome break or interlude whenever required. After all the financial gain and overall benefits to the consumer is indisputable, hence eliminating all or any negative feedback from subscribed members. An authoritative trust factor is thus built into the panelist membership’s mind and becomes the actual ‘going to work’ aspect of the exercise, which in turn can be relaxed whenever one desires or needs to ‘take a break’ by pulling back to the social media aspect of non-business interaction.

The ACO Model has to be introduced via existing online networkers by a MultiLevel Propagation method that can produce residual income, where registered subscribers get paid for work they have recently done. One of the major benefits of this business is that it has unlimited income potential: eventually complete 35

financial independence is possible: financial liquidity as we say, without having to slave to build someone else’s fortune.

The ACO Panelist Network Income Model establishes a network that sells online digital subscriptions, which partially covers the company’s initial basic hosting overhead, and from which the subscriber gets paid online by Reward Points (RP).

RPs are calculated with Point Values credited to the Panelist’s individual registered Id ‘virtual wallet’ according to the stated fixed monetary exchange value and mutually agreed by the number of contractual surveys answered correctly and sent in to the ACO web server administrator. Viewing of advertisements and commenting them, and the residual income generated by the network teams of subsidiary panelists in the manner designated as per given plan all add to the income made possible. In short: panelist’s additional income originates from the up and coming survey builders in down-groups that are leveraging each level’s efforts; and then by the various commissions on products and services available for optional distribution and/or purchase.

It may take some time of up to six (6) months before subscribers will see results that satisfy, albeit the initial subscription fee will have been recovered within the first ten (10) weeks of the yearly subscription validity period by survey pay-out remuneration leaving the remaining 42 weeks of the annual contract as exclusive value profit earnings. Training programs will be conducted regularly that present panelists with a realistic time frame to split this time structure into several parts and set different promotional goals to achieve. ACO uplinkeds inspect downlinked teams regularly and see if new subscribers are reaching their projected goal compared to previous business experiences by other panelists.

Competitive advantage and income-generating methodology

The company has vested interests in and connections to the many world renowned groups that have over the past two decades created a unique place for themselves in the global market through highly successful business ventures in the realms of Property Development, Construction, Consumer Products and Services Marketing, Insurance, Tourism and Travel, Industrial Products and Spare-parts Wholesale, Precision Marketing, Narrow Consumer Casting, Social Networking, and of course, Market Research & Services, such as Flipkart, Amazon, Google, Yahoo, Infibeam, eBay, LinkedIn, etc. of which networking is an integral part. These connections are integrated with ACO’s own attractive, mutually profitable virtual mall platform then becomes what will ensure a sustainable long-term, ever increasing income for the company overall.

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Once subscribers and market entities have understood this concept of the Asia Consumer Outlook Business Plan, they are ready to not only make highly increased amounts of money, but also to keep them and inspire others to do likewise. The fact is ACO will grow at an unprecedented rate and thus it becomes necessary to focus on panelist training programs and Public Relations in earnest. As the company grows with the consumer data base volume, so will the mutually generated income: panelist leverage and survey income for the panelist and products/services sale with hosting and advertisement fees for the company and commissions for the members.

As touched upon previously, ACO’s market research division is mainly a ‘survey panel’ provider and an online marketing zone, and the job of panelists is to answer surveys as well as voluntarily use dual systematics to propagate more panelists in order for the company to be able to position itself as a professional survey and precision marketing panel provider to the various clients that buy panel survey data, sell branded products and services, advertisers, and social networking entities that deal in such. The survey data gathering and subsequent analysis, however, is not the major focus or force of the company as a whole, but rather a continual means to an end for any advertising and market research entity, who pay for such; it simultaneously becomes the company’s own data base, based on which product procurement deals are made and price negotiations are conducted.

Market research is a key factor to get advantage over competitors. Market research provides important information to identify and analyze the market need, market size and competition. Market research includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.

Of course the advertising aspect of this entire effort is a crucial component of the company’s income that makes the entire project sustainable and financially viable since the subscription fees by themselves are insufficient to run the company and generate a profit. Advertising and product sales with services would thus become a large profitable income-generating aspect.

According to some recent research estimates that places global internet advertising revenues close to $428 billion in 2011, a big jump from last year’s $220 billion revenues, 21-30 per cent of global Internet users now (as of 2013) consider online advertising to be more relevant than traditional media such as radio, television, newspapers and magazines. Mind you, ACO employs audio and magazine methods as well as the video and print page.

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Online audio advertising relates not just to the audio on a sales page, but also to any audio used to attract visitors to that sales page. These can include podcasts, interviews and teleconferences as well as a variety of other strategies. The aim of online audio advertising is to gain recognition, build trust and ultimately convert listeners into buyers.

The video aspect is truly the most beneficial method of advertising. There are several ways a business can use a video online to its advantage. Video can be used to describe a product or service in detail, without any confusion. Video blogs can be used to welcome viewers to websites, or discuss company information; Video conferencing can be used by businesses to remain in contact with clients and associates on a more personal level. Online advertisements have also proven to be an effective way of driving traffic to websites, and capturing a viewer’s attention.

When an ad contains a link to a website, or the name of a company website, it is quite likely that the viewer will visit that site. Studies have found that of the 69 percent of internet users viewing online video ads, 40 percent visited a web site mentioned in the video ad, and 15 percent requested product information.

Businesses may also gain high recognition for their brands by having their ads circulating on the web. A good video can be the best way to spread a message, product, or brand. Placing videos on search engines, and using strong keywords and taglines, can be a successful way of getting video recognition.

Having web videos passed along through social network links and word of mouth are excellent ways to gain brand recognition. Thirty-eight percent of those who watch web video say they pass it along to others, so that with the right content and the right recognition, using the video through the internet can be a powerful tool to any business and therefore of great value for ACO to host.

Online video creates a more personal interaction between a business and its customers. The use of both visual effects and sounds is an effective way of gaining a viewer’s attention. In today’s fast paced world, it is much more efficient for someone to click on a video link than it is for them to read a page of text. People want fast and easy information, and web video allows them to have that. As can be seen here: 1. Online audio advertising has proven to be successful on 240,000 audio sponsored sites, with more being added weekly. It's here to stay. (2011-12) 2. Advanced ad distribution technology enables online marketers to optimize their campaigns resulting in favorable ROI. 38

3. Third party auditing will test the effectiveness of an audio advertising campaign and collect statistics to assure advertisers that ads do run. So online audio advertising is traceable and verifiable.

4. Compared to TV ads, online audio advertising is much more targeted. They can be delivered by regions and communities for geographic specific sites. They place ads relevant to the visitor's interest.

5. More than 30,000 affiliates have joined programs and prepared 14 million web sites using the audio advertising program.

6. 66,000 advertisers, with 5 second ads, include many of the big 8 advertising firms and Fortune 500 companies.

7. The online audio advertising business is expected to grow from $19B to $39B by 2012-13.

The diverse methods of generating income for the company to make it a financially sustainable entity is our main focus and concern, otherwise having income generating projects for our members is of no value. Following are some of the additional aspects of ACO platform hosting.

Auctions and bidding / Rating websites, products & services / Advertising on website/ selling or renting page hosting / Affiliate Marketing /Lead Generation / Pop-up and pop-under hosting / Audio ads - Video ads hosting / Market Research and Polls survey/ Technical assistance and services / Selling e-books-audio-video products / Selling news / Data sharing / Membership database usage / Games and entertainment / Gaming / Movies / Online juror services / Online Medical services / BPO / Transcription / Information sharing / Travel / Products purchase/ Recharge/ Utility bills-payment / Insurance payments / Matrimonial services/ Jobs/ Hotel bookings / Community sharing/ etc. etc.

There are also many different types of ads for ACO Web site hosting: •

Banner ad

This is the old standard of the Web ads. They are generally displayed at the top and bottom of Web sites. •

Skyscraper ad

Skyscrapers are similar to banners, only instead of being horizontal, these ads are vertical. They are generally displayed on the sides of Web pages.

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Square ads

These ads are encroaching on the content of Web pages. They are a big square ad in the middle of the page.

•

Pop-up

You probably know what a pop-up is. But in case you don't, it's an ad that opens in a new window, usually with JavaScript. Pop-up ads or pop-ups are a form of online advertising on the World Wide Web intended to attract web traffic or capture email addresses. Pop-ups are generally new web browser windows to display advertisements. The pop-up window containing an advertisement is usually generated by JavaScript using cross-site scripting (XSS), sometimes with a secondary payload using Adobe Flash,[1] but can also be generated by other vulnerabilities/security holes in browser security.

A variation on the pop-up window is the pop-under advertisement, which opens a new browser window hidden under the active window. Pop-unders do not interrupt the user immediately and are not seen until the covering window is closed, making it more difficult to determine which web site opened them.

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Pop-under

The difference between a pop-up and a pop-under is that the pop-under opens beneath the current Web page. Pop-under ads are similar to pop-up ads, but the ad window appears hidden behind the main browser window rather than superimposed in front of it. As pop-up ads became widespread and took up whole computer screens, many users learned to immediately close the popup ads that appeared over a site without looking at them. Pop-under ads do not immediately impede a user's ability to view the site content, and thus usually remain unnoticed until the main browser window is closed or minimized, leaving the user's attention free for the advertisement.

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Interstitial

An interstitial ad loads when you click on a link. It loads between the page you were on and the page you're going to.

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Rich media

Rich media ads can fit into any of the above formats. They are, essentially, any ad that goes beyond straight images and text - from forms to Macromedia Flash.

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Eye-blasters, Shoshkeles, and Overlays 40

Overlay type ads are built by various companies, generally using Macromedia Flash, but rather than playing in a specific space, they generally take over the entire page, overwriting the page, replacing the background or just fluttering around.

Essentially this comprises the lucrative sector of what is termed Affiliate Marketing.

In pay per click marketing, every time a potential customer leaves the affiliate website by clicking on the link leading to the merchant's website, a certain amount of money is earned by the affiliate. This amount can vary depending on the product or service that is advertised and the agreed-upon commission. The money might be electronically transferred immediately to the affiliate; the money might be transferred at regularly scheduled times of the day, week or month; or a check might be mailed to the affiliate at regular intervals.

Pay per sale advertising allows the affiliate to earn money every time a sale is made as a result of advertising on the affiliate's website. The affiliate might earn a percentage, or commission, based on the amount of the sale or might earn a flat rate, depending on the agreement. In pay per lead advertising, every time a potential client registers at the merchant's website as a result of the advertisement on the affiliate's account, a previously determined amount of money is earned by the affiliate.

We call this Lead generation. A lead, in a marketing context, is a potential sales contact: an individual or organization that expresses an interest in your goods or services. Leads are typically obtained through the referral of an existing customer, or through a direct response to advertising/publicity. A company's marketing department is typically responsible for lead generation.

Lead generation is the use of a computer program, a database, the Internet, or a specialized service to obtain or receive information for the purpose of expanding the scope of a business, increasing sales revenues, looking for a job or for new clients, or conducting specialized research. Leads can consist of the names and addresses (or e-mail addresses) of individuals, corporations, institutions, or agencies. Lists of leads can be gathered or filtered from targeted databases such as telephone and Internet directories.

Lead generation is a win-win for both the buyer and seller. A buyer is able to request information from several businesses that offer the product or service that they are looking for and the seller is given the opportunity to pitch their product or service to someone who has given them permission. Conversion rates on leads that you receive often have a higher conversion success rate than cold contacts because the prospect is pre-qualified, before you ever receive the lead.

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Lead generation has become popular with businesses because it enables a business to: Determine pricing on a per lead basis / choose the product or service they wish to offer to prospects / Select the geographical area that the business is interested in / Control the number of leads a business wishes to receive per month (this assists with budgeting) / Pay only for the leads that are received Benefits of Lead Generation o o o o o o o o

Continuous Pre-Qualified Fresh Leads in your Sales Pipeline High-quality appointments with decision-makers Significant Increase in Sales and thereby higher Revenue Improve the sales team productivity with better Close Ratio Leverage the ROI on Sales Personnel Staffing Cost Scalability to expand or retract Manageable Cost to suit your Budget Eliminate challenges of managing bigger sales team

Lead generation can be extremely cost effective. Leads range anywhere from $5 to $25. Price often depends on the measure of difficulty in getting the lead. The easier the lead is to get the lower the price seems to be. Agencies that offer lead generation will often charge a setup or maintenance fee. This can range from $50 to $200 per year.

What is envisioned then is the social network based consumer membership as a means for all round income generating business for all concerned in a steady everincreasing and sustainable precision marketing cycle that replaces the traditional marketing culture and consumer base building with its subsequent usage for trade and sales.

Growth plan Consumers continue to spend more time on social networks than on any other category of sites: roughly 20% of their total time online via personal computer (PC), and 30% of total time online via mobile. Total time spent on social media in the U.S. across PCs and mobile devices increased 37% to 121 billion minutes in July 2012, compared to 88 billion in July 2011. 51% of people aged 25–34 used social networking in the office, more than any other age group. On average, 47% of social media users engage in social care.

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While the computer is still the primary device used to access social media despite dropping 4% in usage in 2012, the last several months has seen a significant increase in usage, most notably through tablets from 3% to 16%, internet enabled TVs from 2% to 4%. As of May 2012 Facebook had 901 million users. Social media has overtaken pornography as the No. 1 activity on the web, and we like to believe that through ACOM Socio-Business networking service and the Active Outlook EMag subscribers’ plan, we can make a significant change in world corruption and exploitation by empowering normal consumers and allowing them to take matters into their own hands with regards to decisions that affect them directly.

In deduction, socio-business media content is generated through social media interactions done by the users through the site in use. There has always been a huge debate on the ownership of the content on social media platforms since it is generated by the users and hosted by the company. Added to this is the danger to security of information, which can be leaked to third parties with outside economic interests in the platform, or parasites who comb the data for their own databases.

ACOM Socio-Business networking service has already covered these aspects in their Privacy Protection Plan as per the hosted legal documentation and written assurances of a high standard of internet protection.

We strive to work with everyone that has a clear vision on consumer empowerment and we work to build positive networks that celebrate diversity by offering workable and sustainable methods that create hope and a clear vision for a positive future for both consumers and traders in the global market.

ACO becomes, among other things, a social portal for consumer issues and endeavors to support the growth of empowerment and ethical business enterprises, which in turn provide appropriate opportunities for people during the initial stages of evolving new and improved financially sound ‘income-generating home businesses’. We explore how neighborhood consumer integration, community development, national and local policy and self-help can promote improved consumer wealth through collective empowerment and a sense of social inclusion for everyone.

We build world-wide networks wherever we can and try to learn from other cultures as much as possible. All our work is related to general consumer intelligence data gathering and provision to distribute financially oriented online business programs. Plans for developing further survey expertise from the general panelist pool are eventually expected to carry forward the research aspects into realms of technical survey services to be offered on the global market, once the panelist base has sufficient experience and diversity among its members. It involves 43

the development of the movement and the activities that local groups undertake. It also reports on the effectiveness of user involvement, asks how representative the movement is and looks at shared issues and differences in the marketplace.

2. Business strategy Since ACO works with consumer groups, both nationally and internationally, to develop broad networks of interest in the areas of individualized policy, personalized service provision, individual support and consumer rights, it is necessary for the company to focus primarily on establishing a solid panelist base whence to conduct the market research and develop an active empowered consumer base.

The logical progression from panel value to empowered consumer, trained commerce agents and distributors, as well as an active shoppers group is a magnificent stratagem and should most certainly be regarded as such: any contention that could arise to fuel controversy over ACO's potential success in the marketplace is simply that we got there first and are systematically outperforming any competition by sheer hard work and honest procedure, while employing an unbeatable business plan using a simple and straightforward approach.

Consumer opinions and awareness facts are compiled and sold by ACO to clients who are in the market for such panel information, all the while keeping the privacy of registered panelists intact. Obviously, the better informed and trained the panelist responses are, the higher value they will have in the market as a true and valid reflection of the consumer position on any given product, service or whatever else in the global market place. Eventually ACO envisions the inclusion of a highly diversified quality survey division, where technically skilled panelists also meet the requirements for ‘high-end’ technical surveys on various professions and services.

Obviously this necessitates that ACO firstly builds a basic survey panelist platform and membership whence to draw its talent.

Such a great structure would require at least one calendar year to acquire a consumer base that would then set the pace for populating the entire online commercial platform, which in turn would take about 18 to 24 calendar months to peak (respectively from country to country of operation) and possibly plane out with an aftermath of sustained regular growth of about 25-40% annually in the sense of new subscribers commensurate with each new country engaged. It is not knowledge panelists are being paid for, but rather their general outlook and 44

awareness, along with the compounding interest they propagate through adding of more panelists and eventually the virtual marketing of given products and services: hence the ever increasing steady growth.

ACO solutions will drive market research forward and specialize in innovative networking enabled solutions, deployed quickly and with reliable results. ACO's industry-leading methodology plays a central role in our ability to find, balance and engage respondents around the globe quickly and reliably. Where business requirements move fast and corporations or individuals need it done right, the ACOM business plan delivers. The additional benefits of 24x7 online shopping with up to 40% discounts off the product or service prices otherwise available in the public markets, easy online payments from membership Id wallets and an integrated socio-business network base where from to enjoy fellowship, personal exchanges, business appointments and team training programs plus much more will make the ACOM plan useful, workable and addictive to the maximum.

Tactics ACO, the company, is a sound and solid online networking concept, and it is a matter of good business that the company's avant-garde marketing strategies and plans are enviable. Panelists know that the money paid to purchase subscriptions go to the accounts of the Master Distributor for transfer to the company’s back office accounts in order to be used for the running of the business and to be distributed as per contractual agreement to the subscribing panelists and other relevant beneficiaries, all the while contributing to the high quality of the company products and platform services.

The logistical problems with genuine surveys and survey providers, as well as precision marketing, however, are distinct and require realistic solutions that have to be built over a period of time. There is no such thing as an ‘Online Commercial EEnterprise’ with major research and survey capacity and professional precision marketing capability, which has everything right from the start. ACO intends to build its capacity and reputation over a definite period of time as dictated by the actual market needs and its consumer base in-learning increases.

ACO Career Opportunities are designed to professionally handle the market products’ consumption and distribution by ACO in the upcoming near future and is a part of the corporate discretionary policy developed by the company. Expansion into other countries also demands qualified and professionally trained panelists, as 45

well as employed management and administrative back-office staff, who are able to participate in the company’s growth accordingly. Such employees would be hired and trained from the respective local market and expected to act according to the terms and conditions provided by the company employment policy.

Panelists will have no complaints of substance with regards to the integrity of ACO: everyone will get paid regularly on time, and obtain training: there can be no motive for discontent. As for government rules and regulations, panelists can have full confidence to trust the ACO executive policies, administration staff and executive leaders that they are doing their job according to the legal requirements proscribed by law, as also the panelist should be doing theirs: very simple and mutually beneficial.

Tactics brief recap Panelists buy digital information in the form of an online magazine (E-Mag) at free will online in the format of Active Consumer Outlook E-Mag subscriptions and thus qualify for the survey programs, ad clicks, and unlimited access to whatever other income-generating programs offered by the various category forums available on the overall ACOM Portal Platform, and that is that. At no time do panelists pay or invest any money into to the company for any reason whatsoever. The subsequent mutual benefits we all enjoy (both monetary and learning-wise) are as a result of our registered panelist membership and the right to answer surveys because of having studied the market conditions through the Active Outlook E-Mag online publications.

An online magazine is an Internet-based information site focused on a well-defined subject area. Some focus on serving the business sector, while others target consumers. As with traditional print magazines, they tend to be a mix of news, opinion, feature articles, reviews, interviews and case studies. Many ask, “Is there a difference between a Blog and an Online Magazine?� The answer is simple: There used to be a big difference, but the gap is narrowing. Blog is an abbreviation of web log and that is what the early blogs were. They were simple chronological records of people's thoughts and interests. They were the equivalent of keeping a simple online diary.

As blogs have evolved, however, they have become more sophisticated in terms of both their content and their functionality. Many of the bigger blogs are now more like magazines, with multiple contributors, feature articles and sophisticated 46

functionality. This, of course, is also the aim of ACOM E-Mag membership subscribers’ blogs.

There are many reasons for the explosion in online publishing: - Cheap, easy-to-use online publishing tools that don't require any technical knowledge; - The low cost of reaching a global audience, which means that niche subjects can now attract big enough audiences from around the world to become profitable businesses; - Many new ways of generating money from content, including Google AdSense and affiliate marketing; - A realization that anyone with specialized knowledge or expertise can make money online; - Improvements in search technology, which has resulted in niche sites being indexed and given high page ranking; - An inevitable and unstoppable migration of content onto the Internet; - Content creators want to deal directly with their audiences, without having to go through third parties such as publishers, record companies and agents; Running an online magazine is one of the simplest businesses available to entrepreneurs and small businesses.

At the present point in time ACO has the overall detailed plan and about 65% of the required software to actually run the entire program in real-time. This means that the survey and ad-click forum with new subscriber panelists-propagation strategy can start immediately and thus generate income to continue to establish the additional three forums of ‘Products and Services’ precision marketing, ‘Open Market Trade Forum’, and the ‘Social Network Forum’ in subsequent progression.

What then would be the logical forward sequence of steps in order to arrive at the projected destination of a comprehensive integrated stage of an Online SocioCommercial Platform is the procurement of the finances needed to complete the software program, expand the administrative back office capacity and venture into new territories beyond the said country of operations’ borders.

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Strategic impact ACO specializes in service monitoring, policy development, organizational and small group training and research in network marketing strategy and implementation, as well as innovative financial support models for participating panelists, in order to be able to deliver professional services to prospective clients and generate a realistic sustainable income for the company overall. This in turn gives the impetus for the participating consumers to genuinely become market empowered in the sense that ACO Panelists have strength in organized and informed numbers of individual consumers, who simultaneously have acquired an increased financial status and freedom that enables them to become an accredited and valid counterpoise to the usual market consumer exploitation that makes them bear the cost of unnecessary middlemen and redundant midlevel management.

Core values ACO stands for integrity and consumer empowerment facilitation: we change the world around us! The main purpose of our values is to motivate and act as a catalyst for consumers to realize their worth and importance in the marketplace.

We collect from and take the awareness and outlook of the general consumer into serious consideration and thus become the conduit that channels that valuable data to concerned vested interest sources, which are willing to pay for such; whether in the form of actual monetary payouts or viable consumer products cost reduction.

Many lives will come into the process of being positively changed by ACO, so there must be a transition period allowed by panelists, where the realization of the stated promises of the company are also in the process of being kept as promised.

This aspect could create a need for the company to hire many new, qualified but inexperienced young company executives, who might at first give the impression of a somewhat lopsided admin team at times, because they are ‘learning on the go’ as it were, which in turn might create some light work related stress and temporary tensions due to unrealistic time-line expectations.

This is, nevertheless, only temporary and will be resolved as the entire team grows and settles into the daily routine of back office administration and management; one might say it is not unlike a teething period for an infant. ACO is prepared to take full responsibility for its actions and programs in a public and transparent 48

manner and will answer any and all legitimate queries concerning its public operations and transactions.

3. Marketing SWOT and critical success factors The underlying essence of precision marketing and narrow casting from the national pool of eligible consumers is that of ‘Consumer Trading’; trading business is an ancient art of income-generating activity, which in today’s world of global ECommerce has taken on new dimensions and expanded meaning. Old-fashioned concepts and monetary systems have become cumbersome and non-competitive, and the unfortunate insistences by somewhat less than honest individuals has seriously spooked the general consumer base into stereotyping much online business as dubious and potentially scam systems, sad to say.

So what is ‘Network Marketing’ really? In online trading and marketing the products and services are virtually presented and transacted without the need for stocking, warehousing, logistic overheads, retail employee infrastructures and liabilities, shelf life concerns, insurance, rentals, manual handling expenses, parking problems, transportation logistics, and excessive time consumption, so on and so forth.

In a Networking styled company people are encouraged to build their own personal network of distributors. Networking with ACO is a process of long-term building up mutually beneficial relationships by sharing information, ideas, experiences, and connections. It is a skill that can be built, improved, and refined by knowing the ins and outs of linking with people and creating long-lasting influences. Working consistently on these types of skills will find panelists’ network growing and supporting both the company and its membership comfortably.

ACOM Power Networkers need to have direction and be goal oriented as previously pointed out. These key factors increase the potential of networking success. Goals are critical elements to identifying or searching out potential opportunities: good business is where you find it. Goals also add structure and relevance to networking objectives and the overall purpose for advancement.

The ACO Design for a Networking Team is the key strategy for establishing an efficient agenda. As leaders, professionals should consider creating a networking team as a body of individuals who are dedicated to home-business networking and 49

social advancement through consumer empowerment. They serve as a consulting force of experts or panelists who provide resources, support, connections and affirmations to a person's committed networking goal.

The ACO Model has four main categories for engagement (the market and research division; the open market hosting place; the closed market shopping place; the socio-business networking place) with income generating activities either in the form of actual paid for work and commissions or in the form of considerably reduced prices and additional benefits to services offered panelists and their teams. The ideal team should be diverse. They should also have experiences and talents which run parallel to set objectives. This group of people should also be able to be trusted and reliable. We are in the business of empowering consumers and we are each of us a consumer!

ACOM Market Research Division Paid Surveys Online Ad-clicks

ACOM Open Market Place Hosting Services Adverts/Banners/Info Income Projects Gaming/Forex/Trade

ACOM Closed Market Place Shopping Online Discounted Products / Services

ACOM Social Networking Place Global Integration / Online Communication Business and Social Links Cultural Interaction/Friendship Groupings General Announcements/Idea Bank Photo Display/File Storage Family Sharing/Creativity

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It is to be kept in mind that for commercial usage the distributor costs availed will be markedly less than for personal panelist consumption. Here the company will employ a five level training course (ACO Distributers Standard Platform [DSP]) to determine the registered panelists’ qualification for the privilege of becoming a licensed distributor, which in turn is also at the panelists own discretion once a selection has been made based strictly on professional merit. All distribution and payment, whether in or out are conducted online: we have no cash transactions, local receipts or any such, in strict compliance with said country of operations government terms and conditions for online commerce. ACO is an online virtual mall setting for income generating home business entrepreneurs, who through consumer empowerment reap colossal advantages.

Every successful business is set up based on timely evaluation of a specific plan and its ideas. The time frame set to get results is very important as there is no point in looking for overwhelming results within weeks or even the first few months. The so called ‘small change’ linear income expectation mentality has to be discarded at any cost and replaced with a clear and realistic high-income perspective based on the facts of the true ACO plan.

It may take some time of up to six (6) months before panelists will see results that somewhat satisfy, so a realistic time frame is advised, where learning to use the website and utilize the tools provided becomes a priority for the company training programs. The ACO web-panel control page provided to the panelist becomes a personal cybernetic back-office administration centre, where panelists can study the various income-generating numbers and do the complete homework of controlling and supervising their own home business entity. ACO up-link leaders have an obligation to answer the queries of down-link panellists and provide the training they require. All required system and plan tools are available from the company administrative departments.

This is an intelligent business asserted numbers pastime; Networking is simply a non-gambling numbers event. The more numbers put into the equation, the more success and the faster that success is going to come. An honest income generating numbers pursuit is ‘non-moral’ and when used honestly will give great benefit to its players, especially when multiple income generating sources are available as is the case with ACO. This is a personal business opportunity that ACO hosts and feeds for returns: with no cash transactions or local distributer offline issued receipts, the business is an assured success!

In the sudden flurry of growth panelists should not neglect to emphasize to fellow panelists they must use true vocabulary and concept presentations necessary to 51

convince the public at large of the ACO Business Plan. It is required as a basis for honest growth and success. Since few are currently aware of the yet to be released 'ACO Career Opportunities’ (ACOCO) program f. ex., the facts and the purpose of this holistic set-up deals with actual product based Internet Commerce and needs to be fully understood, so even the slightest confusion may be avoided.

Market research ACO is the Global Distributor of the weekly E-Magazine called Active Consumer Outlook E-Zine (uploaded and published in electronic format) and carry on the Business of soliciting subscribers/customers globally to subscribe to the said EMagazine under the name and style of Active Consumer Outlook E-Zine, which is synonymous with the reference to as a product.

The E-Zine contains information and articles pertaining to the relevant market aspects to be surveyed and data links to the sources of such information. Market news and panelist articles are also posted with current global events and related analysis of common interest. The many attributes of the general consumer market, whether it be sewing needles or automobiles, is a vast perspective to cover and ACO has a dedicated team of journalists, who contribute regularly.

It is subscription to this magazine members pay for on an annual basis and which gives them access to the many diverse activities and income-generating programs available with ACO on its social networking website ‘Talk-n-Trade While Shopping’ https://www.asiaconsumeroutlook.com. Lifetime membership @ USD 20/guarantees access to and usage of the social network platform only, once a member becomes a registered E=Zine subscriber an entire exciting global marketplace opens up for their usage and participation.

Strategic alliances , E-commerce and technology on ACO Portal The ACOM Open Market Forum is for hosting the various branded product suppliers and manufacturers and is used to advertise such products and schemes that are approved by ACO. Here any and all contractual participants may embed their banners and products/services, schemes, offers, and trading programs for a fixed monthly or annual fee. The forum runs cross links to specific government and ACO approved schemes or plans that will benefit ACO panelists. The hosting 52

income envisioned for ACO is considerable and will not abate since the market place is ever vibrant and active.

The ACOM Closed Market Forum alternatively is for hosting the various suppliers of products and services through easy reference in item categories and brands, all at favourably reduced cost for panelists’ consumption. Panelists’ referral for shopping by non-panelist network contacts and neighbors can be transacted here with attractive commissions for the referring panelists. Alliances made with various market suppliers will obviously depend on the quality of the brand and the willingness of the said supplier to accommodate ACO requirements according to the given company terms and conditions.

A few examples of host-able corporates would be: Insurance; Medical Services; Tours and Travel; Global Visa Information Services; Banking Institutions; Used Vehicles and Item Sales; Apparel and Fashion; Property Development and Rental; Entertainment and Restaurants; Public Transportation; Airlines and Airport Information; Train and Bus Information; Sports Activities and Centres; Weather and Local Traffic Updates; Public Service Centres; Commodities Trading; Stock Markets; Telecom Information Services; Utilities Bill Payment; Delivery and Forwarders; Movers and Storage; Careers and Employment; Repair and Maintenance Services; Events and Exhibition Services; Education and Student Loan Services; etc. etc.

When we take an Industry Overview it becomes evident that much of the money spent by advertisers goes to media: media includes print, television, radio, the internet etc.; a brief look at the spending within the industry dictates that advertising on the ACOM Open Market begins with a company, which wants to publicize and sell their goods or services. They create a campaign that will sell their product or service to the ACO Panelist Community on the site and are required to offer a favourable discount for quality products or services that panelists can then consume. They may offer schemes that panelists can participate in and profit from as for an example in the property market or travel and tours industry. Only ACO Company approved brands and schemes will be hosted for set fees that will then benefit the company and increase its earning capacity.

Marketing Budget, Credibility and Risk Reduction ACO is desirous of enhancing the reach and the quality of support to its prospective Subscribers/Customers by providing them certain Subscription Codes (Password to access the said E-Magazine on internet) for a certain consideration. In order to promote and assist in the subscription sales of the said product thus enhancing the reach amongst internet connected communities of prospective subscribers globally, 53

ACO wants to appoint Distributors/Franchisees primarily in Malaysia, Indonesia, Thailand, Vietnam, Philippines, Bangladesh, India, and Pakistan to manage and expedite this process and subsequently in other adjacent Asian countries.

For execution of the Franchise Agreement the Distributors shall be required to deposit USD 6,000 (equivalent amount in fixed rates at the various local currencies). The said amount deposited shall be refundable to the Distributor on cessation of the Franchise Agreement whether by withdrawal or by termination, subject to the condition that the Distributor has fulfilled all their pending financial obligations.

The Distributor must agree to and undertake that all revenues collected from the consumers/subscribers would be transferred through the authorized and approved banking channels of their respective country to ACO Hong Kong accounts on a daily basis, exactly as per the sales statements mentioned in their daily reports.

Alternatively, the Distributors may transfer the subscription amounts to the Master Distributor and/or Collecting Agent appointed by the company in the said country of operation for this purpose. However, no cash transactions and local issuance of receipts will be authorized or approved, much less tolerated at any juncture of said same agreements.

Violation of these terms and conditions by any company or individual engaged legally with ACO shall result in immediate suspension of agreements and activities, pending legal procedures and lawful consequences and may result in forfeiture of whatever amounts of deposited money held by the company in respect to the financial liability caused by such illegal action, if any.

ACO shall forward the subscription codes to the Distributor against realizations of amounts remitted to it or to its Collecting Agent in the respective country. Such subscription pin codes shall then be distributed to the relevant panelists for further action and activation as per panel control centre instruction.

The Distributor shall be responsible for compliance and fulfilment of all statutory procedures towards any laws of the said country, applicable taxes, and related matters pertaining to sales, as applicable now or promulgated in the future.

All and any Distributor and or registered Panelists also must agree to and undertake that towards fulfilment of procedures as outline in the online contractual agreement; they would do whatsoever to completely fulfil the desired compliance with appropriate authorities whosoever. By accepting the online digital agreement the panelist has in fact committed legally to a mutually binding contract 54

for work compensation and to abide by the terms and conditions as stated in the online registration form by the company.

ACO the company will display on the individual panelist control-centre dropdown menu under the appropriate category headings all and every relevant data and information regarding that panelist’s business records and current accounts for easy reference and comprehensive overview. Listings in detail of the panel transactions and team membership, inclusive of team member id demography and status, progress, and accumulated benefits will be accessible. Up-link data, however, is restricted for privacy and security purposes as there is no liability for team members’ vies-a-vie up-link sponsorship.

The sheer nature and software configuration of the respective Panelist Id Panel Control Centre makes it ‘impossible’ for Panelists to become subject to being either defrauded or indeed deceive, to conduct illegal activities or make administrative errors unless a personal breach is entered in the accounts registers and demographic forms. Poor security management in regards to company safeguards of transaction passwords and entry passwords pertaining to respective Panelist Id cannot be the responsibility of the ACO Administrative Team or indeed the company, and any such is refuted by a visible disclaimer by ACO on the site registration page itself, inclusive in the actual mutual agreement between panelist and company.

4. Team and Management Structure Management systems

The company management of ACO shall provide security and administrative supervisory safety modules throughout its entire infrastructure to ensure the integrity of its platform and services to the registered panelist community and any or all participating sponsors, suppliers, associates and partners in business. Such modules will take a contractually legal format as follows: 1) Each distributor shall be subject to inspection by company representatives and the ACO quality assurance team at any given time without prior notice.

2) The Master Distributor/Global Distributor shall issue Circulars from time to time and the Distributors should abide by the same.

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a) The Distributor shall be responsible for compliance and fulfilment of all statutory procedures towards any governing laws of respective countries of operation, applicable taxes related matters pertaining to sales, as applicable now or promulgated in future. b) Company and Distributors also agree and undertake that towards fulfilment of procedures they would do, whether jointly and/or severally amend this agreement suitably by an addendum, sign and submit deeds, documents, undertakings or whatsoever to completely fulfil the desired compliance with appropriate authorities whosoever. c) The Distributor would be entitled to retain their 3% consideration (inclusive of all Taxes) from the remittances as prior approved by ACO and defined in Clause-11 of the official Franchise Agreement signed by both parties.

If the performance of the Distributor is not to the satisfaction of ACO, the discretion of ACO will be final and should the Distributor commit breach of any term of the Franchise Agreement, the Distributor Authority is dissolved/ceased to carry out its business. If the Distributor is guilty of any conduct, which ACO feels prejudicial to its interest and business particularly if the Distributor involves in any competitive business directly or indirectly and in this matter the Board of Directors of ACO shall be the sole judge.

While ACO indemnifies Authorized Distributors of all their acts, deeds, omissions and commissions of their part along with the text/content of the said e-products and services that may be blasphemous or flout or be in contradiction to any statutory regulation in the respective country of operation, the Distributors must also indemnify and keep ACO indemnified for all their acts, deeds, omissions and commissions of their part along with all necessary compliances in said same country whatsoever and covenants under their Franchise Agreement.

The company accounting and business platform system used by ACO is a phpββ electronic based digital system that automatically generates and issues daily accounts and correlates reports within the specified timeline as given to panelists and company staff online with a 24x7 capacity x 365 days annually. Some of the systems will run on .Net based software with an appropriate plugin interface program, until such a time as the entire system will be complete and run on a single software based program.

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Training, skills, retention, and experience A comprehensive Panelists Guide Book with various relevant Power Point Presentations and Flash Presentations will be available on CD, as will be ACO Brochures with both digitally online as well as offline editions. Non-panelist company employees will be trained and professionally qualified, responsible to adhere to the company standard rules and regulatory terms and conditions signed by them, inclusive of an International NDA document.

There will be a state to state management executive to handle the related business flow within and from that given state; any further localized management will be installed according to the need and business volume. Hiring of company employees of any given state and or locality will be under the state manager; a zonal management structure will eventually come into place as the company grows, which will be directly responsible to the company and not the respective Distributors. However, management executives will cooperate and assist Distributors with Panelist Operational procedures to facilitate company seminars, training courses, award ceremonies, promotional events and exhibitions, inclusive of dealing with any non-legal issues that might arise.

5. Financial budgets and forecasts Profit and Loss forecast

The essential basis for ACO company’s profitability is grounded in the numbers’ strength and diversity of its Panelist Base coordinated by the respective Distributors’ acumen and Company integration of said same into its Online Platform Structure generated by the basic registration and subscription fees to the Active Outlook E-Zine. The platform structure in turn allows for associate and partnership sponsors to contribute to the overall commissions on financial transactions incurred by the sale of products and services, on-site advertising income, hosting fees, advertising fees, and similar income generating activities.

Standard Operating Procedures (SOPs) made as of now form the essential part of the ACO plan, which the Distributors agree could be changed, amended, altered or revamped any time by ACO at their sole discretion even without any notice. Fresh SOPs if and when added, all parties of sponsors, associates, partners agree would be unanimously taken as addendum to this business plan and shall be followed and adhered to as sacrosanct even if it, in certain manner is contrary to the covenants of the original given plan.

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On account of any external, statutory or legal necessity, constraint or interference, if ACO’s requires to define fresh SOP’s (described above) Distributors unconditionally undertake to sign the same as an addendum to their agreement and abide by the provisions therein in order to not delay or otherwise disturb the cash-flow potential and established income rhythm.

Cash flow and Balance Sheet forecast

For execution of the Franchise Agreement the Distributors shall deposit USD 6,000 (equivalent amount in fixed rate at pre-given amounts for each respective country currency). The said amount deposited shall be refundable to the Distributor on cessation of their Agreement whether by withdrawal or by termination subject to the condition that the Distributor has fulfilled all their pending obligations.

The duration of the Franchise Agreement shall be for a period of ‘1’ (one) year from the date thereof subject to mutually agreed extension by both parties in writing. It will be further agreed that the franchise Agreement shall be renewed before the expiry of such ‘1’ (one) year period at the option of either party upon the same terms or on amended set of terms and conditions at the discretion of the parties.

The Distributor shall agree to undertake that all the revenues that are collected from the consumers/subscribers would be transferred through the authorized and approved banking channels of said country of operation to ACO on a daily basis, exactly as per the sales statements mentioned in Clause-3 of the Franchise Agreement. Alternatively, the State Distributors may transfer the subscription amounts to the Master Distributor/Collecting Agent appointed by the company in said country of operations for this purpose.

ACO shall forward the subscription codes to the Distributor against realizations of amounts remitted to it or to its Collecting Agent in said country of operations and such transaction shall be conducted strictly online and from the ACO accounts in Hong Kong, where all receipts will be issued online.

Capital expenditure budget

ACO has incurred the following expenses for the start-up phases of the organization: Storage space: This will be used for the storage of product inventory. While ACO can get away with a smaller space in the initial phase of the establishment we are able to achieve costs breaks by purchasing larger quantities of standard inventory 58

and will take these discounts and place the inventory in thereunto appropriate storage.

Service provider fees: ACO has incurred both accountant and attorney fees in the setup of the business. The accountant will set up an inbuilt system on a.net base accounting system and the attorney will develop and register the business formation as well as draft all and any transaction agreements for both panelists and distributors, as well as the hosting and shared commission fees for relevant programs and services by associates, sponsors and partners as per need. External feeds for the E-Zine data are also included here.

Computer system and software: The computer system will be used for correspondence, accounting purposes as well as to develop marketing and sales information, presentations, public relations and advertising graphics with related compliments. The system will include various laptop computers, desktop systems, printers, fax/scanners, projectors, analogue mobile phones and Wi-Fie broadband Internet connection to be directly connected to ACO portal, Panelists and Distributors.

The software program that is the CNS of the entire company plan and operations is a phpββ language based integrated program, which will operated the entire online marketing, research and banking functions of the ACO plan and platform. It is fully owned, trademarked, copyrighted and operated by ACO and uses external servers located in Japan, USA and Singapore for its expeditious functions for maximum efficiency and security. Memory clusters are bought from appropriate virtual space suppliers on a timeline based agreement according to the prevalent parameters at any given time.

Assorted types of paper and stationery: Personalized with a logo, return addresses, etc. for catalogues, and brochures.

Assorted office furniture and accessories: The office will be located in the various logistically convenient locations as per need. The initial offices are in Hong Kong, Republic of China; Kuala Lumpur, Malaysia, and as otherwise specified by the company from time to time in accordance with the registrations submitted to the various relevant government authorities.

Break-even analysis

As mentioned previously, a 65% completion of the necessary software program has been finalized and can be put to immediate usage for current start-up. The expenditure already incurred for the conceptual planning and software 59

programming has reached the invested sum of USD 64,182/-, which is an in-house expenditure not even remotely comparable to the actual market expenditure that would be ca. 250,000/- USD. What then has to be taken into consideration is the fact that within the very first two months of operations, the turnover will reach the actual amount invested and although that is not net profit, it is nevertheless gross profit, which indicates that within the succeeding four months the net is equal to the principal amount invested for the start-up.

Logistics requirement for Franchise holders

The Distributors should ensure that they attend all relevant training programs, conferences and seminars conducted by the Master Distributor/Global Distributor.

Furthermore, in order to safeguard the financial integrity of the company, The Distributors should bring to the notice of the Master Distributor/Global Distributor any issue that concerns the interests of the Master Distributor/Global Distributor and hence the ACO. Such would include any change in their Constitution, Registered Address, Contact Numbers, mail id and all other relevant information.

Notice of such changes should be given by mail from their ACO Registered mail ids only.

The Distributors should strictly refrain from keeping/using their firm names similar to ACO and may use only authorized company ACO links, stickers, advertising material and documentation. All or any public signboards must not show the venue as an ACO venue, but the Distributor’s company venue in the capacity as ACO distributor. If in doubt, contact can be made with the relevant administrative executive for guidance and suggestions.

Each distributor shall provide legal access and right to a work place with one meeting room consisting of seating capacity of minimum 25 people, an adequately sized training room with computers and relevant back office for administrative purposes. The distributor shall also cater for the following infrastructural requirements: Dedicated Phone Line for handling consumer orders and query; Bank Account and Firm Income Tax account; Minimum 2 computers with internet; Separate computerized account management; One ACO approved panelist trainer; The requirement on behalf of the distributor shall increase as per the table appended above based on the turnover.

ACO will be tracking both the sales to the individual consumers and the revenue received through commissions from sales from the various distributors and panelists. The forecast indicates that initially the bulk of revenue will be from answered surveys, ad clicks and sales to the individual customers. As time 60

progresses and more distributors/panelists are secured, the amount of revenue from the same will increase. ACO has adopted a reasonably conservative sales forecast. Please review the following table and charts for a graphical representation of sales.

The ACO company income will in turn be augmented by the sale of database information on the various survey responses obtained from panelists to the various end users of such data, hosting fees from corporate clients using the ACO hosting platform, commissions on sold and traded goods, shared commissions on hosted schemes and programs, advertising fees, E-Zine subscriptions, registration fees, and diverse projects at sporadic intervals. As the company is in its infancy the models of cash-flow and P/L will be detailed at a later stage according to the basic assumptions derived at from the then real-time income generating segments.

Sale through contract to potential users of the data and to advertisers will be selfpropagating once the site is up and running. Seminars, spot offers, negotiations will become increasingly easier as the panelist base grows and the activity thereof become publically visible. This is a sort of ‘learn-as you-go’ for many due to the fact that concept itself is absolutely new in its ‘all-in-house’ module concept for virtual trading and online commerce. As it has been wisely said, “Formal education will make you a living; self-education will make you a fortune.”

In traditional businesses the consumer is treated like a burden and not considered much worthy, but the ACO plan will not only empower consumer about what they are capable of, but it will always make them realize their worth and importance in the global marketplace. The marketplace is non-existent without such consumers, and ACO becomes the empowered consumers own business tool wherewith they can assert their presence and dormant power.

For an example, brands which were till now not getting a fair chance to market their products to a really strong and giant consumer base will now be given an opportunity to sell and market their products after the approval of ACO in terms of the prices, discounts and schemes. Of course the exclusivity by and for ACO panelists is itself a sovereign market place.

STANDARD OPERATING PRODECURE SUMMARY

Asia Consumer Outlook Hong Kong Private Limited is the Global Distributor of the weekly online digital magazine (E-Zine): Active Outlook E-Zine and Asia Consumer Outlook Malaysia Private Limited is the Malaysia Master Distributor of the Active 61

Outlook E-Zine (other said country of operations will similarly have their Distributors). The E Magazine provides information on the global consumer market with applied focus on said country of operations and forthcoming Surveys and is guidance training issue to the Panelists for better conduct of ACO Surveys. As the Master Distributor & Collecting Agent in said country of operations, for collecting subscriptions of the E-Magazine “Active Consumer Outlook E-Zine”, the Master Distributor is entitled to collect payments from local Distributors on behalf of the Global Distributor (ACO).

The E-Magazine is made available by Subscriptions for a particular number of issues. Details of the same would be made available to the Distributors from time to time.

The delivery of the magazine is through electronic mode. The Subscribers are given a Subscription Code against payment of a contracted Subscription amount. The Subscription amount gives them access to the web site https://www.asiaconsumeroutlook.com wherein the publisher delivers the Magazine on weekly basis. The Subscribers can access the magazine on this web site through their registered control panel.

The Distributors should note that the transaction involves trading in a product which is the Subscription Code for the E-Magazine called Active Outlook E-Zine.

In order to be appointed as a Distributor, an Agreement is executed with the Global Distributor. The Distributors should read the terms and conditions of the Agreement carefully before executing the same. Both the Global Distributor and the Distributor shall be bound by the terms and conditions of the Agreement.

The Distributors should explain to the Subscribers that the Subscription to the EMagazines makes them eligible to become a professional Panelist for ACO to conduct Surveys.

The Distributors should refrain from making any commitments, either on their own account or on account of the Global Distributor, Master Distributor, Publisher or ACO, on the earnings of the Panelists from Surveys . In case a Distributor makes such representation or commitment, he shall be solely responsible for the same and this will be construed to be a violation to the terms and conditions of the registered Distributor’s Agreement.

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The Distributors should advice the Subscribers to read the terms of Sale on the web site of ACO before registering themselves as a Subscriber and registered Panelist. It must be clear that once a prospective panelist agrees to the terms and conditions for registration they will have no claim of any nature on the Distributor, Master Distributor, Global Distributor or the E-Magazine Publisher.

A registered Panelist may, if so desired, opt for the ACO exit option provided this is done within a calendar period of not more than 14 days of actual date of registration after which no further exit from legal responsibilities or financial commitments will be entertained by ACO. Pay-outs to Panelists for correctly answered and duly submitted surveys will be made thirty (30) calendar days after registered submission by the respective panelist as per individual panelist control panel directions.

Residual pay-outs will be accrued immediately and the first pay-out will be given after 15 days of the successive registered main panel team entry, after which time the pay-outs will continue on a daily basis according to the directive given on the registered panelist control panel.

The Subscribers should be advised to address their queries, clarifications or grievances to the ACO Support Call Centre as directed on the panelist control panel or on the authentic ACO website.

The Distributors will have to make Advance Payments for Subscription Codes to the Master Distributor. All payments should be made by Bank Transfers to the Designated Bank Account of the Master Distributor. No cash payments would be accepted. The Distributors should note that Subscription Codes shall be released to them only after the credit is received in the Bank Account of the Master Distributor.

The Distributors are advised to maintain adequate stock of Subscription Codes as specified in the franchise contract for smooth operation. All possible effort to release Subscription Codes for Credits received in the Bank Account by 4 pm on the same day should be maintained. Subscription Codes in respect of Credits received after 4 pm will be released on the next working day. No Subscription Codes will be released on Public Holidays.

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The Distributors will maintain a stock at their own cost of ACO Brochures in respect of the potential estimated requirements and may sell the same to the panelists at a maximum margin of 3%.

The Distributors shall be given a company phone number and the name of a designated person for all inquiries relating to credits and release of subscription codes. The phone calls shall be entertained only between 10 am and 6 pm on working days only. The Distributors may also send mails on mailbox@asiaconsumeroutlook.com for their queries etc. Company mails may be sent to administrator@asiaconsumeroutlook.com for specific policy and administrative inquiries; however, all distributors should advise their panelist membership as well as the site members that they should contact relevant distributors first, before any mailings are sent to the Global Distributor.

The Global Distributor shall raise invoices through electronic mode on the Distributors’ pin code transactions in respect of Subscription Codes released to them. Any discrepancy in the Invoice should be brought to the notice of the Master Distributor within 2 days. Hard Copies shall be sent in the first week of every month. The Distributors shall also receive a Statement of account for each month in the first week of the Subsequent month. Discrepancies, if any, in the Statement of Account should be brought to the notice of the ACO Master Distributor within a week of receipt of the respective Bank Statement.

The Distributors are under an obligation to sell subscriptions at the prices fixed by the Global Distributor. No discounts may be offered by the Distributor on his own account. In case any distributor is found to be offering discounts not authorized by the Master Distributor/Global Distributor, his contract shall be liable for either termination or a fine relative to the amount accrued from the unauthorized discount, or both.

The Distributors should ensure that all statutory obligations are fulfilled by them.

The Distributors are advised to Consult Local Legal Advisors/Chartered Accountants for meeting their statutory obligations. The Global Distributor / Master Distributor / Publisher will not be responsible for liabilities arising from the Distributors or any of its constituents for Non-Fulfillment of Statutory Obligations. This will also include payment of Malaysian government taxes of any nature, whether direct or indirect.

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The Distributors are directed to raise receipt cum invoices from the Subscribers to whom Subscription Codes are sold. Such invoices should contain adequate information to facilitate identification of the subscriber and may be in the form of the actual E-Mail sent containing the said same codes. No handwritten transaction will be entertained or deemed legally valid.

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The parties hereto agree that in consideration of the services extended by the Distributor and covenants under the Franchise Agreement the Distributor shall be entitled to a retain 3% discount as their remuneration of selling the subscriptions.

What then may be said to be a prognostic estimate of the potential cash flow and balance sheet records could be envisioned in the following two diagrams (1+2); real figure would, of course be considerably higher, as this is only an estimated approximation showing the income potential relationship between Panelist Id holders and Distributors and company interests.

Executive Summary ACO is a start-up networking company with a broad-based online consumer service platform that integrates consumer market research and analysis in order to establish a basic consumer-block of empowered individuals, who reap the benefits of a precision marketing business plan in an online virtual mall setting.

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The Hosting ACO’s portal platform is designed to host the myriad of advertisers and project providers who find this ‘Virtual Mall’ setting ideal for their type of business or service, which in turn has a direct link with the membership base in a socio-business network environment.

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The Products ACO markets a complete line of consumer goods and services for all possible household uses in all categories of market products both locally and internationally branded and having proper executable warranty.

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The Market ACO will sell products and services to two consumer segments. The first segment is individual consumers who purchase the products for personal (household) use. These individuals are registered panelists with the ACO Market Research Division. Demographics for this group are varied and represent a cross-section of the general consumer population, liberal people who are interested in making an individual contribution to the betterment of our consumer environment.

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The second target segment is a select group from within the first segment of individual consumers. Some of these individuals will be offered to become distributors of ACO sponsored services as wholesale agents.

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The distributors that make up this segment receive a sales commission if they are able to recruit new distributors who then make sales. This is how the network business model works. ACO provides surveys, products and services to consumers; some of those consumers then become distributors earning revenue for ACO as well as themselves. If these new panelists attract more people to answer surveys, they then make money on their specific surveys as well as money on everything that their recruited panelists survey.

An Efficient Research and Precision Marketing Model This is an efficient and effective model where the services and products are acquired private label direct from the manufacturer ensuring the highest quality and low prices. They are then made directly available to the consumer through company professional panelists members. The traditional bureaucratic distribution model with huge corporate profits is thus eliminated and the funds previously squandered on middlemen are shared with the consumer instead.

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ACOM is an exciting new networking business model that channels individual consumers’ passion for making a positive contribution to the empowerment of their status as consumers and the ability to make money while sharing this passion with friends and colleagues. By using the efficient ACO precision marketing business model, the company and its panelists will quickly generate substantial sustainable revenue. Preliminary forecasts indicate that turnover for years two and three respectively will be in excess of several million USD. Net profit for the same years will reach ca. 8.25% and 20.89%.

The co-founder and Managing Director of Asia Consumer Outlook Hong Kong Private Limited (ACO) is a most enterprising business individual, with a vision to empower consumers worldwide through correlating data collected from digital surveys and advertising viewing commissioned by various corporate houses in the Asian Region’s growing marketplace.

He hails from India and has travelled widely to study the market conditions and consumer trends. He is a graduate of a reputed Business School of Economics and spends much of his time on following the global financial market developments and growing demands for consumer usage data.

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The main concept architect and contextual engineer is a Marketing Infrastructure and Strategist expert who advises Asia Consumer Outlook Hong Kong Private Ltd. accordingly. He was born in Europe, and is both a technical and professionally qualified person, who started his carrier as sales executive in Crowell, Collier & Macmillan New York, U.S.A. and Canada early in life. He later founded marketing research and implementation analysis companies that focused on marketing solutions for Europe, Middle East, and Asia with the concentration of his efforts channelled towards providing solutions for consumer survey gathering, data processing, and precision marketing methodology for major business and global trading hubs, in order to augment their advertising efforts and save money all round to the benefit for both consumers and manufacturers.

The financial director is a second generation Singaporean who handles the ACO products and services hosting aspects as well as the payment gateway management for panelists and other related entities. He has a long and intensive experience in global trade and brands procurement and is well linked with the international market.

The inevitable urge to grow allowed these gentlemen to finally leap from solution providers to become leaders in the successful network marketing industry Asia Consumer Outlook spearheads. The partnership started its early operational functions in India, Hong Kong and Singapore in the year 1985 and has established a successful Asian marketing base for today’ consumer-supplier needs. In March 2012 the partnership entered the South East Asian Market as a serious contender by opening its head office in Hong Kong and registering the company name as Asia Consumer Outlook Hong Kong Limited. A full service agency in every sense of the term, ACO, as we fondly like to call it, provides data collection services, total project management services and consultancy, plus global marketing facilitation comprising complete insight delivery and education through its Active E-Zine online magazine subscriptions and concentrated market-training programs.

Whatever output required in the market, ACO’s focused precision marketing strategy is an unquestionable business plan that inspires consumers to make the right decisions they need to make in order to become empowered for sensible transactions conducted in both the marketplace and from the comfort of home environments across Asia-Pacific. ACO provides expert training and independent business opportunity for all of its marketing personnel by providing them with their own ‘Back-Office Control Panel’, digital current market-information and intelligence via the educational Active Outlook E-Zine Publications and integration 68

as members of the elite global Virtual Mall Online Community of Consumer Survey Panelist and Respondents.

ACO is soon to be a publicly quoted company on Asia's markets. Founded in Asia, Focused on Asia: ACO is an Independent market research and development agency offering high quality marketing research, analysis and consultancy services across Asia; • ACO is not just about presenting the data numbers and general market trends: our goal is to bring realistic consumer meaning to our survey-data and provide a richer understanding of the Asian consumer market context, consumer lives and on-going trends through practical education and handson experience, all the while making a real-time business that turns a profit from working either at home or in the office; • ACO provides ‘in-house’ generated consumer opinion surveys on market services and products for further sale to recognized Global Survey Exchanges as data base analyzed consumer opinion information, as well as use for leverage data in negotiating upcoming distributor pricing for the virtual mall services and consumer products to be offered our panelists members and public clientele; • ACO is available for survey exchange contracts in both the general opinion section and in the special skilled technical section, depending on the survey client’s particular requirement; •

Our Mission To provide a one stop in-house centre for all our client's fieldwork needs; • To use tailor-made data collection methods for clients' research needs; • To deliver on time top quality and accurate research; •

Our Goals • To accumulate a comprehensive Asian consumer intelligence data base; • To establish a solid network infrastructure for service and product marketing; 69

• To empower the consumer through knowledge and income-generating systems; • To expand beyond conventional marketing borders and eliminate unnecessary consumption expenditure; • To create a bond between producer-supplier-consumer individuals and agencies; • To enhance the financial growth of our host countries, business communities and consumers;

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