Requirement
Model
Competitive environment
Porter’s 5 forces
Marketplace
Porter’s 5 forces
Identify & Evaluate Options
SFA, Strategic Clock, Ansoff
Continue a strategy?
SFA, SW, Lifecycle, 5 Forces
Internet Marketing
6i’s
Marketing Mix
7P’s
Process evaluations / recommendations
Process / Strategy Matrix
Nature & Scope of change
Balogun & Hope (incremental / big bang..)
Contextual features of change
B&H Context (time / scope etc)
Macro-environment
PESTEL; 5 Forces
Cultural features
Cultural Web
Strategy development process
3 Lenses
Strategic Planning
3 lenses
Phases”
Lifecycle
Strategic Position
PESTEL
Strategic Capability
SW
Customer acquisition online
SEO, Blogs etc; Easy enrollment, offers, customer details for free ebook, members areas
Customer retention
Profiling, forums, lock in strategies
Evaluate a target
Finances and SFA
Strategic Internal Position
Competencies; SW; Competitive advantages
Evaluate a strategy
SFA, Strategic Clock, Ansoff
Suitability of Processes
Harmon Process strategy matrix
Pricing Strategy
Objective of the Price; Customer segmentation; Costs; Local pricing, loss leadership, psychological pricing, bundling
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