BUSINESS OPPORTUNITIES 2024

BUSINESS OPPORTUNITIES

YOUR REPUTATION COUNTS

CONNECTING SUPERYACHT PROFESSIONALS

WHAT IS ACREW?

Vessels, Captains, Crew and Charter Brokers perceive ACREW as a community of superyacht professionals with a focus on acknowledging and empowering them through professional & personal development, networking and social activities. Businesses and destinations use the marketing & consultancy services of ACREW to grow their reputation, engagement and business with Captains, Crew and Charter Brokers.

THE ACREW PHILOSOPHY FOR MARKETING IN NICHE INDUSTRIES

Reputation and Image are often crucial in niche markets, if not more so than in broader markets.

The most important rule of Marketing: Attention is limited. People are experts at filtering, because they can’t pay attention to everything. To be noticed you need to find a way to be more interesting or useful than your competition.

Receptivity is a measure of how open a person is to your message. People ignore what they don’t care about. If you want your message to be heard, the medium matters.

Being Remarkable is the best way to attract Attention. It makes your offering worth noticing and talking about.

In order to earn the Attention of a prospect, you must divert their attention from what they’re already doing. It’s best to assume your prospects begin in a state of Preoccupation : they’re doing something else.

Your approach to attracting Attention depends on your prospect’s current Level of Awareness : how much they know about the problem, potential solutions, and your offer.

Demonstration is one of the oldest and most effective marketing techniques. Demonstration gives your prospects a “reason to believe” your marketing and sales claims are true.

WHAT WE DO

ACREW is the leading provider of innovative solutions for the Superyacht industry. With our headquarters in Palma de Mallorca, ACREW is a Superyacht marketing consultancy company that specialises in providing comprehensive Marketing Intelligence for the industry. Our extensive membership of Superyacht captains and crew, which is the largest in the world, allows us to offer unparalleled networking opportunities and professional development resources to build reputations and engagement.

Over the past decade, ACREW has organised more than 100 events focused on enhancing the professional growth of Superyacht seafarers. In 2018, we launched the global Crew Awards program, recognising excellence in the industry.

These events and award programs not only provide a platform for Superyacht professionals to connect and learn from each other but also serve as direct marketing opportunities for

businesses operating in the Superyacht industry. We understand the importance of team growth, market engagement, and client relations for businesses, particularly in niche markets like the Superyacht industry. Therefore, we offer stateof-the-art tools and services to help businesses enhance their reputation and achieve success through improved team performance and client satisfaction.

In addition to our services for businesses, we also offer a strategic crew solution for Vessels and Fleets. By adopting our tools and services, yacht owners and operators can optimise their hiring and recruitment (powered by Meridian), crew performance, leading to measurable savings in overall crew overheads. Our ultimate purpose is to support and create a crew experience that drives performance, engages crew members, and ultimately improves the overall performance of Superyachts.

DON’T JUST TAKE OUR WORD FOR IT,HEAR WHAT THE INDUSTRY LEADERS HAVE TO SAY ABOUT ACREW

“We have been working closely with ACREW to promote various Superyachting incentives and portfolio launches of Inmarsat and have been very pleased with their events and round table coordination. The ACREW team are very friendly and supportive in ensuring we get a good outcome of the events we sponsor together.

I would highly recommend ACREW to any companies looking to promote their brand in the yachting sector to reach their desired targeted audience of crew and captains.”

Arvid Karlberg

Inmarsat

Yachting Business Manager, Strategic Accounts

“I would like to thank you for the opportunities you have given my team to speak at a number of your events to yacht captains over the last couple of years. The events have always been well organised and managed in a very friendly manner by your delightful team. We will continue to support you as you have supported us.”

Roger Horner

e3 Systems Group Managing Director

“ACREW have been amazing from day 1. Their unique business membership has allowed us to connect and partner up with similar companies in our industry, leading not only to increases in revenue but creating long lasting relationships. The events they run are always well organised and huge fun! ACREW staff are very professional and helpful, in particular Anna Poplawska who has been amazing in ensuring Seascope gains the maximum benefits of being a member of ACREW”

Tom Hincks

Seascope Maritime Training

“I have been with ACREW for a year now and have really enjoyed the networking and events that they provide. My contact, Anna, goes above and beyond for her clients as do the whole team who are welcoming and friendly. Having the use of the ACREW lounge at Monaco boat show is a fantastic benefit and I plan to collaborate more with ACREW this coming year as much as I possibly can.”

Clair Minto

Chief

Stew Shop

‘’ATPI Yacht Travel has been extremely happy with our membership in ACREW and the way in which it has benefitted us by networking within the yachting community at various events and also raising our profile generally within the yachting sector. I would like to especially thank Onno, Arnold and the team – who have been extremely helpful, co-operative and always professional in offering various opportunities for engagement and participation in their event calendar throughout the year.’’

Frank Blackburn

ATPI

HOW CAN ACREW HELP YOU?

Drive sales

Meet decision makers and influencers

BUSINESS MEMBERSHIP

ACREW Business Membership offers companies in the yachting industry a range of tier options, including Bronze, Silver, Gold, and Premium, each with increasing benefits.

Members gain a dedicated company page showcasing their brand, ongoing social media promotion, and topranking on their company page for enhanced visibility. Additional perks include access to the exclusive ACREW Monaco Yacht Show Business Lounge, participation in ACREW Signature Events, and the option to sponsor and attend events. Members will also be featured in newsletters, blogs, and receive consultation sessions and video interviews. Overall the ACREW Business Membership provides opportunities for networking, promotion, industry recognition and engagement.

BUSINESS OPPORTUNITIES

Annual Arrangements

Bronze Silver Gold

Company page on ACREW website

Consultation session (*1)

Option to sponsor ACREW events

1 Welcome Message through ACREW newsletter

2 pieces of promotional content shared on Instagram story, LinkedIn, Facebook (*2) (*6)

Unlimited educational content shared on Instagram story, LinkedIn, Facebook (*3) (*6)

Company page on ACREW website

Consultation session (*1)

Option to sponsor ACREW events

1 Welcome Message through ACREW newsletter

2 pieces of promotional content shared on Instagram story, LinkedIn, Facebook (*2) (*6)

Unlimited educational content shared on Instagram story, LinkedIn, Facebook (*3) (*6)

1 blog post on ACREW website, shared on ACREW social media and newsletter (*4)

MYS Lounge Access

Company page on ACREW website

Consultation session (*1)

Option to sponsor ACREW events

1 Welcome Message through ACREW newsletter

2 pieces of promotional content shared on Instagram story, LinkedIn, Facebook (*2) (*6)

Unlimited educational content shared on Instagram story, LinkedIn, Facebook (*3) (*6)

2 blog posts on ACREW website, shared on ACREW social media and newsletter (*4)

MYS Lounge Access

Workshop Opportunity

Signature Event Access

(*1) You have the option to receive advice on how to get the most out of your ACREW membership from an ACREW team member

(*2) Submit 2 pieces of your promotional content and we will distribute it on our channels. This benefit lasts for the duration of your membership (1 year)

(*3) Submit unlimited educational content with ACREW, and we will share it on our channels, acknowledging your company. Content shared must not be promotional.

(*4) Submit one longer piece of content of your choice (whether promotional or educational) to be shared on the ACREW website and channels.

(*5) Film a professional video using ACREW’s in-house videographer and team member at the event location. Discuss with your account manager to schedule. The video will be posted on ACREW’s YouTube channel, and you will receive the video file.

(*6) Upon receipt of your content form, please be advised that it could take up to 2-3 months before the content is posted. This period is required to ensure thorough review and alignment with our content guidelines.

Company page on ACREW website

Consultation session (*1)

Option to sponsor ACREW events

1 Welcome Message through ACREW newsletter

2 pieces of promotional content shared on Instagram story, LinkedIn, Facebook (*2) (*6)

Unlimited educational content shared on Instagram story, LinkedIn, Facebook (*3) (*6)

3 blog posts on ACREW website, shared on ACREW social media and newsletter (*4)

MYS Lounge Access

Workshop Opportunity

Signature Event Access

ACREW writes 1 blog post about your company’s services/products

Video Interview with ACREW (5*)

ACREW BUSINESS LOUNGE

MONACO YACHT SHOW

Experience networking and business opportunities at the highly anticipated Monaco

Yacht Show. The ACREW business lounge serves as a hub for productive meetings and valuable networking with influential individuals.

Engage in meaningful conversations, establish connections, and explore potential partnerships in an ideal setting designed for business meetings. Located just outside the show this is a perfect location for you to have meetings with potential clients. The lounge will be open from 8:30 a.m. until 5:30 p.m everyday during the show.

All ACREW business members will have access to this.

VIP Table Sponsors receive exclusive privileges, including access to the private terrace, gourmet lunch for your business representatives and clients and a selection of beverages.

ACREW CREW LOUNGE AT THE PALMA SUPERYACHT VILLAGE

Join us at the ACREW Crew Lounge, the official hub for crew activities at the Palma Boat Show. Here, businesses can partner with us to showcase their brand through workshops, reaching a captive audience of crew members.

Our diverse sponsorship opportunities align businesses with our commitment to crew learning and networking. Throughout the event, attendees will participate in workshops, seminars, and networking events, empowering them with industry knowledge and connections.

Beyond education, the Lounge hosts social gatherings, providing businesses a relaxed setting to engage with crew members. Customisable sponsorship packages allow businesses to tailor their involvement to meet their branding objectives.

Partnering with ACREW not only boosts brand visibility but also supports the professional development of the maritime community, demonstrating a commitment to industry growth.

CAPTAINS & HEAD OF DEPARTMENTS DINNERS

Strengthen relationships with key clients through our Captains and Head of Department Dinners.

Let us handle the logistics while you focus on expanding your business and creating meaningful connections.

ACREW CHEF COMPETITION:

CELEBRATING CULINARY EXCELLENCE

The ACREW Chef Competition showcases the talents of yacht chefs, inviting them to join in a celebration of culinary excellence. Launched for the first time in February 2024, this inaugural event exceeded expectations, capturing the attention of participants and attendees with its creativity, camaraderie, and culinary mastery.

Why ACREW Chef Competition:

A New Tradition: Following the resounding success of our inaugural event, ACREW is proud to announce the establishment of the ACREW Chef Competition as an annual highlight in our event calendar.

Putting Chefs in the Spotlight: At ACREW, we’ve always felt that chefs within the maritime industry deserve more recognition and appreciation for their important role. The ACREW Chef Competition is our response to this sentiment, providing a dedicated platform for chefs to shine and be celebrated for their culinary skills.

Building Community: Beyond just a competition, this event serves as a unifying force, bringing together chefs, industry professionals, and enthusiasts to celebrate and elevate the standards of culinary excellence within the yachting community.

THE CREW AWARDS

Elevate Your Brand with ACREW’s Crew Awards

Recognising excellence in the Superyacht industry, ACREW’s Crew Awards celebrate the outstanding achievements of crew members who consistently go above and beyond. Join us in honouring the dedicated professionals who contribute to the success and exceptional experiences onboard Superyachts worldwide. In addition to celebrating excellence in the superyacht industry, ACREW’s Crew Awards offer a range of sponsorship opportunities tailored to meet your brand’s exposure and awareness goals. Whether you seek increased visibility among industry professionals or targeted engagement with captains and crew members, we have sponsorship packages designed to suit your needs. Elevate your brand, gain valuable exposure, and make lasting connections with the industry’s best through our different sponsorship options.

BUSINESS ACCELERATION

Over the years ACREW has become a knowledge institute offering tailored services. These tailored services are all based on our excellent engagement with our membership of Superyacht Captains, Crew and Charter Brokers. The following solutions allow companies and destinations to tap into that network.

With our personalised approach and proven methodologies we can help you accelerate your business growth and success.

MARKET RESEARCH AND ANALYSIS

Gain valuable insights for your business with ACREW’s Market Research and Analysis services. Our collaborative approach ensures that we work closely with you to address any queries or challenges you may have, leveraging our extensive database of 15,000 captains and crew members to provide first-hand knowledge and actionable information.

Whether you seek to understand customer preferences, identify emerging trends, or gain a competitive edge, ACREW’s Market Research and Survey services are tailored to meet your specific needs. Our team conducts comprehensive research and surveys, employing a data-driven approach to help you make informed decisions and shape your marketing strategies.

CONTENT CREATION AND PROMOTION

Elevate your business and showcase your expertise with ACREW’s tailored content videos. Our in-house team of videographers is ready to collaborate with your organisation, either by coming to your location or hosting you in our office in Palma de Mallorca. Together, we will create high-quality training videos within your field of expertise, specifically designed to inspire and educate captains and crew in the Superyacht industry.

By partnering with ACREW, you gain the opportunity to share your knowledge and best practices with a global yachting audience. Our Platform serves as a central hub where yacht professionals can access your specialised training content, enhancing their skills.

DESTINATION MARKETING CAPTAIN/BROKER FAM TRIPS

Boost exposure with ACREW’s Destination Consultancy

Marketing: Captain/Broker Fam Trips. Partnering with us provides a unique opportunity to bring a targeted group of crew, captains, and brokers to your destination, creating valuable exposure and increasing brand awareness.

What We Offer:

Extensive Network and Expertise:

Collaborating with ACREW means tapping into our vast network and industry expertise, ensuring heightened visibility for your destination within the Superyacht community.

Tailored Fam Trips:

Our Fam Trips are customized platforms to showcase the unique features and offerings of your marina, shipyard, or other facilities, fostering brand recognition and leaving a lasting impression on attendees.

Strategic Planning and Execution:

We focus on positioning your destination at the forefront of the Superyacht industry through strategic event planning and meticulous execution. From curated experiences to engaging itineraries, we create memorable moments aligned with your destination’s identity and values.

Immersive Experience:

Hosting crew, captains, or brokers at your destination allows participants to develop a deep appreciation for what your location offers. This firsthand knowledge and positive experience translate into increased brand loyalty and referrals, amplifying your destination’s reputation within the industry.

Let ACREW be your trusted partner in driving exposure and brand awareness for your destination. Together, we can create captivating Fam Trips that showcase your unique attributes, forge industry relationships, and position your destination as a top choice for Superyacht professionals.

PERSONALISED AND BESPOKE EVENTS

At ACREW, we can create personalised and bespoke events designed exclusively for businesses in the yachting industry. Whether you have a specific vision in mind or need assistance in conceptualising the perfect event, we are here to bring your ideas to life. Contact us today to discuss your requirements and let us create tailor-made events.

MERIDIAN MARKETING

Banner Ads on Meridian Websites

Your banner ad in 7 location rotate

30,000 page views/month

All 7 Locations listed below

*Don’t need all 7 locations? Call us for customer pricing for the locations you need.

Social Media

Newsletter Your ad in our weekly newsletters (ACREW + Meridian)

Audience of 90,000 Yachting Professionals

37% Open Rate

Advertise your business on social media (Instagram, Facebook, Twitter, LinkedIn on ACREW and Meridian

20,000 + Followers across all channels

INFLUENCER MARKETING

Captain Kelly J. Gordon is an accomplished motor yacht captain, social media influencer, and public speaker. Her thirst for adventure has propelled her to become one of the busiest and most respected captains in South Florida. She takes pleasure in sharing her knowledge and experience with her 29K+ social media fans. And in 2022, she was honored with ACREW Yachting’s Master 500-GT award.

29K+

Social Media Followers

3 Million 75.6K

TikTok Views TiktTok Likes