1.ACREW
2.Philosophy
3.Value proposition
4.Achievements
5.Video moodboard
6.Team
7.Financial overview
8.Conclusion
9.The way forward
10.Strategy & solution
11.Market research
12.Projection 2024 - 2028
13.Offer to investor
Company number: 60748141
Legal entity: Besloten Vennootschap (comparable to a privately held limited liability company)
Statutory name: SYCE BV
Corporate seat: Leeuwarden the Netherlands
Trade names: SYCE, ACREW, Super
Yacht Crew Events
Date of incorporation: 23-05-2014
ACREW has incorporated a proven marketing approach into tools and solutions aimed at engaging and attracting the authentic attention of professionals in the superyacht industry.
01
In niche markets reputation and image is crucial.
02
In order to get attention, your audience needs to be receptive, people ignore what they don’t care about.
03
The most important rule of marketing: attention is limited. Be more interesting and useful than your competitors if you don’t want to be filtered out.
04
Be remarkable to attract attention. Make your offering worth noticing and talking about.
05
In order to earn the attention of a prospect, assume they begin in a state of preoccupation: they’re doing something else.
07
Demonstration is one of the oldest and most effective marketing techniques. Give your prospects a “ reason to believe” your marketing and sales claims are true.
06
Your approach to attractin depends on your prospec awareness: how much the problem, potential solutio
Superyachts, captains, crew and charter brokers perceive ACREW as a community of superyacht professionals. They view ACREW as a brand that acknowledges their professionalism and empowers them through professional & personal development, networking and social activities. Businesses and destinations use the marketing & consultancy services of ACREW to grow their reputation, engagement and business with captains, crew and charter brokers.
The constant need to remain top of mind in this quickly reputation focussed changing industry. This challenge is felt across the board by marinas & destinations, shipyards & refit yards as well as vendors & suppliers. The difficulty to attract and retain the best and most suitable crew for every superyacht. Better crew contribute to better dynamics, improved longevity and a positive overall owner & guest experience onboard.
The Market ACREW Penetration
Superyachts
Captains & Crew Charter Brokers Companies & Destinations
publications Yachting Pages & Superyacht Services Guide directories 1 2 3
Sources: Boat International & Superyacht Times, ACREW & Various Recruiter
Market Research & Analysis
Bespoke Events
Influencer Marketing
Content Creation & Promotion
Drake P3 Exclusivity: Behavioral Assessments
Meridian Partnership: Hiring & Recruitment
Business Membership
Lounges & Events at key Superyacht Shows
Award Programmes: C
Awards, Business Awar
Chef Competition
Destination Marketing:
Captain & Broker Fam-trips
or 2 per department
Onno Ebbens Managing Director Abi McGrath Non executive Director Arnold Mbiydzengeh Head of Business Development Jessica Stroud Head of Marketing, Events & Consultancy Lujza Lennerová Marketing Charley Seroo Marketing Alexa Stefanescu Content Creator Vacancy Events Wendy Davies Sales Consultant James Branton Sales Executive Stefani Georgakieva Sales Executive Abigail Nolson 3rd Party Sales Andres Bujosa 3rd Party Sales Interns 1
01
ACREW has shown continuous growth in turnover and data whilst remaining cash flow positive
02
ACREW is globally recognized as a highly significant brand in the superyacht industry
03
ACREW is seen as a great way to start or progress in your career
04
ACREW is seen as the institute for intelligence, reputation and engagement in the superyacht industry
To monetise the ACREW data and reputation through growing our B2B client base from 1.5% to 5% (from 300 to 1,000 clients) whilst growing our community of captains, crew and charter brokers.
01
Keep growing our network of crew & charter brokers by hosting more paid and sponsored events globally and through online marketing and social media.
03
Keep growing our number of business members on annual recurring revenue
05
Add the missing link to our offerings; a vendor-focused e-commerce marketplace / deal sharing platform
02
Keep growing the number of vessels that use our 3rd party software solutions
04
Keep growing our number of destination marketing clients for big ticket sales
The ultimate tool for the constant need to remain top of mind in this quickly reputation focussed changing industry.
The marketplace is an open online environment based on top performers such a as Rakuten, FoundersCard and Groupon where:
ACREW business members can present their coupons, deals & discounts
ACREW markets those coupons, deals & discounts to their database and following Captains & crew download or purchase the offers
ACREW charges a lead fee, fixed fee or commission on each download or purchase
80% of business respondents showed interest
75% of member respondents showed interest
With the adjusted proposition we had client panels with 10 key companies - 100% have confirmed to put in one or more offers!
WHAT IS YOUR POSITION ONBOARD?
WHAT IS YOUR POSITION IN THE COMPANY?
WOULD YOU PAY TO BE A PART OF A PREMIUM PROGRAM FOR CREW WITH DISCOUNTS OFFERED BY HUNDREDS OF MARITIME AND YACHTING BUSINESSES IN THE MED AND US/CARIBBEAN?
WOULD YOUR COMPANY BE WILLING TO OFFER A DISCOUNTED SERVICE TO THE TARGET AUDIENCE?
Actual shareholders:
Ebbens & McGrath BV - 70%
Captains Dan Jackson, Will Kaye & Aeneas Hollins
- 20%
Berkan Ceylan - 10%
ACREW offers 40% shares for an investment of 1M euros
60% shares to Ebbens & McGrath BV (55%) and ACREW staff (5%)
Ebbens & McGrath BV will loan ACREW 200K to:
Invest in sales
Invest in online & social media marketing
Invest in new events
Meridian will develop marketplace