ACREW AUSTRALIA FAMTRIP

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FAMTRIP OF QUEENSLAND, AUSTRALIA

QUEENSLAND, AUSTRALIA AS A SUPERYACHT DESTINATION

Queensland is one of the most beautiful and diverse states. Queensland has something for everyone; with big cities such as Brisbane or nature, mountain landscapes, tropical coral gardens, white sandy beaches, fabulous island clusters, and the Great Barrier Reef!

By 2028, Queensland is set to have developed a 90% share of the Australian superyacht sector, establishing it as a leading Asia Pacific Superyacht Hub, and we at ACREW want to help achieve exactly that!

Queensland, Australia has enormous growth potential, and a partnership with ACREW can assist the existing growth strategy.

OUR VISION

Proposed Dates: 5 Day Event in either May or October. A suggestion would be in conjunction with ASMEX (20-22 May 2024) and Sanctuary Cove International Boat Show (23-26 May 2024)

Target Audience: Superyacht Captains and/or High-end Charter Brokers with the potential to bring new UNWI to explore Queensland

Key Points of Interest:

• Coral Sea Marina (Awarded for Best Marina)

• Southport Yacht Club ($2.87 million to deliver a new 160-meter superyacht berth)

• Gold Coast City Marina & Shipyard

• Boat Tour of Hamilton Island, Hook Island, Hayman Island (Whitsundays)

• Great Barrier Reef

• La Luna Floating Beach Club (berths for superyachts up to 70 meters)

OUR AIM IS TO HELP QUEENSLAND BECOME ONE OF THE MAIN SUPERYACHT HUBS OF THE FUTURE!

HOW TO POSITION QUEENSLAND, AUSTRALIA

It is critical to include the following collaborators (Superyacht Australia & Queensland Government) to help Queensland become and establish itself as a premier superyacht destination.

We aim to rise above and go beyond what has been achieved in surrounding areas. Queensland is known for its diverse landscape, tropical coral garden, and big cities’ approach to shaping the future, so let’s achieve this within the Superyacht Sector and make Queensland stand out from its competitors.

Queensland offers a variety of hotspots in the superyacht industry. Harbours, shipyards and more than 120 companies in the superyacht industry are based in Queensland. This development will not only help the local economy but will also promote the educational sector and the opportunity for more than 150 new students to enter Queensland Government-funded marine-focussed preapprenticeship programs or 16,000 new jobs until 2025.

Brisbane, the capital of Queensland, is also the host city of different events, such as the Olympic and Paralympic Games in 2032 and the Australian Superyacht and Marine Export Conference in 2024. Through these events, the infrastructure in Queensland will also be further developed.

The initial Fam Trip we would like to organise in conjunction with yourselves should mark just the beginning of our endeavours. Our aspiration is to surpass and outperform the expectations and outcomes set by prior initiatives.

We believe this should be an annual event, with the possibility of organising additional events catering to other sectors of the industry. Further in this presentation, we will provide you with a few examples of everything else we do here at ACREW.

We also recognise that Queensland presently boasts a diverse range of charter vessels accessible and that the legislation for chartering superyachts are lessening. We believe this asset should also be promoted within our plans as it will equally contribute to the local economy and ROl.

LOCAL ECONOMY BENEFICIARIES

• Yacht Agents

• Dive centers

• Charter/private aircraft companies

• Hotels

• Shuttle/transfer companies

• Watersport toys rentals/ sellers

• Excursion/activity providers

• Restaurants

• Cocktail bars

• Beach Clubs

• Night Clubs

• Hidden gems

• Local luxury car rental companies

• Customs specialists

• Golf courses

• Anchor spots (buoys)

• + Many more...

FAMILIARISATION TRIPS

Fam Trips are an undervalued marketing tool that any destination can use. They have become increasingly popular when it comes to destination marketing over the years. It is a new concept that works - and boosts the reputation of your Destination & Marina.

ACREW invites targeted audiences such as Charter Brokers, Captains, Chief Stewardesses, Pursers, and Head of Departments to visit your destination. The objective is to engage with high-end guests that do not know your destination/marina well enough to promote it to their clients. It is the perfect opportunity to position your brand in the market as a key superyacht destination.

BAHAMAS FAMTRIP 2022 | ACREW

EXAMPLE 1

CARIBBEAN CREWFEST 2016, 2017, 2018

OBJECTIVE

Objective: Christophe Harbour was a new Superyacht destination that was still in the development process and was not yet seen as a Superyacht hub. The main challenge consisted of driving visiting yachts to the event and the second challenge was having them add Christophe Harbour to their itinerary and get owners interested in berthing and real estate purchase.

RESULT | 2017

• Fuel Sales Margin covered 50%+ of the total budget

• 250,000$US Directly attributable revenues

• 5 Repeat visiting yachts

• 1 Advance booking for 2018

• 12 vessels stayed outside of the complimentary event days

• Additional revenues on amenity use and spend

RESULT | 2018

• 500,000$US Directly attributable revenues

• 5 Repeat visiting yachts 2 Advance booking for 2019

• 12 vessels stayed outside of the complimentary event days

• 8 Untouched vessels visiting for first time

• Additional revenues on amenity use and spend estimated

“In my 20 years of yachting this was the first time I had attended a crew ONLY event such as yours, it was fantastic to meet lots of new people, and go to crew workshops that were relevant to what we do onboard, and not a broker insight! Then to finish with the Crewfest Games on the last day followed by a night of laughing and dancing in front of that huge sound system with some amazing tunes being played by Dani at the masquerade ball was the icing on the cake. Again, to all the ACREW team thank you, and hopefully see you next year.”

“It was the first time I have seen something organized that made me feel like what we are doing is truly a professional industry. All the events were professionally organized and run, and I had a great time getting involved with everything. I’m truly excited to attend another ACREW event as soon as possible.”

CARIBBEAN CREWFEST 2018 | ACREW

CARIBBEAN CREWFEST 2018 | ACREW

CARIBBEAN CREWFEST 2018 | ACREW

Simon Drew, Engineer, MY Bayesian (Caribbean Crewfest, January 2017)

Courtney Robertson, First Officer, MY Odessa (Caribbean Crewfest, January 2017)

EXAMPLE 2

BAHAMAS BROKER FAMTRIP 2019, 2022

OBJECTIVE

Drive more charter business to the Bahamas specifically Nassau, Abacos, North Eleuthera and The Exumas

RESULT

FamTrips attended by 40+ Charter Brokers representing 30+ companies from 10 countries

2019: The 20 Brokers booked an additional 89 weeks with an average worth of $37k per week to the local economy and local government. Thus a total worth of $3.3M. And this would only be the direct ROI within 9 months.

2022: Within the week of the FamTrip 2 weeks of charter to The Exumas were booked

‘Last week’s Fam Trip was an incredible example of industry partnership. I have received so many positive feedbacks from participants and the wider community. We were equally pleased with the successful outcome and look forward to deepening our relationship with ACREW in the next several months’.

Director

BAHAMAS FAMTRIP 2022 | ACREW

Dr. Kenneth Romer, Deputy

General of Tourism, Investments & Aviation

EXAMPLE 3

LURSSEN CAPTAIN FAMTRIP 2023

Objective: 3-day Familiarisation Trip to the world-renowned Lürssen Shipyard, exclusively designed for industry-leading captains. This was an exclusive opportunity to experience the exceptional quality and craftsmanship that goes into every Lürssen yacht, and to network with other industry-leading captains.

The event gave participants the exclusive opportunity to tour the shipyard and witness the various stages of yacht construction.

LURSSEN FAMTRIP 2023 | ACREW

LURSSEN FAMTRIP 2023 | ACREW

ADDITIONAL ACREW DESTINATION MANAGEMENT SERVICES

ADDITIONAL OPPORTUNITIES

Within ACREW there also many different additional opportunities to promote a destination!

These opportunities present a dynamic avenue for organisations to amplify their brand visibility and foster meaningful connections within the targeted industry. By engaging in sponsorship, businesses gain the advantage of showcasing their products or services to a targeted audience, this enhancing brand recognition and loyalty.

Consider the Market Surveys, Crew Awards, Superyacht Business Awards, Destination Videos, Bespoke Events and much more.

THE INTERNATIONAL CREW AWARDS

• The ACREW Crew Awards is the ultimate celebration of excellence and professionalism in the Superyacht Industry. The Crew Awards is the premier event for superyacht crew to be recognised for their hard work and achievement in the industry.

• This globally recognised event is the only Awards Competition that truly honours Superyacht Crew for their hard work and commitment to the industry. This makes the Awards a personal achievement and an industry-wide recognition of professional excellence. ACREW invites all Superyacht Crew and Captains to participate in the Crew Awards and join us for a weekend of celebrations.

A GLIMPSE AS THE DIFFERENT SPONSORSHIP OPPORTUNITIES AVAILABLE FOR THIS TYPE OF EVENT

DESTINATION CONSULTANCY /MARKET RESEARCH

Do you want to get a better insight into your consumers and users? Are you interested in launching a new product, service, or even a new marketing campaign, but you’re not sure what your consumers want? To answer the questions above, you’ll need help from your target audience. However, how will you collect that data? In this case and in many other situations in your organization, market research is the way to get all the answers you need.

Doing market research can be very important to making the right decisions for moving your destination forward. Market research for destinations and services development will help you to understand your users’ needs, as well as potential risks and market opportunities. It will also allow for the right decisions and objectives moving forward in the promotion of your destinations and which toolkit to allocate your budget and resources to.

SUPERYACHT CAPTAIN AND CREW EVENTS

ACREW events are not only a perfect opportunity for learning, networking or socializing for Captains & Crew, but they also serve as a medium to introduce Crew and Vessels to Destinations, Marinas, Refit Yards, and Shipyards. The benefits are endless:

• Become a premier destination in the region

• Target crew in European, US, and Caribbean hubs

• Gain access to 15000+ ACREW members

• Achieve awareness, engagement, bookings, sales, and/or visits in multiple geographic locations worldwide.

VILANOVA 2021 | ACREW ASTILLEROS 2022 | ACREW

MONACO YACHT SHOW 2019 | ACREW

DESTINATION DOCUMENTARIES

Destination videos play a key role in creating a strong image and boosting visits. ACREW offers high-end videos shot from a Captain & Crew perspective – let us be your ambassadors. Benefit from our reach and trust in the Superyacht community. The ACREW video team will visit your location and shoot a series of episodes that are shared and promoted on all ACREW channels and our Superyacht Engagement Channel.

BAHAMAS FAMTRIP 2022 | ACREW

BAHAMAS FAMTRIP 2022 | ACREW

ACREW DESTINATION PARTNERS