ACREW B2B MEMBERSHIP BOOK 2023

Y O UR REP U TA TION C OUN T S

BUSI N E S S

OPPO R TUNITIE S

Dear Clients,

Once again I would like to thank our past, present and potential clients for their continuous support. 2022 has been an incredible year as we have had a very good calendar of events and recorded our best edition of the Superyacht Business Awards till date. We are also very excited about the Crew Awards which we are hosting in Porto Montenegro, an event aimed at recognizing the Best Crew in the Superyacht Industry 2023 promises to be an even better year for us as we have many more plans for our clients. Additionally, we aim to support more of our clients with our consultancy services which has been much appreciated by the many clients that have made use of it. Together with our Events department we are continuously exploring new event destinations in areas such as the South of France and Italy. We have an incredible sales team which I am very proud of and the team is ready for the months ahead and we will do our utmost best to achieve the required results with our clients.

Sincerely, Arnold V Mbiydzengeh Head of B2B Sales, ACREW

WH AT W E D O

ACREW is a Superyacht marketing & consultancy company with its headquarters in Palma de Mallorca. ACREW boasts the largest membership of Superyacht captains and crew in the world. Over the past decade ACREW has hosted over 100 events with a focus on the professional development of Superyacht seafarers. In 2018 ACREW launched the global Crew Awards programme and in 2020 the Superyacht Business Awards programme was unveiled.

These events and award programmes provide direct marketing opportunities to the thousands of businesses that surround these luxury yachts.

For businesses we help grow team, market and client engagement and most importantly reputation using state of the art tools. Especially in niche markets, like the Superyacht industry, engagement is essential as the purchasing process relies very much

on referrals and proven concepts. Familiarit y and trust strongly influences decision making. For Vessels and Fleets, we of fer a strategic crew solution. Adopting our tools will result in not only better crew performance but also in measurable, reportable savings in overall crew overheads. Our purpose is to support and create a crew experience that will drive performance, engage crew and ultimately improve the performance.

STR Y

R E QUIR E S CO NT I NU O U S

EN GAGEM E N T

TEAM

L

E TH E 3 S TE P S T O BUSI N E S S SUCCE S S A R E

criterium: your reputation.

TE A M

MA

Gallup repor ts disengaged employees have a 37% higher rate of absenteeism. They have 18% lower productivit y and 15% lower profitabilit y. Based on those calculations, the cost of a disengaged employee could be 34% of their annual salar y. That’s 3,400€ for ever y 10,000€ they make. But if your employees are engaged they will supply excellent results in market and client engagement.

According to a study by the World Economic Forum, on average more than 25% of a company ’ s market value is directly at tributable to its reputation. The objective of strong market engagement is to build strong relationships with potential buyers, decision makers and influencers as well as to be invited to answer tenders, RFPs, buying decision trajectories and other sales oppor tunities.

Improve your client retention and longevit y. Engage with them in a positive way, improve the client experience to reduce churn and to maintain and grow your business. If this resonates with you, then ACREW can conduct baseline measurements for your company which will provide power ful insights into where you are today and what steps should be taken for continuous improvement.

E N GAGE M E N T

RK E T E N GAGE M E N T C LI E N T E N GAGE M E N T

AN ENGAGED AND ENERGISED TEAM involved and focused on the best result possible

OPTIMISED MARKET ENGAGEMENT meet the buyers, decision makers and influencers

CLIENT ENGAGEMENT consolidate your client base and grow your business

Through our 3 baseline measurements we can provide quantifiable solutions to improve the key decision making

AC R E W

BUS I N E SS

Over the past 13 years ACREW has grown to become the largest club for captains and crew in the superyacht industry. Business Membership with ACREW gives your company the opportunit y to net work and share knowledge with this communit y directly. As a Business Member of ACREW you have access to the most engaged net work of superyacht captains and crew globally Not only does the ACREW Business Membership provide a platform to nurture your business relationships but it also enables professional businesses with a tangible way to actively support captains and crew

W H Y BE COM E A N AC R E W

WH AT YO U GE T

Opportunit y to attend ACREW Superyacht Signature events

Opportunit y to facilitate workshops

Company profile in ACREW event booklets

Welcome message introducing your company to ACREW Captain & Crew members

Annual Company Page on www.acrew.com

*DISCLAIMER* Events & Event dates may be subject to change.

22’|23’ GLOBAL EVENTS MAP FO R N O N BUS I N E S S MEMBER S

CREW

ANTIGUA CHARTER SHOW 4TH  9TH DECEMBER 2022

TECH SYMPOSIUM JANUARY 2023

BAHAMAS FAMTRIP FEBRUARY 2023

MYBA APRIL 2023

BAHAMAS FAMTRIP JUNE 2023

TECH SYMPOSIUM JULY 2023

BAHAMAS FAMTRIP

ACREW & IMM LOUNGE MYS22 TECH SYMPOSIUM JANUARY

CREW AWARDS

MYBA CREW PARTY

TECH SYMPOSIUM JANUARY

The Crew Awards by ACREW is the only international, impartial awards programme to recognise the excellence in superyacht crew. In 2020 ACREW received over 400 nominations and 45,000 online votes. The 2022 ceremony will welcome 250 Captains, Crew & Industry professionals to celebrate the outstanding achievements of the

POR TO M ON TENEGR O, T IVAT, MONT ENEGR O

A TTEN D A N C E

EVENT F A C T S

Industry Professionals

Superyacht owners

Captains

Heads of Departments

500 Guests

Live music and entertainment

After Party

S U P E R YA CH T BU SINESS AWARD S

The Superyacht Business Awards 2023, voted the Best by Superyacht Captains & Crew, are awarded to the best businesses in the yachting industry. ACREW ’ s network of over 15,000 Captain and Crew Members are invited to vote for the superyacht businesses that deserve global recognition, for

being the best in their field. The Winners and RunnersUp receive the Superyacht Business Awards stamp to showcase their seal of approval f rom Captains and Crew around the world. ACREW champions these outstanding superyacht businesses through strong social and

digital platforms and via media partnerships. Captains and Crew benefit f rom learning which businesses their peers highly recommend, and the businesses themselves gain an invaluable marketing tool, with which to support their exponential growth.

MON ACO BUS I N E SS LOUNG E 2023

ACREW returns to Monaco to host the ACREW & IMM exclusive business lounge which will be located in La Rascasse and will be accessible for all ACREW business members and VIP Table Sponsors from 27-29 September. The lounge can be utilised for business meetings and net working with industry professionals. Crew are

invited to enjoy a drink or to collect their Crew lunch boxes.

The lounge is accessible for ACREW Business Members to host meetings. The lounge allows for a limited number of private tables. VIP Table Sponsors will have access to the private terrace with complimentary lunch and drinks. The upstairs lounge will be reserved

for a maximum of 4 partners for a fully privatized area to host meetings and to invite guests. The private lounge includes complimentary lunch and drinks, 2 Captain soirees and inclusion in the outside branding.

DE ST I N AT I O N MA R K ET IN G

A marketing approach that is tied to promoting a specific location and its benefits along with potential products or ser vices it may of fer.

Increase customer awa are, what you a

Planting a seed of intrigue in people’s minds. Curiosit y strikes all of us.

Targeting a specific au it comes to destination mar

D E ST I N AT I O N CONSU LTANC Y /MA RK E T R ES E ARC H

Do you want to get a better insight into your consumers and users? Are you interested in launching a new product, service, or even a new marketing campaign, but you ’ re not sure what your consumers want?

To answer the questions above, you’ll need help from your target audience. However, how will you collect that data? In this case and in many other situations in your organization, market research is the way to get all the answers you need.

Doing market research can be very important to making the right decisions for moving your destination forward. Market research for destinations and services development will help you to understand your users’ needs, as well as potential risks and market opportunities. It will also allow for the right decisions and objectives moving forward in the promotion of your destinations and which toolkit to allocate your budget and resources to.

CAP TA I N & BROK E R

FAMI L IARIZ AT IO N T R IP S

A proven concept to boost the reputation of a Destination or Marina. A FAMILIARIZATION TRIP OFFERS A DESTINATION

• A bespoke and personal way of promoting a destination

• The opportunit y for the destination and local experts to build a personal relationship with decision makers and influencers

• An excellent method to improve market and client engagement and to obtain the ultimate objective, to remain top of mind and to have a reputation as a key superyacht destination

”ACREW put together a well-rounded five star FAM program in the Bahamas that included great information for us char ter brokers to know and pass on to our clients. The impor tance of FAM trips cannot be understated. It provides us with inside knowledge and firsthand experience that we other wise would not have. Thank you for a stellar trip!”

Yvonne Stern - Char ter Broker Fraser Yachts - Bahamas FamTrip 2019

ACREW will invite a selection of the target audience such as Charter Brokers, Captains, Chief Stewardesses and Pursers to visit your destination. The objective is to engage with these high end guests that do not know the destination well enough to promote it to their guests, owners or clients. This proven concept promises exciting ROI’s. Use cases in other destinations show a ROI up to 40 based on weeks booked.

CAP TA I N & C R E W E VENT S

The objective is to introduce Captains, Crew and vessels to Destinations, Marinas, Refit Yards and Shipyards. Organise your proof-of-concept now which could lead to an annual event added to the Superyacht Calendar.

POSITION YOURSELF AS PREMIER DESTINATION IN THE

REGION

• Target Crew in European, US & Caribbean hubs, shows and online

• Experience your amazing destination at an annual event

• Communicate with 15,000+ ACREW Members

• Achieve awareness, engagement, bookings, sales and/or (return) visits

ACREW has proven in several European (France, Spain, Monaco and Italy) and Caribbean destinations (St Maarten, St Kitts, St Thomas and the Bahamas) how essential Captains and Crew are as decision makers and influencers towards owners and guests. ACREW events are the perfect blend of interactive learning opportunities for Captains and Crew, combined with interesting and exciting social activities. An ACREW event includes workshops, onboard sessions, excursions, explorations and sports/team activities and will be an unique experience for Superyacht crew. The event will be a perfect way to tell your story to Superyacht captains and crew.

DE ST I N AT I O N

VI DE O S

ACREW of fers high end videos shot from a Captain & Crew perspective - let them be your ambassadors. Benefit from our reach and trust within the Superyacht communit y. The ACREW video team will visit your location and shoot a series of episodes which are shared and promoted on all ACREW channels and our Superyacht Engagement Channel.

• Destination videos play a key role in creating an online destination image of a place

• Destination videos are representations of destination experiences which the destination, marina, shipyard or refit yard can utilize in their promotional and marketing agenda

• Destination videos have a proven positive impact on engagement behaviour

• Studies reveal positive impacts of source credibilit y, inspiration, escapism and self congruence on word-of-mouth, which further leads to travel intention. While source credibilit y is the strongest predictor of word of mouth, more factors representing the emotional resonance turn out to be the driving factors of word of mouth.

• Content and visual analysis of the videos as well as viewer

responses support the argument that influences and their respective videos play a key role in creating an online destination image ofa place. Stories and images in vlogs vividly create destination images necessary and fundamental for place marketing.

COMMUNI CAT IO N

VI A AC RE W

ACREW is a fast growing communit y for yachties and leading businesses in the industry to honour the yachting world through people, places and experiences. We can support you in the creation of your content and promote it through our many platforms to reach your target audience. We will help you discover opportunities, connect with like minded people and bring your company value. ACREW are constantly evolving and staying ahead of the times through our branding and marketing to ensure we bring value to the yachting communit y. We have curated a selection of packages which will help you stand out from the crowd.

EMAIL CAMPAIGNS

Reach your targeted audience of subscribed superyacht Captains and Crew through your email advert inclusion. We send out emails to our communit y of over 15,000 Captains and crew regularly. Our opening rates of 40%+ surpass the industry average and showcasing great engagement with Captains, Head of Departments and Crew.

SOCIAL MEDIA CAMPAIGNS

ACREW will create a social media campaign for you to improve your brand awareness, increase your follower interaction or any other goal you wish to reach. We will do this through our channels including Facebook, Instagram, Twitter and LinkedIn.

will be ready to advise you on how to get the best results, reach and engagement..

EPISODE IN THE SUPERYACHT ENGAGEMENT CHANNEL

We all agree that one way to improve your engagement is by telling your story to the right audience. We will use our in-house video team to shoot a 10 - 15 minutes episode with you which will be uploaded on our Superyacht Engagement Channel. Our Superyacht Engagement channel has a strong audience of decision makers on board and ashore. Please see more about the channel here. Videos on the Superyacht Engagement Channel will be promoted on LinkedIn, Facebook and Google ads tagging your company and the individual speakers for maximum reach.

BLOGS, VLOGS AND PRESS RELEASES

Have your story told through a blog, vlog or press release. Get your story directly to your potential customers. ACREW will publish the content created by you through its platforms. Our Marketing team

Additionally, we can shoot a video at our events or at your premises. In the case that it is at your premises you will have to pay for flights, accommodation and entertainment of the team during their visit.