BUSINESS
OPPORTUNITIES
WELCOMES ALL SUPERYACHT BUSINESS PROFESSIONALS
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Dear Partners, We are looking forward to 2022, and hope that we will be able to engage with superyacht captains and crew like never before.
We wish you all the best in business and hope you will join us on this journey to improve engagement within our industry.
Our calendar of events and business solutions promises to present to you great opportunities which will help grow your business in 2022 and beyond. We believe partnering with ACREW or Ebbens & McGrath will give your business the necessary tools to advance and develop in the yachting industry.
Best wishes, Abi McGrath and Onno Ebbens
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ACREW BUSINESS MEMBERSHIP Over the past 11 years ACREW has grown to become the largest club for captains and crew in the superyacht industry. Business Membership with ACREW gives your company the opportunity to network and share knowledge with this community directly. As a Business Member of ACREW you have access to the most engaged network of superyacht captains and crew globally. Not only does the ACREW Business Membership provide a platform to nurture your business relationships but it also enables professional businesses with a tangible way to actively support captains and crew. 4
WHY BECOME AN ACREW BUSINESS MEMBER? • Raise standards onboard superyachts • Support professionalism onboard • Share knowledge • Network with superyacht crew • Partner with leading superyacht businesses • A full year of marketing exposure
WHAT YOU GET
Opportunity to attend ACREW Superyacht Signature events
Opportunity to add course in the Seably platform
Opportunity to facilitate webinars/ workshops
(The Seably platform is the all-in-one training marketplace for superyacht captains and crew)
Company profile in ACREW event booklets
Welcome message introducing your company to ACREW Captain & Crew members
Annual Company Page on www.acrew.com 5
2022 GLOBAL EVENTS MAP BAHAMAS RENDEZVOUS
*DISCLAIMER* Events & Event dates may be subject to change.
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MB92 LA CIOTAT
CREW AWARDS 2022
MONTENEGRO CREW SPOTLIGHT
VILANOVA MENTORSHIP
MONTEGRO WINTER GAMES
MYBA CREW PARTY
ASTILLEROS DE MALLORCA
PSS 2022
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ASTILLEROS DE MALLORCA, MALLORCA, SPAIN The Astilleros Event will give you the opportunity to network with Captains and Crew at Mallorca’s premier shipyard. With award-winning facilities, a well-earned excellent reputation and fantastic location it is the perfect venue to host valuable learning opportunities for Captains and Crew.
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AT T E NDANCE
EVENT FACTS
• Captains
• Workshops for all departments
• Heads of Departments
• Lunches and happy hours
• Crew
• Social activities
PORTO MONTENEGRO, TIVAT, MONTENEGRO AT TEN DA N C E
EV ENT FACTS
• Captains
• Workshops for all departments
• Heads of Departments
• Social Activities
• Crew
• Lunches • Excursions
ACREW will be returning to the world renowned Porto Montenegro, this leading marina is the perfect location to help grow your business and network with Captains and Crew and other yachting businesses. This event will give you the opportunity to boost your reputation in the industry by spreading the word about your business in an upcoming newly developed marina. 9
MB92 LA CIOTAT, LA CIOTAT, FRANCE ACREW will partner with the shipyard, MB92 La Ciotat to bring exciting learning opportunities for Captains and Crew. By attending this event your business will have the opportunity to network with potential Clients, Captains and Crew and help spread the word about your business in a yachting hotspot.
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AT T E NDANCE
EVENT FACTS
• Captains
• Workshops
• Heads of Departments
• Lunches
• Crew
• Happy hours • Pub Quiz
BAY STREET MARINA NASSAU, THE ISLANDS OF THE BAHAMAS AT TEN DA N C E
EV ENT FACTS
• Vessels by invitation
• Excursions
• Captains
• Workshops
• Heads of Departments
• Networking
• Crew
• Crew Games
ACREW continues to host another event in The Bahamas, with our long standing partner The Bahamas Ministry of Tourism and Aviation to create our Annual Bahamas Rendezvous. This intimate, high-end event will give your business the opportunity to explore the destination and meet Captains and Crew
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VILANOVA GRAND MARINA, BARCELONA, SPAIN ACREW will be heading to Vilanova to organise a specialist event on Mentoring for superyacht Captains and Crew which will allow your business to network and improve your reputation in the industry by spreading the word in one of the most popular yachting destinations.
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AT T E NDANCE
EVENT FACTS
• Captains
• Seminars
• Heads of Departments
• Roundtables
• Crew
• Workshops • Lunches, drinks and dinner
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PORTO MONTENEGRO, TIVAT, MONTENEGRO The Crew Awards by ACREW is the
only
awards
international,
programme
to
impartial recognise
the excellence in superyacht crew. In 2020 ACREW received over 400 nominations and 45,000 online votes. The 2021 ceremony will welcome 250 Captains and Crew and 200 ACREW Business Members to celebrate the outstanding achievements of the best crew in our industry.
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ATTENDANC E
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• • •
EVENT FACTS
ACREW • 500 Guests • Live music and Business Members Superyacht owners entertainment Captains • After Party Heads of Departments
“I would like to take the opportunity to say a big thank you to you and all the ACREW team for giving us a chance to get a reward: You know we do a tough job and involve all our energy and time for our crew and guests... without ever asking anything in return. So when we have positive feedback like this nomination it is much appreciated and give some results to those everyday efforts.Thank you!” First Officer M/Y AWOL
SPONSORSHIP OPPORTUNITIES Destination Sponsorship SOLD Title Sponsorship SOLD Gold Sponsorship
€16,500
Silver Sponsorship
€11,000
Award Sponsorship
€4,400 15
SUPERYACHT BUSINESS AWARDS
The Superyacht Business Awards 2022, voted the Best by Superyacht Captains & Crew, are awarded to the best businesses in the yachting industry. ACREW’s network of over 15,000 Captain and Crew Members are invited to vote for the superyacht businesses that deserve global recognition, for 16
being the best in their field. The Winners and RunnersUp receive the Superyacht Business Awards stamp to showcase their seal of approval from Captains and Crew around the world. ACREW champions these outstanding superyacht businesses through strong social and
digital platforms and via media partnerships. Captains and Crew benefit from learning which businesses their peers highly recommend, and the businesses themselves gain an invaluable marketing tool, with which to support their exponential growth.
YOU CAN NOMINATE YOUR BUSINESS WITHIN THE FOLLOWING CATEGORIES:
• • • • •
Best Superyacht Marina Award Best Superyacht Agent Award Best Superyacht Crew Training Award Best Superyacht Service Provider Award Best Superyacht Recruitment Agency Award • Best Superyacht Software Award • Best Superyacht Refit Yard Award
ONE TIME PARTICIPATION FEE To enter the awards programme one has to pay a fee of €925 Join ACREW and support professionalism onboard superyachts arnold@acrew.com www.acrew.com
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THE SUPERYACHT INDUSTRY REQUIRES CONTINUOUS ENGAGEMENT Engagement by your team, engagement with the market and engagement with your clients. Especially in niche markets, like the Superyacht industry, engagement is essential as the purchasing process relies very 18
much on referrals and proven concepts. Familiarity and trust strongly influences decision making. Ebbens & McGrath is a superyacht engagement business consultancy from the founders of ACREW. With over
25 years of yachting experience, an extensive network in yachting and a solid consultancy background Ebbens & McGrath can lead you to the best possible result.
WE BELIEVE THE 3 STEPS TO BUSINESS SUCCESS ARE: An Engaged and Energised Team involved and focused on the best result possible
Optimised Market Engagement meet the buyers, decision makers and influencers
Excellent Client Engagement consolidate your client base and grow your business
Through our 3 baseline measurements we can provide quantifiable solutions to improve the key decision making criterium: your reputation.
TEAM ENGAGEMENT Gallup reports disengaged employees have a 37% higher rate of absenteeism. They have 18% lower productivity and 15% lower profitability. Based on those calculations, the cost of a disengaged employee could be 34% of their annual salary. That’s 3,400€ for every 10,000€ they make. But if your employees are engaged they will supply excellent results in market and client engagement.
MARKET ENGAGEMENT According to a study by the World Economic Forum, on average more than 25% of a company’s market value is directly attributable to its reputation. The objective of strong market engagement is to build strong relationships with potential buyers, decision makers and influencers as well as to be invited to answer tenders, RFPs, buying decision trajectories and other sales opportunities.
CLIENT ENGAGEMENT Improve your client retention and longevity. Engage with them in a positive way, improve the client experience to reduce churn and to maintain and grow your business If this resonates with you, then Ebbens & McGrath can conduct baseline measurements for your company which will provide powerful insights into where you are today and what steps should be taken for continuous improvement.
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CONTACT US Interested in knowing more about ACREW?
Contact Arnold at arnold@acrew.com