RW - 2020 Investor Presentation

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CONFIDENTIAL 2020 INVESTOR PRESENTATION



Who We Are Royal Wellness is the premium holistic health and transpersonal work agency that offers authentic wellness retreat experiences often found in the spiritual regions around the Far East. We deliver them directly to distinguished and deserving individuals where they feel the most comfortable: Aboard their SuperYachts or in their estates. Both on an exclusive and private level, they are family-friendly, medically supported and entirely bespoke. What we offer is rarely found in the West and we seek to bring these powerful and ancient forms of knowledge and healing, closer to deserving clients around the world.


Company Summary  

Royal Wellness was incepted in August 2019. A joint venture between ACREW Yachting and Mr. Jaime Iredale. Creating a wealth of knowledge around yachting and holistic wellness.

Our advisory board includes a former bank CEO, the founder of the world’s largest SuperYacht marketing platform, an ex CMO of a global marketing agency, and a serial entrepreneur across financial services and SuperYachting events.

The company is based in Spain and provides international alternative health services to SuperYacht owners and charter guests.

We are looking for investors to help give this uniquely positioned luxury brand the international awareness it needs to grow outside of its niche and become a global lifestyle brand in the booming wellness sector.


What We Help Treat Our programmes are entirely personalised to each client and are uniquely designed to address interests around: • • • • • • • • • • • •

Burnout and stress management Mindfulness and spirituality Bodyweight and toxicity Anxiety and depression Lack of fulfilment and purpose Traumas and deep memory imprints Self-limiting belief patterns Intimate and family relationships Harmful lifestyle choices Various forms of addiction Performance issues Holistic lifestyle mentorship


Our Treatments

• • • • • • • • • • • • • • •

Educational & practical workshops

Naturopathy

Herbology

Homeopathy

Energy healing

Sound and vibrational therapy

Traditional bodywork

Sexology Bodywork

Somatic movement

Sports recovery

Kinesiology

Osteopathy

Cranio Sacral

Holotropic breathwork

Trauma release therapies

(TRE, EFT, Psych-k®, etc)

• • • • • • • • • • • • • • • •

Psychedelic therapy

Plant medicine therapies

Intravenous nutrient therapies

Bio-resonance scanning

Quantum resonance therapies

Transcranial stimulation therapies

Electromagnetic therapies

Oxygen therapies

Therapeutic hypnosis

Aromatherapy & Bach Flower

Astrological assessments

Akashic record & clairvoyant readings

Traditional Chinese Medicines

Ayurvedic Sciences

Pre and post-natal applications

And much more to be discovered!


NOTABLE

PARTNERSHIPS IN YACHTING


 

Join the Movement


In Their Words We have been working with Royal Wellness for just under a year now and we can confirm that it is a great pleasure for us. Our business models work perfectly together and Royal Wellness is a reliable and determined partner. We look forward to new productive projects in the near future.

Jan Ole Hagen, Founder | MYACHTS

The Royal Wellness offering is just what we need. We are in a people business, and Jaime Iredale is a great person to communicate with. I would describe Royal Wellness as ‘bespoke’, ‘friendly’, and ‘professional’, with some impressive healers and coaches on their books who are leaders in their respective fields, and superstars in their professional circles. Morley Yachts is very happy to be able to offer our clients this diverse range of subjects to delve into, and see which of them they like the idea of. The Royal Wellness website is full of good content, so the clients can browse at their leisure. The obvious first step if any of it is of interest to a client, would be to put them in direct contact with Jaime to work out if there is a fit, and discuss a bespoke package. I hope we can arrange a familiarisation trip on board CHRISTINA-O in the near future, to allow more people to understand the value of adding this extra dimension to time spent on a yacht.

Tim Morley, Founder | MORLEY YACHTS Discover CHRISTINA-O: https://bit.ly/COyacht





STRATEGIC

ROADMAP

DEVELOPMENT


Roads to a Better World

SuperYachting

B2B | SuperYacht Owners via brokers & global affiliate marketing

B2B | SuperYacht charter guests via brokers

B2C | SuperYacht Crew & Captains via ACREW

Fortune 500

B2B | C-level executives via CEO’s and HR Directors

B2C | CEO’s, Directors, Partners, Board Members via LinkedIn DM

Franchising

B2B | License the Royal Wellness brand to top spas and resorts around the world and provide consultancy (ie: Trump, Virgin, etc)

Celebrity/Influencer

B2C | Collaboration with relevant brands, event sponsorship, etc

B2B | Charter Guests via Brokers


Retreat Road Map  

1 2 3

Market Segment: Ultra High Net Worth Individuals

Market Type: Visionaries

Market Penetration: SuperYachting

Market Size: 4500 Private & 1500 Charter Vessels. Average rental frequency of a charter vessel is 10 times per annum.

Strategy: High Margins & Brand Positioning

Market Segment: Owners, C-Level Executives & Ind. Professionals

Market Type: Early Adopters

Market Penetration: F500 Corporate Sponsored Retreats

Market Size: 224,838 prospects across numerous international industries (see market map)

Strategy: Grow Mindshare in Corporate World & attract free press

Market Segment: Celebrities & Influencers

Market Type: Early Majority

Market Penetration: Hospitality and Events

Market Size: TBD

Strategy: Leverage celebrities to grow lifestyle brand IP to masses.


Brand Road Map  

Health & Wellness Retreats

Conscious Community (Club) Events & Press (Lifestyle Brand)

Regulatory Agency (BBB)

ROYAL WELLNESS ISLAND (Long Term Vision) A new destination island for SuperYacht Owners and Guests to immerse themselves into all things wellness and alternative health.

Accreditation Programme (TTC)

Philanthropy

Island Development Presentation:

https://bit.ly/RWisland



HIGHLY OPTIMISED

LIFETIME VALUE AND BRAND LOYALTY






SuperYacht Market Position (Current)

- Charter Market Size -

- Charter Market Cap -

1,885 Vessels for Charter 7 Charter Weeks / Year / Vessel

13,195 Charter Weeks x 30% Current Market Share

13,195 Charter Weeks Per Year

3958 Charters per Year

- Charter Market Share -

- Charter Market Penetration -

Our current SuperYacht partners include three of the “Big Five” and account for at least 30% of the global SuperYachting industry.

We are confident that business will resume by early 2021. Beginning with a 0.2% market share considering the eight (8) pending broker inquiries from before COVID-19.

Royal Wellness is also targeting private SuperYachts through the yacht management and sales divisions of our partner companies. These forecasts have been left out of this presentation to articulate the most humblest of expectations. There are roughly 4000 private Vessels around the world.


Forecasted Sales Growth (Years 1 -5) 
 Annual Growth (Years One to Five)

Five Year Growth of Charter Market

20%

0.2% —> 1.59% of Total Market Cap (3958 Charters per Year)

Projected Return of Original Investment via Dividends

Market Share of SuperYacht Brokerages in Year Five

5 Years

30% —>80%

Royal Wellness is also targeting private SuperYachts through the yacht management and sales divisions of our partner companies. These forecasts have been left out of this presentation to articulate the most humblest of expectations. There are roughly 4000 private Vessels around the world.


Current Market Progress

INDEX: Green - "Big Five” | Orange - Large Enterprises | Purple - Small Outfits

NOTE: We are also in discussions with Imperial Yachts, IYC, Behnemar, Yacht Zoo, etc.



Financial Forecast 


CLICK HERE: https://bit.ly/2REkFLS For Detailed Sales Projections* Download to PDF for Larger View *


Investor Proposition

The investor case for Royal Wellness Group is built on a conservative forecast.

Our forecast assumes growth of 0.2% to 1.59% SuperYacht market share from 2021 to 2024. This include all potential partnerships and our entire future Brand Roadmap initiatives.

We are looking to raise:

We are offering:

EUR 700,000

10% Equity Stake

Invest at a pre-money valuation of:

Because together with you:

EUR 7,000,000

Royal Wellness will grow into the global luxury lifestyle brand in wellness with a cult-following. Inspiring UHNWI’s to change the world.





Exit - Discounted Cash Flow


Sound Investment Required Investment

Value Calculation @ Year 5

EUR 700k for 10%

EUR 21,261,117

Forecasted Earnings @ Year 5

Equity Stake @ Year 5

EUR 525,950

EUR 2,126,112

Return on Investment @ Year 5:

EUR 700k —> EUR 2,652,062


Capital Expenditure

CAPITAL INVESTMENT :

EUR 700,000 Marketing: EUR 350,000 • Trade Shows (MYBA, LYBA, MYS, PYS, FLIBS ACYS, etc) • Launch Event at MYS @ Stars & Bars / La Rascasse • Influencer Retreat on M/Y Christina-O via Morley Yachts • Panellist position for SuperYacht Investor Conference • Familiarisation Trip for Camper & Nicholson brokers • Luxury Commercial Shoot • Video Series Content • Influencer Marketing • Social Media Advertising (LinkedIn, Instagram, Facebook) • SPEARS Magazine / Elite Traveler Press Launch Event • Additional Press: WSJ, Worth, Forbes, Fast Company, Inc Magazine, Conde Nast, BOAT International, etc • Press Collaborations: SuperYacht Radio, Hiller & Hughes, OnBoard Online, SuperYacht Stories, SuperYacht Times, SuperYacht TV Salaries: EUR 220,000 • Jaime: 60,000 • Paul: 60,000 • Marketing Coordinator: 30,000 • Sales Assistant: 30,000 • Operations Coordinator: 30,000 • Consultants: 10,000

OTHER: Travel: EUR 48,000 Entertainment: EUR 6000 Office Rent & Supplies: EUR 7200 Subscriptions: EUR 16,500

TOTAL EXPENSES : EUR 647,700 RESERVE OF VENTURE CAPITAL: EUR 52,300


Core Roles Jaime Iredale | Partner

Paul Evans | Partner

Creative Direction Brand Management Business Development

Business Development Executive Advisory

Sales Associate

Marketing Coordinator

Online / Offline Lead Generation Lead Farming CRM

Digital Marketing Press & Media Events

Onno Obbens | Operations Coordinator

Consultant(s)

Logistics Billing Admin

Lead Generation (Social Media) Content Writing Virtual Assistant


Private SuperYachting Market There are roughly 4000 private SuperYachts around the world. With some owners owning more than one and at times, a collection of them.

4000 Private Vessels = 3500 UHNWIs  

Combining the ACREW and Royal Wellness networks gives access to vessel management departments, senior SuperYacht Crew, Owner representatives, family offices and a number of other key positions in the SuperYachting industry such as luxury concierges and industry professionals / influencers. For more information on ACREW, please visit: www.acrew.com


A Brave New World | Post COVID-19 For as long as any of us can remember, many of us have treated the planet, our fellow human beings and ourselves with very little respect and appreciation. Both humanity and the planet became very sick and ill as a result of a growing ego in society. Covid-19 has gifted us with a frozen moment in time, forcing us to look at our deepest and darkest shadows. It has helped us identify what no longer serves us and it has encourage us to release toxic tendencies from our lives. To help humanity mature in balance with nature. Regardless if these realisations happen during the crisis or after, it is without a doubt that the aftermath of the Covid-19 pandemic in 2020 will be a world filled with 2020 clear vision about matters around health, wellbeing, sustainability and community. The inevitable demand for holistic medicines and preventative health will also come from Ultra High Net Worth Individuals (UHNWI), perhaps more so now than ever; and Royal Wellness is perfectly positioned for this big movement. ~ Read how the CEO of Burgess Yachts anticipates “health and wellbeing� becoming a top priority in the industry post COVID-19: https://bit.ly/forbesRW


DO YOU HAVE

FURTHER QUESTIONS ABOUT ROYAL WELLNESS? Please visit us online: www.royalwellnessgroup.com www.superyachtwellness.com



APPENDIX


 

The founder of the Royal Wellness Group joins SuperYacht Radio in the studio to discuss the resurgence of holistic wellness; the mission, vision and ethos behind the brand; its comprehensive suite of healing experiences; the health interests its team help to address; and the value its treatments and tailored health programmes stand to oer SuperYacht guests and owners, as well as UHNWI abroad.


 

To listen to the online

interview podcast, please visit:

http://bit.ly/RWSYR


Global Insights

• The industry grew by 6.4 percent annually from 2015–2017, from a $3.7 trillion to a $4.2 trillion market, nearly twice as fast as global economic growth (3.6 percent annually, based on IMF data). • Wellness tourism is a $639 billion market in 2017, projected to reach $919 billion by 2022. • Workplace wellness is a $48 billion market in 2017, projected to grow to $66 billion in 2022. • Wellness expenditures ($4.2 trillion) are more than half as large as total global health expenditures ($7.3 trillion, based on WHO data). • The wellness industry represents 5.3 percent of global economic output. ** Source: https://bit.ly/2XF4fXp


The health and wellness market size has the potential to grow by USD 1299.84 billion during 2020-2024, and the market’s growth momentum will accelerate during the forecast period. ** Source: https://bit.ly/2yfiMhR  

$ 4.5 billion


















 

The World’s 2.3 billion workers are increasingly unwell


 

The Move to Proactive & Preventative Health






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