ALEXANDRE R. CONTANT Bachelor of Advertising OCADU
An advertising student looking for his place in the big city, passionate for design and great ideas.
DESIGN SKILLS
Ps
Id
Ai
VOLUNTEER WORK
Rachel’s Kids foundation is a Cornwall based organization that help raise funds for underprivileged children in Sri Lanka.
Part of the design team for Toronto men’s fashion week, i do layouts, social media posts and various side jobs for TOM*
Uniqlo is a Japanese clothing brand which weaves style and function in an attempt to make clothes OPPORTUNITY work longer, stronger and better. The retail market in Canada is falling flat on its face, and Uniqlo has a unique oppertunity to shine.
BIG IDEA
INSTALLATION
THESIS
OPPORTUNITY
Right in the heart of Toronto’s major shopping centers, installations of all sorts will be displayed to show the brands fun and quirky side while wowing the Canadian market.
BIG IDEA
Canadian cities are rich in neighbourly splendors and Uniqlo can work with communities to truly become that perfect fit. Uniqlo fits people, fits our communities & Uniqlo fits you.
TARGET AUDIENCE POP UP
Filling in empty spaces in areas that most brands don’t understand, Uniqlo will give retail a new purpose. Uniqlo pop-ups will provide basics, including Heattech, to neighborhoods that would benefit from the products.
Clean, calm and precise, Cleo takes casual to the next level. A 100 likes in less then an hour? Not too shabby.
Everything has its place, and Moe loves a good puzzle. Let’s conquer that to-do list and own today.
Never stopping to smell the roses, Reggie lives a non-stop life. Everything is a hop, trot and ride away for this speedy person.
MEDIA
Media content will be created for urban style hubs in Canada, like Toronto, Montreal and Vancouver.
*
first city,
TORONTO The hustle and bustle of City life, we are our city, and we continuously work together for a brighter, smarter futur. Toronto is the Ultra light down; elaborate and expressed in a variety of colours.
DON’T RAIN ON MY PARADE Stay fresh with a good cu t and a handy umbrella.
map
NOT TOO FAR, EH?
*
in collaboration wit h CROW’S NEST BARBE R
tei shi - Bassically
video
20sec
BUS SHELTER
WEB
Right in the heart of Toronto’s major shopping centers, installations of all sorts will be displayed to show the brands fun and quirky side while wowing the Canadian market.
Bus ads will feature an enclosed Uniqlo item with a single line compelling the viewer to get the app and use SNAPSHOP. This will allow virtual reality shopping on the spot or show them the nearest store.
uniql o.ca uniql o.ca
New Tab
uniql o.ca/mo ntreal uniql o.ca/mo ntreal
MONTREAL
TOKYO
Formidable Serge Stromea Gainsbourg &- Brigitte Bardot - Bonnie & Clyde LANGUAGE
WOMAN
MEN
KIDS
BABY
COMPANY &CAREERS
HELP
LOCATION
STORES
HELLO
SEARCH
IN STORE GL - Take me Back
Acting as a blank canvas, the store structure and layout is important as it may be universal in the Uniqlo brand, but done properly will allow for each store to be as unique as its surrounding neighborhood. No more cookie cutters, lets have some fun.
music
map
LANGUAGE
LOCATION
shop
FIN
LOWELL − THE BELLS
3 »
next
2
FLORENCE − COSMIC LOVE MARINA − FROOT
1
GL − TAKE ME BACK BEYONCE − BLOW
sold out :( 39.99 XS buy online
TEI SHI − BASSICALLY
BONJOUR
location / 3rd floor LOCATE 39.99$
XS BUY
MUSIC
RESCUE
Making the brand mesh with its environment, Uniqlo will bring local and global together in a never-ending collaboration with its consumers. This allows the brand to live in many cultures while staying true to its promise to quality, strength and great design.
HELLO
LANGUE LANGUE
LOCATION LOCATION
BONJOUR BONJOUR
Clothing is a forever changing trend, but the essential need to cloth oneself is universal, and Nue understands that essentials can be practical as well.
climate control contr™le du climat climatizador 環境制御
long sleeved chemise longue manga larga
長袖
BIG IDEA
smart tag odorless inodore inodoro 無臭の
xs
water bottle bouteille dÕeau cantimplora
水筒
NUE has the intention of simplifying and enhancing clothing to make intuitive design accessible and inexpensive.
stretchable extensible estirable 伸縮自在の
.com
HOW IT WORKS
+ PACKAGING FEATURES
Every nue package is made to be reused as a water bottle. The plastic is BPA free and lightweight for easy use and shipping.
= MULTI TAG +1 GARMENT
BOTTLE
SMARTTAG On every cap there is a scanning label that allows you to use your smart phone or assisted device to voice out the product details in every language. This feature is great for the visually impaired.
BRAND STREAMS
NŪE
Within the nue line, the nue+ will be an extra think fabric with heat containment capabilities making your body heat work better for you.
Polar opposite of the last line, nue- helps you feel cool in the summer, making your skin breath by protecting against sweating.
*
In the nue* line, patterns, graphics and cool designs are brought into the already great fitting styles to make nue that much more fun.
PACKAGING
OPPORTUNITY
With a wine with such creative juices, with us of simple graphics and ecstatic typography gives this traditional medium some pizazz. Newspaper ad mock up for VINTAGE INK Merlot Cabernet, with Victorian ornaments and a dash of maroon.
BIG IDEA Using mostly type to describe and illustrate flavours and style of the wine.
NEWSPAPER
OPPORTUNITY
OPPORTUNITY To create a consumer product for a brand that does not exist in the physical world.
POWER UP FUN FLAVOURS
BIG IDEA
PARTNER IN CRIME NEHA PATEL
To bring to life social media platforms in creative consumer goods to have the ultimate social media party.
EGO BOOST
POWER UP
GREEN JEALOUSY
boisson − liqueur
EGO BOOST
DIE-LINE
CREEPER SPLASH
SHARE WITH FRIENDS 60
likes
60
500ml
likes
500ml
FACEBOOK LINGO
A fun social way to chomp on some chips with trend topics to share with friends, at 140 characters or less.
POWER UP
INGREDIENTS; SUGAR, PALM OIL, BLUE FIZZ, BLACK SOUL, FAKE TAN INGREDIENTS; SUCRE, HUILE PALM, FIZZ BLEU, ESPRIT NOIR, PEAU BRULER
boisson − liqueur
EGO BOOST
CHIRPY CHIPS
CHIRPY CHIPS
TRENDING TOPICS
INGREDIENTS; SALT, OIL, PATATOES, SARCASM AND WITT
ONLY 140
INGREDIENTS; SELL. HUILE, PATTATES FARCES ET HUMEUR
PACKAGING
A fizzy sugary drink, giving you the sugar high of a million shares at only 60 likes per bottle.
A greyscale mockup of a magazine dedicated to androgynous fashions and art. This issue constructs form and textures with limited colour to create a clean cut design.
In a crowded market of elitist fashion publications, NEUTRAL is an alternative magazine that illustrates gender neutral fashion, printed in black and white.
BIG IDEA To simplify fashion and gender in a stylish manor while providing the reader a passionate read and a visual delight.
EDITORIAL
neutral
OPPORTUNITY
beverage
OPPORTUNITY Within the beverage category, Refreshers have a chance to become something truly worth while, making this energizing drink the talk of the aisle.
BIG IDEA DESIGNED FOR Refreshers beverage
strawberry lemonade la limonade aux fraises with real fruit juice and B & C vitamins
STARBUCKS REFRESHERS REUSE RECYCLE REFRESH
boisson pétillante au café vert du vrai jus de fruits avec vitamin B et C
Making the package more substantial, Refreshers needs to stand tall in comparison to craft beers and sodas, spritz and other bottled goods.
355ml
strawberry lemonade la limonade aux fraises
raspberry pomegranate framboise et grenade
Refreshers beverage
strawberry lemonade la limonade aux fraises with real fruit juice and B & C vitamins
boisson pétillante au café vert du vrai jus de fruits avec vitamin B et C
355ml
Refreshers
ï
beverage
bleuberry açaì bleuet et açaï with real fruit juice and B & C vitamins
boisson pétillante au café vert du vrai jus de fruits avec vitamin B et C
355ml
bleuberry açaì bleuet et aça
Refreshers beverage
raspberry pomegranate framboise et grenade with real fruit juice and B & C vitamins
boisson pétillante au café vert du vrai jus de fruits avec vitamin B et C
355ml
Refreshers beverage
bleuberry açaì bleuet et açaï with real fruit juice and B & C vitamins
boisson pétillante au café vert du vrai jus de fruits avec vitamin B et C
355ml
PACKAGING
Refreshers
TO increase popularity of the Dance break student discount, and to bring life back to the ballet.
Painting the Roses Red Alice’s Adventures in Wonderland
35
March 14 to 29
$
DanceBreak
ALICE IN WONDERLAND
{16 to 29yo} A free membership program giving you access to tickets on the day of the performance. Support our National Ballet of Canada.
+
BIG IDEA Enchanted poster series
SLEEPING BEAUTY
+
To use famous lines from the Disney animation millennials grew up with, to promote the ballets top tittles.
POSTER
OPPORTUNITY
CONTACT * 647-459-7972 * alexcontant2@gmail.com * arc.4ormat.com