ActiFi Overview by ActiFi

Building Your Business. Growing Your Profits.

Helping to Build Great Financial Advisory Businesses At A ActiFi, tiFi we b believe li th thatt too t many people l are left l ft outt when h it comes to receiving expert financial and investment advice. By h B helping l i financial fi i l advisors d i run more efficient, ffi i t profitable, fit bl and effective businesses, ActiFi is ensuring that more people receive the assistance they need to live their financial dreams.

The ActiFi Story â&#x20AC;&#x201C; What We Do Develop proprietary solutions to help advisors build more efficient and more profitable businesses Provide advisory practice consulting and direct program implementation Create custom, integrated institutional programs that can be introduced to advisor clients system-wide 3

A Process for Solutions

Through a comprehensive process of Assess, Envision, Define/ Plan, Implement, and Support, ActiFi helps bridge the gap between ideas and reality, enabling financial advisors and institutions to provide world-class, integrated advice to clients more effectively and profitably. 4

Advisor Success:

Financial Institution Success:

Whether you're an advisor looking to start your own practice or one looking to increase the profitability of your existing firm, ActiFi has the hands-on expertise and solutions to help you achieve your goals.

Whether it's recruiting new advisors or providing meaningful value to help your existing advisor clients build their business, ActiFi has a solution to help you achieve your revenue goals.

ActiFi Solutions • Consulting – Practice Assessment

– Values/Vision/Mission

– Process Workshops

– Client Advisory Boards

– MarketingPro

– Virtual Employee

– Coaching/Training

– CRM Configuration g

– Advisor Research

– Practice Management

– Going Independent

– Prospect/Client Intelligence

• Tools – Roadmap – Market Your Financial Practice – Business Evaluator – Fiduciary Assessment – SuccessPro 6

• Implementation

The following pages feature details on some of ActiFi’s solutions For information on all solutions. offerings, please visit www.actifi.com

Consulting: Practice Assessments & Process Workshops

• Work directly with firms to assess their current situation, envision the future,, and develop p plans p to achieve objectives • Staff readiness and personality testing – are people ready for change and how will they react • Technology assessments enabling efficiencies and ensuring longterm ROI • Comprehensive workflow and process mapping, leading towards a systematized systematized, efficient business • Operations management manuals ensuring short learning curves and service-level consistencyy

Consulting: MarketingPro • Strategic marketing coaching service, helping advisors costeffectivelyy grow g their p practice • Uses ActiFi’s “Market Your Financial Practice” online system, facilitating g remote coaching g and 24/7 advisor access • Areas of expertise include: – Mission/Vision/Values – Key Message Development – Customer Segmentation – Prospect List Development – Client Advisory Boards – Reputation Creation/Management – Traditional Marketing – Online Marketing

Consulting: Going Independent • Consulting solutions to help advisors start and/or transition into their own advisory practice

– Client Service and Retention – includes Client Transition Evaluation, Transition Strategy, Transition Process Creation, and Transition Communication

• Manages the details of setting up a practice correctly, the first time; helps to ensure a smooth transition and immediate maximum revenue

– Transition Leadership – including Strategic Planning, Mission/Vision/Values Creation, SMART Goal Planning, and Key Performance Indicator Creation

• Institutions can provide this service to new advisors as part of a transition solutions offering, delivering exceptional value and recruitment differentiation – Define Product/Service Offering – includes Gap Analysis and Client /Solution Alignment Processes – Client Acquisition and Transition Support – includes Value Proposition Creation, and pe e ce Depiction ep c o Experience

– Operations and Technology – includes Software Assessment, Network Infrastructure Assessment, Back Office Process Creation, Interactive Procedures Manuals, and Investment Committee Creation – Staffing – includes Organizational Structure Creation, Staff Readiness Assessment, Hiring Best Practices, and Compensation Structure Creation – Project Management – including Custom Transition Plans, Transition Planning Templates, and Transition Oversight/Accountability.

Implementation: Values/Vision/Mission • How do your core values, your organizational core values, and the vision yyou have for your y firm lead to a meaningful and memorable mission? • Ensure owners and keyy staff are aligned with the corporate vision • Workshop deliverables include: – Personal Values Diagram g – Corporate Values Diagram – Vision Story – Mission Statement

• Learn how to use your Mission Statement as a marketing differentiator

Implementation: Client Advisory Boards • Your clients become a key part of your business team team, and your greatest advocates • Gain critical insights into both the obvious and the below-thesurface problems your clients might be experiencing • Generate a built-in source for referrals by clients truly invested in your success • Receive direct client feedback on how yyour services are delivered and how your products, both longstanding and new, are perceived

Implementation: CRM Configuration • CRM assessments – determine which CRM is best for where a practice is today and where it will be tomorrow • CRM configuration – embed workflow f rules and task assignments into the CRM to ensure that the work is done right the first time, every time • Task automation via CRM; helps systematize the business, increase efficiencies and productivity provide a consistent productivity, client experience, and increase the value of the business

Implementation: Prospect/Client Intelligence • In-person and online training on how to ethicallyy find “inside information” on companies, industries, and people • Free tools that make online research easy and fun f • Training and resources to show how to effectively use information to make a great impression with prospects, and build deeper relationships with clients • Professional research services – you provide the names, we deliver an in-depth dossier so you’re fully prepared for every meeting

Tools: Roadmap™ • Online planning program – an intuitive way of translating business objectives j into well defined strategies and tactics • Enables high quality and consistent coaching • Provides institutions with insight into an advisor’s business • Assign tasks to team members and monitor goal progress • Prepare plans with actionable recommendations • Enterprise versions include custom branding, content integration, and management p g dashboards reporting

Tools: Market Your Financial Practice™ • “Do-It-Yourself” online marketing coach featuring guided paths to assessing planning assessing, planning, implementing, and monitoring marketing strategies and tactics • Library of marketing information information, tools, templates, and resources • Marketing Workspace – securely access plans and reports • Marketing community discussion board plus expert help • Enterprise versions include custom branding, content integration, and reporting dashboards

Tools: Business Evaluator™

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Online tool that intuitively assists advisors in making critical business decisions

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Analyzes the financial, emotional and day-to-day operational impacts involved in making ki a change h

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Helps create tangible documents (e.g., plans, projections job descriptions) to projections, assist with any change

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For Institutions: –

Takes the institution beyond a “coaching relationship” to a true business partnership

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Excellent tool for recruiting new advisory practices

Training and Presentations • World-class keynote presentations, training seminars, and Webinars • T Top-ranked k d expertt presentations t ti on a variety of topics: – Practice Management – Business/Process Systemization – CRM Selection and Utilization – Marketing – Business Planning g – Client/Prospect Relationship Building – Leadership

• Perfect for advisor conferences, regional sales/account meetings and educational programs; customized per the audience

What ActiFi Helps Advisors Achieve

Ann nual Revenue

ActiFi programs create more efficient, systematized, and scalable businesses, allowing g advisors to spend p more time with clients and p prospects. p

6X Spend 30% of Time with Clients

*Source: CEG Worldwide

Spend 60% of Time with Clients

The Bottom Line: When you engage with ActiFi, you’ll turn the ideas you have for building your business and growing your profits into reality.

To learn more about how ActiFi can help you achieve your business objectives, contact: www.actifi.com info@actifi.com 763 550 0223 763.550.0223

Ranked the nation’s 29th Fastest Growing Company in the Financial S i Services S Sector t by b IInc. Magazine M i