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Whats Inside?
Tax Power Heros - a comic book about how Activistas use their Tax Power to make a multinational company pay their fair share of tax. Campaign Toolkit - We go behind the scenes of the action and give you a toolkit with tips and tricks for planning your own campaign.
Disclaimer: Just wanted to make sure you know this is a comic and all actions in it are made simply for this comic book. Neither ActionAid or Activista can be held to account or can take responsibility of actions directly taken from this comic or a product from our call to action! That being said, we are very much looking forward to following your tax power actions online and offline!
mic has inspired you We hope that this co a Tax Power hero be to up gn Si . us in to jo ange today! and start making ch o Act.ai/TaxPowerHer paigning we would m ca n ow ur yo do u If yo you - use the om fr n ar le so al to e really lik power when you ax #T g ta h as h n ig pa cam book, Twitter or ce Fa on t en m m co post your forms so everyone at pl ia ed m al ci so er oth paign can find it. m ca e th s w llo fo o h w
Sign up act.ai/taxpowerhero Connect: fb.com/ActivistaInternational @Activista and #TaxPower
Campaigners Toolkit! Hiyyaaaa all creative campaigners out there! We want to give you a few top tips to try out when you are planning your own campaigns. So here is a sneak-peak into our Activistas’ top secret planning camp for their campaign against MEGAcorp’s dodgy tax practices.- for Tax Power or for other issues you are passionate about! Many social justice issues are complex because they challenge powerful people! Likewise a campaign is made up of many things: from research on the facts; to intelligent press work; to lobbying important influencers and decision makers; to social media activity; to long-term commitment to grassroots organising. So to have a successful campaign, the challenge is to find a simple, powerful way to get people on the street and shouting about it online, and decision-makers to feel strongly about it and want to take action. This handy toolkit will guide you on the first important steps of your journey into campaign planning.
Get focused! An effective campaign is much more than a single flash mob; still you don’t have all the resources in the world.You will need to decide which tactics will have the best chance of influencing the people that can make the change you want to see. But before you even start thinking about tactics - you need to have nailed your answers to some basic, but crucial questions: What’s your objective? Who´s your target? Who are your audiences and what is your message to them? The following pages will help you answer these important and often complex questions and provide you with simple tips and tricks to focus your campaign strategy.
d e you’ve already aske To get a clear objectiv t change do I want to yourself “exactly wha n nd important questio see?”, then your seco at change happen?” is “who can make th helps you choose the This second question y, campaign. In the stor right target for your to primarily target the Activistas choose is moves them closer MEGAcorp because th jective of this one to achieving their ob their behaviour corporation changing - make sense?
actly yourself is, “what ex k as to ed ne u yo n portant questio The first and most im ant to see?” is the change that I w e a headless campaign is more lik ur yo e, iv ct je ob tic is real at! Without a clear and - and we don’t want th g in go s it’ re he w ea chicken with no id x dodging by s to stop corporate ta m ai n ig pa m ca r at’s we Po oid tax. But clearly th av For example: the Tax to ns io at or rp co r defensible fo evable making it socially in up into smaller, achi at th t cu u yo so t, hi tas in one as we see our Activis e, pl too much to achieve am ex r Fo . ay w put ete along the one corporation and ”milestones” to compl ith w t ar st to be d ul option co doing in the story, an ays. em to change their w public pressure on th sages, ur later choices mes yo l al of es id gu e iv ct ign obje ould bring Choosing your campa e in your campaign sh ak m u yo ce oi ch y er ! Ev audiences, everything ive. your campaign object ng hi ac re to er os cl you
Hey you - remember to sign up to be a Tax Power Hero and start making change today! Act.ai/TaxPowerHero
Or connect with an Activista network near you: facebook.com/ activistainternational @Activista #TaxPower