Placement HOMEPAGE Showcase Ad Showcase Ad - CPM* Showcase Ad - Video (30 sec)** Showcase Ad - Expandable Showcase Ad - Over the Page*** (OTP) Showcase Ad - Expandable Video Showcase Ad - Over the Page (OTP) with Video*** Textlink
Spots
Duration
Cost (USD)
OTS (Guaranteed)
1 CPM 1 1 1 1 1 N/A
1 day CPM 1 day 1 day 1 day 1 day 1 day CPM
$4,300 $14.00 $5,200 $5,200 $5,200 $5,600 $5,600 $1.00
360,000 N/A 360,000 360,000 360,000 360,000 360,000 N/A
1 week 1 week 1 week 1 week 1 month
$2,500 $2,500 $1,500 $1,500 $15,000
100% SOV 100% SOV 100% SOV 100% SOV N/A
CPM CPM CPM 1 week 1 week 1 week
$5.50 $2.50 $7.00 $4,500 $5,000 $5,200
N/A N/A N/A 1,550,000 1,550,000 1,550,000
TBC
1 week 1 week 1 week
$9,800 $12,200 $12,900
6,500,000 6,500,000 6,500,000
TBC
1 week 1 week 1 week
$6,100 $7,500 $8,000
4,250,000 4,250,000 4,250,000
* Showcase Ad - CPM - A 20% loading fee is applicable for Expandable OR Video banner buys on top of the ratecard rate - A 30% loading fee is applicable for Expandable Video OR Over The Page with Video banner buys on top of the ratecard rate - Impressions to be delivered over 7 days or until adequate impressions has been delivered, whichever is longer ** Showcase Ad - Video is a permanent showcase banner ad with embedded video. *** Over the Page includes a "leave behind" on the Showcase Ad for the duration of the fixed run. - Frequency Cap: 1 view/user per day. - Max 2 advertisers per week on non-consecutive days - Duration of animation: 6-sec (maximum). - For 10-sec animation, 30% loading charges apply. - For 20-sec animation, 70% loading charges apply.
CHANNEL News Channel - Roadblock* NEW! Movies Channel - Roadblock* NEW! Travel Channel - Roadblock* NEW! Property Channel - Roadblock* NEW! F1 Channel - Sponsorship Pack** NEW!
1 1 1 1 1
* Channel Roadblock consists of: - Horizontal Strip Ad - Top of Page - Showcase Ad - Hard-coded Logo (Only for News Channel & Movies Channel) - A USD$500 loading fee is applicable for Expandable OR Video banner buys on top of the ratecard rate (Ony for News Channel & Movies Channel) - A USD$750 loading fee is applicable for Expandable Video banner buys on top of the ratecard rate (Only for News Channel & Movies Channel) ** Please ask your Sales Executive for more info!
WINDOWS LIVE HOTMAIL Showcase Ad (300x250)* Horizontal Strip Ad (728x90) - Top of Page* Billboard Ad (300x600) - Right of Page* Hotmail Pack - Standard Superbanner w 1 targeting** Hotmail Pack - Expandable Superbanner w 1 targeting** Hotmail Pack - Expandable Superbanner w Video w 1 targeting**
CPM CPM CPM 1 1 1
* Windows Live Hotmail Showcase, Billboard and Horizontal banners can be set to target Age and Gender. Loading applies as below : - A 20% loading fee is applicable per-targeting on top of the ratecard rate - A 20% loading fee is applicable for Expandable OR Video banner buys on top of the ratecard rate - A 30% loading fee is applicable for Expandable Video banner buys on top of the ratecard rate ** Hotmail Pack includes 1 targeting on superbanner + 1 blast on MS Offers (up to 50,000 subscribers)
WINDOWS LIVE MESSENGER Windows Live Messenger Pack* Windows Live Messenger Pack* - Expandable Half Banner Windows Live Messenger Pack* - Expandable Video Half Banner * Window Live Messenger Pack consists of: Windows Live Messenger Pack will start on Wednesday and end on Tuesday - Horizontal Strip Ad - Bottom of Page - MSN Today - Mini Showcase - Conversation Window - Text Link - Webcam Showcase
Windows Live Messenger Communication Pack** Windows Live Messenger Communication Pack - Expandable** Windows Live Messenger Communication Pack - Expandable Video**
** Windows Live Messenger Communication Pack consists of: - Windows Live Messenger Half-Pack: 3,250,000 imp - Windows Live Hotmail Horizontal Strip Ad - Top of Page: 1,000,000 imp - A 20% loading fee is applicable per-targeting for Windows Live Hotmail banners on top of the ratecard rate
Windows Live Messenger Tab
1 of 5
3 months
$20,000
N/A
Windows Live Messenger Personal Expression Pack***
1 of 8
1 month
$17,770
N/A
2 months
$25,000
14,850,000
*** Windows Live Messenger Personal Expression Pack consists of: Personal Expression will start on the 1st & 15th of every month - Creative Integration - Display Pictures / Dynamic Display Picture - Backgrounds - Winks - Emoticons - Downloadable of all Creative Assets from an external webpage or banner. Please ask your Sales Executive for more info!
Windows Live Messenger Game Sponsorship Pack*
1 of 4
* Windows Live Messenger Game Sponsorship Pack consists of: - Co-branded Windows Live Hotmail Horizontal Strip Ad - Top of Page - Co-branded Homepage Showcase Ad - Co-branded WL Spaces Pack
www.dlivemedia.com An ihub Media Company Co. Reg. No. 200614026N 171 Tras Street #02-171, Union Building, Singapore 079025
Placement WINDOWS LIVE MESSENGER (cont.) Windows Live Messenger TV Pack* NEW! Windows Live Messenger TV Pack - Expandable Half Banner* NEW! Windows Live Messenger TV Pack - Expandable Video Half Banner* NEW!
Spots
Duration
Cost (USD)
OTS (Guaranteed)
TBC
1 month 1 month 1 month
$15,000 $17,400 $18,100
6,500,000 6,500,000 6,500,000
CPM CPM
$8.00 $8.00
N/A N/A
1
1st month
$21,000
4,600,000
1
1 week
$3,000
100% SOV
* Windows Live Messenger TV Pack consists of: Windows Live Messenger TV Pack will start on the 1st & 15th of every month - 1 Windows Live Messenger Pack: 6,500,000 imps - Windows Live Messenger TV: Integrated Logo Association into the Messenger TV window (120 x 30) - 100% SOV - Windows Live Messenger TV: Video Pre Roll - 100% SOV - Windows Live Messenger TV: 300 x 60 ad unit - 100% SOV
WINDOWS LIVE SPACES Windows Live Spaces - Showcase Ad Windows Live Spaces - Horizontal Strip Ad*
N/A N/A
* Horizontal Strip Ad - CPM - A 20% loading fee is applicable for Expandable OR Video banner buys on top of the ratecard rate - A 30% loading fee is applicable for Expandable Video OR Over The Page with Video banner buys on top of the ratecard rate
Windows Live Spaces Custom Space Pack** ** Includes Creative Integration
MSN Video MSN Video - Roadblock* NEW! * MSN Video consists of: - 15-sec pre-roll Video Showcase - Flyout Banner - Half-Banner - Does NOT include videos under the "Football Channel"
EMAIL MARKETING
Microsoft Offers Clothes & Accessories - Jewellery Clothes & Accessories - Kids/Babies/Maternity Clothes & Accessories - Mens Clothes & Accessories - Teens Clothes & Accessories - Womens Education - Grad/Masters Education - Seminars & Events Electronics/Computers - Computer Hardware Electronics/Computers - Computer Software Electronics/Computers - Home Theater (TVs stereos) Electronics/Computers - Mobile Phones & PDAs Electronics/Computers - Photography Electronics/Computers - Video Games Entertainment - Art and Theatre Entertainment - Books & Magazines Entertainment - Games & Toys Entertainment - Hobbies Entertainment - Movies Entertainment - Music & Videos Entertainment - Sports & Outdoors Entertainment - Travel
PRICING CPM
USD $40
Sign-ups 36,000 29,250 42,300 58,500 47,700 8,370 32,850 45,900 45,000 34,200 62,100 36,900 61,200 27,900 54,900 61,200 45,900 63,900 82,800 60,300 52,200
Microsoft Offers Home & Family - Baby Care Home & Family - Beauty & Fragrance Home & Family - Food Wine & Grocery Home & Family - Health & Pharmacy Home & Family - Home Decorating Home & Family - Home Improvement & Gardening Home & Family - Pets Miscellaneous - Autos Miscellaneous - Bargain Center Miscellaneous - Coupons Miscellaneous - Flowers Miscellaneous - Gifts Miscellaneous - Local Shopping Miscellaneous - Luxury & Designer Miscellaneous - Property Miscellaneous - Telecommunications Money & Business - Home Office Money & Business - Insurance & Financial Services Money & Business - Investing & Personal Finance Money & Business - Small & Medium Business
Sign-ups 22,500 36,000 31,050 31,950 34,200 22,950 40,500 19,350 20,880 22,950 25,200 40,050 36,000 25,200 15,300 22,050 20,250 17,550 21,600 21,150
Terms & Conditions - A 20% loading fee is applicable per age or gender targeting on top of the ratecard rate. - Minimum spend per campaign on Microsoft Offers is USD$1,000. Campaign must also meet overall minimum buy of USD$7,500 per month - The duration between the first and last bookings of the offers must not be more than 3 months apart. - Advertiser is not allowed to use the same creative for 2 Microsoft Offers or more within the same week. - No 2 Microsoft offers or more within the same categories are allow to be sent within the same week. - Content created for Microsoft Offers is subject to final approval from MSA. - Number of sign-ups as at July 2008 - The number of sign-ups varies from month to month. Please contact us for the latest numbers as variance may range from 5 to 10%.
MSA VALUE ADD* Total Value of Contract (USD) $7,500 $7,500 - $10,000 $10,001 - $20,000 $20,001 - $50,000 $50,001 - $100,000 Above $100,000
Value Add Minimum Buy (per campaign per month) 5% 10% 20% 25% Special Request
* MSA Value Add is not applicable for all Packs, Roadblocks & Sponsorships This ratecard is only valid for 6 months. MSA reserves the right to extend campaigns to ensure adequate delivery of impressions. All advertising rates are subject to change at the sole discretion of the media owner. In Singapore, MSA is exclusively represented by dLive Media. For more information, please contact us: adsales@dlivemedia.com t: +65 6309 9426/443/429 f: +65 6221 7270
www.dlivemedia.com An ihub Media Company Co. Reg. No. 200614026N 171 Tras Street #02-171, Union Building, Singapore 079025
August-08
MSA Advertising Terms & Conditions MSA Standard Terms and Conditions for Insertion Order ("Conditions")
1. MATERIALS: Microsoft Corporation ("MSA") recommends that (i) File sizes should be as small as possible for quick Serving Time. (ii) Materials are due three to five (3 to 5) business days depending on file format prior to the first day the Banner/Link is scheduled to appear. (iii) Materials should be sent via e-mail to local sales representatives. 2. ADVERTISING ORDERS: All orders or other requests for advertising ("Orders"), from an advertiser ("Advertiser") or an advertising agency or agent on Advertiser’s behalf ("Agency"), to Microsoft Corporation ("MSA") are governed by these Conditions. No other terms or conditions, made in connection with orders or howsoever otherwise arising shall be binding on MSA. Orders which quote rates which vary from the rates listed in MSA’s then-current rate card shall not be binding on MSA, and shall be deemed Orders at thencurrent rates. Orders are binding on Advertiser and Agency and not subject to cancellation, except as provided below under CANCELLATION.
8. LINKS TO INTERNET SITES: Advertiser and Agent warrant and represent to MSA that each Internet site identified by URLs in Advertisements: (i) is controlled by Advertiser and operated by Advertiser and/or its independent contractors, (ii) will be functional and accessible at all times, and (iii) is in compliance with all applicable laws and regulations, and suitable in all respects to be linked to from the applicable site containing the Advertisement. MSA may test Advertiser’s URLs, and in MSA's sole discretion may remove any URLs at any time that fail to comply with the above requirements.
9. COMMITMENT; PAYMENT CONDITIONS: By submitting an Order to MSA, Advertiser and Agency agree to be jointly and severally liable for the cost of such Order. Advertiser and/or Agency will pay MSA the Total Fee due hereunder in payments allocated over the number of months the advertisement is to run. Each payment is due by each monthly anniversary of the date on which the first impression is delivered. Payments must be made in lawful money of USD. Microsoft may assess a finance charge of 1.5 percent per 3. ACCEPTANCE: MSA's offer to publish Advertisements for Advertiser or Agency is made month or the legal maximum, whichever is less, on all invoices that remain outstanding on these Conditions only, and the placement or other communication of an Order with over 30 days, calculated from the date payment was due until the date payment is MSA shall constitute Advertiser’s and Agency’s unconditional acceptance of these received by Microsoft. In addition to all other available rights and remedies, MSA may Conditions. MSA reserves the right not to publish any advertising at any time in its sole cancel and remove any Advertisement which is not paid for on a timely basis. discretion. Failure by MSA to publish any Advertisement does not constitute a breach of contract or otherwise entitle Advertiser or Agent to legal remedy. 10. NO REPRESENTATIONS OR WARRANTIES; NO DAMAGES: All services provided to advertiser and/or agency that are subject to these conditions are provided by MSA without 4. CANCELLATION: Advertiser or Agency may cancel any Advertisement ordered at any warranties of any nature, and MSA and its affiliates disclaim all warranties, express or time by the number of days’ written notice set forth in the Insertion Order. In the event of implied. In no event shall MSA or any of its affiliates be liable for any consequential, such cancellation, all price discounts previously granted shall be rescinded and the price indirect, incidental, or special damages, including without limitation, damages for loss of applicable to any delivered impressions shall be adjusted to the then full rate card price, profits, business interruption, loss of or unauthorized access to information, and the like, and Advertiser and/or Agency shall pay to MSA, within thirty (30) days of the even if MSA or any affiliate has been advised of the possibility of such damages. In no Advertisement being terminated, all amounts due (as determined in accordance with the event shall MSA or any of its affiliates be liable to advertiser and/or agency for an amount higher price calculation) for such impressions delivered. MSA may cancel any in excess of the total dollar amount actually received from advertiser and/or agency by Advertisement at any time, with or without cause, upon notice to Advertiser and/or MSA for the advertisement(s). Agency. In the event of such cancellation, advertiser’s and agency’s sole remedy will be a refund of any pre-paid fees in excess of the fees due to MSA for the impressions delivered 11. NO USE OF MSA OR MICROSOFT NAME: In consideration of MSA's review for in the thirty (30) days after MSA’s notice of termination. This release of advertiser’s and/or acceptance of any Advertisement for publication, Advertiser and Agency each agree to agency’s commitment is advertiser’s and/or agency’s sole remedy and neither MSA nor any make no promotional or merchandising reference to Microsoft, MSA or any affiliate in any affiliate will have any other liability to advertiser or agency. way except with the express written permission of the applicable party. 5. RESPONSIBILITY FOR ADVERTISEMENTS: Advertiser and Agency represent and warrant to MSA that they are fully authorized to publish the entire contents and subject matter of all Advertisements (including, without limitation, all text, graphics, URLs, and sites to which URLs are linked), and that all Advertisements will comply with all applicable laws and regulations. Advertiser and Agency jointly and severally agree unconditionally to indemnify and hold harmless MSA and its affiliates, and their respective officers, agents and employees, from and against any and all loss, liability and expense (including reasonable attorneys' fees) suffered or incurred by reason of any claims, proceedings or suits based on or arising in connection with such Advertisements, including without limitation claims for defamation, copyright infringement, and trademark infringement. 6. POSITIONING: Except as specified by MSA in the Conditions positioning of Advertisements shall be at MSA's sole discretion. 7. STYLE: Advertisements that simulate MSA's, its affiliates’ editorial matter in appearance or style, or that are not readily identifiable as advertisements, are not acceptable. MSA may in its sole discretion label any Advertisement as an "advertisement" for clarification.
12. REGIONAL BULK DISCOUNT: Only applicable for buys across 3 or more markets. Please call your local media representative for Regional Bulk Discount rates. 13. GENERAL PROVISIONS: These Conditions are governed by the laws of the State of Washington, USA. Advertiser and Agency consent to the exclusive jurisdiction and venue of courts in King County, Washington for all disputes arising out of or relating to the subject matter hereof. The prevailing party in any dispute concerning the subject matter hereof shall be entitled to recover its reasonable attorneys' fees and costs. No joint venture, partnership, employment, or agency relationship is created between Advertiser and/or Agency and MSA by this Agreement. MSA shall not be deemed to have waived or modified any of these Conditions except by a writing signed by its duly authorized representative. Neither Advertiser nor Agency may assign its rights hereunder to any third party without the prior written consent of MSA. In the event that any provision of these Conditions is found invalid or unenforceable pursuant to judicial decree or decision, the remaining provisions shall remain valid and enforceable, and the unenforceable provisions shall be deemed modified to the extent necessary to make them enforceable. MSA may send electronic mail to Advertiser and/or Agency for any notices or notifications. All notices to MSA relating to any legal claims or matters must be made in writing to Microsoft Corporation (MSA), attn. Law & Corporate Affairs, One Microsoft Way, Redmond, WA 98033-6399.
www.dlivemedia.com An ihub Media Company Co. Reg. No. 200614026N 171 Tras Street #02-171, Union Building, Singapore 079025