We specialize in direct-mail products: community magazine advertising, mailing inserts, postcards and more. For more details, call 503.825.2111 or email info@ActiveMediaUSA.com
CHECK US OUT ONLINE AT CommunityAdvantageMagazines.com
OREGON BLACK PIONEERS Cowboy George Fletcher
The Super Mario Bros. Movie (2023)
“Peaches, Peaches, Peaches, Peaches, Peaches .” What to say about this iconic blockbuster from last year? It’s gorgeously animated, incredibly scored and a smash hit for a new generation of kids, as well as adults old enough to remember playing the Nintendo Entertainment System in the ’80s and ’90s (myself included). While not in the traditional Nintendo continuity (if I can nerd out for a second), this watches like fan fiction and an ode to Nintendo and Super Mario Bros. nostalgia, piled high with references from various video games and consoles throughout the years. Contrary to the games, Mario is not rescuing Princess Peach, but rather she is training him to become strong enough to rescue his brother Luigi and save the world from Bowser. It’s funny, fast-paced and great for the whole family. Starring Chris Pratt (Mario), Charlie Day (Luigi), Anya Taylor-Joy (Peach), Jack Black (Bowser) and many more. Rated PG for action and mild violence.
Camp Nowhere (1994)
“Dad! Just because I'm smart doesn't mean I can't act stupid.” Camp Nowhere is a forgotten cult classic and perfect summer movie. Summer is approaching and a large ragtag group of middle school kids are being forced into summer camps — computer camp, fat camp, boot camp, you name it — and the kids want no part of it. Through serendipity, “Mud” (Jonathan Jackson) runs into ex-actor Dennis Van Welker (Christopher Lloyd) and convinces him to dupe all the parents into believing the kids have agreed to go to their respective summer camps, while in reality they pocket the money, rent an empty camp, and proceed to blow their cash on toys and junk food. In the vein of “Big” with Tom Hanks, it’s a kid’s free-for-all movie and cautionary tale of excess, with many lessons learned in responsibility, personal safety and maturity. It’s funny, silly and deeply nostalgic. Rated PG, this feels like a light PG-13 due to language and mature “teen” content.
The Goonies (1985)
“Goonies never say die!” As I recently visited the Goonies House and the old County Jail in Astoria, this movie is even more soaked in nostalgia and local lore for me. Filmed in Astoria and nearby beaches, this is a classic ’80s “kids have an adventure” movie with Scooby Doo/Hardy Boys vibes — there’s a jailbreak, criminals, skeletons, secret passages, and pirate maps and treasure. When they find a treasure map in their father’s old museum antiquities, Mikey (Sean Astin) and his friends decide this could save his house from foreclosure, with older brother “Brand” (Josh Brolin) and his friends in tow on their crazy adventure. It’s a cheesy, funny, coming-of-age romp perfect for a summer afternoon. Also starring Corey Feldman and Ke Huy Quan. While rated PG, this feels like a strong PG-13 with language, violence and mature “teenage” content.
Stream these movies where available, or rent from your local movie store, library or rental kiosk.
IVisual Differences
Artist reveals Black female experience
By Dennis McNabb, Contributing Writer
n today’s fast-paced, ever-evolving world, facing a constant barrage of new and compelling information means that we are always grappling to find clarity of purpose. It is increasingly rare, it seems, to meet people who are calm, composed and resolute in their goals. That is why it is such a breath of fresh air to speak with someone like artist, curator and arts organizer Tammy Jo Wilson. Not only is she committed to said objectives, but it’s for the betterment of all — for making this world a better place.
In her own words, reflected on her website, Tammy Jo seeks to, “Share through [her] work an expanded view of the black female experience in the 21st century. [She is] speaking to those among us that are looking for a broader understanding of commonalities rather than differences.
Historically rooted in the feminist art movement [her] work attempts to further the unraveling of antiquated thinking around women in art and society. [She offers] a visual entrance to an expanded view of the black female experience and the raw realities faced by marginalized people.”
She goes on further to state, “[Her] practice has evolved over the past 10 years to be less about individual identity and more reflective of cultural and societal understanding of inflicted identity versus projected identity. And she is “Interested in pushing back against what the Western art canon tells us black women’s art is, or should be.” It’s this last point I find most compelling in her work. Because as clear as her vocalized intent is, her absolutely gorgeous but sometimes eerie and abstract pieces are far less transparent. The true depth and meaning behind each piece is cleverly disguised under layers of symbolism and only revealed after careful study.
Tammy Jo is the quintessential artist. Encouraged at a young age, she began studying under professionals in high school. With both a Bachelor’s and Master’s Degree in
Fine Arts, she has traveled every state in the country expanding and honing her craft. She has taught multiple classes and for the past 14 years held the position of Visual Arts and Technology Program Manager at Lewis & Clark College. In 2017, she co-founded Art in Oregon (AiO), a statewide visual-arts-focused nonprofit working to build bridges between artists and communities. In 2022, she also became Director of the Bush House Museum Exhibits & Programming.
Never one to rest on her laurels, Tammy Jo was recently involved in the Black Artists of Oregon Exhibition, a historic retrospective she was incredibly proud to be a part of. In May, she exhibited some of her most recent work (including her first full-sized wall mural) at the Souvenir Gallery in Portland. She is also working on an upcoming documentary short film series with MOsley WOtta called “Sketch and Release,” which will highlight black artists in Oregon.
For more information, follow her on Instagram: tammyjowilsonart or check out www.tammyjowilson.com.
Robin Ekloff Owner
WA Delightful Experience
Proven over and over again for 26 years
By Patti Jo Brooks, Contributing Writer
Photos by Laurel Bice
ith so many window products and companies to choose from, it’s no wonder that trying to partner with the right company is often confusing.
Lifetime Windows & Doors understands this, and that understanding is the reason they have consistently been chosen as a trusted company for beautiful windows in the greater Portland and Salem areas since 1998.
providing quality care to every customer begins at the top with local owners Carl Thompson and Eric Peterson, who established their first Lifetime Windows & Doors location in the Portland/Milwaukie area. This quality-care philosophy, laid out in four basic steps, filters its way through the process to the installers completing the work in the client’s home and any follow-up care as well.
Setting a goal to experience delighted customers, Lifetime Windows & Doors developed their four-step proven process: 1. Meet with a Design Consultant – who will help walk you through the different products, styles and options available, ensuring your selection will be the right fit for your home and lifestyle.
Lifetime Windows & Doors was founded on a commitment to superior customer service. From the founders to the products to the installers, every step of the process is formulated to ensure customer satisfaction. Implementing a four-step proven process which has been honed over the last 26 years of service, Lifetime ensures that customers can move forward with peace of mind, knowing they’ll receive the highest quality service and best possible value on products and installation. The company philosophy of
2. Verify the Details – All measurements and project details are double-checked BEFORE ordering, providing a better experience when it comes time to install.
3. Plan and Installation – Before, during, and after installation, a team of support staff and trained employee installers communicate the steps being taken to expertly remove old products and install new ones. Lifetime handles it all for a hassle-free experience.
4. Ensuring Satisfaction for Over 26 Years – Lifetime will follow up to make sure the finished project looks and feels great, answer any questions and provide warranty and maintenance info. And if anything comes up, they’re only a phone call away.
Get your process started today and visit the Lifetime Windows & Doors’ NEW showroom right here in Salem. Offering a great selection of top-ofthe line manufacturers and products, while providing the best service in the Salem Metro. You will have a chance to meet employee installers Kyle Steckly and Zach Creswick who are both committed to the perfect customer experience. “We blend really well as a team,” says Steckly. “We help
each other out--that way we can excel in all aspects.”
It was Steckly who initiated the idea of opening a Lifetime Windows & Doors in Salem when he decided to move back here to his hometown for family. Steckly is also the field supervisor for the Salem branch in addition to being an installer. Focusing on the customer experience, Creswick points out, “We try to treat every customer’s home like it’s our own. In fact, everything that we do, we would do it as if it was our mom’s home.” He continues, saying that the clients “trust us to make it better, so their living situation is even better than when we got here.” The Lifetime owners are big on family values and being a part of the community. For over 26 years they’ve helped to build and support their local communities
and they take great care to bring quality individuals on board like Steckly and Creswick who make sure the customers are being cared for and treated right.
The company offers great pricing and many lending options are available to help make your Lifetime Windows & Doors project affordable: this month they have a special 18 months with 0% interest available! Please check the website for details.
Lifetime Windows & Doors Salem showroom is located at 1330 12th St. SE in Salem. Call (503)461-6302 to schedule a free estimate or for more information, view lifetimewindows.net.
Call 971-265-6298 today for a free estimate or visit lifetimewindows.net for more information. Visit their new Salem showroom at 1330 12th St. SE, Suite 100.
Kyle Steckly
Zach Creswick
Ievents.cff.org/.golfforacure
n the month of August, Mattress World Northwest has teamed up with the Cystic Fibrosis Foundation for the 3rd Annual CFF Golf for a Cure tournament which will be held at Stone Creek Golf Club in Oregon City, Aug. 19 at 7 a.m. Enjoy an exciting day of golf, contests, beverages and snacks throughout the morning followed by lunch, an auction and the golf award ceremony.
Cystic Fibrosis (CF) is a rare genetic disorder that affects mostly the lungs, but also the pancreas, liver, kidneys and intestines. There is no known cure. The Cystic Fibrosis Foundation is committed to finding that cure, as well as providing those suffering from
the disorder the ability to live long, fulfilling lives through the funding of research, drug development and partnering with the CF community to advance high-quality specialized care. MWNW is gladly donating to this incredible cause, as well as raising awareness and taking donations on the foundation’s behalf. Please help raise funds by donating online or visiting one of their local stores.
Family-owned and -operated, dedicated to providing their customers the best products at the best prices, all while donating to and participating in their local communities, Mattress World Northwest exemplifies the best of what retail businesses have to offer. This proves that not all mattress stores are created equal.
Get a better night’s sleep and help support your local community at the nearest Mattress World Northwest store. They are open every day or you can order online at mattressworldnorthwest.com.
The People’s Champion
Cowboy and rodeo rider lived a wild ride
By the time Fletcher reached working age, the most promising source of employment for him was as a cowboy. Fletcher quickly became a skilled horseman and began competing in rodeo competitions at age 15, developing a unique style. Besides his race, Fletcher stood out for his bright orange chaps and loose, nonchalant saddle demeanor. In exhibition rides and events, Fletcher developed routines which dazzled audiences, including riding buffalo and riding back-to-back with other cowboys on the same horse.
By Oregon Black Pioneers
George Fletcher is one of Oregon’s most celebrated cowboys and rodeo performers. Fletcher was born in St. Marys, Kansas in 1890. Before he was 10, the Fletcher family left Kansas for Pendleton, Oregon. Pendleton was the heart of Oregon’s cattle industry, and many men in Pendleton made a living driving, herding, branding and breeding cattle.
At the turn of the century, Oregon’s Black population numbered just 1105 people, 70% of whom lived in Portland. Umatilla County, home to Pendleton, had just 30 Black residents in 1900. Rural Black Oregonians were very isolated, and lacked the support of strong community organizations. Most worked in subservient positions or in dangerous, low skilled occupations.
As a child, George Fletcher attended the missionary school on the Umatilla Indian Reservation alongside Native American children. Fletcher quit school after the fifth grade but continued to spend much of his childhood on the reservation. Over the years, he learned some of the local languages and first witnessed the horsemanship of Native riders.
At age 19, George Fletcher won his first rodeo prize — $15 — for coming in third place in the saddle-bronc competition at the Eastern Oregon District Fair. A year later, in 1910, Fletcher placed fourth in saddle bronc at the first ever Pendleton Round-Up, becoming that event’s first Black competitor.
The 1911 Pendleton Round-Up Bronc Riding Championship was a legendary matchup. Fletcher, a Nez Perce rider named Jackson Sundown, and a White rancher named John Spain were finalists to win the top prize: a $350 silver saddle. Fletcher’s run won the support of the crowd but the judges awarded Spain first prize and named Fletcher runner up. The audience booed the decision. Pendleton’s East Oregonian newspaper wrote of the incident the next day, saying, “Had the spectators been the final judge, George Fletcher would undoubtedly have won the handsome first prize saddle, for he was plainly
In protest, Umatilla County Sheriff Til Taylor, honorary director of that year’s Round Up, cut Fletcher’s cowboy hat into pieces and sold them to the crowd as souvenirs. Sheriff Taylor collected nearly $700 from the stunt, which he then gave to Fletcher. Local press dubbed Fletcher “The People’s Champion” of 1911.
George Fletcher’s rodeo career lasted only a few more years. While serving abroad during World War I, he sustained a leg injury that ended his competitive bronc riding days. He continued to work as a cowboy the rest of his life, however, and in 1972 he was named an inaugural member of the Pendleton Round-Up and Happy Canyon Hall of Fame. Fletcher died the next year and was buried in Pendleton.
is
Bloomin’ Good Time
Dahlias Festival a colorful community event
By Kelly Romo, Contributing Writer
Photos by Jen Blair Photography & Natalie Kristeen Photography
Immerse yourself in a vibrant celebration of nature at the annual Dahlia Festival hosted by Swan Island Dahlias. This beloved event, featuring over 370 dahlia varieties, transforms the picturesque fields of Canby into a kaleidoscope of color and beauty. From early August to late September, visitors are invited to explore the stunning display gardens, stroll through expansive flower fields and partake in a variety of engaging activities on Wednesdays through Sundays. With free admission, live music, local food carts and a unique gift shop, the Dahlia Festival offers an unforgettable experience for all ages. Join them for a day of floral enchantment, community and joy as you celebrate the splendor of dahlias in full bloom.
Hybridizing new dahlia varieties is a meticulous process at Swan Island. They let bees handle initial cross-pollination and then select seed pods from preferred varieties. Each year, they cultivate 15,000 seedlings,
gradually narrowing them down to five to fifteen new varieties introduced annually. The selection criteria include long stems, flower quality, and uniqueness. With over 370 dahlia varieties on display, festival-goers can discover new favorites. Look out for creatively named varieties like “Petal Faster,” “Tutu Much” and the striking red and yellow “Incrediball.” Each name adds a touch of whimsy to the vibrant blooms.
This year’s festival introduces the new and expanded gift shop that offers a wide range of local goods, from soaps and lotions to cookbooks and canned foods. Visitors can also find unique items
for pets, gardening and babies, making it a specialty shop worth exploring.
Local vendors and musicians play a significant role in the festival, creating a lively atmosphere with carefully selected bands that ensure a diverse and enjoyable experience for weekend visitors. Be sure to check the event calendar for the lineup of bands and food carts during your visit. Plan to spend a few hours exploring to make the most of your time at the festival. Start with the display garden to see all the varieties in one place, then stroll through the fields. The koi pond is a favorite among children and those
who appreciate the beauty of these fish. Enjoy the food carts, live music and gift shop. On weekends, bring a blanket for a relaxing afternoon surrounded by fields of flowers while you listen to music and savor delicious food and drinks.
Swan Island Dahlias ensures accessibility for all visitors, with ample ADA parking, accessible restrooms and pathways. The level grounds and free entry make it an inviting destination for people of all ages and income levels.
Swan Island Dahlias is more than a farm; it’s where passion, history and community converge in a spectacular celebration of nature’s beauty.
Visit the festival at 995 NW 22nd Ave. in Canby from August through September, open Wednesdays through Sundays from 9 a.m. to 5:30 p.m.. Check the event calendar at www.dahlias.com to see the lineup of bands and vendors so you can join them and immerse yourself in the vibrant world of dahlias!
• Free Admission & Free Parking
• Food Trucks
• Live Music on the Weekends
• Fun Classes (Pre-Registration Required)
• Fresh-Cut Flowers
• Newly Renovated Gift Shop Open Year Round
• Hosting ZNA Northwest Koi SHow
• Hosting Canby Dahlia Run
Delightful Driveway
Hello, friends! Ever notice how your driveway sets the stage for your home’s vibe? It’s like the opening act to a great show! So, why not make it a showstopper? When tackling a driveway project, there’s plenty to think about. Every detail matters, like pieces in a design puzzle, all coming together to create that perfect first impression. Be sure to check out our tips below!
1 EMBRACE PERMEABLE SURFACES
Living in the beautiful Willamette Valley means embracing water-conscious design. Opt for permeable pavers that not only allow rainwater to gently filter through but also offer sturdy support for your vehicles.
2 DEFINE WITH BOLD BORDERS
Add a touch of distinction to your outdoor spaces with bold border stones. These not only create clean lines but also effortlessly guide traffic, ensuring a harmonious flow between pedestrian and vehicle zones.
3 ELEVATE WITH CONTRASTING COLORS
Infuse your entrance with personality by playing with contrasting colors. This simple yet effective technique promises to imbue your home’s exterior with an eyecatching allure that guests won’t soon forget.
4 ENDURING SURFACES
Paving stones promise a lifetime of enjoyment, providing durability and timeless charm for your driveway surface.
DAYS OF THE DOG STAR
The ancient origins of summer heat folklore
By Donovan Darling, Staff Writer
Everyone has heard the saying ‘Dog Days of Summer,’ but what are they, when are they, and what does it even mean?
The Dog Days of Summer stretch for 40 days from July 3 to August 11, referring to the especially hot and humid summer months in the Northern Hemisphere, yet their roots began with ancient civilizations.
The Dog Days of Summer coincide with the dawn rising of the star Sirius, also known as the Dog Star. Part of the constellation Canis Majoris (the “Greater Dog”), this is where Sirius gets its canine nickname, as well as its official name Alpha Canis Majoris. Apart from our own Sun, sometimes known as Sol (Latin for “sun”), Sirius is the brightest star in the sky.
Way back in ancient Rome and Greece, the Dog Days of Summer were thought to be a season of drought, unrest, and bad luck, where men and dogs would go mad due to the heat. More so, the combination of Sirius’ light and heat with the Sun’s was thought to affect men and women, animals and plants, even blighting the bark from tree trunks. These days we don’t think of the Dog Days so dramatically – and mostly farmers are concerned with them – but rather, we think of them as a period of peak summer temperatures and humidity.
In ancient Greece, Rome, and Egypt, all known for their extensive knowledge of astronomy and science yet still rooted deeply in folklore and superstition, they believed that the heliacal (“at sunrise”) rising of Sirius during this period caused the blistering seasonal heat. More specifically, that the heat of our own Sun and super-bright Sirius combined caused this “scorching” heat. The name “Sirius,” from the Ancient Greek seírios, even means “scorching.” For the ancient Egyptians specifically, the dawn rising of Sirius (also known as Sothis to the Egyptians) coincided with the flooding of the Nile River, and they used the star as a “barometer” to help predict when the flooding would occur. Contrary to ancient belief, we know now that the dawn rising of Sirius does not affect seasonal weather, but its appearance during the hottest part of summer does keep the folklore of the Dog Days alive and well.
Dog days bright and clear Indicate a good year; But when accompanied by rain, We hope for better times in vain.
(Henry Harrison Chase Dunwoody’s “Proverbs Relating to Months, Weeks, and Days”)
OREO COOKIE
THE CHRONICLE OF AN AMERICAN COOKIE ICON
The Oreo cookie. Two chocolate wafers with a creamy vanilla filling sandwiched between them. A perennial favorite for decades, Oreos are loved by millions around the world, with one major debate baked into its delicious existence, which revolves around the best way to eat them: dunk or twist. There are two opposing camps: Twisters and Dunkers. The former maintain that the best way to eat an Oreo is to twist them apart and enjoy each side separately; some eat the creamy center first. The latter, on the other hand, insist the cookie should be dipped into milk and allowed to basically melt in your mouth. Either way, both camps agree this classic cookie is downright delicious! Of course, there are those of us who don’t belong to either side and simply savor the Oreo as a tasty sandwich cookie.
TO DUNK OR TWIST?
In 1898, several competing baking companies merged to form the National Biscuit Company, also known as Nabisco. In 1902, Nabisco introduced Barnum’s Animal Crackers for the first time, gaining fame by packaging them in small boxes designed like animal cages at the circus, and featuring an attached string for hanging the boxes from Christmas trees.
It was in 1912 when Nabisco had dreamed up this “new” cookie, but in truth, the concept of two crisp chocolate wafers
surrounding a flat cream filling had already been introduced: Since 1908, Sunshine Biscuits had been producing its Hydrox cookies in Kansas City. Although Nabisco has never identified Hydrox as its inspiration, it’s difficult to deny the similarity between the two cookies. The Oreo quickly surpassed its competitor and soon reigned supreme in the sandwich cookie realm. Nabisco made certain to file for a trademark on its new cookie, which was granted on Aug. 12, 1913.
When Nabisco’s new cookie was first introduced in 1912, it appeared as an Oreo Biscuit — “biscuit” being the common word for cookie back in England and a holdover term from colonial days. In 1921, it was renamed the Oreo Sandwich before another change in 1937 to the Oreo Creme Sandwich. It wasn’t until 1974 that Nabisco finally settled on the official name: the Oreo Chocolate Sandwich Cookie. Despite the plethora of name changes over the years, most people have typically just called it the “Oreo.” The appearance of the cookie progressed from the original design, which simply featured the name Nabisco with a wreath at the edge, to the addition of two turtle doves and a ring of laurels in 1924. The more elaborate design we know today first appeared in 1954.
As for the origin of the name “Oreo,” Nabisco has no definitive answer. One school of thought asserts that the cookie’s name was derived from “or,” the French word for gold,
1952 Nabisco Oreo advertisement
which was the primary color on the early packaging. Others maintain the name was inspired from the shape of the original cookie which resembled a mound or hill. Proponents of this theory cite the Greek word for mountain, “oreo,” as the source of the cookie’s name. Others argue the name is the result of taking “re” from “cream” and sandwiching it — like the cookie — between the two o’s in “chocolate” to make “o-re-o.”
Despite the mysterious origin of the cookie’s name, the Oreo has been a perennial hit. As of 2019, approximately 450 billion Oreo cookies have been sold since 1912, placing it atop the mountain of cookie sales and endearing it to millions of people worldwide.
Although the original recipe of the Oreo has not changed much, Nabisco has experimented with variations on the classic cookie. In 1975, Nabisco released Double Stuff Oreos to the delight of those who craved the cookie’s creamy filling. In 1987, fudge-coated Oreos hit the market, with festive holiday versions released in 1991 (Halloween Oreos) and 1995 (Christmas Oreos). Over the years, there have been numerous other iterations of the Oreo, including the Golden Oreo, Oreo Minis, Oreo
Cakesters and Oreo Double Triples.
Despite the limited edition variations, the delicious filling inside the Oreo evolved only minimally with the passage of time. The creamy filling was created
by Nabisco’s “principal scientist” Sam Porcello, who is frequently referred to as “Mr. Oreo.” His recipe, created in 1912, has remained essentially the same, though due to health concerns the company switched from the use of lard to non-hydrogenated vegetable oil to veer from trans fats.
Although the majority of Oreo production was once carried out at the Hershey’s factory in Hershey, Pennsylvania, the beloved cookie is now produced around the world in 18 different countries.
Nabisco’s marketing of the Oreo cookie has been remarkably successful, with highlights that include a 2013 tweet, “You can still dunk in the dark,” inspired by the 39-minute power outage in Super Bowl XLVII. The Guinness Book of World Records’ largest taste test took place in Madrid, Spain, in 2009 when 1,471 participants compared the taste of an Oreo to an imitation cookie. One fun piece of trivia for cookie aficionados is that New York City’s 15th Street at Ninth Avenue is called Oreo Way in honor of it being the birthplace of the Oreo cookie.
One thing is for certain: No matter how you enjoy your Oreo cookie, be it dunking, twisting or eating as-is, this crunchy chocolate creamy delight has satisfied the palates of generations of people around the world for more than a century. Styles, technology and fashions come and go, but it’s a good bet that the Oreo cookie is here to stay.
Nabisco Oreo billboard circa 1956
Vintage tin replica of a 1918 Oreo advertisement.
Oreo TV commercial circa 1980
Going For Gold
Where history meets innovation
By Robert Matsumura, Contributing Writer
As global attention focuses on Paris for the 2024 Summer Olympics, excitement is mounting. 100 years have transpired since the City of Light last hosted the Games in 1924, and Paris is gearing up for an Olympic Games like no other. For the thousands who travel to the games in person and the millions viewing remotely around the world, the Paris Olympics promises to be a fusion of historic charm and cutting-edge innovation, melding the city’s storied past with its vibrant, contemporary culture.
A Glimpse of Olympics Past
Paris is famous for grandeur and spectacle on a massive scale and the 2024 Olympics will be no different. Paris first hosted the Games in 1900 where this pioneering event saw the first introduction of female athletes to the Olympics. The city next hosted the games in 1924 at the height of the roaring twenties, managing to capture the vibrant spirit of the fabulous age. As the 2024 Olympics loom closer, nostalgia mingles with anticipation as the city’s rich Olympic legacy will be showcased for a global audience.
Iconic Venues Reimagined
The Paris Olympics of 2024 promises to be a breathtaking display of architectural marvels. The dazzling spectacle of the opening ceremony along the River Seine will transform the heart of Paris into an open-air stage like no other. This is the first time the opening ceremony will be held outside of a traditional stadium setting and promises to be an unforgettable sight with the Parade of Nations to be conducted as a boat parade down the Seine, and the official Olympic protocol being held in a mini-stadium constructed on the historic Place du Trocadero. The parade route will span approximately 3.7 miles and feature views of famous Paris landmarks. Organizers of the event have billed it as the “People’s Olympics,” and the “most spectacular and accessible opening ceremony in Olympic history.” The event is free to attend, and is estimated to draw as many as 600,000 spectators.
The storied Stade de France will be the primary venue for the athletics, while the equestrian events will unfold against the historic backdrop of the Château de Versailles, imparting a regal splendor to the competitions. Both the new Paris Aquatics Centre and La Chapelle Arena were designed with sustainability at the forefront, emphasizing the city’s passion and commitment to a greener future.
Ludovic Marin/AFP
The beach volleyball tournaments on the Eiffel Tower’s Champ de Mars will be a remarkable sight to behold where athletic prowess will be on display against the backdrop of one of the world’s most iconic landmarks.
Sustainability and Innovation at the Forefront
Sustainability is a major theme for the 2024 Paris Olympics. The city has established ambitious goals to reduce the environmental impact of the games, targeting a 55% reduction in carbon emissions versus previous events. By incorporating the use of existing infrastructure, along with innovations such as renewable energy-powered venues and zero-emission transportation options, Paris’ dedication to a sustainable future will be on full display.
Augmenting the environmental initiatives and sustainability factor will be next-level technology for both the athletes and the visitors. Everyone involved will benefit from a dedicated app providing real-time updates on events, transport and amenities. For those who aren’t able to attend the games in person, state-of-the-art broadcasting will bring the Games to life no matter where you are in the world, with multiple viewing options.
American Athletes in the Spotlight
For Americans, the 2024 Olympics are sure to be both memorable and thrilling. With Team USA expected to showcase a mix of seasoned champions and up-and-coming stars, America should have a strong showing at the games. Athletes like Simone Biles in gymnastics, Katie Ledecky and Katie Grimes in swimming, and Noah Lyles and Sha’Carri Richardson in track and field are all frontrunners in their respective events. Team USA Men’s Basketball will once again be a favorite with the
likes of Kevin Durant, Steph Curry, Joel Embiid and LeBron James leading the charge. On the women’s side, Kelsey Plum, Brittney Griner and Diana Taurasi headline an American squad that is sure to be a force. In golf, Scottie Scheffler, currently ranked No.1 in the World Golf Rankings, is certain to be a strong performer. Coco Gauff in women’s tennis is also primed for a commanding performance. The Paris games will also see skateboarding, surfing, break dancing and sport climbing make their Olympic debuts as new fields of competition.
The Spirit of Paris
Beyond the competitions, the Paris Olympics will provide an opportunity to explore and experience the city’s unparalleled charm. From its world-renowned cuisine to its iconic sites and museums, Paris provides the ultimate backdrop for the Games. Visitors can stroll along the Seine, indulge in croissants at gourmet patisseries and immerse themselves in the culture that has made Paris a premier global destination for well over a century.
An Event Like No Other…
The 2024 Paris Olympics will be more than just a sporting event; it will be a celebration of history, innovation, and global humanity. As athletes from around the world come together to compete, the Games will once again inspire and serve as a unifying force in a world rife with challenges on many fronts. Whether you’ll be in the stands at the games or watching on TV and cheering from home, the Paris Olympics promise to be an unforgettable experience, a testament to the beauty and resilience of sports and the city that hosts it. This summer, Paris is set to host one of the most amazing Olympic games in history — whatever you do, don’t miss this epic event!
That is why at ADVANTAGE we stop and think of ways to customize your home comfort system but also your entire experience with us. One way we do that is by saying THANK YOU, KEIZER, for 30 amazing years.
We are going back to 1992 to bring you special pricing!
2 ton only. Cannot combine with other offers. Does not include additional charges. While supplies last. smart systems as low as $105 per month
air conditioners as low as $57 per month $100 off indoor air quality products
2 ton only. Cannot combine with other offers. Does not include additional charges. While supplies last.