Legal Notices & Disclaimers By reading and using this E-book you have agreed to the following terms and conditions: You are granted Master Reseller Rights for this List Building FireStorm Module 1 : Foundations eBook. It may be freely distributed or sold by you in its original state, but in doing so no part of it may be copied, reproduced, deleted or altered in any way. You are granted Master Resale and/or Bonus Give Away Rights for this eBook but there are NO Private Label rights for this eBook. LEGAL NOTICE If you have ordered the full List Building Firestorm Course and received the complete set of modules, then you should have bought it from www.ListBuildingFirestorm.com or an authorized reseller or affiliate. If you did not, please contact us with details of where you bought the product. If you let us know of someone illegally selling the product, you may be entitled to a cash reward. 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The authors and publisher make absolutely no representation, guarantees or warranties with respect to the accuracy, applicability, fitness, or completeness of the contents of this eBook, or content, or the level of success you may experience and no guarantee, expressed or implied, that by using the content or following any of the advice below you will make any money or improve current profits, as there are several factors and variables that come into play regarding any given business. As with any business, your results may vary, and will depend upon the nature of the product or business model, the conditions of the marketplace, the experience of the individual, the application of said principals, and situations and elements that are beyond your and our control, including your background, dedication, desire, motivation and any action you may or may not take. Any testimonials and examples used are exceptional results, which do not apply to the average purchaser, and are not intended to represent or guarantee that anyone will achieve the same or similar results. This is because experience tells us that despite best intentions, the average purchaser will simply read but not follow and act on the advice and content. All results and earnings described in this product and shown on our website are accurate to the best of our knowledge, and should not be considered “typical”. You may also experience unknown or unforeseeable risks which can reduce results or incur costs or even losses. We are not responsible for your actions or for any direct or indirect results, costs or liabilities. The information contained in this eBook and content is strictly for educational purposes. You agree that the authors do not accept any responsibility for any liabilities resulting from the use of this information or content or any third party websites, links or resources. LIABILITY DISCLAIMER As with any business endeavour, by reading this document, viewing the content and/or applying the advice, services or products contained herein or through third party links, you assume all responsibility and risk related to your actions, any investment and money based on your own discretion, and your own potential expense. You fully understand that you, solely, are responsible for anything that may occur as a result of putting the information and/or content into action in any way, and regardless of your interpretation of the information, content or advice. You further agree that the authors, publisher or associated third parties cannot be held responsible in any way for the success or failure of your business as a result of the information presented below or content provided. It is your responsibility to conduct your own due diligence regarding the safe and successful operation of your business if you intend to use or apply any of this information or use any software or resources in any way to your business operations. AFFILATE RELATIONSHIP DISCLAIMER The authors and publisher of this eBook may have an affiliate relationship and/or another material connection to any 3rd party providers of goods and services mentioned in this eBook and may be compensated when you purchase.
Copyright © 2011 Colin Thompson & Carl Carter. All third party trademarks, rights and copyrights are acknowledged. Published By : Act Smart Media Ltd. Fire Graphic Credit : Sundeip Arora, Sun Designs
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Table of Contents Section
Page
Legal Notices & Disclaimers
2
Table of Contents
3
1
Introduction & Why Build A List?
4
2
List Building Firestorm Overview
7
3
Getting Started & Must Have Tools of The Trade
8
4
How To Set Up a Squeeze Page For Free
18
5
How To Set Up A WordPress Squeeze Page
29
6
Fast List Building Techniques : Part 1
34
7
Traffic Driving Techniques Overview
32
8
Conclusion & Next Steps
42
9
VIP Early Bird Offer – Register Now!
44
Useful Links & Recommended Resources
45
1.
Introduction & Why Build A List
Welcome to the Foundations Module of the List Building Firestorm course that will show you „step by step‟ how to rapidly ignite your list from zero to 3,000 hungry to buy subscribers in 60 days – 100% GUARANTEED! ..and then how to turn your List Building efforts into a Firestorm! Let me confirm that you are granted Master Reseller Rights to freely give this List Building Firestorm Module 1: Foundations report away to anyone you choose, or you can re-sell it and keep all the profits or even include it as a giveaway bonus with any other offers you make. They too are free to do likewise. The fact you are reading this report itself proves that our methods and strategies work! In Section 2 we give you an overview of the course and this module, but before we get started we would just like to introduce ourselves… About Us… Colin Thompson Hi I‟m Colin and since November 2007 I have been a full time online marketer and email marketing consultant to businesses including GroupOn in its earlier start up days, local car dealerships including Ford, Audi and BMW advising them on the best practices to reach the local community through email marketing and expiring offers. I have many years experience in internet marketing, website design, product creation but I specialize and am best known for my List Building Strategies and being a List Building Mentor as well as the supporting techniques required to make this a success. I have set up and run several mentoring programs which has enabled me to work with beginner marketers and help them grow their online presence using email marketing as a foundation platform of which to launch their online businesses from. Carl Carter B.A.(Hons.), Dip.M. Hi I‟m Carl and I have been involved with internet marketing from way back in 1995 and let me tell you a lot has changed since then! I am a fully qualified Marketer with many years experience in both online and offline sales and marketing as well as product design, branding, creation and promotion. I regularly speak to audiences and businesses all over the world including the UK, Europe, USA, Middle East, China and India on advanced sales and marketing strategy, tactics and techniques, internet marketing, e-mail marketing, search engine optimization, driving traffic and how these can all be successfully applied to both online and offline „real world‟ products, services and businesses. I also own and operate several information and niche websites, an information & DVD publishing business, as well consulting for other local and international companies to dramatically increase their website traffic, lead generation, database and email marketing results. We‟ve teamed up together to bring you the complete „step-by-step‟ course not only on List Building but that is also backed with strategy and killer „how to‟ techniques to drive traffic to your websites, Squeeze Pages and offers so as to further leverage your List Building efforts.
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Why Build A List? Building a list of email subscribers can be the single most powerful thing you can do for your online or offline business. Plus with a list of hungry to buy email subscribers, you can send one e-mail to thousands and receive almost instant cash-on-demand directly into your bank account. And, while TV advertising, newspaper advertising and direct mail advertising are all in decline, email marketing is growing and will never die out! Why? Because nowadays, like the mail box of old, you need an email address to set up accounts for just about everything. To buy from an online catalogue or store, to open an online bank account or buy a flight online, to open up a Facebook or Twitter account and just about any other account you can think of – you need an email account!
Virtually all the major companies understand and utilize the power of email marketing. When was the last time you were in touch with almost any form of business or service providers or bought something online and they didn‟t ask for your email? An email list is an essential marketing tool and by building a email list you are creating your own „club‟ of hundreds or even hundreds of thousands of like minded individuals who all have one thing in common that they are interested in and are willing to spend time and money on. Whether it‟s online or information marketing, golfing, fitness, self improvement or even if you are a local florist, doctor, lawyer, insurance broker or business owner - whatever you are – by having an email list you are able to quickly and easily mass-communicate with your list and with the techniques and tools we‟ll show how you‟ll be able to do it on a personal basis completely on auto-pilot. Whether you are an internet marketer or a „real world‟ business – if you don‟t have an email list then you are missing out big time. Every visitor to your website or business is a potential customer, every customer is potentially a repeat customer or a customer who will buy an even higher value and increasingly profitable product or service from you, and every repeat customer is an opportunity to build a long term relationship that leads to much bigger VIP relationship and profits. Email list marketing is in many ways almost like the perfect business, and yes there are even ways you can do it without even having your own product or service – we‟ll show you this later in the course. If you do it right it‟s instant mass action and reaction from your customer base. That can mean instant cash on demand too, not just once but building and growing like a Firestorm! So if you don‟t have a list, then you need one and we‟ll show you how to get it. If you already have list but don‟t know what to do with it or have a list that is unresponsive, then we‟ll show you the steps on how to „turn it around‟ into a buying list whilst growing it at the same time. Learn from our own experience and we‟ll also help you avoid the many easy mistakes and common pitfalls that you could easily stumble into along the way. PLUS it‟s not good enough just being able to build or own a list, you‟ll need a stream of targeted traffic into your list so that you can create lists of targeted „buyers‟ who will actually buy products and services from you. http://www.listbuildingfirestorm.com
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Whereas other course or introductions may simply show you a bunch of screen shots showing massive earnings and mega list sizes and throw a bunch of theory at your - we all know that even a school kid could tweak a screen capture to show whatever they wanted or rehash yet another list building course – so we decided you don‟t need to take our word for it, we‟ll let you prove it for yourself „step-by-step‟ and then if you follow these steps you‟ll see for yourself in 60 days (or less!). Just think for yourself what you could do with a list of 3,000 hungry to buy subscribers in just two months from now – well actually you don‟t need to think because when you get there we‟ll also show you „step by step‟ how to make the list not only generate income but also keep both the list and income growing like an unstoppable Firestorm. Depending on your market, tactics and abilities, it‟s often stated that on average each member on your list can be worth $1-2 a month and in some cases if you follow the sales funnel method we‟ll show you and move your members along your list and up the buying ladder then it‟s perfectly possible to have lists of 100‟s, 1,000‟s or even 10,000‟s spending from $30 - 300+ a month for advanced courses and personal coaching. We know some highly successful email list builders and marketers who have in just over a year built lists of over 250,000 subscribers and who are now disappointed if they earn less than $1000 a day virtually on auto-pilot. You‟ve probably heard the phrase (or will do) that the money is in the list – in many cases that is true, but the real money is in the buying list and the mega money is in the VIP „big ticket‟ buying list! We will show you the secrets of how you too can ignite your list from not only zero to 3,000 members in 60 days or less guaranteed, but also to ensure that your list is hungry to buy and not just full of freebie seekers or tire kickers. In this course we‟ll also show you the differing types of list, as well as how to organize and manage your own selection of lists that will allow you to move your customer along the sales funnel and lists (don‟t worry we‟ll cover that later) from being on your freebie prospect list, to on your „low value‟ buyer list, eventually onto your „high value‟ buyer list right up to your VIP „Bog Ticket‟ List and hopefully becoming happy life time buyers! We‟ll then show you how to grow these lists like a red hot firestorm that grows and grows and generates cash just like a firestorm would tear through a pile of bank notes – if set up and used correctly then having your own buyer hungry list is like having your own virtual ATM that just keeps on spraying out real money at the touch of a button! Good luck and we look forward to helping you on your journey to your own List Building Firestorm! To your success and profit…
Colin Thompson Colin Thompson
&
http://www.listbuildingfirestorm.com
Carl Carter Carl Carter
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2.
List Building Firestorm Overview
Welcome To List Building Firestorm Welcome to the Module 1 : Foundations in the List Building Firestorm course. This course will show you „step by step‟ how to rapidly ignite your list from zero to 3,000 hungry to buy subscribers in 60 days – 100% GUARANTEED! ...and then how to turn your List Building efforts into a Firestorm! List Building Firestorm will walk you „step by step‟ through all the closely guarded secrets that the Gurus and so called Internet Millionaires have been keeping all to themselves whilst they are quietly banking mega $$$ with a buyer hungry list. In many case deliberately leaving out the „good stuff‟ and „secret sauce‟ so as to make you keep coming back for more. What‟s more this course has been written so that whilst it will primarily apply to internet marketing, affiliate marketing, information marketing and niche online marketing, the course will also cover techniques that can be used in off-line „real world‟ marketing and businesses too when promoting physical products or „real world‟ services.
This course has been designed like a ladder and has something valuable that will suit you whatever level of experience level you may be at and however far you have climbed the List Building Ladder. You may be a „Newbie‟ and completely new to Internet Marketing let alone List Building, or your may have been struggling to put the pieces together to start building your list, or you may have a list already but can‟t seem make it generate income for you – no doubt you will have found that other Link Building resources often have „missing links‟ in the information they provide.
In this course we strive to both do away with the missing links and missing resources you often find in other courses, so that you can follow the exact steps to building your list from zero to 3,000 in 60 days and to also give you strategies, techniques and secrets of how to make your list generate significant real income for you on a regular basis.
In This Module This is the Foundations module where we will now give you the complete „step by step‟ basics of what you need to get started in List Building. You will be building the Foundations to your own List Building Firestorm!
We‟ll assume you are starting from scratch and we walk you through to the point where you will have everything you need to get List Building, because the first step to a hungry buyer list of 3,000, 10,000, 100,000 or even 250,000+ is being able to recruit, collect, store and email just one name. From then it‟s just a matter of using the strategies and techniques in List Building Firestorm to „rinse, repeat, fine tune and multiply‟ your efforts and results at speed and to then finally push your List Building into hyper-drive when we show you the secrets and advanced techniques to ignite your list like a Firestorm! This module is just the first step along the journey to creating your own list building firestorm… Let‟s Get Started…
http://www.listbuildingfirestorm.com
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3.
Getting Started & Must Have Tools of the Trade
In this section we will go over the quickest way to get started and also the must have tools of the trade you will need to rapidly grow your list from zero to 3,000 in 60 days. This section is aimed at Newbies and to also give you a high level overview of the list building and email marketing process and to see how it fits together. If you already know about choosing your domain name, registering your domain name, getting hosting and linking these together and also obtaining an auto-responder as well as the basic process of list building then you can skip this section… If not, then let‟s walk you through the getting started stages and must have tools of the trade… There are 6 Getting Started Stages: Stage 1 : Choosing Your Domain Name Stage 2 : Buying Your Domain Name and Hosting Stage 3 : Your Auto-Responder and How To Create An Aweber Account Stage 4 : Your Compelling and „Must Have‟ FREE Offer Stage 5 : Your Squeeze Page Stage 6: Building Trust and a Valued Relationship Don‟t be worried if at this stage these are all new to you as we‟ll be taking you through the steps in detail and in fact later in the course we‟ll show you how you can outsource all the technical stuff for very very low cost if you wish so that you can concentrate on building a relationship with your list. These are the basic getting started and fundamental steps, however in the rest of the List Building Firestorm course we‟ll revisit and take you through some of these steps in much greater detail whilst also showing you the secret methods used to rapidly ignite your email list from zero to 3,000 buyer hungry members in 60 days or less. This will make the difference between you having a match that can be easily blown out by a gust of wind and creating a true firestorm that grows and grows. We‟ll then show you how to maximise both your short and long-term income by using a whole range of advanced List Building and Income Maximisation methods. Investing in Yourself, Your Business and the Tools of The Trade If you are 100% serious and committed to generating a list of 3,000 hungry to buy subscribers in 60 days or less then we both need to take a professional approach and ensure you have the right tools and resources to do the job quickly and efficiently. Don‟t worry as this can be easily done on a shoe string!
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An Internet Marketer without a website and auto responder package is like being a carpenter but not owning a hammer and nails. Owning a powerful auto-responder such as the one we recommend will be like owning your own nail gun! So you should definitely invest in yourself and your business as otherwise you just simply won‟t be able to gather subscribers and then manage, automate and mail to your list. Stage 1: Choosing Your Domain Name It is possible to start List Building without having a domain name and by just using some free web space that may come with your internet account – but the down side here is that often free accounts are not allowed to be used for business purposes or those that do are usually littered with adverts and banners. Plus of course you‟ll usually only get one web address that looks „cheap‟ such as http://yourname.yourinternetprovider.com/ If you can‟t afford to pay a few $ for a name and some hosting then free hosting is an option but it doesn‟t portray you in a very professional manner! So we recommend that if you are serious, then for the price of a Pizza you get your own domain name or URL (uniform resource locator) as the web address that will relate to your website. In fact in Stage 2 we show you how you can often get your own domain name URL for FREE! This should be related to the niche you are deciding to enter, a product or service you are promoting or if you are looking to market yourself as a brand along with your business you could always use www.YourName.com or www.yournameonline.com Ideally you should aim for a .com domain for your name, targeted keywords, product or service if it is available. If not then .org or .net (or one that relates to your country such as .co.uk) are good alternatives because these types of Top Level Domains will have a more positive impact on your Search Engine Ranking than an alternative less popular .info or other „new‟ trendy variation. Likewise when registering your main „long term‟ domain name if you can afford it then you should register it for 2-3 years at the outset as this lets the search engines know you‟re in this for the longterm. Spend sometime researching and thinking carefully about your domain name as you may be living with it for several years. If you are targeting a niche, then think about what keywords customers will be using to search for before you choose your domain name. Try doing some Google searches as if you were a customer seeking out the product, service or information. You can also take a look at the „competition‟ by using Firefox (or Chrome or Opera ) as a browser and installing the free plug-in www.seoquake.com, and then do your Google search as this will tell you a whole host about your competitors sites instantly on screen, such as their page rank, number of in-bound links and much more! Where possible it is best to buy a domain name that is a good or even better exact match to the keyword search phrase that a customer would use. Google provides a fantastic free tool „Google Keyword External‟ that allows you to see how many searches are made each monthly locally and globally for a certain keyword or keyword phrase. You can access it here https://adwords.google.com/select/KeywordToolExternal It even shows you how competitive that keyword or phrase is as well as suggesting related keywords and phrases. Your ideal domain name is an „exact match‟ to your targeted keywords or search phrase and where that search http://www.listbuildingfirestorm.com
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phrase has a high volume or search traffic and a lower amount of competition compared to the alternatives. An exact match domain name will have a positive effect on your improving search engine ranking. Alternatively more advanced professional tools that makes this keyword and domain name evaluation and selection process even easier and provide much more functionality are products such as Market Samurai and Keyword Elite. You can find out more about them at www.marketsamurai.com and www.keywordelite.com and we highly recommend if not now, then once your business is underway that you invest in one of these tools. Likewise we have also had great reviews about www.TrafficTravis.com and www.trafficgeyser.com. Of course you don‟t necessarily have to have a domain per product, you may prefer to operate under an umbrella name and then operate a different number of offers from sub-pages of your main website such as www.yourname.com/offer1.html. We will cover these subjects in more detail later on in the List Building Firestorm course as well as some great „tricks‟ you can use if your chosen keywords, product name or keyword phrase is not available. We‟ll also cover how to easily and quickly build your website or blog along with an important Search Engine Optimisation Checklist you can use to ensure you‟re doing all you can to get your website noticed and ranked highly. Stage 2: i) Buying Your Domain Name and Hosting If you are choosing to go the recommended route of having your own domain name rather than using a free name from your Internet Service Provider, then once you have chosen your domain name then you‟ll need to buy that domain name and also buy some hosting. Hosting is where the files and content for your website, blog or Squeeze Page will be stored. When you are ready to buy your domain name and hosting you‟ll find there are a wide range of places on the internet to buy. It is possible to buy your domain name separately to your hosting and two main low-cost providers where you can do this (and also buy hosting if you wish as well) are www.godaddy.com and www.namecheap.com. However, whilst it is possible to shop around and save a few $ by buying your domain name from one provider and then have it hosted elsewhere – this can often mean more work or be a false economy in the long run. When you are getting started it is by far simpler to buy your domain name and have your hosting at the same provider, especially if you need some technical help to get started. Plus in some cases a naming company may have a waiting period or charge you a fee later on for moving the name or releasing it to another provider. This usually cancels out any cost savings you may have incurred by purchasing a domain not through your hosting provider. So take it from our experience that by ignoring the extra dollar or two you could have saved if you‟d bough the name and hosting separately will probably save you a whole heap of time and hassle later. From experience we recommend either www.justhost.com, www.bluehost.com or www.hostgator.com. All these services have proven to be very inexpensive, reliable and are backed by friendly customer service. You can get a starter package for around $8 a month. If you do choose another provider, make sure they support Word Press and operate a „cPanel‟ Control panel – you‟ll see why later! http://www.listbuildingfirestorm.com
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A great tip is that these companies often offer promotional discount codes that will give you a discount off the advertised „shop front‟ price. So have a look at the providers above and then simply call them up and ask if they have any Promo codes or do a simple Google search for “[Enter name] coupon code for [enter month and year]” The coupon codes will sometimes save your around $1 per domain, or often because you are buying your domain name and hosting together, they may even give you your first domain name free! These small savings will all add up as you grow your business and start buying multiple domains! Now you have both your Domain URL and web space hosting you need to link the two together so that after you have uploaded the Squeeze Page you‟ll create in the next section, when someone clicks on a link to your site in an email, or on another website, or enters the web address in their Browser will be connected directly to your Squeeze Page. Stage 2: ii) Connecting Your Domain URL to Your Web space Hosting Did you know that up to 90% of people who are interested in internet marketing don‟t have their own web site – this is often because they fall at the first hurdle of the initial set-up and know how to „glue‟ the various component parts together. So many internet marketing courses simply skip over this vital information and leave a gap through which newbies often fall through and never manage to get out of. In this section I am now going to show you „step by step‟ how to connect your Web space Hosting to your Domain URL so that when someone enters your web address in their browser or clicks on the link to your web address in an email they are taken to your website and everything „appears‟. As you probably know virtually everything on the internet has a behind the scenes IP (Internet protocol) address which is an exact and unique address on the internet. When someone enters your web address into their web browser or clicks a link that will launch the web browsers and take them to your site - what is happening behind the scenes is that this information is passed to a Domain Name Server (often referred to as a DNS). This is an internet server that „serves up‟ your domain name to the browser. It‟s a bit like a signpost that directs your web browser to the IP address of your web hosting folder that is linked to your domain name. First You Need To… 1) Select a Hosting Provider: As we touched on in part i) there are a lot of different hosting providers out there and you will need to select a hosting that‟s „right‟ for you. We recommend www.justhost.com because they‟re hosting is very straightforward with a flat-rate, very affordable pricing plan where you can host unlimited domains, easy to use and always great customer service 24/7. We will be using www.justhost.com to illustrate this process. If this is the first time using a hosting provider make sure to spend a little time seeing what free tools, videos or training resources they offer. Also keep a note handy of your login details and their customer support line, these are often open 24/7 and can save you a whole heap of time if you are experiencing a problem or don‟t quite know what to do next. As with most things, a simple search on Google or YouTube can often produce a wide choice of help or videos on common topics – so don‟t make life hard by struggling on simply seek and you‟ll probably find! http://www.listbuildingfirestorm.com
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2) Purchase or Transfer Your Domain Name: As we mentioned some hosting providers (like www.justhost.com) will often give you a free domain name when you sign up or you may find a promotional discount coupon online that gives you this. If you do have a domain name already you will have to have it transferred to your hosting provider. Contact the company you bought the domain from and ask to change the name servers for your domain to your new hosting provider and then provide them with the name server information (from your hosting provider) – for example www.justhost.com Domain Name Servers are: NS1: ns1.pipedns.com
NS2: ns2.pipedns.com
NS3: ns3.pipedns.com
3) Connecting The Two: Assuming you have hosting and a domain the following steps show you how to connect the two and get your website up and running. If your domain was purchased through www.justhost.com for example, then they will have already set this up on their Domain Name Servers, or if this is not your first domain you will have to make it an „addon‟ in the control panel so first you need to log in to the Control Panel (cPanel).
You should find details of your log in details and where you go to log in in the confirmation email you‟re your hosting company sent. Often you‟ll often log in to your control panel via their homepage. Simply log into the Control panel – it‟ll look like the one on the left.
Once you are logged in you will be presented with the complete Control panel for your web hosting account. Whether this is your first website, or if you are connecting and setting up another new URL domain to your hosting you simply select the „Addon Domains‟ option as shown on the left. On the next screen you need to complete the information as follows: New Domain Name: www.yourdomain.com
Subdomain/FTP Username: Whatever you put in this field will be the folder that is created under your primary account. It will also be the default username for mail and FTP. Document Root: This field populates automatically after you fill in the fields above. Password: Password with minimum strength of 20 http://www.listbuildingfirestorm.com
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You‟ll see that there is a video tutorial option available and what‟s useful is that you will know if you have not completed something correctly or not as the green check-mark circle lets you know you‟ve completed the field correctly. If you have not completed the field correctly you will see the following and be prompted:
Once your domain has been added you are ready to put your Squeeze Page or website up, which means putting your website files and folders from your local PC into the public_html folder on your hosting – this can be accessed by either FTP or via „File Manager‟ in your cPanel. We‟ll show you this in the next Section when we show you how to create and upload your Squeeze page.
Stage 3: Your Auto-Responder and How To Create An Aweber Account Owning your auto-responder and email list management software is a basic fundamental requirement in almost every form of internet marketing and especially when you are looking to rapidly build, manage and mail to a large list of „hungry to buy‟ targeted members. An auto-responder is one of most important tools to do the job and is the key to building a massive list. The autoresponder hosts and organises your lists whilst automating the entire list building process. Just think of the work involved in say inputting, storing, sending personalised emails and organizing a list of 100 let alone 3,000 email addresses manually if you were using say hotmail, yahoo or gmail! The auto-responder is how you will collect your members email addresses and contact details. This integrates with an information capture form also known as an „Opt-In Form‟ this is a simple and short online form where your member will be told to enter their “Name and Email”. They are „Opting In‟ to receive your offer. This Opt-In form can be included as a small section within your website or blog, but is often built into a „Squeeze Page. A Squeeze Page is a short, simple and convincing offer page that aims to „squeeze‟ out the visitors name and email address in return for them receiving a free report or incentive. Once you have „Squeezed‟ out the name and email address, the auto-responder service automatically responds to your member with a pre-set email and usually includes a download link to the offer your presented to them, plus at this opportunity will often redirect them a „One Time Offer‟ (OTO) to buy a related product or service. Don‟t worry about this as we show you how to do this really simply later on. Quite often before sending out the email that contains the download link to your offer, the subscriber will be required to confirm their email address first - this is called double „Opting In‟ and because the subscriber is OptingIn once by giving you their email and then again by clicking the link to re-confirm their agreement for you to send them emails – it also acts as a good way of checking and ensuring the email address they give is „real‟ as it stops them from putting in a fake email just so as to access the download. Later in the course we‟ll discuss single versus double opt-ins. Once the mail address has been captured, it is then automatically added to your „list‟. If you wish the autoresponder also allows you to pre-configure and set up „automatic‟ single or sets of emails once that will be sent on http://www.listbuildingfirestorm.com
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„auto-pilot‟ at specific pre-set intervals controlled by you. For example, you can write an email once and then have that same email sent to every new member automatically upon joining, or after say 4 hours, 2 days, 7 days or even months from now - whenever you choose – all on auto-pilot. There are a wide range of email auto responder services available, ranging from very cheap and simple up to professional and full enterprise systems that will grow with you as you grow your business. But you do pay for what you get! Plus it can be very hard to export and move a list from one auto-responder provider to another as usually the new auto-responder provider will require you to get everyone to Opt In again so as to prevent people from buying or creating lists of emails and spamming them without permission. Spamming can also lead to your Internet Service Provider choosing to shut your account down – so don‟t be tempted! So we recommend using Aweber.com as their system is very Newbie friendly and usually comes with one months trial for only $1 with a full money back guarantee! It is easy to configure (we‟ll show you step-by-step anyway) but also very powerful – plus it comes with a wide range of easy to configure Opt-In forms and integrates well with virtually every Squeeze Page or website format available. We‟re not going to go through the details of joining Aweber.com as they do a great job online with a full set of great help videos and as before with the help of Google and YouTube you can find the answer to almost every query you may have and failing that you can just email or call them! Stage 4: Your Compelling and „Must Have‟ FREE Offer Here is where the magic happens in the process, because people will only give you their email and join your list if you are offering something FREE that is of value that they „need‟ and you can give them instantly. The key here is to get them to act on impulse and give you their details without even a second thought. This is usually in the form of an instant free gift such an eBook, report, video, audio recording, software or short email course on a subject or niche that interests them, or helps them make or save money or simply helps them solve a problem they may be having. Your offer must be compelling and presented in such as way as for them to take action and we‟ll go into more detail later in the course on not only where and how you can find or create for FREE your own compelling free offers to give away– but we‟ll also show you how to present your offer to make it compelling on screen so they act. An important aspect here is to „delight‟ your customer and „over deliver‟ by giving them a quality gift that exceeds their expectations. You only get one chance at making a first impression – that applies to your Squeeze Page and your FREE gift! By doing this, in the eyes of your subscriber this helps build trust and sets you up an expert in your field. This first step is massively important to your long term success and profits as you go along your list building journey and build your business into a firestorm Just think how you‟d feel if you as a subscriber after giving away your email address and then you received a poorly presented cheap looking eBook as your free gift. Would you then trust the provider enough to maybe pay for an item along the road – I know that I sure wouldn‟t! Let me repeat myself - don‟t worry yourself about this aspect at this stage, as we will show you where you a find a huge stash of free quality gifts to give away in fact with the List Building Firestorm course we will get you started http://www.listbuildingfirestorm.com
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with a whole bunch of free reports and Squeeze Pages for you – a virtual business in a box. These gifts don‟t have to be 30-50 page eBooks or a complete video course – they can be short 5-10 page eBooks or a few videos but the KEY is they must be well presented information and packed sky high with value! Stage 5: Your Squeeze Page Once you have your FREE product the next step is designing and setting up your Squeeze Page. We cover this in great detail in the next section, so all we‟ll say here is that with both the free and recommended tools, resources and services we‟ll show you this is easy to do. As you become more experienced we‟ll also introduce you to some professional and labour saving tools and resources as well that offer great value in streamlining the process. Don‟t worry you certainly won‟t need to be a graphic or web designer or HTML expert to do this – we‟ll show you step by step! Stage 6: Building trust and a long term relationship When you are building lists for both growth and long term profits there is one vitally important step and concept MUST understand. This is to build a positive and trusting relationship between you and your list. This is one vital aspect where many list builders blow it and burn out their list quickly rather than nurturing it for a strong and profitable relationship. It is important to provide value to your list members upfront by offering additional tips and tricks to help your subscribers BEFORE you ever try to sell anything! Value them as you would a friend or business asset not just a name or subscriber and then do everything in your power to really help them. Too many list builders race to build numbers and then simply just spam their list day in and day out and then they quickly wonder why so many of their list members either unsubscribe or simply don‟t bother opening let alone acting on their emails. It is also important to be consistent to your list, if you are someone who typically mails to your list every day then get your list used to that so they know to expect it and be consistent in your approach. A mix of 3-5 tips to one promotion is a good ratio to begin with and it‟s important to be prepared and to have planned and written your email sets ahead. But if you are setting yourself up as a pure affiliate promoter, then make sure your list understand that you‟ll be making them aware of the latest products and offers available. But still make sure you add value and provide tips and reviews of the products you are actually promoting as if you are promoting simple „rubbish‟ your list members will quickly start to unsubscribe if they buy a rubbish product based on your recommendation. Your reputation is on the line based on what you recommend to your list. If someone recommended you eat at a restaurant that you found serve bad food, then you‟d probably never take their recommendation again especially if they told you later they‟d never even been there – the same goes with your recommendations on products and offers! One great way to see what you should do and just as importantly what NOT to do, is to find and sign up for a range of other experts email lists that operate in your niche. Take a look and examine what they are doing. We
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recommend keeping a „Swipe File‟ of good emails that grabbed your attention and then modeling and adjust them to fit your business and subscribers (not copying exactly). Learn from and model the ones that stand out and grab your attention, especially those that provide real value and also make sure you learn from the ones who only spam you with affiliate offers or that are poorly written or laid out. We‟ll look at affiliate marketing in depth later in the course, where to find the best offers, how to promote them and also how you can protect your affiliate business using tools such as www.phantomlinkcloaker.com . The relationship you develop with your subscribers is very much based on how you email and what you email, as it can make or break your business! You don‟t want to come across as a spammer because not only will you not make any sales but you will get a LOT of people unsubscribing from your list quickly and you‟ll simply need to spend more time adding to your list! Think of your list as a bucket, it‟s better to minimize the holes in your bucket by plugging them with value rather than see more holes appear and you simply have to keep filling it quicker! Once you have built your list and developed a great relationship of value and trust with your subscribers you‟ll be able to simply make money on demand literally at the push of a button!
How To Make Your Emails Stand Out From the Crowd and Get Your Emails Them Opened. It‟s no good building a list if no one bothers to open your emails and then when they do you want them to act on your advice and recommendations. Later in this course we‟ll also cover important aspects to get your emails recognized, stand out and get opened amongst the sea of emails some of your subscribers may be getting. We‟ll also look at the varying types of emails you can send and how you should structure write your email to make it a value added tips or secrets to offer, or a product or offer you are promoting and most importantly act on it! We‟ll help you build a relationship where your subscribers trust you and even look forward to receiving your next email! A Quick Look At The Key Different List Types Later in the course we‟ll look at the differing types of lists that we have already touched on above and differing methods and techniques to move your subscribers through the sales funnel and along your lists. Think of your lists as going higher and higher in terms of value, both in terms of what you deliver to your subscriber and also in terms of what they pay you in return. You‟re building a relationship with your list, so after giving a way a free report don‟t expect to find that your new list member will be very willing to suddenly see and pay for an offer of $297 right away – in fact that may scare them off and simply unsubscribe straight away! However if you have already set a good example and given value with your FREE offer, then some will be willing to spend $27 on another product, and so they will slowly start to climb and then jump across and climb up your varying lists that go higher and higher in value and profit.
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Let‟s look at some different types of lists: Freebie or Prospective List :
This is your starting point and is where you make your first impression to your list. Everyone on this list will have signed up for your free offer. You know a few things about them already, probably their name and definitely their email address and the topic they are interested in.
These are prospects or prospective buyers because some may or may not progress on to being a buyer. We cover a range of methods later in the course of how to ensure you are gathering quality prospective buyers and also known buyers. Your goal is to move them from being prospects to becoming buyers and so starting them on their journey through your sales funnel. Buyers Lists :
These are customers who have spent money and have bought from you. It makes sense to split up your buyers into some categories because that way you‟ll be able to target them appropriately based on their budget „so far. Good practise is to separate them into „Low Value‟ and „High Value‟. You can offer a range of similarly related „low‟ offers to both lists and occasionally offer a higher value offer to the Low value offer as a „hook‟ to move them over to the High Value List.
A
High value list may stretch from $100 - $500+ depending on your
market.
This way you are only moving people across your lists that you know are targeted and can afford your respectively priced offers. VIP Buyers :
You can repeat this process with your high end buyers list and offer a high value online video or physical multi-disc DVD course of say $697, or a $200+ a month subscription or even a $1997 high end coaching program or seminar to them.
In fact being in the business at an advanced level we regularly see high end seminars attracting delegates from all over the world for prices from $1,997 up to $5,000 or above. Often these are packed with 50 or 100 delegates. These are your real VIP buyers, they are serious about their business and willing to invest heavily because they want to and can afford to get to the inner circle secrets and big tickets incomes fast. Many professionals are very happy to pay $2,000 for some 1-on-1 advice from an expert, especially when they know that just one new idea could generate $10,000‟s of extra income.
Finally, the next list is another type of list that is linked to a section of the buyers list and that you will need to be very aware of and we‟ll discuss how to deal them later on in the course… http://www.listbuildingfirestorm.com
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Retention/Reactivation List:
This is one of your most important lists. You‟ll have probably heard in business that it is many times harder and more expensive to get a new customer than to keep and sell to an existing customer. As with all relationships, there are a wide range of reasons why a relationship may „fizzle‟ out that may or may not be as a result of your actions.
This list is where you move your buyers who have bought from you before but have become inactive or buyers have unsubscribed. The objective here is to rekindle the relationship and get them back into the buyers list again. There are varying methods we will cover later in the course that will help you rekindle the flames through some extra „love and attention‟ through the use of discounts, bonuses and special offers.
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4.
How to Set Up A Squeeze Page For Free
The chances are you originally obtained this module yourself at some point via a Squeeze Page like the one below: The Squeeze Page in this example is quite an advanced one, but they come in all sorts of variations. You can even obtain free templates online or when you are more practised use some free online generators or templates to do this for. But for now we‟ll keep it simple - as a minimum you‟ll need: i)
a „headline‟ (usually in red),
ii)
the „offer‟ (in the black)
iii)
a call to action (arrows and „enter your name‟), and
iv)
an email capture form that links to the auto-responder
You may also choose to include a picture of yourself, or perhaps the eBook or free gift itself. Later in the course we‟ll also look at some advanced enhancements such as Video Squeeze Pages, exit offers, redirects and much more.
But to start with in this section we will take you through the steps in setting up your very own Squeeze Page using free tools, resources and templates.
We will also show you how to add in your own personal auto-responder code onto the page so that each new subscriber is automatically added into your list, how to add content to the page and how to upload the page onto your web hosting so the page will be live on the web allowing you to start building your own list of fans and subscribers.
In this Section We will show you how to do this all manually for free and using free tools, but even if after reading the „step by step‟ notes below you‟re still a little scared then don‟t worry as in the Section 5. next we will also have a brief look at 2 recommended Squeeze Page themes for Word Press that will make the job even faster and much more easier to complete for the beginners amongst us as you can simply choose from a wide range of built in powerful templates and then simply „cut and paste‟ your own auto-responder code into the appropriate section without even looking at any HTML code!
However, We will first take you through using a free HTML editor to create your Squeeze Page. OK so let‟s get started!
Creating Your Own Squeeze Page Using PageBreeze. The first resource we will need to download is a free HTML editor called Page Breeze. An HTML editor is a simple tool that is used to edit the HTML web-code on a web page.
If you can type an email or write a letter then fear not, you can use an HTML editor as the one we recommend is WYSIWYG (What You See Is What You get) just like using a word processing package! You can download the free editor HERE http://www.listbuildingfirestorm.com
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Once you have downloaded the editor, click on the desktop icon to run the application and this will begin installing the Page Breeze HTML editor onto your computer.
Once the application is installed the program will automatically open up like in the picture on the left. Once we are on this screen what we want to do is create a new web page.
To do this go over to the top left hand corner and click on the blank page icon like in the picture on the left. This will open up a new window where you can enter the title for your new project like below. Once on this screen just type in the title of your project and click OK.
You will now be on the main screen where you can add in your titles, sub content and bullet points information. To edit the titles and add content just click in the text line and type your heading. We will cover how to properly write and layout your Squeeze Page so that it converts visitors to list members at over 30% in a later module, for now We will give you a very basic example of what the page should briefly resemble.
Once you have your text added you can change the colour, centralise the text and even make the text bigger by using the top icon panel to do this. For example to change the colour of your text, just highlight your chosen text and then click on the “Art Pallet” icon located across the top icon bar and select your chosen colour just like in the picture overleaf.
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The same applies to changing the size of your text and centralising your text simply highlight the chosen column and then click on the appropriate icon along the top of the icon bar.
So once you have your text in place the next thing you will want to do is add in your images and also your auto-responder sign up box.
Finding Images Images help bring your offer to life, they can also include symbols and devices like arrows that help guide the reader as to what they should do next. You can find a wealth of free images and graphics online that you can use on your Squeeze Page. Many are Copyright so don‟t copy them from someone else‟s page unless they give you permission, you can easily find „Royalty Free‟ public domain graphics and pictures via a Google search or within Google‟s own Images sections by doing an advanced search or by using and photo stock and picture sites like www.sxc.hu . Later in the course we‟ll also show you some free or low cost professional resources for Squeeze Page templates and graphics.
You may also want to include a graphic of your eBook cover and we will cover this later in the course. There are a range of differing free or low graphics packages online such as www.sumopaint.com or www.getgimp.com , or if you‟re not creative there are also a wide range of resources and low cost easy to use tools available for making a 3D eBook cover. We used www.howtomakeanebookcover.com to create ours as it allows us to quickly make unlimited eBook covers and other covers like software boxes, DVD or CD cases etc. Adding Images To add an image to your page from your desktop simply click the cursor to where you would like to add the image, and then click on “Insert” located on the top menu bar. From here click on the option labelled “Graphic” like this one on the left.
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You will now be presented with the screen to the left. All you need to do here is navigate to the folder where you have stored your image and double click on it to load the image into the HTML editor.
Now click OK on the open window and your image will be inserted into your page like in the picture on the left.
Adding Your Auto-responder Opt-In Web Form To Your Squeeze Page. Next we will look at adding your auto-responder web form into the web page so you can gather leads onto your list when they sign up for your FREE giveaway course, product or short report.
Before you add in your auto-responder you will want to create a new list, follow up message and also a web form in your auto-responder account. For all these examples we will be using Aweber.com to produce the Opt-In form. We will walk you through „step by step‟ how to first create the list, the web form and then how to add the form into your Squeeze Page using Page Breeze. The process and approximate location is the same if you choose to use a Squeeze Page template.
Step 1. Creating A New List in Aweber First of all log into your Aweber account and click on the menu option labelled lists. From here click on “Create a New List” as shown in the example picture to the left.
You will be taken to the basic information screen page.
All you need to do is fill in all your basic information including list name, list description and also fill in your notification email details. This way when ever you get a new subscriber onto your list, Aweber.com will notify you via email to the new sign up.
Once you have filled in your basic information click on the “save changes” tab at the bottom.
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Now head back to the top and click on personalise your list
From here once again, fill in all relevant information including your website URL and email signature.
For email signature you can just type your name here for now. Later in the course we‟ll touch on ways to use these fields for advanced methods to help your emails stand out. Once this section is complete click on the “save changes” tab at the bottom again and move onto the 3 rd tab along which is “Confirmed Opt-In”
On the confirmed Opt-In page you can edit and personalise the message your leads will first receive to confirm their registration to your mailing list.
If you are new to email marketing then you can leave this section alone and use the default message if you like.
Also on this page you will find two more options. One option is labelled “require opt-ins on web forms” I would suggest you leave this option on “yes” as this will make sure your subscribers have to manually confirm their subscription to your list once signed up. This enables the „Double Opt In‟ methods we discussed earlier.
The good thing with this feature is it will make your subscribers more active and engaged with your emails as you know they are interested because they have already signed up and then taken the second step of manually confirming their subscription.
The last option is “Success Page” this can be used to direct your subscribers to a web page of your choice and is a great way to make money from your list by offering them a “One Time Offer” at a low price. This is something We will touch on later in the course as it can be a highly effective way to build a list of targeted responsive buyers and get them onto the buying ladder and into your sales funnel in no time at all. But for now we can leave that section blank and click on “Save Changes” at the bottom.
Step 2. Creating the Follow-Up Email and Delivering The FREE Gift We will now explain to you how to create a follow up message and attach your free giveaway report so that it is sent out to your subscribers automatically once they confirm their subscription. The first step is to click on the “Messages” tab on the top menu bar then click on the “Follow Up” option.
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Now click on the “Create A New Follow Up Message” option.
Once on the 'create your follow up message' screen you can then add in a personal message to your subscribers.
It‟s very important that you get this part of your list building campaign right as this can make or break your future relationship with your subscribers, get this part wrong and it‟s quite possible that your list will never open up another future mailing from you ever again.
We will cover the correct techniques to writing your follow up message and also your first 5 email sequences in another module as this section is that critical that it deserves its own module!
OK so once your follow up message is in place we now need to attach your free giveaway report. All you need to do is scroll down the page and click on the “Attach A File” tab, locate your free giveaway report and click to add it to your message.
Now when subscribers join your list they will be emailed there first free report. In a later module we‟ll look at storing your report online as a download instead of attaching it to an email. This will enable you to display further offers and ads on the download page.
NOTE: The selection and creation of your FREE product or report is an important part to giving your list valuable and quality information. This is another topic that will be covered in full detail in its own module as it requires a lot of small details to get this part right, however the way we will show you how to do this will enable you to create reports in as little as a few hours, all with quality sought after content – in fact in the full course we give you a great selection free of charge to get started with!
So now we have our list created and also have our follow up message in place complete with FREE giveaway report. Our next step is Web Opt-In form creation that is part of your Squeeze Page. Creating Your Web Opt-In Form. We will now have a look at creating an Opt-In web form. Within your Aweber.com account we first need to click on the top menu tab labelled “Web Forms” and then click on the green tab “Create A New Web Form”
We will now be on the page seen in the picture below:
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On this page we can edit the web form to best suit or Squeeze Page colours and design. Aweber.com includes a large selection of both professional and themed niche web form designs.
To edit the form click directly onto the section you wish to change and then you can use the options across the top icon menu to make further changes just like I have done as in the example shown below.
Once you have designed the form to your taste you can then click the “Save Web Form” and then click on the “Go To Step 2”
You will then be on the “basic settings” page, name your web form for your own reference and click on save, and proceed to Step 3. You will now be on the publish page and have several options for adding your form to your Squeeze Page. The option we want to click on is “I will Install My Web Form” you now have two more option “Java Script” or “HTML” for this example we will need to select “Raw HTML Version” and click on the code shown in the box below to highlight the code. We then need to right click on our mouse and select “copy” Now that we have our web form complete we will now need to add it to our Squeeze Page using Page Breeze.
4. Adding Your Web Opt-In Form To Your Squeeze Page We will now walk you through adding your auto-responder form into your Squeeze Page using the HTML editor option.
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First we need to bring up the Page Breeze application so you can see the page you created earlier.
From here we need to click on the page where we want to place our Opt-In Form. So that the cursor is clearly displayed on the page.
From here go to the page menu bar and click on the tab “HTML Source” like in the example on the left. From here we can edit the HTML code and „paste‟ in our auto-responder HTML code we just copied from Aweber.com that will display the Web Opt-In Form on our Squeeze Page. See the example on the left.
Where I have placed the red circle and arrow you can see my cursor icon in between the two arrow symbols > <.
This is where we will be placing the HTML code that I have copied from Aweber.com. So all I do is right click on my mouse and select paste.
You can see in the example to the left where the code had been inserted. It‟s highlighted as starting at <!- - AWeber Web Form Generator 3.0 - - >
Once this step is complete you will now have placed your Opt-In form onto your Squeeze Page.
The form will display like below so don‟t worry this is on the left.
However if you click on the option
“Preview” next to the “HTML Source” tab then it will display your web form as it will be seen online.
OK great so we now have our Squeeze Page completed and are ready to upload to your sites web hosting so we can then begin driving traffic to our page and starting to collect subscribers on auto-pilot!
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5. Uploading Your Squeeze Page To The Internet.
Before going any further you will want to save your work so far in case anything is interrupted and the application crashes, as this would mean starting all over again! It‟s always good to practise „save‟ your work and files regularly but to also create back-up copies „just in case‟ you accidentally break or delete something. This will also mean you start collecting a library of Squeeze Page templates that you can quickly refer to and adapt as you need to. So to save your work select “File” in the top left of the Page Breeze screen and then select “save as” you can then save the project to your desktop. It is always good practise to keep the webpage names simple, preferably using your keywords, without any gaps and in lower case. If you want your Squeeze Page to be automatically loaded as the „home‟ page when the web address is entered then you should name it index.html (i.e. it is effectively the index of the folder), or if you want use or for someone to enter the full address then it doesn‟t matter e.g. www.yourname.com/offer1.html . It is always good practise to have some form of index.html file in the folder, even if it is a blank page as this stops people from viewing the various files (or maybe even down loads) stored in a www.yourname.com/folder/ … You will be amazed at how many people ignore this and you can see everything in their folder by just omitting the …folder/ ”filename.html” ! Once this is done we will now upload the page so that it is live on the web! If you have bought the PRO version then all you need to do to do this is click on the “Publish FTP” tab and a box like below will pop up.
All we need to do here is fill in our FTP host name, our username and password to access your sites web hosting server. Your FTP and login details will have been emailed to you when you signed up for your web hosting. If you don‟t know them contact your hosting provider and they will email them to you. Once filled in correctly click the “connect” button and you will be connected to your hosting provider. From here you can browse to your saved Squeeze Page on your desktop by using the left hand column, just the same way we added a picture earlier but this time once we have found the saved Squeeze Page we will, click on it and then click the “Publish” button which will transfer the file from your desktop and into your online hosting folder. Alternatively if you have not bought the PRO version of PageBreeze then you can also manually upload the Squeeze Page and its associated graphics using a separate Free FTP package. There are several freely available from over the internet. I often use Filzilla to upload the Squeeze Page in the same way, this is a FREE web FTP Upload application I use quite a lot of the time to upload files to my web server. You can then select the file where you want to publish to usually the “Public_html” folder and click on the “Publish” button this will then upload the Squeeze Page onto appropriate folder that is visible on the internet and should be live within seconds or a few minutes at the most. Once you‟ve uploaded the Squeeze Page .html file and graphics, then your Squeeze Page will be live on the internet and accessible to all to come and take up your compelling FREE offer and automatically be added onto your email list.
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BUT before you start driving traffic and promoting your Squeeze Page and compelling FREE offer, however many times you have done this - it is ALWAYS a good idea to „test‟ your new Squeeze Page, delivery process and email(s).
So go ahead and sign up as if you were a customer and follow and check everything works through to the end …and then go and make sure your details got added to the list! CONGRATULATIONS - You have now completed the first Foundations step on your path to creating your own List Building Firestorm. Just To Finish Off As you can see from the „step by step‟ walk through above it doesn‟t need to be difficult to get your first Squeeze Page online and start gathering up subscribers. You can quickly and easily create Squeeze Pages this way; all though they may seem basic they are a great way to get started when funds are limited. …Next Steps On Your Journey and How To Really Turn Up the GAS!!! Ok, so now you know the „ins and outs‟ of the free way of doing this, let‟s show you in Section 5. some of the low cost tools we, other experts and even the mega list builders use to dramatically save time, increase productivity and push their conversions and list building results into hyperdrive!
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5.
How to Set Up A WordPress Squeeze Page
Having set up dozens of Squeeze Pages and run many many email promotions, it can get quite tedious having to build new Squeeze Pages from scratch. That‟s why we would like to talk about two excellent products that automate 95% of the process and will make creating Squeeze Pages, offer pages and sales pages a walk in the park – as well as boost your conversions from plain visitors to subscribers!
In this section we will show you some much faster and easier ways to create very high quality and high converting Squeeze Pages compared to the manual approach using two professional Squeeze Page generators that are based around using the free WordPress system for quickly and easily creating websites.
We are huge fans of using WordPress as this is a free platform that you simply install initially into your website space and that then allows you to quickly and easily create great looking websites using free or paid website templates called „themes‟. There are also a wide range of professional WordPress providers like Woothemes that both give away FREE themes as well as some great low cost „instant‟ themes! We won‟t go into the mechanics of installing or using WordPress onto your website here as there is a vast wealth of information and video tutorials available for free. Plus with the recommend hosting companies we mentioned earlier you can quickly and easily „click to install‟ WordPress automatically from within your hosting companies control panel (cPanel) – it‟s that easy!
One of the great features of using WordPress is that there are literally 1,000‟s of themes available over the internet that you simply „click‟ to install or change, and can then tailor their content to your own needs. In addition to being able to quickly and easily change your Themes, there are also 1,000s of free or low cost „Plug-Ins‟ that can you „click‟ to install so as to add a wide range of special features to your websites. Both of the two Squeeze Page generators we will look at and recommend are the exact same ones we use every day ourselves and are WordPress themes. This means 90% of the „work‟ is done for you (plus their layouts have already been fine tuned and tested as good converters!). Plus it‟s also easy to backup, move around and restore your WordPress site using tools like BackUpCreator or use tools like WP Member Champ to create membership sites, or use Optimize Press that we‟ll look at below.
The two main WordPress based Squeeze Page generators we use in our business and recommend are called Optimize Press and Squeeze Boss. Both provide highly customisable, high converting Squeeze Page themes and templates. They approach this from a slightly different angle so we‟re covering them here by way of an overview.
1. Optimise Press The first product we want to mention is Optimize Press. This is a very user friendly WordPress theme that needs absolutely no technical skills what so ever to create high quality and high converting Squeeze Pages. It is a highly customizable theme that not only creates high converting, very professional Squeeze Pages that have been tested and shown to convert at 60,70%+ but also allows you to generate sales pages, product launch pages, membership sites and much much more literally within a few minutes. Everything is “click to activate.”
Once you have bought and downloaded Optimize Press all you simply do is upload the theme onto an existing WordPress site that you host yourself in your webspace or you just create a new domain to host the theme and away http://www.listbuildingfirestorm.com
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you go, you can have a Squeeze Page up in minutes with no technical skills whatsoever. We put together and uploaded the original www.listbuildingfirestorm.com page we showed you earlier together in less than 10 minutes!
Optimize Press also comes with a built in Search Engine Optimisation Plug-Ins and integrates well with Google Analytics so you can not optimize your website to help maximise your search engine ranking, you can also monitor and analyse all the traffic to your site. Plus with it also has another feature that integrates with Google‟s Free Website Optimizer and lets you automatically „split test‟ and compare the results from different Squeeze Page designs in parallel – so you can establish and fine tune which one converts best!
If you want to save a lot of time then we would highly recommend you pick up a copy of Optimize Press.
Pros Of Using Optimize Press
Cons Of Using Optimize Press
No technical skills required
May need separate Plug-Ins to meet all your
10+ built in Squeeze Pages
needs
Auto-responder integration
You will need paid hosting with WordPress
Step by step page builder
installed
Product launcher Sales funnel Facebook Integration Easily build membership sites iPad and iPhone support A vast video vault of step-by-step „how to‟ videos 30 day money back guarantee There aren‟t many reasons not to use Optimize Press as it‟s a pretty simple product to use and will save you a lot of time and trouble when creating a Squeeze Page! If you‟re looking to also be able to do much much more than generate Squeeze Pages then Optimize Press is a great tool for you and will be a great investment for when you are ready to ignite your list building efforts into a List Building Firestorm! Let‟s have a look at product number 2 then. 2. Squeeze Boss Whilst Squeeze Boss doesn‟t have the range of sales page and website features as Optimize Press, it is also becoming one of our favourite Internet Marketing products so far when it comes to „pure‟ Squeeze Pages.
The ease of use is fantastic and the quality of Squeeze Page design is fantastic. Just like Optimize Press, Squeeze Boss will make Squeeze Page design a complete breeze, plus it has built in Split Testing capabilities. But the major difference with Squeeze Boss is not only do you get a Squeeze Page but you also get a pre configured and content rich blog directly underneath your Squeeze Page.
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Why is this good? Well Google and the search engines are not keen on Squeeze Pages when it comes to ranking them, this is because they usually have very little content (well there‟s usually not much room for it!) and they are not such an enriching content based experience for the viewer (however good your offer is!) – Google knows you are trying to sell something or capture information rather than provide value added content.
So if you are happy to put the search engine and keyword optimisation work and content in and you are looking to bring traffic to your Squeeze Page by „ranking‟ it in the Search Engines organically - then the built in „blog‟ and optimised content that Squeeze Boss provides will help your SEO efforts and make it theoretically possible to rank your Squeeze Page onto Google‟s page one for your chosen keywords. This may take some effort on your part but having the pre configured WordPress blog as an integral part of your Squeeze Page will make this task a lot easier than before. We have started to see some excellent conversions and a lot more organic traffic using the Squeeze Boss theme for WordPress. Squeeze Boss has pretty much the same pros and cons of Optimize Press. In Summary: Comparing Optimize Press and Squeeze Boss They both work great – pick the one that suits your style and the way you want to work best! Squeeze Boss is aimed more towards creating Squeeze Pages but aiming more towards creating a typical website or blogging look with content to help Google ranking, whereas Optimize Press is more towards creating Squeeze Page and being a sales machine to maximise the sales funnel with product launches and many sales orientated features.
Both Optimize Press and Squeeze Boss come with a 30 day 100% money back guarantee and are currently priced at $97 at the time of writing!
Both products have sales video presentations, and you can check them out below and make your own comparison… Visit Squeeze Boss Here Visit Optimise Press Here
Just To Finish Off If you really want to minimise the time and effort you put into developing your Squeeze Pages and at the same time want to maximise your conversions – then either of the above products will work great for you!
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6.
Fast List Building Techniques: Part 1
I will now show you a very effective way to building a highly targeted list of leads on complete autopilot and for years to come from doing one simple thing. In fact once you unleash it‟s power it‟s almost unstoppable unless you take down your Squeeze Page itself!
This technique does involve some initial work at the start but once you have done the ground work this method will continue to build you a massive list of leads without you ever needing to tweak, check or change anything! The Method This list building technique involves creating a Master Resale Rights (MRR) product. Now you may be thinking “But I don‟t know how to create a product, let alone create a master resale rights product!” But don‟t worry as it‟s a lot easier than you may have initially thought and later in this course we will cover product creation and how to create quality successful products that explode your list building with hundreds of new sign ups each and every day.
The products we will show you how to create can be as little as 20 pages of a PDF report or full video courses it all depends what you want to create, and if prefer you can also outsource the creation stage, but like I said before this will be revealed later on in this course so you know exactly how to best do this.
Moving on to the actual method and how to build a huge list from your own MRR product. First of all we need to decide on the niche you will enter into and create the product in. Once this is decided and you have your product to go to market you will need to add some links and additional features into your product.
But before that we will need to create a Squeeze Page as outlined previously that we will link to our MRR product and also we will need to create an email sequence in our auto-responder, ready for people joining our list.
Now you can either use Optimise Press, Squeeze Boss or create your own Squeeze Page manually just like we showed you earlier in this module.
Once you have your Squeeze Page ready and live in the web and have also created a follow up message along with an email sequence, we can then link the web address of your Squeeze Page into your product. To do this we simply need to do the following: 1.
Have your Squeeze Page web address clearly visible in the footer of each page of your product.
2.
Add an introduction in your product which tells them about getting hold of more free quality information just
like the product they have and leave a link to direct them to your Squeeze Page.
3.
Just the same as above, include an ending to your product which explains the same as above and once
again leave a link to your Squeeze Page web address.
Now that you have your product fully loaded with links, your Squeeze Page is ready and your auto-responder is all set up with follow up message and email sequence we can now get the product out into the public arena. http://www.listbuildingfirestorm.com
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One of the best ways we know to do this and so you get maximum and rapid exposure is to offer your product to Master Resale Rights (MRR) membership sites for free – we‟ll show you some of these in the full course. This way your product will be put in front of keen marketers ready to sell your product on for a profit, not only that but because the product is a Master Resale Rights products then this will allow any purchasers of the product to then go on and sell it themselves for profit. In fact we will show you later in the course how you can boost this even further by including a free sales page and promotional emails along with the product and as a great „kick starter‟ for the reseller!
What this creates is a viral marketing effect: Membership Site > Master Resale Rights Seller > Customer > Further Customers! It‟s not uncommon to find your product ending up being sold by hundreds of people and downloaded by thousands in just a few weeks. This gives you a huge market exposure to targeted buyers in your chosen niche, which results in a huge responsive buyers list. It‟s a simple concept and works really well, get your product, Squeeze Page and email sequence right and you can easily go onto enjoy your list being built daily for years to come without lifting a finger.
What does this mean to you? Well it means being able to have a profitable list right at your finger tips, release more products to them, offer them affiliate products or promote special offers to them.
Later in this course we will cover the importance of building a relationship with your list, this is one of the most crucial parts to list building get this part wrong and you will end up with a list maybe 10,000 strong and still struggle to make a single penny from them.
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7.
Traffic Driving Techniques Overview
In this section we will touch on and provide a simple overview of a small sample of the various Traffic Driving Techniques that we will be touching on later in much greater detail in the List Building Firestorm Course. Driving traffic to your Squeeze Pages is the fuel for the fire of your List Building Firestorm. This is a vital topic that so many List Builders fail to achieve and that‟s why we make sure we will be covering many aspects in List Building Firestorm.
There are also many available courses on driving traffic and the details of each type are outside the scope of this Foundations Module, but below we give you an overview and basic understanding of some traffic driving methods for when we further investigate these later in the course.
Where possible we will also recommended related courses, resources or products that we use or are commonly used to help upscale and automate your traffic driving methods.
Driving traffic to your Squeeze Page and compelling Offer, or indeed your website or blog that contains an Opt-In form is vital to the success of both your internet business and your list building efforts. You can generate traffic via various free methods, or via quick paid methods and in the course we will cover the pros and cons and methods of doing both.
You may have the best compelling and free offer backed by the most attractive and convincing Squeeze Page, but if no one finds it then it may be the best kept secret in the world!
We will split this section into how list building techniques themselves can also be used to drive traffic, how to maximize traffic and conversions from on-page techniques and also more traditional methods of driving traffic. We‟ll also look at some of the professional tools and tricks of the trade available as well as techniques and services that can be used to automate your online marketing. In the course we will also touch on ways of protecting your identity when you start promoting in high volumes using automated tools, such as the use of Proxy Servers and high
performance
paid
proxy
servers
such
as
www.my-proxy.com
,
www.ezproxies.com
,
www.privateproxysoftware.com and www.bestproxyandvpn.com or the use of Captcha Solving services such www.deathbycaptcha.com , www.decaptcher.com and www.bypasscaptcha.com that integrate with many of the web marketing tools to automatically solve the anti-automation questions and numbers that appear to prevent the use of automated tools. This is not the complete list of techniques that we‟ll be using, but it gives you a great idea of the wide variety of additional methods that are both free or low cost that we will use to drive traffic and build your list rapidly. List Building Techniques to Drive Traffic To Your Offer or Website Master Resell Rights & You‟ve already seen in Section 6. that creating a simple free „teaser‟ eBook or report Give Away Rights and giving away Master Resell Rights for free or at a very low cost can be one of the fastest methods of getting traffic to your main offer.
You can also make this even easier by including a simple squeeze-page or website sales page along with instructions so that the recipient can quickly and easily promote this themselves and even link into PayPal so they can instantly collect and keep 100% of the profits if they wish to sell it. http://www.listbuildingfirestorm.com
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List Building Techniques to Drive Traffic To Your Offer or Website Ad Swaps Ad Swaps are where you agree to include someone else‟s offer or advert within one of your own emails to your members and the other person agrees to promote an offer of yours to their list. You are literally swapping ads!
Whilst there are a few things to look out for, this is a great way to start is to join some related lists and take up some other squeeze offers so as to get on a range of lists that relate to your niche. A good tip is NOT to use your main personal email address as otherwise you may be blasted by offers amongst your everyday emails, but by using a dedicated free „subscriber‟ email you can quickly gather and store all these in one place.
Not only will this give you ideas on emails, but it will also give you a feel for who you may or may not wish to work with. Then simply contact the list owner and explain you are on their list and make a proposal to them. We give you some examples later on in the course. Don‟t worry if your list is smaller than someone that you want to swap some ads with, it is sometimes possible to agree to do several Ads in your list for one larger ad run in theirs. There are some great tools available for helping track your Ads such as www.adwatcher.com
This method is very quick, effective and low cost way of rapidly building your list. We‟ll also reveal some of the fastest and best ways and places to find other list owners and how frequently you should ad-swaps later in the course. Solo Ads & Ezine Ads
These are where you pay another list owner themselves direct, or use a ad broker to access an Ezine publisher, to send your offer to their list. Sometimes this may be to their total list or sometimes they may agree to do this until you receive a certain amount of clicks.
This can also be an effective way of rapidly building your list, but it is important that you follow the steps later in the course so that you are getting the most return for your investment. SafeList Networks, Viral List Builders, Traffic Exchanges and Banner Exchanges
Safelists are where individuals have registered their email address and agreed to receive emails from other individuals on that list. Using this method you can gain access to large groups of individuals that may be interested in joining your list. Viral List Builders are similar in that they can often recruit people into your list using onpage methods. Likewise Traffic Exchanges & Banner Exchanges work by you visiting other sites or hosting other banners in return for others visiting or hosting yours
The downside here is that these lists are often saturated with advertisements and tend to get very small response rates. But hey it‟s free (low-quality traffic)!
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List Building Techniques to Drive Traffic To Your Offer or Website Operate A Website, Blog A great way to get subscribers is to have operate your own Website, Blog or or Membership Site Membership site on the topic of your choice. You can include and promote this - include RSS Feeds - include Opt In Forms within your various FREE offers and products.
You can also add an RSS feed on your site that visitors can subscribe to and automatically receive updates on your blog posts.
Plus why not offer an Opt-In box on your blog or website and in return offer to give them a free eBook, mini-course, discount coupon or just a regular newsletter with free tips (and offers)! We‟ll look at some of the easy ways to create your own websites or blogs for free later in the course. Use Facebook & Other Social Media Networks
An increasingly popular method is to create your own Facebook Fanpage for yourself, your business or product and promote this within your other products, blogs, Squeeze Pages and on your websites. You can also offer special offers and discounts for your Fans and followers.
You can also run competitions and use the viral effect to dramatically boost your membership by having your fans work for you. Later in the course we‟ll show you how you can set up your own Facebook Fanpage and use Facebook to not only gather fans but also add subscribers directly onto your opt-in lists. Pay Per Click Advertising & Banner Ads
You can of course use Pay Per Click banner adverts within Google, Yahoo and Bing to promote and link your offer to certain keywords. We also list some lesser known PPC providers.
This can be one of the fastest ways to drive traffic to your Squeeze Page but also a great way to quickly test your Sales Page and Squeeze Page copy so see what converts best – before you roll out your full campaign! We‟ll cover this later in the course and explain the difference between Pay Per Click adverts and CPM Adverts. There are also some great tools like www.spyfu.com that you can use to spy on your competition and find out more about their online advertising. We‟ll also explain banner advertising and how you can quickly and easily create your own banner adverts for your offer, but how you can give these away to drive additional traffic to your offers.
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List Building Techniques to Drive Traffic To Your Offer or Website Affiliate Tools Another great way of driving extra traffic to your offers is to also provide a range of affiliate tools such as banner adverts and sample marketing emails that you can include with your Master Resell Rights and Giveaway products as part of the package.
By doing this you are making it easier for your subscribers and customers to giveaway or sell your own product. We‟ll touch on some ways of doing this later in the course. Video Squeeze Pages & Presentations
By adding video to your Squeeze Page you can quickly convey not just more of your message but also put some personality and relationship building techniques into your offer. Later in the course we‟ll even show you how you can create your own videos for free without the use of a webcam or video camera and how these drive traffic and can also help increase your search engine ranking.
Joint Ventures
A Joint venture is where two or more people join together to share in both creating a product or project and share in the rewards and list they develop!
This can be a great way to access new customers and markets whilst sharing the workload and drawing upon additional expertise you may not have. We‟ll cover some ways of how to find and set up high performing and profitable joint ventures later. Webinars and Conference Calls
Another great way of driving traffic to your offer and to also gaining large numbers of new subscribers is by holding a webinar or teleseminar. This is where you can gather together and communicate a large number of interested individuals to perhaps learn from an interview you may make with an expert in a certain field.
Why not offer special deals or surprise bonuses for attendees. You could record these and give them away as bonuses, or sell them later as stand-alone products. You can even run automated webinars www.theautomatedwebinar.com. We cover varying techniques and resources to do this later in the course Real Life Seminars
Just like with a Webinar you can also hold real life free or paying seminars that group together individuals with an interest in your product or methods. You may also wish to record these and sell them later on DVD or as an online course.
Warrior Special Offers, ClickBank and Other Affiliate Offers
You can create free or low cost products and include offers that link back to your main subscription list or other offers and place these within products that you make available to other marketers to sell through Affiliate Networks.
The Affiliate makes a good commission and in turn you get additional promotion and traffic to a related offer and hence more subscribers to your list.
We cover some of the main and lesser known Affiliate networks and methods later in the course. http://www.listbuildingfirestorm.com
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List Building Techniques to Drive Traffic To Your Offer or Website Niche Website Referral & You may also be able to team up with a website in your niche and agree to pay Reader Offers them a rate for all the clicks and traffic that come your way.
Alternatively you may agree to offer a special offer for their members or visitors that redirects to a co-branded landing page offer perhaps with a special discount.
Reader Offers provide an incentive for the list Builder, the website owner and the subscriber themselves and we‟ll cover how to handle these in more detail later. Bonuses & Surprises
Including bonuses or giving away unexpected special offers and rewards can be a great way to unexpectedly reward your members and increase opt-in rates as well as retention rates.
On Page Methods to Drive Traffic To Your Offer, Website and List Page Layout and The layout and look of your Squeeze Page or offer is vitally important. Make use of Positioning your Opt-In professional looking templates or Squeeze Page generators where possible. Form above the fold Likewise make sure you have your Opt-In Form highly visible and always above the fold i.e. on the portion of the screen that you can see without needing to scroll down.
Graphics & Photos
Adding related graphics and photos to your Squeeze Page can have a positive effect on your traffic and opt-in rate. Especially when they direct the subscriber to act!
You can also build a relationship with your members by using a photo or avatar of yourself in your adverts and offers. This builds a personal connection with you and we all like to put a face to a name!
Doodles & Scribbles
Doodle and Scribbles are where what appear to be hand draw arrows, markers and stars etc are added to a page just like how you would underline or mark out an article or advert in real life with a marker pen.
They can be very effective in drawing attention to certain key aspects of your offer as well as adding a human touch. We touch on some sources of where you can find these later in the course.
Multiple Opt-In forms amongst Content and Articles
Adding multiple Opt-In forms amongst your website or blog content is a great way to drive new members to your offer.
You can choose to use Royalty Free and FREE Private Label Rights content, as well as buying content or outsourcing content creation. We‟ll show you some great ways of getting free or low cost content for your website or blog. You can also add in articles and allow visitors to republish these (intact).
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On Page Methods to Drive Traffic To Your Offer, Website and List Exit Offers and Pop-Ups Exit Offers and Pop-Ups are still alive and well despite browsers using more and more built in methods to prevent them. There are a wide range of tools available that will present a special offer or incentive that pops up on entry or tools such as www.exitsplash.com that launches an offer when someone clicks to exit your site or blog, this gives another opportunity to capture a new subscriber or make another offer. In fact Optimize Press includes similar features built in.
Privacy Statements, Testimonials, Referrals and Social Proof
Simply making it very obvious that you won‟t spam your member or sell their details on can help increase your Opt-In rate and increase numbers to your site.
You can also ask for referrals and encourage your list to give away and share certain products. Additionally testimonials and social proof such membership to certain trade bodies can help your subscription rates and increase trust. Why not offer to give an honest review and testimonial on someone else‟s product and link from your site or to you list in return for them doing likewise?
Social Bookmarking and Tell A Friend
Make sure you include the opportunity to allow your subscribers to tell a friend by simply clicking on an icon that will let them do this or that will bookmark your site or offer within their Facebook account or Social Book Marking site such as Digg, Reddit etc.
www.freetellafriend.com and www.addthis.com are great free tools that can be used. Traditional Techniques to Drive Traffic To Your Offer or Website Search Engine One of the basic and most fundamental things you can do it to optimize your Optimisation website or offer page to make it easy for the Search Engines to rank your site in as best a manner as possible. We‟ll cover a Search Engine Optimisation checklist later in the course as well as touch on various tools and resources you can use to make this job as easy as possible.
Article Marketing & Republishing Rights
Writing Articles on your subject is a great way to not only increase traffic to your offer, but to also increase your standing as an expert in your field.
Later in this course we explain how to write and structure an article so as to ensure you get the most benefit and traffic from it directly to your Squeeze Page or offer. We‟ll also touch on giving away re-publishing rights so that others can use and distribute your articles for you. We‟ll explain where to find articles and then give you some of the best places to post your articles and some of the best tools such as www.TheBestSpinner.com for making your articles go even further by spinning them to create new articles as well as auto-posting them to high numbers of Article directories using products such as www.articlemarketingrobot.com .
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Traditional Techniques to Drive Traffic To Your Offer or Website Blog Commenting Commenting on blogs and building backlinks on blogs that relate to your topic is a great way to both drive targeted traffic to your Offer or Squeeze page as well as helping boost your Search Engine ranking. We‟ll touch on how to not only find Blogs that relate to our topic, but what to post on them and
ways you
can
automate
this process
using
tools such
as
www.blogcommentingninja.com.
Social Bookmarking
Social Bookmarking is a way for Internet users to organise, store, manage, and search for bookmarks of resources online. Social Bookmarking is often used for sharing and recommending links and offers. Many Social Bookmarking services provide web feeds for their lists of bookmarks, including lists organized by tags. This allows subscribers to become aware of new bookmarks as they are saved, shared, and tagged by other users. Social Bookmarking can be a great way of boosting targeted traffic to your offer. We touch on some of the best free online resources for doing this as well as automation tools
Web 2.0 Pages, Squidoo, Weebly and Hub Pages
such
as
www.sick-submitter.com
available
later
in
the
course.
Web 2.0 pages like Squidoo, Weebly and Hub Pages are ways in which internet users can interact and share, publish and promote information and resources over the internet. In a similar way to creating a blog, you can create and promote your „free‟ Web 2.0 pages across the internet to both boost your search engine ranking and direct targeted traffic to your offer. We touch on how to create and use Web 2.0 pages late in the course as another free way of driving traffic.
YouTube & Video Marketing
YouTube and video marketing are powerful and easy ways in which you can engage with your audience and target market so as to drive traffic and increase your list. We‟ll show you how you can use YouTube and a host of other similar sites to build your offer and drive traffic directly to your offer or Squeeze Page. These methods can also help boost your search engine ranking too – a double bonus!
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Traditional Techniques to Drive Traffic To Your Offer or Website Back Linking Backlinking is the process of creating a wide range of hyper links across the internet that point back to your website or offer. Internet users can click on these links and jump straight to you offer. We cover a variety of ways how and where to create these links for free so as to drive traffic to your offer or Squeeze Page as well as positively impact upon your search engine ranking. We‟ll also guide you away from some of the common mistakes and pitfalls that you need to avoid, plus we‟ll introduce you to some great services and tools such as www.scrapebox.com or www.xrumer.com to dramatically increase the number of backlinks to your site. And then once you have built your backlinks we‟ll let you into the know on some useful tools and services such as www.backlinkenergizer.com and www.linklicious.me to help maximise the traffic and return you get from those links. Forum Participation, Commenting & Signatures
Forums are places on the internet where like minded individuals gather together to share ideas and experiences as well as ask questions. Participating in a forum that relates to your topic is a great way to not only be seen as an expert in your field by contributing with answers and guidance, but also at the same time these can be great places to both find out, create and promote products and offers your audience want.
There are several ways of doing this that we will touch on as well as identifying some of the key forums to use and how you can use signature in your forum posts to drive traffic direct to your offer and Squeeze page. Press Releases
Press Releases can be a great way of announcing your service and driving traffic. We‟ll show you how to write a press release so as to get results and we‟ll show you some free resources that will promote and distribute your press release for free!
Directory Sites
Director Sites are sites that list and categorises a whole bunch of websites in a similar manner to Social Bookmarking. We‟ll show you how to use these sites to drive traffic and increase awareness of your offer.
Heavy Duty Software, related courses and outsourcing
We‟ll also touch on some of the heavy duty large scale internet marketing software tools you may choose to use when you have tested your Squeeze Page and offer and want to explode your offer all over the internet by using tools such powerful tools as www.senuke.com. We‟ll also touch on related courses or membership offers that link in with driving traffic, seo and list building such as www.copypastetraffic.com or online niche marketing such as www.gsniper2.com Finally if you really want to put your business on auto-pilot we‟ll show you how you can outsource whole sections of your marketing activity to other professionals on sites
like
www.vworker.com,
www.elance.com,
www.odesk.com
and
even
www.fiverr.com thereby freeing up your time to enjoy the profits from your List Building Firestorm! http://www.listbuildingfirestorm.com
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8.
Conclusion & Next Steps
Hopefully you‟ll now agree that list building is probably one of the most important skills any Internet marketer or even offline marketer or business owner can learn. It can be the difference to launching a product and making a few sales on day one, or launching a product with a pre launch list already built with hungry to buy members just waiting for your product and making a few THOUSAND SALES on day one, it really is that critical to your marketing efforts.
That's why later in this course we will be showing you the exact secrets to building a powerful list of responsive targeted buyers in as little as 7 days! Now I'm not talking about a few 100 people in 7 days I mean how to get over 1,000 subscribers in under 7 days. Our methods and techniques are the easiest and fastest way to becoming a successful email marketer in just days! Next Steps Firstly I would like to thank you for downloading and reading this warm up guide and introductory module to List Building Fire Storm. We will soon be releasing the full course that will cover every list building tactic, method and technique you need to know to build huge responsive mailing lists in any niche. Our full course will cover the following topics and more… Introduction to list building Mis-conceptions of list building (very important) Different Type of Lists and ways to move your list members up and cross the buying lists How to reactivate dormant list members Types of list building Different types of auto-responders Attracting leads Building a relationship with your list (extremely important) Where to find products and affiliate deals to promote to your list Free report giveaway & MRR product creation resources, sites and techniques (very important for success) How your free giveaway products can earn you significant commission for years How to use your list to promote physical products as well How you can use your list to make money even when you don‟t have a product of your own How to offer your services to local business or partner with websites to share profits Squeeze Page layout and writing Full done for you, from start to finish Squeeze Page graphic plan Free Squeeze Page resources Advanced Squeeze Page and Auto Responder Tricks Correct Squeeze Page sales funnel set up (converting freebie seekers to buyers) One Time Offers, Exit Offers, Up-sell and Down-Sell techniques How to split test so as to ensure you‟re getting the best out of your Squeeze Page A step by step plan to building your first list How to build a list of over 1,000 subscribers in 1 week Free ways to grow your list How to make your emails stand out How to copywrite and maximise each and every email you send Email sequence writing How to search engine optimize your website or blog Advanced traffic driving techniques (autopilot list building) Viral marketing tricks that mean your list will grow and grow on auto-pilot FREE High quality Squeeze Page templates FREE High quality PLR reports for your Squeeze Page giveaways FREE High quality Master Resale Rights products Plus many more list building tips, methods and bonuses! http://www.listbuildingfirestorm.com
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We will be releasing our full course very soon as a Warrior Special Offer (WSO) on www.warriorforum.com and will be giving away, with early bird first notification to our list members for only $12 this will rise to $17 after 100 sales and then up to $27 or beyond where we will then sell a limited amount of copies before we close the offer. The reason for limiting copies is because we will then be releasing the product on ClickBank and will be selling the course for $47 to $97 price still to be agreed!
The ClickBank course will include a full video series to compliment the course and make the course easier to follow. In addition to this we will have a range of member‟s offers and also hold regular members webinars where we will show you exactly how to build huge responsive mailing lists and then what you need to do to get the most out of them.
http://www.listbuildingfirestorm.com
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9.
VIP Early Bird Offer – Register Now!
Now that you have a good idea of the course and what it will cover, as a way of thanking you for downloading and reading this Module 1 – Foundations we would like to make you a special thank you and VIP Early Bird Offer. If you act fast and get on VIP Early Bird Offer Waiting List before the Warrior Special Offer (WSO) launch by visiting www.listbuildingfirestorm.com we will offer members the full WSO course frozen for a limited period at only $12!!! PLUS the first 100 Early Bird Subscribers ONLY will also get the future ClickBank Upgraded Course FREE This will include FREE priority access to the following as they come on line: The full course in PDF and Chart format All bonuses
(Value $37) (Value $197)
Access to the full video series when we release on ClickBank
(Value $97)
Members Special Offers, Resources and Videos
(Value $97)
Full unrestricted access to our members only forum
(Value $97)
Full access to our regular Webinars and question and answers sessions (Value $297) That‟s A Total Value Of A Whopping $822
…For Only $12
This VIP Early Bird VIP Offer Is Limited To Our First 100 Subscribers Only and will sell out very quickly.
So act FAST…. ACCESS SIGN UP PAGE HERE NOW! This is what we like to call a no brainer offer, you are going to get VIP Early Bird access to what will become a full highly sort after ClickBank product from day one of its launch for only $12… We hope this offer speaks for itself and we look forward to welcoming you as a valued VIP Early Bird Member. Once again thanks for downloading our Foundations „Warm Up‟ module and ACT NOW and we look forward to seeing you on the inside. To your success and profit…
Colin Thompson Colin Thompson
&
Carl Carter Carl Carter
http://www.listbuildingfirestorm.com If you would like to be the first to get your hands on our full course called “List Building Firestorm” when we release soon, then please sign up…Don‟t Wait… ===> http://www.listbuildingfirestorm.com
GET ON THE VIP LIST HERE!
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Useful Links & Recommended Resources Keyword & SEO Research https://adwords.google.com/select/KeywordToolExternal www.marketsamurai.com www.spyfu.com www.keyworddensity.com Proxy Providers www.my-proxy.com www.bestproxyandvpn.com
www.seoquake.com
www.ezproxies.com www.privateproxysoftware.com
DeCaptcher Solving Services www.deathbycaptcha.com www.bypasscaptcha.com
www.decaptcher.com
Article & Content Spinning www.thebestspinner.com Search Engine Optimisation Courses & Resources www.TrafficTravis.com www.trafficgeyser.com Hosting & Domain Name registration www.justhost.com www.bluehost.com www.namecheap.com
www.godaddy.com www.hostgator.com
eBook 3D Cover Creation & Free Graphics / Packages www.howtomakeanebookcover.com www.sxc.hu „Heavy Duty‟ Internet Marketing & Automation Tools www.articlemarketingrobot.com www.senuke.com www.sick-submitter.com www.scrapebox.com www.xrumer.com
www.getgimp.com www.sumopaint.com
www.theautomatedwebinar.com
Back Linking Resources www.blogcommentingninja.com www.backlinkingninja.com www.backlinkenergizer.com www.linklicious.me List Building Resources www.listbuildingfirestorm.com www.Aweber.com www.optimizepress.com www.squeezeboss.com www.squeezetheme.com www.adwatcher.com www.phantomlinkcloaker.com WordPress Resources www.wordpress.org www.woothemes.com www.backupcreator.com WP Member Champ Online Marketing Courses & Resources www.gsniper2.com Outsourcing & Freelance Services www.vworker.com www.odesk.com http://www.listbuildingfirestorm.com
www.copypastetraffic.com
www.elance.com 121011
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