Nespresso- Chelsea Thomas and Betsy Smith

Page 1

AD Creativity and Copy Writing Nespresso This giant Nespresso mug will be placed in the busiest part of specific cites, train and subway stations. Targeting specifically men and women that are college students ages 18-­24, as well as the working class 25-­later 50s. (People who are always working hard and on the go). Cities-­ New York, London, Chicago, Dallas...etc. Nespresso kiosks will be placed on large Nespresso capsules surrounding the mug. Each kiosk will allow the user to enter their email and pick their favorite flavor Nespresso carries. After every 100 votes, the kiosk will produce the smell of one of the flavors. Each user that chooses the most voted flavor will receive an email at the end of the month. The email will include a winning prize that the voter can pick up at any storefront. The voter will receive a barcode in order to pick up their reward.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.