Bailey Sorensen Ad Create and Copy September 28, 2014
#juicychallenge
A challenge will be printed on the inside of the external packaging of the Original Starburst candy. These will challenge all who eat, mainly to 10-‐18 year olds, Starburst candy to creatively engage with this juicy product. Challenge examples: • How many Starbursts can you fit into your mouth at once? • How many Starbursts can you unwrap with your mouth in one minute? • Build a play house using only Starbursts. Using the hashtag #juicychallenge, participants can submit their challenge results. This will engage an audience by: 1) Participating in the challenge 2) Taking a picture, or videoing the challenge 3) Tweeting or posting challenge results A winner will be chosen each week by Starburst and promoted on their social media. The best of the best will be posted each week and granted Starburst fan of the week. This engagement will get people talking about Starburst, and creatively engaging with their product.