How do you burn? #thisishowiburn
Step 1: Create and post a video of your “burn effect” when drinking burn Energy Drink. Must post with the corresponding hashtag.
Step 2: All videos will be posted on burn.com similar to Pepsi’s “Your Voice.”
Step 3: Users must rate the “burn effect” of at least five other videos. Step 4: All this is done for a chance to win a trip to the 2014 Winter Olympics in Sochi with a chance to meet members of team USA and unlimited burn energy drink while on the trip.