Client: Hispanic Women Product: Farmhouse Fresh Honey Heel Glaze Title: Graduation Spot Length: 30 seconds Writer: Erika and Kaitlin VIDEO
AUDIO
1. SEE GIRL WALKING AROUND COLLEGE GRADUATION PARTY AND GREETING DIFFERENT GUEST. ZOOM INTO HER SHOES. 2. SEE QUICK SHOT OF HER SITTING DOWN TO KICK OFF HER HEELS ONCE EVERYONE IS GONE 3. SHOW SHOT OF HER MOM BRINGING OVER ONE LAST GIFT. 4. SHOW CLOSE UP OF HER OPENING THE HONEY HEEL GLAZE AND SMILING AT HER MOM 5. SCREEN FADES TO BLACK AND WE SEE A LADY (SAME GIRL BUT GROWN UP) WALKING UP TO HER DOOR AFTER HER FIRST DAY OF WORK 5. SHOT WILL TILT DOWN AND SHOW CLOSE UP OF THE FARMHOUSE FRESH LOGO 6. CLOSE UP ON GIRLS FACE SMILING, THEN SHE OPENS THE DOOR AND WALKS IN
AMBIENT ROOM NOISE: People are chatting in a party scene and congratulating her SOUND: (GIRL) * SIGH* MOM: (Laughing at her daughter) Try this. None SOUND: Heels clicking as she is walking up stairs. SOUND: (IRONIC) Laughter from the girl None.
7. SHE WALKS OVER TO HER OWN COUCH NOW, AND SITS DOWN TO KICK OFF HER SHOES. 8.SHE OPENS THE PACKAGE AND READS THE NOTE. THEN WE SEE THAT IT IS THE HONEY HEEL GLAZE. 8. SHOT OF HER USING THE PRODUCT. 9. CLOSE UP OF GIRL SMILING AND LOGO COMES OVER SCREEN WITH SLOGAN
SOUND: Couch squeaks as she sinks into it VO: TRY THIS Mom None VO: Farmhouse fresh honey heel glaze. For when your heels need to heal.