#SBINTENSITY
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Jaci Isham - Engagement Ad#3 - 9/29/14
The consumers will start off noticing billboards across the country informing people and encouraging participation for the campaign.
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Dare you to contain yourself. We know you want to show us your face. #SBIntensity
The next way to engage the consumers is to inform them via Facebook. Starburst has over 12 mil FB likes, so I want to use this tool to send them a dare/reminder to send in a picture of there SB Intensity Face.
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Lastly, all the pictures that are tagged with #SBIntensity will be posted ontto the Starburst Instagram Feed.
AT&T
11:00 AM
Starburst Peoria, IL
31min
@stacey_lee Kinsey’s INTENSITY Face from her favorite red starburst #SBIntensity Like
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