Goodwill Industries
6째 of Separation
We will create commercials that show snippets of these people being brought together and have a link to the full short film online.
This campaign will be a mini documentary series that follows six people across the nation. The project will start with each of these six people making a donation of some kind to their local Goodwill. We will then follow that donation as it is processed through the Goodwill store, the employees that handle it and finally the person that buys it and where it ends up. The end goal is to show how donations connect Goodwill donors to employees and shoppers.