A Twitter and Instagram engagement campaign to choose the next flavor ot Jelly Belly TABASCO jelly beans.
1.
Advertise on TABASCO bottles and Jelly Belly TABASCO jelly bean bottles asking consumers to tweet their favorite TABASCO flavor using
#TabascoFaveFlave. The top two tweeted flavors will then move to the “finals� where users will be asked to post pictures of their favorite of the two flavors on Instagram using
2. #JellyBellyShowdown. 3. Brantly Houston
The winning flavor will be chosen as the next Jelly Belly TABASCO flavored jelly bean.