Betsy Smith
Date: 10/28/2015
Client: Taco Bell Product: Tacos Title: Crunch on That Length::60 Writer: Betsy Smith Medium: Radio MUSIC: THEME—SOFT UPBEAT KETCHY SONG. CONTINUE FOR THE FIRST 3 SECONDS.SLOWLY FADES AS SPEAKER COMES IN, AND FADES IN AT THE END WITH 3 SECONDS LEFT. ENDS WITH A BELL SOUND. VOLUME DOES NOT INTERFERE WITH NARRATION. ANCHOR/SOUND: (MUNCHING NOISE OF TACOS BEING EATEN BY A MAN) “CRUNCH, CHOMP CHOMP”(PAUSE) “CRUNCH, CHOMP CHOMP CHOMP CHOMP”.. BOYFRIEND: (confused/ anxious voice) “Hey babe, did you hear that?”... GIRLFRIEND:(EXAGGERATED VOICE/ EXCITED VOICE) “um.. ya!” (SNIFF, SNIFF) “Do you SMELL that?” BOYFRIEND:”..ummm.. ya.. is that what I think it is?” GIRLFRIEND: (2 SEC. PAUSE/SLOWLY SPEAKS) “Taco Bell’s..”(pause) GIRLFRIEND/BOYFRIEND: (BOTH SPEAK AT THE SAME TIME EXCITINGLY) nacho cheese doritos locos supreme!!! SOUND EFFECTS: (MAN EATING A TACO FAST) crunch, chomp, chomp, chomp... sound of rapper being crumbled up
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Betsy Smith
Date: 10/28/2015
(MAN WITH TACO): (BEGINS TO SPEAK WITH A FULL MOUTH, SWALLOWS FOOD, SLURPS A SIP OF HIS DRINK, AND BEGINS TO SPEAK AGAIN)“it is what you think it is.”(SWALLOWS FOOD)“and guess what, that crunch you just heard, and that steamy... sensational... mouth-watering taco you just smelt... was only a $1.49 at TACO BELL.”(SLURP/SWALLOW) Yeah, you heard me right... a $1.49 at TACO BELL. ANCHOR (WOMAN):“Meet your cravings. Spend less, worry less, and eat more when you dine in and select from taco bells $1 cravings menu. SOUND: bell being hit.(TRADITIONAL TACO BELL NOISE) TAGLINE: (MEXICAN VOICE) #Crunchonthat
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Betsy Smith
Date: 10/28/2015
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