Date: 10/21/2015 Client: Timberland Product: Timberland Boots Title: Leave Your Mark Length: :30 seconds Writer: Jarred Schuetze, Betsy Smith VIDEO
AUDIO
1. Opens on close up of a person in socks putting SONG: on Timberland boot and tying them up them up My Type - Saint while sitting on a bed. Motel : 30 *Interchangeable one second intervals of different Start: 0:01 people wearing different Timberland boots going Ends: 0:31 about daily activities in different locations including: work, hiking, streets, casual, nights, etc. 2. Constant focus on boots with continued interchangeable scenes of each person going about daily activities: leaving the house in the am, going into the office, walking down the street, hiking in the woods, etc. *Each scene will be closely cropped to show only the boots on their journey through the day. 3. Ending scene, one person walking in the woods as night. Steps and leaves a boot print in the dirt revealing the timberland logo. Male voice: “Life’s not Time: 0:24 a destination. It’s a Journey.” 4. Fades to black showing the Timberland brand logo with the hashtag (#leaveyourmark)
ANOU: Life’s not a destination. It’s a journey.