Lead Generation Ideas For E-Commerce Business When you start an eCommerce business, the biggest worry is sales generation. It is also crucial to understand that continuous sales are required to run a successful eCommerce business. You need a certain number of leads in your pipeline. Sales conversions are also essential to maintain a steady flow of income. For this purpose, you have to adopt several lead generation methods to keep getting steady and successful leads. Even if this is your first year as a business owner you have to be smart enough to ride on the newest wave. This article will help you to find some good lead generation ideas for your eCommerce startups.
1. Being Social: Even if you are a shy person or an introvert, adopting social media is essential for you. It does not matter whether you feel comfortable about it or not. What matters is whether you have a good social media presence or not. Interact with your potential customers using Facebook, Twitter and Instagram. Posting pics of your products, staff members, events and services on Pinterest will also create a big buzz about your startup. Social media marketing is the cheapest form of lead generation until unless you are buying ad space. Curate related content and keep your potential customers engaged. If you don’t find time to do it yourself then hire an expert at least for posting 5-10 posts across social media sites everyday. Allow the expert to answer minor queries of your potential/old buyers. Remember the more you allow the interaction, the bigger your influence will get overtime.
2. Giving out freebies: Most new startups or for that matter relatively new startups also hesitate from giving away freebies. When your potential buyers visit your website or page, give them the option of selecting a freebie. It can be an e-Book, sample or any token that will relate to your brand and product/service. This will induce them to sign-up or take a survey on your site. You can also associate a small survey with your product and give a freebie as a reward. But make sure that you keep your promises. Don’t put terms and conditions for freebies or small samples if the customer has followed the guidelines. It will not help you in the long run.
3. Keep Sign-up Process Simple: Don’t make your customers go through big sign-up forms. This will discourage them. Long signup forms are time consuming and people don’t have time on their hands. Therefore, it is essential to keep sign-up forms as simple as possible.
4. Maintain Your Presence On Forums: Make a list of high-quality and popular forums that are related to your niche. Register there with a separate email address and answer queries on forums. Try to be as interactive as possible. It will create a good impression about you and will help you get you new leads.
5.Offer discounts and reward points: Keep in touch with your old customers via emails and send alerts about discounts. Start a reward point system as it works the best. Allow your consumers to redeem their points as cashbacks.
Offer personalized discounts on most popular products or niche times purchased by your customers. You can send birthday discounts and offers via emails. This will get you regular leads. Leading department stores, manufacturers, importers and House Hold Items. We offer wholesale merchandise overstocks and customer returns, truckloads, and pallets.