Live young
evian
Live young
About Evian "evian"
is from "evua",the meaning of “water” in Celtic. Evian is a brand of luxury mineral water coming from several sources near Évianles-Bains, on the south shore of Lake Geneva. Evian representative the noble of water In our mind .
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How can Evian build the image The company 's accurate positioning of the evian water is the important basis to Its success. It is pure and entirely from nature Evian’s commitment to health, making a difference globally, line of products, and a chance to meet and greet with the babies on a personal basis.
Evian put forward the campaign “Live young� which can give people full of energy.
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The first baby advertising
Evian Roller Baby commercial
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The folks behind the Roller Babies commercial that made us want to run out and get the newborn a teeny weeny pair of skates are back with a whole new take on how Evian mineral water makes you feel young.
The way the Baby & Me ad plays it, we've all got a baby inside of us just waiting to break out and bust a move.
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Live young with the Baby and Me App: Evian
It seems the success of Evian’s live young campaign hasn’t quit ended. Following from the viral Baby and me ad, Evian coupled with BETC digital and BReel to create the Evian Baby and Me mobile App to allow users to see their inner baby’s.
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The simple to use app is available on iOS and Android, where you can upload or take a photo of yourself, select a skin tone and eye shape and within mins bam. It’s the baby you. Well it’s not really, the app selects 70 parts of the users face and searches the database for the most resembling details of all the babies’ faces and badabing there you have it.
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Evian APP
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Evian cooperated with MariaSharapova. This APP compounded a baby picture of Sharapova. Besides, the other tennis palyers.
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Evian Live Young T-Shirt In the immortal words of the progressive hip hop crew Digable Planets, “we’re just babies, man“. Apparently Evian ascribes to that theory as well, as they move toward purity and innocence in their bottled water with their Evian Live Young T-Shirts.
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The shirts are a part of a campaign for pure bottled water, showing a wide range of faces and skin tones matches with an image of the wearer as a baby.
Far beyond Evian’s ad campaign, shirts themselves are as fresh and playful as it gets. We’d love to see these in print, available to match your own skin tone. Here’s to a youthful, colorful rainbow. 10
Evian ‘Live Young’ campaign wins Creative Showcase Awards (IAB Interactive Advertising Bureau UK) Evian has really grappled with advertising and it’s image over the past several years longing for mass appeal.
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It appears that Evian’s time to shine has come with the viral smash oft the “Evian Babies” roller skating and dancing along with one of the original classic hip-hop tunes that shaped music. There was plenty of footage collected during the making of the spot as well as multiple creative iterations which can be viewed at the Evian Babies It is really refreshing to see a new creative angle on bottled water,
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