LEGO’S IDEA
Collections of LEGO’s Advertising Campaigns.
LEGO, one of the most famous toy brands in the world, was originated in Denmark by Ole Kirk Christiansen in 1932.
Promoting the idea of Play Well, LEGO attracts all the frolicsome guys in each age stage. It produces awesome bricks, which always brings customers creativities and happiness. The advertising campaigns in this collection will show you the enchantment of LEGO.
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LEGO SHOWS GREAT IMAG
Most of LEGO’s advertising indicates that it can stimulate the audiences’ creativity and excellent imaginations. Here are some typical examples.
1.UNLIMITED POSSIBILITIES. Launched in Spain. In this printed advertising, the logo of LEGO is changed into EGLO, but still can be recognized easily.
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INATION TO US
2.IT IS WHAT YOU MAKE OF IT. Launched in Germany 3 pieces of LEGO’s bricks can be build into various objects with your imagination.
3.IMAGE. Launched in Denmark. A simple brick can be a vivid creature with imagination.
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LEGO GAIN AN INSIGHT INTO CHILDREN Children are so dynamic and audacious that they would take all the things available for playing, without considering whether it is dangerous or subversive. The following advertisings reveal the characteristics of children.
1.CREATE. Launched in Germany. LEGO is the partner of children, accompanying them on discovering fantastic world.
2.NEXT TIME,MAKE SURE THEY GET LEGO. Launched in UK. Children are naughty and creative. They make full use of the objects for playing and having fun, but not considering that they might be hurt by the things they are playing with.
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3.CREATIVITI FORGIVES EVERYTHING. Launched in France. Children always create things on their own way, having fun and making parents bewildered. However, they are understood for having passions to bring forth new ideas.
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LEGO KEEP IMPROVING TO CATER TO CUSTOMERS’ NEEDS People have become used to entertaining on the Internet, which challenges the reality entertainment industry. LEGO is such an innovative brand that it has launched several internet campaigns for customers to have fun.
Campaign1 LIFE OF GEORGE. Launched in Denmark. Life of George is the world's first interactive game combining real LEGO bricks with apps for your iPhone/iPod Touch. Follow George around the world as he challenges you to a series of fun building tasks. Build as fast as possible, capture your model with your iPhone/iPod camera and get scored on your building skills. Challenge your friends to see who’s the fastest and best
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Lego builder.
Campaign2 BUILD WITH CHROME. Launched in Australia & New Zealand.
Build with Chrome is the world’s biggest Lego set, a mash-up of Google Maps and Lego bricks that lets you build anywhere in Australia or New Zealand. The site received over 500,000 visitors within 48 hours, spending the equivalent of over four years building, all before any paid media. Nearly a year on, people continue to build. In this campaign, the only limit is your imagination.
Campaign3. LEGO SIGNS. Launched in Germany.
This is an interactive mailing containing 32 LEGO bricks. Follow the instruction and combine them to any sign you can think of. Every sign represents a LEGO product. Hold the different signs into the webcam at www.LEGO-Signs.com and take a 360° degree look in 3D at each LEGO product with the help of Augmented Reality. And you can buy it on the website.
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LEGO MAKES CONTRIBUTION TO SOCIETY ON ITS WAY LEGO does effort to spread positive and worthwhile ideas to the world while it is doing advertising campaigns. Here exemplify 2 of this point. 1.IMAGE OF A GLIMPSE INTO A WORLD. Launched in Malaysia. Using 97,096 pieces of Lego and three outdoor poster shells, we built posters entirely out of Lego. When viewed from the right position, each image within the frame formed a seamless continuation of the scene outside. Each poster also featured colorful Lego creatures interacting with their environment: the perfect way to show just how much more fun the world is with Lego.
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2. THE BLIND ART PROJECT CREATED BY LEGO. Launched in Germany. Can everybody experience art? Even someone who can not see? In this campaign, educators describe "The Blue Horse" by Franz Marc to blind and visually handicapped children. Then these children build a horse with LEGO bricks with their imagination. In workshops the blind children describe their LEGO art to seeing Children.
The blind get access to the world of art. The seeing get access to the world of the blind. It's of prime importance to have such an offer in the program for museum education, rendering an intermediate service for visually impaired children. A masterpiece of art become a masterpiece of imagination.
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LEGO keeps doing efforts to provide excellent entertainment experiences for us. Stay tuned for surprise.