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吴惠洁 广告 1101 班 20111304213
This magazine mainly introduce creative animal advertising ， including public service advertising and commercial advertising. Editor’s note: People always said that animals are our friends. However, we mankind did hurt them even cause some animals extinct. What if we can show more the value or character animals have? Could it let more people pay attention to their pets or wild animals then cherish these poor animals? That’s why I use animal advertising as my topic. And I hope it did effect!
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Pencil-makers were first recorded in the imperial city of Nuremberg around the year 1660. Numerous craftsmen also set up shop in the surrounding villages, but especially in Stein, just within the Marquisate of Ansbach. Here artisans were not subject to the same strict controls as in Nuremberg, so they had a competitive advantage. One of them was the cabinet-maker Kaspar Faber. At first he worked for local traders, but in his spare time he produced pencils on his own account. Soon he became so successful that he was able to set up his own business. From these humble beginnings it was to develop into a company known all over the world.
Faber Castell pencil is the pencil-making company leader. Their slogan is "true color�. To their planning, colored pencils can draw more realistic pictures.
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Animal performances is universal for us.We go to the zoos ďźŒ circus or amusement parks ; to watch the animal performances and over all cheer! However, a lot of people regardless of animal suffering life, cruel method "training" animal shows, taking pleasure for people to earn income. So after a long and brutal "training" and the animal shows, what we should be paying for their applause? If we do not want to see the animal show, see the cruel animal to human submit. Animals can return to nature and live freely. If the animals return to nature, who will meet human's desire to conquer?
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India Sancho Gandhi once said: "treat the animal from the attitude of a country, can determine whether this country and its great and lofty moral." Therefore, the establishment of "non violent non cooperation" advocates the spiritual leader to animal's attitude is how sacred. It is incomprehensible that our smile is the source of these suffering animals.
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Berocca pharmaceutical advertising: Keep calm when fight with opponents Berocca is one of the vitamin tablets brand. Such as the big mouse would be trapped by the cage; the fierce snake would be defeated by the India flute. These three posters advertising try to express that Berocca let you keep sharp thinking, to suppress opponents ďź
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Advertising Agency: Almap Ogilvy, São Paulo, BrazilChief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: Marcos Medeiros, André Kassu, Bruno Prosperi, Renato SimõesCopywriter: Daniel OksenbergArt Director: Andre NassarPhotographer: Hugo TreuIllustrator: 6b EstudioArt Buyer: Teresa Setti/Paula FeijoAccount Supervisor: Gustavo Burnier, Filipe Bartholomeu, Christiano Bock, Caio Henrique ,Sabrina PeraltaAdvertiser’s Supervisor: Daniel Morroni, Cecília Bianchi Planner: Cintia Gonçalves, Sergio Katz
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Volkswagen accessories: Just close up, just close appetite Advertising Agency: AlmapBBDO, SĂŁo Paulo, Brazil
The fox building shaped blocks can be just fill in the form of chicken. Cat shaped blocks just can fill a fish shaped. Though the fox and cat shaped blocks can fit up , fox and cat would eat chicken and fish with no hesitation when they meet each other. So, don‘t use some parts just close up, potentially dangerous are unfathomable, still use original accessories. Safety is the first. This advertising is interesting because it change the old and boring style that express the benefits by what do actors say. It can describe reasons why we should use the original accessories more intuitively.
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No euthanasia or mercy killing. There are 10000 dogs were dead for euthanization every year. Please put your dog a collar, protect others is to protect the dog In the magazine, at first it is a needle close to the dog as it will inject into the dog. But if the readers rip down the paper tape, the needle become a dog collars to save dogs’ life.
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This two posters underscore the expression of dogs to tell people that the Dog Spa Course can bring the release and happiness to their pets. It’s better to persuade the customers to try their products.
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To see a world in a grain of sand And a heaven in a wild flower Hold infinity in the palm of your hand And eternity in an hour